Raffael Purcell Major Studio Project
Product design
Jewellery collection What is it? Bold pieces of handmade wooden jewellery. This collection includes necklaces, bracelets and earrings and is one of pieces. The each piece will either be raw wood or wood with hand painted patterns. Why jewellery? I am interested and enjoy bold, statement pieces of jewellery and creating such products from wood would be something fun to do and a challenge. Target audience: the jewellery collection targets a vast range of females aged 15 – late 30’s. Target audience includes creatives, hipsters, people who like organic pieces, lovers of colour, designers and stylists/stockists looking for new products to be featured in stores, on their blog etc. Selling: Social media and online will play a large role when selling my collection. Website such as Facebook, Instagram,Tumblr will allow customers to view my products and work in progress products. A website will be created to sell my products directly to the customer. Gaining a stall at local markets around the Gold Coast is another way to sell my products.
Materials Wood: Variety of different wood with different timbers.
Sterling Silver chains: and bronze chains
Danish Oil: to improve the wood finish
Sterling Silver lobster clasps: for necklaces
Paint: Pastel coloured paint that is suitable for painting on wood
Earring Backs: Sterling silver
Jump rings: Sterling Silver
Pliers: Various pliers for jewellery
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Jigsaw cutter, drop saw, sander, drill, paint brushes, tape, wood filler, varnish and glue.
Earrings Wooden earrings with 3 different styles, 2 are circular and a diamond shape one, made with sterling silvers earring backs. Hand painted pastel colours painted on each earring.
Necklaces The statement necklace collection combines geometric style and organic feel. Some necklaces pieces will be painted in pastel colours and some will be left as natural wood. The chains will either be bronze or sterling silver, depending on the style. The chain size will vary depending on the design, between 16 – 20 inches.
Bracelet Bracelet with silver chain and a pastel painted wooden piece in the middle. Each bracelet is one of a kind.
Branding
Logo Mukalu is an emerging jewellery company based on the Gold Coast. Each piece of jewellery is created from Marine Plywood which has been produced from certified sustainable resources. Each piece is handmade and painted.
Style Guide
CORRECT APPLICATION Logo will either be white or black on a transparent background or coloured background.
INCORRECT APPLICATION Inappropriate color, stokes and stretching the logo are unacceptable when using Mukalu’s logo
Typeface and colour
Supporting typeface
Lane - narrow Aa Bb Cc Dd Ee Ff Gg Hh Ij Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uw Vv Ww Xx Yy Zz 01234567890
Osaepelicia consequam que nonsectin cus earum esequis anturero odior sum sus, sitat optur? Turi te comnis aut volor rectem et renditios et rem int, occum eum nim fugiassus int, tempelic tem alibeaquam, unt laborpo ssintur erspid molupta
Corporate colours 80% 65% 25% 100%
Black R:0 G:0 B:0 #000000
0%
Stationery
Home l About us l Shop l Lookbook l Contact us
STATIONERY Stationery includes business cards, invoice, letterhead, email footer and envelope. Business cards made from recycled Kraft.
EARRINGS
NEW COLLECTIONS! SHOP NOW
NECKLACES
Products
Website
WEBSITE Using a WIX template, the website allows you to look at jewellery, look at the lookbook and find new information. As the buyer goes to shop for an item, the page will take them to Etsy where they can purchase direct.
Etsy
ETSY Etsy is an online store where creative can sell their handmade goods. My website will be linked to Etsy when buyers go to pay.
Facebook page
FACEBOOK To keep people up to date with news, sales and competitions and also so expand and gain customers.
Tumblr
TUMBLR Inspiration, progress shots, news and styling will be featured on our Tumblr page was a way to actively engage with customers.
INSTAGRAM To post progress photos, competitions, news and regrams of buyers wearing Mukalu jewellery.
Packaging 6cm This necklace is made from Marine Plywood and was produced from certified sustainable resources.
5cm
15cm
This necklace is made from Marine Plywood and was produced from certified sustainable resources.
PACKAGING Using recycled kraft card, a stamp and white ink. On the back of each card is a short note about the wood type and being sustainably produced. 12cm
Order packaging
This necklace is made from Marine Plywood and was produced from certified sustainable resources.
This necklace is made from Marine Plywood and was produced from ce sustainable resources.
ONLINE PACKAGING For purchases online, each piece will be wraped in tissue paper and sent off in an Australia Post parcel with bubble wrap inside to ensure the item wont be damaged.
Store design
STORE STOCK Mukalu jewellery would be best suited in a small fashion and accessory boutique, small home decor stores and markets. when purchasing the item it will be wraped in tissue paper.
Shelf design
7 cm
10cm
SHELVES The shelves can hold up to 3 necklaces and 2 earrings. The shelves are glossy and gives an minimal and elegant look.
78cm
Store mood board
PEFC Campaign
Mukalu and the The Programme for the Endorsement of Forest Certification (PEFC) are joining forces during a yearlong period to raise awareness/money for ensure that timber and non–timber forest products are produced with respect for the highest ecological, social and ethical standards. Deforestation is an issue because it’s endangering our wildlife and the environment, Mukalu and PEFC aim to create awareness, money and to encourage people to buy sustainably produced products.
The Programme for the Endorsement of Forest Certification (PEFC) is an international non–profit, non–governmental organization dedicated to promoting Sustainable Forest Management (SFM) through independent third-party certification. PEFC works throughout the entire forest supply chain to promote good practice in the forest and to ensure that timber and non–timber forest products are produced with respect for the highest ecological, social and ethical standards. Thanks to its eco–label, customers and consumers are able to identify products from sustainably managed forests. PEFC is an umbrella organization. It works by endorsing national forest certification systems developed through multi–stakeholder processes and tailored to local priorities and conditions. (www.pefc.org)
Products
PRODUCTS New products designed for campaing, necklaces and earings painted in the PEFC colour. Logo was used as inspiration throughout the designs
Packaging
Thank you! Thank you for purchasing Mukalu, all proceeds from this item go to The Programme for the Endorsement of Forest Certification (PEFC). PEFC works throughout the entire forest supply chain to promote good practice in the forest and to ensure that timber and non–timber forest products are produced with respect for the highest ecological, social and ethical standards.
PACKAGING Front and back design when Mukalu x PEFC are made
Thank you! Thank you for purchasing Mukalu, all proceeds from this item go to The Programme for the Endorsement of Forest Certification (PEFC). PEFC works throughout the entire forest supply chain to promote good practice in the forest and to ensure that timber and non–timber forest products are produced with respect for the highest ecological, social and ethical standards.
Thank you! Thank you for purchasing Mukalu, all proceeds from this item go to The Programme for the Endorsement of Forest Certification (PEFC). PEFC works throughout the entire forest supply chain to promote good practice in the forest and to ensure that timber and non–timber forest products are produced with respect for the highest ecological, social and ethical standards.
T
Thank you card
Thank you SMALL CARD When purchasing jewellery, printed on 100% recycled Kraft paper, provide information about PEFC and how to get involved
Thank you for purchasing Mukalu, all proceeds from this item go to The Programme for the Endorsement of Forest Certification (PEFC). PEFC works throughout the entire forest supply chain to promote good practice in the forest and to ensure that timber and non–timber forest products are produced with respect for the highest ecological, social and ethical standards.
Web banner
WEB BANNER For targeted websites, advertising new products
ENTER TO WIN!
To celebrate the collaboration with PEFC, we are giving away 3 pieces of jewellery to one winner! To enter: Be following @mukalu_jewellery Repost this photo #mukalujewellery INSTAGRAM PROMO Enter on Instagram to win Mukalu x PEFC jewellery
Winner will be drawn June 20th Good Luck!
Website
WEBSITE New Products added and new banner design
Magazine ad
MAGAZINE AD Half page spread. Ad will be featured in Mukalu’s target audience; Frankie, Yen and RUSSH magazine
Market stall
Wood you go green?
MARKET STALL Special market stall with products and information about PEFC