MEDICAL FAIR ASIA 2020 Goes Digital

Messe Düsseldorf Asia has announced that the 13th edion of MEDICAL FAIR ASIA will take place as a digital edion from 9-18 December. MEDICAL FAIR ASIA Digital Edion will offer a purpose-built online B2B experience for manufacturers, suppliers, distributors and trade buyers from the medical and healthcare sector to conduct business on a secure sourcing plaorm.

The well-established medical and healthcare exhibion first started in 1997 has since grown to be one of the most recognised regional events for sourcing hospital, diagnosc, pharmaceucal, medical and rehabilitaon equipment and supplies. This shi to a digital event is in response to the dynamic situaon of the COVID-19 pandemic, where travel and physical restricons are sll in effect globally. Moving from in-person interacons at a physical trade event to making virtual connecons anywhere in the world, MEDICAL FAIR ASIA Digital Edion aims to deliver the onsite benefits of a trade fair but with all the convenience of an online experience.

Mr Gernot Ringling, Managing Director, Messe Düsseldorf Asia, said: “It is a new reality in these trying economic mes and we connue to adjust how we do business in the face of new customer habits and digital trends. Taking care of our customers is a top priority, and in the absence of a physical exhibion this year, staying true to the MEDICAL FAIR ASIA brand, both exhibitors and visitors can be assured that the digital edion will be an effecve plaorm connecng global sellers and quality buyers.”

“On the back of the COVID-19 pandemic, there are clear signals that indicate an acceleraon of omni-channel selling, tech-enabled selling and ecommerce. We believe the digital edion is well med in serving the current needs of the medical industry, as well as medium term needs as potenal demand for elecve and delayed essenal procedures see resurgence,” added Mr Ringling. More than 300 internaonal companies are expected to parcipate at the digital edion. In addion, over 30 presentaon and conference sessions will run concurrently – live and on-demand, with speakers from the Start-Up Podium and Wearable Technologies ASIA Conference.

Ms Daphne Yeo, Senior Project Manager, MEDICAL FAIR ASIA, Messe Düsseldorf Asia said: “We are excited to announce this digital edion and believe it will be a fresh experience for exhibitors and visitors to do business and remain connected via this new format. The livestreaming and video call features where exhibitors and visitors can interact faceto-face is as personal an encounter as is possible and coupled with the mullanguage capabilies, we are confident it will be an effecve business plaorm.” Strategic sourcing online MEDICAL FAIR ASIA Digital Edion will offer trade visitors focused and targeted sourcing opportunies – from medical products and devices, rehabilitave equipment and new technology, telemedicine, to pandemic management soluons.

The digital exhibion will allow companies to present their product offerings and services online, with livestreaming of product demonstraons, real-me interacon with buyers via oneto-one video meets and instant chats. On a user-friendly dashboard, both exhibitors and visitors can view suitable matches and personalised meeng suggesons based on their interests and profile through AI driven smart business matching.

Trade visitors will also have access to a comprehensive technical presentaon showcase throughout the exhibion. Aendees to the concurrent line-up of acvies will experience the full benefits of a live conference including presentaons and Q&A sessions. Content will also be available on-demand for delegates based in different me zones.

TARSUS GROUP Acquires Remaining Stake in Chinese Joint Venture

Tarsus, the global B2B media group, has announced that it has agreed to acquire one of the group's current Chinese joint ventures, Hubei Tarsus Hope, outright.

Hubei Hope Exhibion was the first acquision made by Tarsus in China in 2008 and saw a 50/50 joint venture established which has endured since. The venture's porolio is comprised of a number of B2B exhibions held across the fast-growing markets of Central and Western China; including the Chengdu Dental Show and the biannual Zhengzhou Medical and Dental Show. In spite of the significant impact of Covid-19 on the events industry globally, China is one of the few territories which has successfully resumed live business events in recent months.

Having been postponed from earlier in the year the Hubei Tarsus Hope medical and dental events went ahead in August and witnessed strong turnouts and posive customer feedback. With many B2B events forced online in the wake of the pandemic, the successful running of in-person events in China underlines the resilience of the exhibions industry there as well as the ongoing strength of the domesc market whilst also giving hope to the global industry of a burgeoning recovery ahead. Commenng on the closure of the deal, Tarsus Group CEO Douglas Emslie said: “China is one of the world's largest exhibion markets and is of great strategic importance to Tarsus Group; even more so on the back of Covid-19 with so many territories not yet operaonal it has been fantasc for us to run seven shows there in quick succession recently. We are delighted to have further strengthened our posion in China with this acquision; there are notable synergies between these medical and dental shows and others within porolio and we look forward to further growing the events.” In addion to the Hubei Tarsus Hope operaon, the group also holds interests in a number of leading Chinese exhibions such as Music China, Hometex, the Automove Aermarket Industry and Tuning Fair (AAITF), Touch China, China Aid and SIUF The Internaonal Brand Underwear Fair.

Hybrid Event Studio Opens At ExCeL London

Aversale, visually engaging studio YouTube and Facebook. that delivers broadcast-quality content from a digital plaorm has been The studio is located in a launched at ExCeL London. ExCeL has central, self-contained area, partnered with market-leading audio above the venue's main visual supplier Anna Valley to establish a event halls – making it an unique environment for organisers to excellent addion to a deliver highly dynamic hybrid events larger, live conference or hybrid event at ExCeL. The facility offers customers the Separate, but within close opportunity to diversify and broaden proximity are office spaces, their reach by supplemenng tradional green rooms, and content with online engagement. producon areas, as well as space to increase the studio footprint. The studio's flexible set features an impressive, adaptable digital backdrop Jeremy Rees, CEO, ExCeL London: "During and stage floor, mul-camera and full this challenging me, we remain sound system and lighng rig, as well as commied to providing our customers space for up to 30 delegates socially and guests with the best possible distanced in line with Government experience. This new state-of-the-art guidelines. Remote presenters with hybrid event studio supports us and them broadcast quality feeds can be included in in our shared ambion of delivering studio acvity and content can be world leading events. streamed to plaorms such as Zoom, While nothing beats meeng face-to-face or being amid the buzz of an auditorium, this studio will enable organisers to deliver exceponal audience experiences whether the event is aended in person or remotely.

And once larger, face-to-face conferences, exhibions and events can return, this studio will act as a great addion for organisers seeking to reach a much larger audience."