Ladan’s Eastern Wellness Center
Project Summary
World-class Kung Fu Master, Grandmaster Ladan Homayoon, launched a new and unique fitness center that combines Kung Fu, fitness, weight-loss, dancing, and other disciplines in a never-seen-before fitness hybrid.
Before I jumped on this project, she had a website with poorly executed web copy and no public relations plan.
I redid the copy for her entire site, provided her with new blogs, crafted a press release for her to send out to interested parties, and gave her social media team a consultation.
Results included an Instagram follower count of 44k (150% growth percentage across three months), higher location-based SEO (51%+ CTR), and increased public knowledge of her fitness center, contributing to her current success.
PRESS RELEASE Contact info: [removed]
Ladan’s Eastern Wellness Center is the First of Its Kind Award-winning Grandmaster Ladan creates intensive hybrid of fitness, dance, and martial arts. Grandmaster Ladan’s fitness center has been a positive force in the Los Angeles fitness community since 2013, and now she has opened a brand new center in the heart of Beverly Hills. New and improved, Ladan’s Eastern Wellness Center is shaking up the fitness, health, and beauty world by crafting intricate holistic programs meant to improve your mental and physical wellbeing in every possible area. Offering weight loss programs, life coaching, aerobic training, dance, and martial arts, Grandmaster Ladan uses her deep knowledge of various disciplines to create a truly unique fitness experience. Not only does the Wellness Center offer various fitness programs perfectly catered to the individual’s specific goals and needs, but a plethora of spa and beauty services as well, such as hair, makeup, massage, and even acupuncture! About Grandmaster Ladan: Grandmaster Ladan is a 7th-degree black belt World Champion in Taekwondo and a 4th-degree black belt in Karate, Shaolin Kung Fu, Haidong Gumdo and Kickboxing. She has won numerous silver and bronze medals in European Fight & Form competitions, world Taekwondo and Haidong Gumdo. NEW ADDRESS: 200 N Robertson BLVD, #102 Beverly Hills CA, 90211
Snapshot of My Web Copy Feedback
Snapshot of Web Copy After My Edits
Article Samples
Written Kids & Exercise: Why It Matters How to Lose Weight Safely & Effectively How to Maintain Muscle Health During Fitness Training Unique Intensive Fitness Class is Taking Los Angeles By Storm
Edited What to Eat Before and After a Workout How to Choose Your Fitness Goals
Kids and Exercise: Why It Matters
It’s becoming rarer and rarer for kids to get the exercise that they need to maintain their mental and physical health.
With all of our technological devices that are in use today, from phones, to television, to video games, and tablets, it’s become quite commonplace for kids to spend most of their entertainment hours in sedentary positions.
This doesn’t always lead to obesity necessarily (though it definitely can,) but more often than not, their decline in health from this lifestyle is much sneakier.
Lack of exercise for children can result in an increased risk of diabetes, higher blood pressure, higher cholesterol levels, and higher risk of mental health issues such as ADHD, anxiety, and depression.
Children that don’t get exercise do not sleep as well, nor are they as well-equipped to maintain emotional regulation and manage stress. Grandmaster Ladan’s Youth Fitness Program in Beverly Hills can teach you about beneficial fitness practices for kids.
But…
Feel free to keep reading to find out more information below.
So, what does exercise look like for kids? Obviously, certain activities, such as lifting weights, are discouraged. But that does not mean that strength training isn’t important for children.
Additionally, kids generally don’t want to do anything that is a drag for them to do.
So, exercise for kids needs to be focused around fun activities that they enjoy while they increase their strength and stamina.
Below, we’ll discuss viable exercise options for kids.
Emphasis on play!
Play is extraordinarily vital to a child’s wellbeing.
The best kind of play for children incorporates engaging with activities that allow them to learn, grow, and explore themselves and their environment.
Combining exercise with play makes for healthy bodies, expansive minds, and happy kids.
Aerobic exercise​ such as basketball, soccer, swimming, and dancing are all fun activities that give kids the workout they need, and it won’t even feel like work!
Plus, most aerobic activities, especially team sports, allows kids to engage with their peers and be collaborative, allowing them to exercise their social prowess as well. Martial arts ​training is another option that kids absolutely love. Every kid wants to be a ninja, and martial arts makes them feel like one.
There are a plethora of holistic benefits to martial arts.
First, unlike competitive sports, martial arts focuses on individual progress.
This teaches kids how to take ownership of themselves, which will translate to their success as adults.
Next, martial arts encompasses all kinds of exercise, including strength training, endurance, and increased coordination.
Mental acuity skills, such as focus, self-control, and concentration are also developed.
Most martial arts programs also emphasize qualities such as respect, discipline, and perseverance.
So, not only do kids get a great and well-rounded workout, but they learn an abundance of other skills that will nurture their growth and health for the rest of their lives!
Strength Training
Strength training for kids is really simple.
All they require are natural ways to build strength.
This could be something as simple and playful as climbing on monkey bars, or as regimented as push-ups and sit-ups.
Don’t neglect fun activities that you can do together as a family to build strength, such as rock climbing!
Basically, anything that they can use to exercise their muscles naturally with the weight of their own bodies is a good way to go.
Just make sure to also teach them how to stretch properly and supplement their diets appropriately for healthy muscle growth!
How much exercise should your child be getting? It is safe and recommended for your child to be incredibly active.
Kids have a lot of energy, and it’s important that they burn it off.
When children become sedentary, it affects their mood, attention span, and bodies in less than favorable ways.
That being said, activity doesn’t need to be rigorous all day.
About 60 minutes of daily regimented moderate to vigorous physical activity is recommended.
Other than that, plenty of unstructured active playtime will do just fine!
Did you know?
Here at the Ladan Eastern Wellness Center, Grandmaster Ladan has a Youth Program targeted specifically for your kid’s needs.
Your kids will get to engage with other kids their age in a structured fitness learning program that will supply them with healthy skills that they will carry with them for the rest of their lives. Drop by the Los Angeles center or ​contact us​ to find out more information!
How to Lose Weight Safely and Effectively
People often have mixed feelings about losing weight. Of course, they want to feel healthier and look better. Who wouldn’t?! But it’s not uncommon for fear and confusion to surface when it’s time to take action. This is why people want to lose weight but decide to stick with old habits instead. Guess what? That’s totally normal, and this fear and confusion is nothing to feel ashamed about.
First of all, recognize that you are just as deserving of having the body you want as anyone else. And just because losing weight can be challenging doesn’t mean that it’s impossible or that you’re not up to the challenge. So, let’s clear the confusion. Below, we will discuss how to lose weight safely and effectively. At the end of this article, you will walk away with the tools and knowledge to make the right decision for yourself, whatever that may be! Sidenote: Ladan’s Eastern Wellness Center also offers a weight loss program that will get you all the hands-on coaching you need.
Let’s talk about pacing.
You might feel inclined to want to lose a bunch of weight really fast. Trust me, don’t. This is not very safe, nor is it effective. Dieting scams that try to drop weight fast doesn’t actually help you lose fat. Instead, g uess what you’re really losing? Bone density, muscle, and water. These are the things you need! With weight loss that is simple and lasting, slow and steady wins the race. You don’t want to shock your body all at once. You want to make gradual and healthy changes. Pacing is not only important for your long term plan, but also for your short term plan. You want to eliminate compulsive eating in any way you can. A great way to do that is to come up with a set meal schedule. Now, that doesn’t necessarily mean limiting the number of times a day that you eat, but it can help you resist the compulsion as long as you never eat outside of your scheduled time. In fact, as long as you portion out very small quantities, you can eat more than three times a day, allowing you to maintain your energy without over-eating. This can be very helpful for people that like to eat frequently. Okay, now that you know when to eat...
What should you be eating?
Nutrients are the single most important component of losing weight safely. You’ll want to make sure that you are maintaining the sufficient dietary requirements to allow safe weight loss. First, make sure to drink plenty of water. Believe it or not, it’s common for people to mistake dehydration with hunger. You can curb any excessive eating by making sure you are well hydrated. Next, stick to lean protein, such as fish, poultry, beans, and nuts. Sidenote: moderate amounts of fish and nuts also have healthy unsaturated fats that can enrich your diet without contributing to weight gain.
Don’t neglect fiber! Fiber can be found in the vast majority of plant-based foods. So, as long as you are getting a steady source of whole grain, fruits, and vegetables, your fiber will be taken care of! Fiber is very filling, so it can be very helpful when cutting back on portions.
What should you avoid eating?
The biggest culprit in derailing a weight loss plan is unnatural sugar. This means sugar that isn’t naturally found in foods, such as sugar from fruit. Your body breaks down added sugars and then converts it to fat, which is not what you want!
A good way to limit added sugar is to watch what you drink! Alcohol, soft drinks, and sugary juice get metabolized very rapidly. It is best to stick to water and tea, while also cutting back on pastries and other synthetic foods that are packed with sugar. Next, you’re going to want to cut some carbs, but not all carbs. Natural carbohydrates can be found in fruits, vegetables, and grains. You might want to make sure that you aren’t eating too many natural foods with a high carb content, but natural carbs in moderation contribute to helping you feel full, which is good! That being said, you want to avoid processed carbs at all costs! Processed carbs consist of foods like refined bread and pasta. Instead, choose whole-grain alternatives.
Track your progress!
Tracking what you are eating is the best way to stay engaged and involved with your progress. You can use applications, such as Lose It! or My Diet Coach can be helpful options. You can also choose to simply track what you eat in a journal if you prefer a more traditional method. Make sure that you are tracking your portions to make sure that you aren’t overeating. Your portions and the calorie count is something that you can slowly cut back over time. Having an accountability buddy is another great way to make sure you are on course. They can offer encouragement and check in with you to ensure that you are sticking to your new habits!
Get Support
Finally, the best way to make sure that you are losing weight safely and effectively is by getting support from a doctor, dietician, or diet coach, such as Grandmaster Ladan. There is no replacement for getting help from a professional who has the knowledge and skills to supply you with the right information as you go through this process. Don’t neglect proper exercise to supplement your new diet. Check out our article on how to choose your fitness goals to learn additional information. If you are ready to choose the right diet plan for you, visit us at 200 N Robertson Blvd, #102 Beverly Hills, CA 90211, or contact us to book a consultation! See you soon!
How to Maintain Muscle Health During Fitness Training
If you’re going to participate in any kind of intensive fitness training, it’s crucial to take care of your muscles.
You’re going to want to avoid injuries like muscle strain or tears.
Injury aside, taking care of your muscles also increases the effectiveness of your workouts so that you can meet goals accurately and consistently.
Don’t worry!
It isn’t hard.
As long as you enter your exercise regimen with knowledge and awareness of how to take care of your muscles, you will be strong, ready, and able to take on the world in no time. Make sure to visit Ladan’s Eastern Wellness Center in Los Angeles if you’re ready to build some muscle!
Build Slowly First, make sure you’re not biting off more than you can chew.
If it’s your first time working out, for example, don’t go for the 250 lbs barbell.
Work your way up first!
Always choose the right kind of muscle training for your skill level.
Overextending yourself is a one-way ticket to injury!
Stretch Your Muscles
Make sure to stretch before and after your workout.
Stretching loosens up your muscles, keeping them limber while you exercise.
Strength training is a process, and you’re pushing your muscles to their limit in order to increase their strength.
Make sure to let them breathe so that they can accommodate their new strength.
Stay Hydrated
Muscles need electrolytes to maximize their strength and control.
The way to get electrolytes is to drink plenty of water.
Plus, you lose water while you sweat during a workout.
So, it’s even more important that you get enough water to compensate for what you lose during your fitness routine.
Eat Healthy
Eating the right foods helps facilitate the strengthening process of your muscles as well as the ​repair​ process. Everyone knows that protein is important for muscle health, but so are the full range of vitamins, healthy fats, and natural carbs.
Aerobic Exercise
Aerobic exercise increases your endurance, oxygen, and blood flow.
This gives your muscles more longevity over time.
You can work out for longer periods without experiencing muscle fatigue!
Check Your Form Make sure you’re exercising properly.
It doesn’t matter what kind of physical activity you’re doing- form matters!
For instance, most people know that you can’t lift a barbell with your back.
You need to lift with your legs.
If you lift with your back, you’re just going to strain the muscles in your back and possibly misalign your spine.
Ensuring the proper form reduces the risk of injury by contorting your body in ways that aren’t natural.
Warm Up and Cool Down You don’t want to go full speed ahead into a workout.
Each workout should start by slowly warming up your muscles and building up to high intensity.
The same thing should happen towards the end of your workout.
Gradually decrease your ferocity before you come to a complete stop.
This will ensure that your muscles are adjusting as you go.
Nothing should include so much force that your muscles can’t keep up or recover!
If you have any questions about fitness and muscle health, you can ​contact us​ to book a consultation.
Or, visit us at 200 N Robertson Blvd #102, Beverly Hills, CA 90211.
We will be more than happen to discuss your fitness wants and needs.
Looking forward to speaking with you!
Unique, Intensive Fitness Class Takes Los Angeles By Storm
Health, fitness, and wellness goals can be overwhelming and hard to navigate.
There are so many options to choose from!
In some cases, experts in this field say contradictory things that leave people, especially beginners, in a world of confusion.
Not only that, but it can be intimidating to know where to start and self-doubt can easily sabotage any new health and fitness efforts.
First of all…
It’s important to understand that health and wellness information can be contradictory because everybody is different.
Everyone has different body chemistry.
So, for instance, a healthy diet or fitness regimen for one person might not work very well for the next person.
Second of all…
Because everyone’s bodies, goals, and starting places are different, their health and fitness plan needs to be catered to their specific wants and needs. It’s so much easier to feel confident and motivated when you know what you need and can be coached by experts in the process.
Confusion and self-doubt simply cannot stick around if you have all of these things in order!
So... Why is Ladan’s Eastern Wellness Center in Los Angeles the best around?
Because this fitness center, lead by martial arts and fitness champion, Grandmaster Ladan, ​takes all of these factors into account. Grandmaster Ladan offers personalized fitness goals that meet your specific requirements, ensuring you get the best workout possible.
She also offers weight programs that are personally designed for you.
You need people in your corner that will walk you through each step in the process.
This is what Ladan’s Eastern Wellness Center was made for.
This kind of support can make or break all of your desired achievements.
Not only that, but the center also offers luxurious beauty regimens, ensuring that you feel amazing inside and out.
From massages to hair, make-up, and acupuncture, Ladan’s Eastern Wellness Center puts every ounce of effort into your holistic wellbeing.
But that’s not even the main distinction between this lucrative center and other fitness organizations.
The real divergence is the fitness classes themselves.
Having begun her fitness journey at the age of ​three​, Grandmaster Ladan holds numerous accolades from an astounding number of disciplines, including taekwondo, karate, kung fu, haidong gumdo, kickboxing, and more!
Her in-depth and widespread knowledge of fitness from so many different areas has culminated in a variety of fitness programs that have never been done before!
Grandmaster Ladan combines taekwondo with other kinds of self-defense and weight training models, as well as kickboxing with aerobics, and even dance- such as hip hop, Bollywood, and other dance forms mixed with multiple martial arts styles.
These incredibly unique training forms offer a vast expanse of classes to choose from, bringing diversity and fun to the table, as well as a highly intensive and intricate workout.
And‌
Thankfully, adults don’t get to have all the fun.
Ladan’s Eastern Wellness Center also has an exceptional youth program for kids, ages 10-16.
This class includes a core of dance, martial arts, and self-defense.
Intriguingly, it ends with a meditation and a short academic lesson on fitness, wellness, and nutrition.
This will arm your kids with the knowledge and skills needed to take excellent care of themselves for life! So, what are you waiting for? Come visit our center in Beverly Hills or book a consultation to see for yourself! We can’t wait to meet you.
What to Eat Before and After a Workout Whether you’re a seasoned fitness junkie or just now embarking on your fitness journey, it’s important to understand how vital of a role nutrition plays in your health and overall outcome. Nutrition is the number one resource for a successful workout. Without the proper nutrients, your body will not be able to handle the intensity and fervor of a really good workout. We want you to have the best experience possible. Here are our top recommended meals to fuel you up before and after your workout session!
Pre-workout It is best to have your meal at least 2 hours before your workout session. This ensures that your body will have ample time to digest it, break it down, convert it to energy, and deliver the nutrients throughout your body. Now… What should you have? First: water! Hydrate. Hydrate. Hydrate. Need we say more? You will be sweating a lot so make sure your body is properly prepared to cool you down.
Sweat is what prevents your body from overheating during a workout. If you don’t drink enough water, you won’t produce enough sweat. You can’t drink enough water, so have at it! Second: load up on healthy carbs! Eat healthy carbohydrates such as brown rice, whole-wheat toast, whole-grain cereals (with low-fat or skim milk,) low-fat or fat-free yogurt, and whole-grain pasta. Carbs contain g lycogen, w hich is what maximizes your body’s ability to handle short bursts of physical intensity without running out of steam. Third: don’t forget your greens! Pick up your favorite fruits and vegetables like bananas, apples, asparagus, lettuce, and broccoli. Fibrous vegetables are the best options. Vegetables contain the highest power-pack of vitamins and minerals needed for you to meet your dietary requirements across the board. When in doubt, think green! Finally: avoid saturated fats and heavy proteins. This is because saturated fats and heavy proteins digest slowly. Therefore, it requires more of your body’s precious energy to facilitate the digestion process. This takes away oxygen and energy-delivering blood from your muscles, which you need for your workout! You will often find yourself catching your breath or missing reps/counts. We don’t want that!
Post-workout First, isotonic drinks are good post-workout options because you lose minerals when you sweat. However, we don’t recommend sports drinks because they contain too much sugar. If isotonic drinks aren’t your thing, plain water will do just fine. Either way, just make sure you drink up! Next, it’s time for protein. It’s a common misconception that protein is needed before the workout, but it is actually the most effective after your workout. Protein will help repair and grow your muscles after all that vigorous exercise! Here are some great protein options: ● Grilled chicken with roasted vegetables ● Egg omelet with avocado toast ● Greek yogurt with fruit BUT, be mindful of the servings and calories. It’s easy to overeat after a workout, which won’t serve your body in the long run.
BONUS: For longer workouts (1 hour or more) you can opt for smoothies and protein shakes. During long workouts, since your body may require additional energy to keep going, taking a moment to quickly fuel up can be beneficial. But, do limit your calorie intake to 50 - 100.
The goal is to keep you going. If you overeat, you’ll fizzle out!
Do you know that we offer a holistic approach to achieving your fitness goals? From one-on-one coaching to weight loss programs, mindfulness, and nutrition, we believe applying wellness goals on all sides will do the best job of helping you see the results you crave! Come on by or give us a call. See you soon!
How to Choose Your Fitness Goals If you’re a beginner or trying to level up your current physique, having a fitness goal can help you understand what you want to achieve and how to get there.
Of course, we highly recommend speaking with a fitness coach or personal trainer, like Grandmaster Ladan, to discuss which one suits you best and then work on an effective plan to get you there!
But to get started, we have some information that might help you figure out what direction you’d like to go.
When we ask our clients what they want to achieve, the most common answers we get from our inquiries are:
● To build muscle ● To lose fat ● To gain weight ● To lose weight ● To get “toned” ● To improve performance ● To get “in shape” ● To be healthier ● To look great naked!
...or, any combination of the items on this list!
And those are just the broad answers!
Some people may have much more specific fitness goals in mind.
For example, build “X” pounds of muscle, lose “X” amount of fat, get a six-pack, deadlift 400 lbs, fit into a certain piece of clothing, so on and so forth.
These are wonderful options.
Remember, this is about what will make you feel healthy and comfortable in your own skin!
Whatever your workout/exercise-related goal may be, and no matter how broad or specific it may be, the crucial first step in creating the workout routine that will work best for you is figuring out what your overall fitness goal is right now.
So, what is your current fitness goal?
Based on your answer, certain aspects of your workout routine will need to be set up a certain way to best accommodate that goal.
Since there are a million ways this can go and I’m a big fan of simplifying things as much as possible, we’re going to break up all of the possible fitness goals into just 2 groups: team “looks” and team “performance.” Let me show you what each of these includes…
Team “Looks” The people in this group have the primary goal of improving the way their body looks.
They want to build muscle, lose fat, or do both.
Pretty simple, right?
This group also includes more generic goals like getting “toned,” getting a six-pack, losing/gaining weight, or really anything that basically translates into “I want to look better.”
Granted, there are various differences between the goals we just described, and there are some adjustments that should be made to your workout routine depending on EXACTLY what your goal is.
But, in the most basic sense, anyone whose primary goal is to somehow improve the way their body looks falls into this same top-level category.
Team “Performance”
The people in this group have the primary goal of improving the way their body performs.
They want to get stronger, get faster, get better at a certain sport or activity, or really anything that translates into “I want to perform better.”
There are various differences between the goals we just described and the adjustments that should be made to your workout routine depending on EXACTLY what your goal is.
But, anyone whose primary goal is to somehow improve the way their body performs falls into this same top-level category.
Team “Looks” vs Team “Performance” So, did you figure out which group your fitness goal fits into best? Good! Now is a good time to mention that there is a lot of overlap between the groups.
Meaning, training for performance will eventually lead to more muscle and/or less fat in most cases.
And, training for looks will ultimately lead to increased strength and improved performance in most cases.
However, it will NOT be in a way that is most optimal for those goals.
It would be more of a side effect.
But, I don’t think anyone is complaining!
That being said, this is why the objective here is to set up a workout routine that is as optimal as possible for your primary fitness goal.
That needs to be the sole focus even though it may lead to various secondary goals being reached as well.
Meaning, if your goal is “looks” related, you want to only do the things that will maximize those results.
If your goal is “performance” related, you want to only do the things that will maximize those results.
Okay great, but what’s next?
Now that you have your exact fitness goal in mind, you’re ready to start putting together a workout routine.
This new routine now aims to reach your goal as quickly and effectively as possible.
The next step is to figure out what your training experience level is.
Meaning, are you a beginner, intermediate or advanced trainee? Let’s find out…
Call us today or drop by!