Q U E S TION
Based on your personal observations, please identify and describe the unique selling propositions for Customer Service & mall facilities of the following shopping centres:-
a. Sunway Pyramid
b. Mid Valley Megamall
c. 1 Utama Shopping Centre
d. PavilionKL
*Identify the differentiation Surprising shoppers or bringing something unique to the community is a great opportunity to differentiate one mall from another and works well in drawing crowd. It is a form of differentiation that needs to be built around selling more services and products, not just to make our business into a quirky brand that stands out but can’t get traction. Differentiating the consumer offering, with a focus on experience and convenience Current trend, Online Shopping provides consumers with ultimate levels of convenience. Malls will never be able to compete with the endless product selection, price comparisons and always -on nature of online. Instead, Malls need to move in a different direction, away from Commoditized shopping experience & towards a broadened valve proposition for consumers. On the contrary, it presents new opportunities for Malls to engage consumers throughout their decision journeys. Extend relationship with customers to before and after the Mall visit. Just like retailers, malls should reach out to their customers with customised offers, gift ideas and other targeted advertisement based on real time intelligence and location based marketing. Technology is also valuable for gathering consumer behavioural data from which malls can glean useful insights. Malls to utilise digital capabilities to take the shopping experience to the next level. It is critical for Malls to take a more active role in shaping the shopping experience either by acting more like retailers or by partnering with them, introducing elements of e-commerce to the Mall. *The Digital transformation of retail is not all bad news for Mall - Leverage technology