We Have Restarted: September Exhibitions

We Have Restarted: September Exhibions

Italian exhibions have been open at a naonal level since 1 September. This was allowed by the Prime Ministerial Decree of 7 August and was confirmed by the Prime Ministerial Decree of 7 September which adds a major innovaon to the previous one for our sector regarding internaonal events.

d-a) To entries for non-deferrable reasons, including parcipaon in internaonal sporng events and exhibions, subject to the authorisaon of the Ministry of Health and with the obligaon to present to the carrier at the me of embarkaon, and to anyone appointed to carry out the checks, the aestaon of having undergone, in the 72 hours prior to entry into the naonal territory, a molecular or angenic test, carried out by means of a swab with a negave result has been added to arcle 6 "Health surveillance and entry into the naonal territory" paragraph 6 of the previous Prime Ministerial Decree aer leer d).

Fair events have become non-deferrable reasons for entry and this has allowed the arrival of overseas operators in a manner compable with the duraon and needs of the exhibion. The requirements must be reported in order to obtain the authorisaon of the Ministry of Health with the protocol and all the instrucons that must be followed. This possibility obviously does not apply to some countries for which entry into Italy is not possible. The list of these countries is periodically updated by the Ministry of Foreign Affairs and the Internaonal Cooperaon according to the evoluon of the pandemic.

September acvies

Italian Exhibions worked relessly during the lock down and this has meant that there were plenty of events from the first month of reopening:

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Ÿ 24 of our AEFI member exhibion districts restarted with 47 events (in October there will be 34 acve Associates with 82 events) 20 internaonal events of which 7 were digital (in October there will be 28 of which 1 will be digital) 27 naonal events of which 1 was digital (in October there will be 54)

The digital presence is important everywhere, and has extended the possibility of developing contacts and showing one's excellence in terms of innovaon and sustainability.

1. Internaonal exhibions

Parma 2-3 September Cibus Forum hosted the leaders of agriculture, the agri-food industry and distribuon at the Parma exhibion centre: 50 protagonists of the agri-food supply chain followed one another onto the stage, 1000 operators a day in aendance and around 3000 viewers watched in streaming, many of them overseas buyers. A very aracve locaon which, thanks to the large spaces, allowed the event to take place in total safety and maximum comfort. Cibus Forum hosted the leaders of agriculture, the agri-food industry and distribuon at the Parma exhibion centre: 50 protagonists of the agri-food supply chain followed one another onto the stage, 1000 operators a day in aendance and around 3000 viewers watched in streaming, many of them overseas buyers. A very aracve locaon which, thanks to the large spaces, allowed the event to take place in total safety and maximum comfort.

Vicenza 12-14 September

VOICE Vicenza Oro Internaonal Community Event with over 370 exhibitors in the exhibion centre and a series of online events brought together the world of Italian jewellery.VOICE Vicenza Oro Internaonal Community Event with over 370 exhibitors in the exhibion centre and a series of online events brought together the world of Italian jewellery.

Parma 12-20 September

Rimini exhibion district of the Italian Exhibion Group.

Sll in Parma the Salone del Camper tested the launch in the presence of large numbers open to the public with 54,000 visitors who filled the exhibion halls, in search of industry news. The public was parcularly interested this year, intent on discovering new possibilies for travelling in the current context.

Milan 8 -23 September

Milan reopened by presenng Italian creavity: Milano Unica, Homi, Mipel, Micam, Lineapelle, The One, and SuperStudio White. Great products everywhere that we have been waing to see for a long me.

Pordenone 23-24 September

Coiltech took place in Pordenone, an internaonal Coil Winding exhibion, specialising in materials and machinery for the producon and maintenance of electric motors, generators, power and distribuon transformers, industrial transformers and windings in general.

Rimini 30 September - 2 October

And with Enada the gamut of internaonal fairs began again at the

2. Digital internaonal exhibions Big exhibions had a digital version.

Macfrut in Cesena introduced a virtual exhibion to the world of food with the commercial content of a real exhibion, and a record aendance of 32,000. Marmomac also took place digitally in Verona, the internaonal reference point for the global natural stone market, also confirming its fundamental role in the sector in the online edion, both in terms of products and content. 158 events events broadcast in streaming, including webinars, company presentaons and Marmomac Academy refresher courses for architects and designers.

In Ferrara and also held online was the 14th edion of RemTech Expo a specialised event on the protecon and sustainable development of the territory, recovery of contaminated sites and hydrogeological instability. Promoberg also made its debut in the world of digital exhibions with Agri&Slow Travel Expo, an Agri and Slow Tourism Exhibion. Fiera Roma has entrusted all September events to online, starng with Evoo Trends an unprecedented event dedicated to the enre olive-oil supply chain, and Welfair an event that has health, nutrion, research and innovaon as its watchwords.

Cremona Musica has this year chosen a different tack, leaving the CremonaFiere halls, with a program of cultural events and digital iniaves aimed at the business world, to carry on connecng the vast network of instuons and music professionals that meet annually at Cremona Musica.

3. Naonal exhibions

The program of naonal exhibions for operators and the public is also extremely interesng for the products and soluons adopted. Many parcularly creave and effecve measures have also been adopted at these events to facilitate the flow, safety and comfort of the visitors.

Such as the one conceived in Longarone, where at the second edion of the Fiera e fesval delle foreste a double exhibion was chosen: an exhibion-conference with events and workshops in the exhibion halls, learning centres and spectacular demonstraons in the nearby Cansilio woods. Among the sectors aracng the greatest interest is that of the home: the first edion of Florence Trend was held in Florence reserved for the decoraon and gi item sector for operators, in Pordenone the tenth edion of Ecocasa, the exhibion with all the answers for sustainable building and energy saving, the Anquaria exhibion at Padova Fiere and Expocasa in Turin. Electronics were presented in Gonzaga, in Monchiari and in Piacenza, vintage cars and motorbikes were hosted at Modena Fiere and in Basa Umbra, Auto Classica in Milano. Quarozampeinfiera in Naples focussed aenon on the world of animals, Lucca instead opened with Taoo.

Perspecves

We can say that the Italian exhibions are making their own contribuon to creang posive expectaons for everyone. If it is true then - as Keynes said - that expectaons are the fundamental determinant of investments and therefore of economic development - we can also say that exhibions are doing their part to contribute to employment and GDP of today and the near future.

Published by Loredana Sarti, General Secretary at AEFI

UFI Global Congress Goes Digital From 16 To 19 November

- Live and on-demand sessions, networking and match-making, across all me zones - Three registraon packages available, making this the most accessible UFI Global Congress ever for our global community - Grip and Glisser announced as partners for the digital delivery of the Congress

UFI, the Global Associaon of the Exhibion Industry, confirms that this year’s Global Congress will be a digital-only event, taking place from 16 to 19 November. The event’s main theme is “Resilience”.

“Our members have been telling us they want to connect, learn and have the global UFI community brought together. Since COVID-19 will not allow us to do this face-to-face, we are moving online, to host the most accessible UFI Global Congress ever. Quality content, flexible mings and accessibility – these are the best ways to serve the global UFI community right now,” says Mary Larkin, UFI President and CEO of Diversified Communicaons USA.

CONTENT

From 16 to 19 November, the Global Congress will host a strong line-up of speakers from across the world to deliver world-class content, while bringing the industry together to network, meet and share experiences. Confirmed speakers include economist Dr. Florence EidOakden, Ambassador Wolfgang Ischinger (Munich Security Conference), industry leaders Charlie McCurdy (Informa Markets), Carina Bauer (IMEX), Hugh Jones (Reed Exhibions), Mary Larkin (Diversified Communicaons) and Simon Kimble (Clarion Events), digital experts Dahlia El Gazzar (DAHLIA + Agency) and Marco Giber (Vesuvio Ventures), and many others. The programme is growing by the day and is available at hps://www.ufievent.org/uficongress20 20/speakers-bios

TIMINGS

Scheduling has been designed to offer a simple soluon to the challenges of hosng a global, digitalonly event online. “We have built the programme around prime regional me slots for Asia/Pacific, Europe/Middle East/Africa, and the Americas – so people don’t have to be online around the clock to follow the event. Instead, everyone can connect and follow live from their own me zone, and review other sessions on-demand. On top of this, parcipants can use the plaorm to network with peers around the world before, during and aer the event, at whatever me works best for them,” says Kai Haendorf, Managing Director and CEO at UFI.

ACCESSIBILITY

Three packages are available for UFI members globally, including single ckets and discounted ckets for groups of five or ten colleagues from an UFI member company. “Budgets are ght everywhere, so we are making it possible to join the Global Congress for as lile as €145 per person for group bookings, and €245 for a single registraon. We are doing what we can to allow anyone who is interested from our member companies to join the event,” says Sonia Thomas, COO at UFI. Colleagues who registered for the previously planned face-to-face gatherings in Basel and Dubai will be contacted and rebooked based on their preference. Parcipants can secure their place now at www.ufievent.org/uficongress2020/

The home of the digital Global Congress will be an online portal, hosted on the Grip plaorm, with technology from Glisser embedded. Grip is filling the role of UFI Technology Partner for the event, while Glisser is UFI Digital Event Partner. The plaorm will go live approximately a week before the start of the Global Congress, allowing parcipants to become familiar with it and to already begin networking, using the plaorm’s matchmaking and scheduling features. Tim Groot, Grip CEO and co-founder says: “UFI has always pioneered opportunies for engagement across the global exhibion industry, and their monumental efforts to connue their mission throughout the COVID-19 pandemic have helped to keep the industry galvanised. As social distancing restricons sll err on the side of cauon for physical events, UFI are again demonstrang that they are at the forefront of events, by partnering with leading event technology firms. The Grip team are honoured to be part of creang the first fully digital UFI Global Congress, and while I’m sure there will be many learnings from this ambious plan, we couldn’t be more excited to connect and inspire the global community via our market engagement plaorm.”

“We’ve supported UFI’s physical events for many years, so it makes total sense to connue this relaonship in the new world of digital and hybrid events. We are immensely proud of the virtual event plaorm we have created, and we’re sure the Global Congress will be another successful global showcase for what both businesses can deliver,” adds Mike Piddock, Founder and CEO of Glisser. Open to more than 50,000 industry professionals globally who work for UFI member companies, the UFI Global Congress is known as the exhibion industry’s largest global meeng of the year, combining internaonal networking with unique content.