Raffael Purcell Cause–related marketing Major Studio Project
Mukalu and the The Programme for the Endorsement of Forest Certification (PEFC) are joining forces during a yearlong period to raise awareness/money for ensure that timber and non–timber forest products are produced with respect for the highest ecological, social and ethical standards. Deforestation is an issue because it’s endangering our wildlife and the environment, Mukalu and PEFC aim to create awareness, money and to encourage people to buy sustainably produced products.
The Programme for the Endorsement of Forest Certification (PEFC) is an international non–profit, non–governmental organization dedicated to promoting Sustainable Forest Management (SFM) through independent third-party certification. PEFC works throughout the entire forest supply chain to promote good practice in the forest and to ensure that timber and non– timber forest products are produced with respect for the highest ecological, social and ethical standards. Thanks to its eco–label, customers and consumers are able to identify products from sustainably managed forests. PEFC is an umbrella organization. It works by endorsing national forest certification systems developed through multi–stakeholder processes and tailored to local priorities and conditions. (www.pefc.org)
POSTER Awareness poster, designed for Mukalu’s older target audience
MAGAZINE AD Half page spread. Ad will be featured in Mukalu’s target audience; Frankie, Yen magazine etc.
PRODUCTS New products designed for campaing, necklaces and earings painted in the PEFC colour. Logo was used as inspiration throughout the designs
PRODUCTS Website and online shots
WEB BANNER For targeted websites, advertising new products
INSTAGRAM PROMO Enter to win special Mukalu x PEFC jewellery
ENTER TO WIN!
To celebrate the collaboration with PEFC, we are giving away 3 pieces of jewellery to one winner! To enter: Be following @mukalu_jewellery Repost this photo #mukalujewellery Winner will be drawn June 20th Good Luck!
WEBSITE New Products added and new banner design
MAGAZINE AD Half page spread. Ad will be featured in Mukalu’s target audience; Frankie, Yen and RUSSH magazine
MARKET STALL Special market stall with products and information about PEFC
Wood you go green?
SMALL CARD When purchasing jewellery, printed on 100% recycled Kraft paper, provide information about PEFC and how to get involved
Thank you
Thank you for purchasing Mukalu, all proceeds from this item go to The Programme for the Endorsement of Forest Certification (PEFC). PEFC works throughout the entire forest supply chain to promote good practice in the forest and to ensure that timber and non–timber forest products are produced with respect for the highest ecological, social and ethical standards.