Global News
September 2020
Shenzhen World, The Largest Trade Fair Venue Globally, Successfully Hosted The World’s Largest Furniture Exhibi on
S
henzhen World has successfully hosted the world’s largest furniture show, the Shenzhen Interna onal Furniture Exhibi on, which took place from August 20 un l 23.
with the outcome of the show. “In the current circumstances we did not expect such an overwhelming success, but buyer interest was very high and thus the show succeeded much be er than expected.
With the gradual reopening of the exhibi on business in China by the central Government many venues have restarted opera ons. To date, however, most shows have seen significant reduc ons in size and a endance In accordance with local health regula ons, Shenzhen World together with the organizer of the Shenzhen Interna onal Furniture Exhibi on implemented strict safety protocols. For a endees, social distance keeping and the wearing of face-covering masks throughout the en re venue were mandatory. Addi onally, all a endees were obliged to be in possession of their respec ve green travel passes (mobile). A further combina on of health measures, such as body temperature scanners, sani za on sta ons and regular cleaning enabled the show to go forward in a safe environment.
For the next edi on of the show in 2021 we expect that the show will use 400.000m², the en re space of Shenzhen World.” Mr. Yun Ma, President and CEO of Shenzhen World, said: “Hos ng such a big show was a challenge for us but also very rewarding. Shenzhen World, with its ample hall space, its large boulevards, its grand mee ng rooms and vast F&B areas is the only venue globally which can host such shows and we are proud that the en re event took place smoothly and so successfully”.
The event’s overwhelming success can, amongst other factors, also be a ributed to the new product segments which were
52 | www.exhibi onshowcase.com
introduced this year, such as "Challenging Impossibility" by Japanese residence master Sadao Tsuchiya, or “WorkBox: Foreseeing the future 2025”. In addi on, a number of world leading brands, like Gensler, Vitra, Haworth or Vita Home took part in the show. As a result, Shenzhen Interna onal Furniture Exhibi on, in its first edi on in Shenzhen World, advanced to the largest furniture show globally. Exhibitor numbers increased by 75% compared to the previous edi on of the show, whilst visitor numbers increased by nearly 40% to 216.000. With 320.000 gross m² and more than 140.000 net rented m² the size of the show nearly tripled. Oliver Hou, Execu ve Chairman of the Shenzhen Furniture Associa on, the organizer of Shenzhen Interna onal Furniture Exhibi on, expressed that he was extremely pleased
Dr. Gerd Weber, partner at jwc, said: “It is clear that when we at jwc developed the Master Plan for Shenzhen World, we did not foresee the extent of a Covid-19 situa on. But of course, seeing today that Shenzhen World was capable to host an event of this size in the current circumstances, gives us great sa sfac on and confirms our venue development philosophy”.
Save the new dates for EEA & GMI 2020
