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Kids India 2022 Provides A Platform To Companies To Join The Growth Story Of ToyIndustry

In the year 2020, global toy industry stood at around USD 95 billion, of which India's share was a little over 1%. This is a significantly small number for a country which is the second most populated in the world and has over 300 million children in the age group 0-14 years. However, this small size also means there is a tremendous opportunity to grow this sector, on the back of country's strong economic growth, a large domestic market, rising disposable income, low domestic per capita spend on toys and new channels for sales such as e-commerce.

A recent report 'State of play: India's toy story- Unboxing fun and beyond' by KPMG-FICCI projects a two-fold growth opportunity for the Indian toy market by 2025. While providing significant insights into the Indian toy industry and its growth potential, it highlights that India not only has a high export potential in toys such as dolls made of plastic and wood, the country could also become a major hub for electronic toy exports such as STEM toys, video game consoles, etc. India could target a 2 per cent share of global exports by 2025 by focusing on high value toy exports to USA, EU and Middle East, India could earn export revenues in the range of USD0.9 Mn – USD4.4 Bn.

Recently domestic toy industry has witnessed renewed focus and a flurry of activities. Toys have been identified as one of the key sectors under Aatmanirbhar Bharat Abhiyan and various initiatives have been taken both by the Central and State Governments towards building a world class toy ecosystem in India and fast track the growth of this sector.

A National Action Plan focused on using toys as a pedagogical tool, strengthening domestic manufacturing & exports, monitoring quality, introducing new designs and innovations, setting up indigenous toy clusters, promoting toy tourism, skills development etc. has been put together in consultation with several central ministries and departments. Multiple states across the country have announced cluster development programs to support toy manufacturing.

Furthering the government's initiative Mr. Vivek Jhangiani Past President of The All India Toy Manufacturers Association (TAITMA) states that TAITMA as an industry association has always worked for the development of the industry. Vivek Jhangiani

He feels that exhibitions and events like Kids India acts as an important facilitators and catalysts for the growth of the economy. Kids India provides a unique platform to toy companies to promote their latest innovations and gain insights into prevalent and future technological trends.

TAITMA as supporting association strongly feels that Kids India is a key platform for their member toy companies to showcase their latest innovation to the local and global businesses. Kids India is organized jointly by Spielwarenmesse India Pvt. Ltd., Indo-German Chamber of Commerce – with the support of the leading industry associations, the Sports Goods Export Promotion Council (SGEPC) and The All-India Toy Manufacturers' Association (TAITMA).

This year Kids India will take place from 15 - 17 September 2022 at the JIO World Convention Center in Mumbai. Once again toy retailers and buyers will be able to meet toy manufacturers and make successful business transaction, formulate joint ventures, deliberate on new ideas and new technologies. The show would have experts speaking at the conference and sharing their insights and success mantra.

We would like to encourage the industry to take benefit of this unique platform and join us at the show.

Mr. Vivek Jhangiani, further commending the recent initiatives taken by the government firmly believes that “For a child to develop, it is important that play is integral to his/her life. The toy industry has a critical role in bringing play to every child of every strata in India, by delivering quality toys at affordable price points.” Kids India 2022 would provide an excellent opportunity for the industry to bring forth the importance of toys once again in a child's development. Look forward to meeting and greeting industry peers at Kids India 2022.