Retail communication by Raju Kumar

RAJU KUMAR

In partial fulfilment of the degree of M.Des Design for Retail Experience Semester II

Department of Design for Retail Experience National Institute of Design, R and D Campus, Bangalore

All rights reserved. No part of this publication may be reproduced in any means – graphics, electronic or mechanical, including photocopying, recording, taping or information storage and retrieval systems – without the prior permission in writing of the author/institution.

Contents

Introduction

2 3

Open Elective (14) To Create an Frame work for IRCTC Website (16) Site Map for IRCTC (17) Mind Map for IRCTC (18) Site Flow for IRCTC (21) User Flow for IRCTC (22) Wireframe for IRCTC (28)

Research Methodology (40) Journal Review (42) Research Paper (43)

Design Management– I (54) Redefining Needs (Jackfruit) (56)

Science and Liberal Art-II (62) Changing Aspect of Caste System in India (64) Status of Women in India (65) Basic Graphic Design (66) Poster on Graphic Design Elements (68) Graphic Design Element (69) Object Simplification (86) Integration of Two Alphabet (88) Publication Design (94) Drop Cap @ Rabindranath Tagore (101) Photography (102) Basic Photography (104) Panning Technique (114) Cubbon Park @ 6 am – 10 am (116) 360° panorama @ HMT Ground (123)

Indian Retail Research (124)

Mother Pious Lady Summary (126) Local Indian Retail Research @ Divinity (127) Consumer Profile (129) History of carpet In Indian Retail context (132)

More Work (172) Window Display @ Design for Retail Experience (174) Learning (180) Acknowledgement (181)

Design Project – I (134) Onliness Test (136) Experience Board (139) Color Workshop (140) Paper Workshop (141) Finalising Brand Name (142) The Onliness Test for Thirsty Crow (143) Brand Idea (144) Brand Manual (145) Applications (157) Packaging (163)

Open Elective Guide:- Ishan Khosla, V S Ravishankar & Aneesha Sharma

Photography Guide:- Gopinathan Kumar, Jayan NP & C S Susanth

Design Management– I Guide:- Mohan Chandra & V S Ravishankar Meeting Room

Common Class Room

Design Project – I

Guide:- Tanuja Goya, C S Susant & Shakti Banerjee

More Work

Science and Liberal Art-II Guide:- Sivaramakrishnan & Jagriti Galphade

Staircase lobby

By Abhishek karmakar Ashish Kumar, Niraja Kumari & Raju Kumar

Basic Graphic Design Guide:- C S Susanth & Immanuel Suresh

Auditorium

Dre Studio

Indian Retail Research

Research Methodology

Guide:- Nijoo Dubey & Dr Bibhudutta Baral

Guide:- Mamata N Rao & Aneesha Sharma

Introduction

Second semester curriculum is focused on research and communication based study. This semester Starts with Open Elective, any topic student is free to choose from 44 option. All the elective are related to India Railways. I choose â&#x20AC;&#x2DC;To create a framework for IRCTC website. Other courses in this semester were Research Methodology, Science And Liberal Art â&#x20AC;&#x201C; 2, Design Management, Basic Graphic Design, Photography, Indian Retail Research & Design Project-1.

1 Open Elective To Create an Frame work for IRCTC Website (16) Site Map for IRCTC (17) Mind Map for IRCTC (18) Site Flow for IRCTC (21) User Flow for IRCTC (22) Wireframe for IRCTC (28)

This workshop focused on understanding the pain points of the existing IRCTC website. Students were be encouraged not only to improve the user-experience of the existing features especially train bookings, but to also develop new features which would enhance the user experience of the website. For instance, a new feature could be proposed such as a railway â&#x20AC;&#x153;google mapâ&#x20AC;? to allow users to get a visual understanding of train connections. The site can also be repository of memories, stories and information that the users can add to.

Open Elective By Ishan Khosla, V S Ravishankar & Aneesha Sharma

Common Class Room

Open Elective

Creating an Efficient Framework for the IRCTC website

Understanding the primary structure of the IRCTC Website and through a detailed survey note down the pain points and the most important features, and by doing so develop through site map and site flow. As per the site flow come up with intuitive user flows for key tasks related with e-tickets for IRCTC. Lastly, design Wireframe as new design solutions and suggesting the concepts for improvement

Screenshot of IRCTC website

Site Map for IRCTC Open Elective

Site Map for IRCTC

Information Architecture, Hierarchy, Organisation 15

Mind Map for IRCTC

B ogie/C oach Map T icket T ype G oogle Map Incorporation T icket C onfirmation P robability B etter F ilters P robable P latform Number

T rain S earch/ Quick B ook/T atkal B ooking

S earch R es ult Date of journey: One Way vs R eturn Arrival/Departure C oach Number F are Information C onnecting T rains T rain S chedule/S tations

Open Elective

P NR S tatus E -wheelchair F ood-on-T rack

T rain S ervices

Live/R untime S tatus T rain S chedule T DR file

T ariff

Hotel

B ooking C heck in/C heck out time C ity

C alendar P rice Dis play

F light

S earch T ravel Itinerary C onnecting F lights

IR C T C

S earch Options Arrival/Des tination

C ab/B us

F ilter P artners

S pecial T rains

E xperiences Us er G uide G allery P romotions T rain

P artners

F light International

T ouris m

Downloads F AQs

P ackages T erms & C ondition

Domes tic

S tatis tics and R eport G eneral Info

G los s ary

Other Information

B etter F eedback

C omfort of Language

C larity of P athfinding E as e of Navigation

C an do certain trans actions without login E as y to navigate for any tas k S implicity C lean and C lutter-F ree

Appealing

R es pons ive

B etter R es pons e

F orms are vis ually pleas ing

Mind Map for IRCTC Open Elective

Lengthier forms are progres s ively filled in s tages

B etter Layout Us e of White S pace B readcrumbs V ery C lear Navigation (ex. dedicated back/home buttons ) Web S afe/G oogle F ont

F ont

B etter S paced Options to change s ize

F ailed trans action His tory R efund His tory E -mail Addres s

T DR His tory

P hone Number

V iew pers onal Detail

Name

My profile

P icture E dit/Delete Details

C ancellation/Modification His tory

T rain S tation

F avourite Hotel T rain

F light Hotel

B us

B ooking His tory

T our P ackages P as s enger Details R efund Details

C ancel B ooking

R efund R ules E as y C ancellation

For the Irctc web architecture different other website and similar services were studied. This research included the menu and form structure research, and study of layout for websites which were both random as well as those relating to e-booking. Common pitfalls and few keypoints were noted. Notable references were bahn.com, makemytrip.com, cleartrip.com, eurail.com, sncf.com amtrak.com and national.co.uk.

Open Elective

Site Flow for IRCTC

User Flow for Booking Ticket on IRCTC Website Key feature including enabling user to intract with each train result,shown as asepareate card, more immersively. This also includes new additions such as connecting trains, route map incorporated with google services, and tickect confirmation probability indicator. User can check the availability status in a more intuitive way through a range of dates within the card of each train result making the navigation easier.

Open Elective

User visits IRCTC site to book ticket

The IRCTC home page already has Train tab selected in the main menu tab by default

Secondary Menu below Train tab having suboptions Booking, Enquiry, and Services Within Booking option there are categories for Plan Trip, Quick Book and Tatkal. Each having a speciďŹ c form next to it. The corresponding form for Plan trip asks for oneBook way or round trip.

User selects the Plan Trip option under Booking sub-menu within the Train tab.

User selects the Plan option under Booking su within the Train tab

User select

User en destination marked wi down menu i Check fort values for re return and

round trip option

User selects other options like Ticket type: e-ticket/i-ticket, checks ‘ﬂexible with dates’ option, and keeps the handicap concession ﬁeld unchecked.

User selects the round trip option

nters From and To or s. There are favourites and User enters departure and a star in the dropped th User enters From and To dates. As the user return nit.case user is logged in. destinations. There are favourites departure date, form failing cases like null marked with star in theenters dropped rm automatically moves to return quired ﬁelds and same nedown menu in case user is logged in. date with subtle animation. d departure stations. Check for failing cases like null All the dates before the values for required ﬁelds and same departure date are greyed out return and departure stations. in the calendar while selecting the return date

the route map, nd other related the map about User can check the route map, borated with train schedule and other related and Google informations on the map about nstitute. the train, collaborated with Google Maps and Google culture institute.

1A 2A 3A

User selects other options like Ticket type: e-ticket/i-ticket, checks ‘ﬂexible with dates’ option, and keeps the handicap SL GN concession ﬁeld unchecked.

User enters departure and return dates. As the user enters departure date, form automatically moves to return date with subtle animation. Search All the dates before the departure date are greyed out in the calendar while selecting the return date

There are ﬁlters to select train type, from stations, and time of departure Each train result is placed in a card. If it’s a connecting train, those details are also placed within the card.

There are ﬁlters to select train type, from stations, and 2 time of departure

User select Ticket typ checks ‘ﬂ option, and concessio

User Flow for IRCTC Open Elective

s the ow iry,

Each train result is placed in a card. If it’s a connecting train, those details are also placed within the card.

1A 2A 3A SL GN nd er orm eturn The Search Result shows direct trains on. Expanded Card of any train (direct or connecting) for the planned trip. It also shows relooks for the availability conditions. The system connecting trains as one resultThe in Search Resu dws outavailability for a range of 5 days which can be different cards. Each result is shown in the planned In the Expanded Card of any train (direct or connecting) for Search d across without any limit for valid dates.for If the user looks the user availability conditions. The systemthe form of a card which can be connecting tra te exible with dates he chooses shows the oneavailability preferable.for a range of 5 days which can be expanded for more options. Listdifferent of cards. E m also predicts the ticket confirmation probability in trains can be seen for departure and panned across without any limit for valid dates. If the user the form of a f waiting. Other details like fare down arehe chooses the one preferable. return dates by selecting date at the expanded top. is break flexible withetc. dates for m available in the card. Booking is done directly form System also predicts the ticket confirmation probability in trains can be se There can be glossary as more at theOther bottom casedetails of waiting. details like fare break down etc. are return dates by se of the card for RAC etc. also available in the card. Booking is done directly form ters to select here. There can be glossary as more 21 details at the bottom

User can check the route map, train schedule and other related informations on the map about the train, collaborated with Google Maps and Google culture institute.

Secondary Menu below Train tab having suboptions Booking, Enquiry, and Services

There are ﬁlters train type, from st time of dep

User selects the round trip option

Within Booking option there are categories for Plan Trip, Quick Book and Tatkal. Each having a speciﬁc form next to it.

Each train result a card. If it’s a c train, those detaS placed within t op

User Flow for IRCTC Open Elective

esses on Book. The kes user to the return User enters From and To 1A 2A 3A SL GN ch results and shows destinations. There are favourites options. User follows marked with star in the dropped The corresponding form eps and chooses train for Plan trip asks for onedown menu in case user is logged in. journey as well. Both way or round trip. Check for failing cases like null s are bought at once. values for required fields and same ects the Plan Trip return and departureUser stations. er Booking sub-menuUser visits IRCTC selects the Plan Trip In the Expanded Card of any train (direct or connecting) n the Train tab. site to book ticket option under Booking sub-menu Theuser IRCTC home looks forpage the availability conditions. The system within the Train tab. already has Train tab for a range of 5 days which can be shows availability selectedacross in the main panned without any limit for valid dates. If the user menu tab by default is flexible with dates he chooses the one preferable. System also predicts the ticket confirmation probability in case of waiting. Other details like fare break down etc. are also available in the card. Booking is done directly form User checkasthe route map,at the bottom here. There can be can glossary more details trainofschedule and other related the card for RAC etc. informations on the map about the train, collaborated with Google Maps and Google 4 culture institute.

late ails by ed s.

t Pl

Use s ret T ente fo autom date A depa i se

Conﬁrm Booking User presses on Book. The system takes user to the return date search results and shows train travel options. User follows similar steps and chooses train for return journey as well. Both the tickets are bought at once.

User presses o system takes use Book date search resu User goes through the train travel options secure web server to similar steps and make the payment for return journey On the Payment Page user the tickets are bo chooses credit card. There thedebit Expanded Card of any train (direct or connecting are other optionsInlike user looks for the availability conditions. The system card, net banking, cash shows availability for a range of 5 days which can be card and e-wallet. panned across without any limit for valid dates. If the us 22 1A 2A 3A SL GN

system takes user to the return hedule and other related date search results and shows ations on the map about train travel options. User follows rain, collaborated with similar steps and chooses train gle Maps and Google for return journey as well. Both culture institute. the tickets are bought at once.

There are ﬁlters to select train type, from stations, and time of departure

3result is placed in Each train a card. If it’s a connecting train, those details are alsoExpanded In the placed within the card.

In the Expanded Card of any train (direct or connecting) user looks for the availability conditions. The system shows availability for a range of 5 days which can be panned across without any limit for valid dates. If the user is flexible with dates he chooses the one preferable. Confirm System also predicts the ticket confirmation probability in Booking case of waiting. Other details like fare break down etc. are also available in the card. Booking is done directly form User to populate here. There canlogs-in be glossary as more details at the bottom the passenger details of the card for RAC etc. field automatically by choosing the saved passenger details.

Card of any train (direct or co user looks for the availability conditions. Th shows availability for a range of 5 days whic panned across without any limit for valid dates is flexible with dates he chooses the one pr System also predicts the ticket confirmation p case of waiting. Other details like fare break do also available in the card. Booking is done dir here. There can be glossary as more details at of the card for RAC etc. User logs-in to populate the passenger details The Search Result shows direct trains field automatically byshows for the planned trip. It also 4 choosing connecting trainsthe assaved one result in passenger different cards. Each details. result is shown in the form of a card which can be expanded for more options. List of trains can be seen for departure and return dates by selecting date at the top.

On the Payment Page user chooses credit card. There are other options like debit card, net banking, cash card and e-wallet.

User goes through the secure web server to make the payment

User Flow for IRCTC Open Elective

In the Passenger Details screen user needs to ﬁll the passenger name, gender, age, birth preference, coach preference, check for auto upgrade. This has to be done for both departure and return trips which are shown 1A 2A 3A SL GN one below the other. There is a plus button to add a new row to add next passenger details.

On the Payment Page user chooses credit card. There are other options like debit card, net banking, cash card and e-wallet.

1A 2A 3A SL GN

User gets the ﬁnal conﬁrmation page with booked ticket details. User can print and/or save the ticket from here. User also receives SMS/email

Us s

User Flow for Cancelling Ticket on IRCTC Website Key features include a detailed user account page which takes cares of all different kinds of transactions. Each booking history is present as a separarte card through which the user can easily perform either of the three of the three actions - print, check PNR and cancel Ticket.

User Flow for IRCTC Open Elective

User visits IRCTC site to cancel a booked ticket

User comes to Home Page and goes to Log-in

User enters username, password and captcha to Log in

5 The cancel ticket page shows the passenger details. The user can choose to cancel the 3 for one or few of the ticket passengers booked together in to User Proﬁle has links the ticket,Proﬁle or cancel the ticket Settings, Booking as a whole History, My Transactions, and Favourites

Successful Login Booking History

User goes to My Proﬁle section. 24

cha

section.

2 4

User Proﬁle has links to Proﬁle Settings, Booking History, My Transactions, and Favourites

Successful Booking History has differentLogin

bookings listed such as trains, ﬂights, bus/cab, hotels and other packages.

Successful Login Successful Login

Cancel Ticket

User enters username, password and captcha to Log in User comes to Home User enters username, User selects Train tickets password and captcha Page and goes to Log-in comes to Home User in the booking history. All enters username, Log in and goes to Log-in password andtocaptcha booked tickets come up as different cards stacked on to Log in

User goes to My Profile In the Expanded Card of the booked ticket the user can section. check the PNR status, thus checking the confirmation of the waitlist ticket before cancellation. There are User threegoes to M action buttons provided in each card for booked tickets - section goes to My Profi Check PNR, Print Ticket and Cancel User Ticket section. User Flow for IRCTC Open Elective

top of each other.

et page shows details. The e to cancel the or few of the ked together in The cancel ticket page shows ncel the ticket the passenger details. The The cancel ticket page shows hole user can choose to cancel the Conﬁrm Cancellation the passenger details. The ticket for one or few of the user can choose to cancel the passengers booked together in ticket for one or few of the the ticket, or cancel the ticket passengers booked together in as a whole the ticket, or cancel the ticket as a whole

Cancel Ticket

Cancel In theTicket Expanded Card of the booked Cancel Ticket check the PNR status, thus checking the waitlist ticket before cancellati action buttons provided in each card In th Check PNR, Print Ticket and chec In the Exp theP check the actio the waitli action butt Che User receives a conﬁrmation of cancelled ticket.

k for user ncellation

Conﬁrm Cancellation

Conﬁrm Cancellation Conﬁrm Cancellation

Second check for user to conﬁrm cancellation Second check for user to conﬁrm Second check forcancellation user 25

User receives a conﬁrmation of cancelled ticket.

Wireframe for IRCTC Open Elective

Wireframe Sketches for IRCTC Website

Home Page with Train booking form

Wireframe for IRCTC Open Elective My account with train booking history

Fill passenger Details page

Wireframe for IRCTC Open Elective

Train search result page

29 Wireframe for IRCTC Open Elective

another selected form and menu screen for Train>Enquiry>RunningStatus

Wireframes for IRCTC Website

Train

Booking

Home screen, Train search result, Passenger details, Payment Page, Ticket Confirmation and user account pages.

Bus/Cab

Flight

Enquiry

Hotel

Tourism another selected form and menu screen for Train>Enquiry>RunningStatus

Services

Train > Enquiry > Running Status

PNR Status

Train

Bus/Cab

Flight

Running Status Train Schedule Booking

Enter Train Number Enquiry

Hotel

Tourism

Services

Train > Enquiry > Running Status

PNR Status

Show Status

Running Status Train Schedule

Enter Train Number

Show Status

Wireframe for IRCTC Open Elective

My Profile page

1a IRCTC

Home

Language

Sachin

My Profile page Train

Bus/Cab

Flight

Hotel

IRCTC

Home

main tab menu from the home page is present, however it is compact and no tab is chosen when at my profile page

Tourism

Language

Sachin

Proﬁle > Booking History > Train Tickets

Train

Hi, Sachin

Booking History Flight Train Ticket

Bus/Cab

Flight Ticket

Hotel

Bus/Cab Ticket

main tab menu from the home page is present, however it is compact and no tab is chosen within booking history user can whentoatselect my profile page choose the type of

Tourism

Other Reservations

booking Proﬁle > Booking History > Train Tickets

Booking History Hi, Sachin Train<Train Ticket

Number> Flight Ticket

<TrainTicket Name>Bus/Cab Ticket Bus/Cab <Time>

<Date of Other Reservations

Journey>

within booking history user can choose to select the type of each differentbooking booking is shown as a different card

<Time>

Booking History + More Details ... My Transactions

Favourites Proﬁle Settings Booking History

<Time>

<Time>

<Time>

each different booking is shown as a different card

+ More Details ... - Hide

My Transactions Favourites

Passenger Details

Booking Details

Proﬁle Settings

Availability Details

<Time>

OOO

<To Station Name> Fare Details xxx

on expanding the card, more details can be seen and user can choose from the action items print, check pnr and cancel.

<Time> - Hide

Print Booking Details

Passenger Details

Check PNR

Availability Details

OOO

Fare Details

xxx

Print Quick Access >>

User Guide

FAQs

Downloads

on expanding the card, more details can be seen and user can choose from the action items print, check pnr and cancel. Check PNR

General Information

vertical menu with 4 options. here booking history is active by Quick Access >> default.User Guide

Cancel

Cancel Promotions

footer menu from the home page is collapsed here at the bottom FAQs

Downloads

General Information

Promotions

few user details are listed out

vertical menu with 4 options. here booking history is active by default.

footer menu from the home page is collapsed here at the bottom

More Terms & Conditions

IRCTC Home with Train Booking tab open by default

IRCTC

Home

Language

main navigation bar remains constant throught the website

main tab menu has 5 main tabs for primary navigation

menu from the home esent, however it is and no tab is chosen t my profile page

Bus/Cab

Flight

Booking

Enquiry

Plan Trip

Train > Booking > Plan Trip

Quick Book Tatkal

One-Way

placeholder for breadcrumbs main form on homepage by default is Train>Booking>PlanTrip

Return

From

Date

ent booking is shown different card

Tourism

Services

Departure

king history user can o select the type of booking

Hotel

placeholder for different forms

Return

Date

alerts and updates with few key points. other updates by clicking on what’s new and view all

Alerts & Updates

placeholder for other contents and advertisements/promotions

What’s New

Wireframe for IRCTC Open Elective

Train

View All

ding the card, more be seen and user can om the action items eck pnr and cancel.

place for other contents. it’s a dynamic space which can hold different cards

Quick Access

User Guide

FAQs

Downloads

Statistics & Report

footer has all other information organised in 8 different buckets

Terms & Conditions

Promotions

Glossary

General Information

4 31

Pass

Train Search Results page

IRCTC

Home

Train

Wireframe for IRCTC Open Elective

n tabs n

mbs e by anTrip

Tourism

shows results in two different tabs for departure and return

Jan 28

Jan 18

Journey Class

Return

Jan 20

Search Filters

Hotel

Departure

1. Banagalore to Delhi

ains bsite

Bus/Cab

Flight

Round Trip

Language

Jan 19

Jan 20

Jan 21

<Time>

user can choose another nearby date in case date of journey is flexible

Jan 22

<Time>

2A + More Details ...

3A SL

<From Station Name> Train Type

<Time>

<Time>

+ More Details ...

Rajdhani Duronto

Others

<Time>

<Time> - Hide

From Station

Departure Time

00:00

24:00

Arrival TIme

Class Availability 1A

xxxx

Fare Details _____________________________ _____________________________ Route Map

Distance: xxx km Travel Time: nn:nn hrs

Book

on expanding the card the user can check availability for different classes and the corresponding fare details through the check boxes. Only one check box can be selected at once

book button becomes active only after one of the class is checked

tents otions

<Time> + More Details ...

filter pane remains frozen to the left filter categories can be expanded or collapsed

itâ&#x20AC;&#x2122;s a hold

ation uckets

orms

w key icking all

each search result is shown as a different card. this helps in keeping all the information and availability checks at one place

Passenger Details Page

route map opens a dialogue box that shows train schedule as a list, as well as the train route on the map incorporated with google maps

tents. itâ&#x20AC;&#x2122;s a ch can hold rds

information ent buckets

Passenger Details Page

IRCTC

Home

Train

Language

Bus/Cab

Flight

Hotel

Tourism

1. Search Trains

shows entire process in stages

2. Passenger Details

Total Fare

Rs. 4263 details

Departure Details

Adult Passengers Train A Details

Name

Age

Gender

Berth Choice

Age

Gender

Berth Choice

Senior Citizen

Wireframe for IRCTC Open Elective

__________________ __________________ __________________ __________________

Child Passengers

__________________

Name

__________________ more options...

Passenger Details

Train B Details

Same Passengers as above

__________________

Adult Passengers

__________________

Name

Age

Gender

Berth Choice

Senior Citizen

plus button can add more passengers. it can go upto 6 passengers booking as allowed by IRCTC. the form grows dynamically

__________________ __________________ __________________ __________________

Child Passengers Name

Age

Gender

in case user books only for children the system must prompt whether user is sure to do so.

Berth Choice

more options...

booked ticket

this has other options like checking if all seats are available in the same coach, book only if lower is booked etc

Mobile Number for Correspondence VeriďŹ cation Captcha

Agree with terms and conditions

Proceed to Payment

for quick payment

Button to move forward to payment

Payment page

IRCTC

Home

Train

Bus/Cab

Flight

Language

Hotel

Sachin

Tourism

1. Search Trains 2. Passenger Details

Wireframe for IRCTC Open Elective

3. Proceed with Payment

Booking Details

journey details for booked ticket

<Time>

Passenger Details Availability Details

OOO

Fare Details

xxx

Saved Details

Debit Card

Remove Card

HDFC

Credit Card VISA

4090 XXXX XXXX 2080

Enter CVV

Net Banking Cash Card

Remove Card

SBI

IRCTC Prepaid Maestro

6200 XXXX XXXX 1020

Enter CVV

e-Wallets

Proceed Securely

saved card details for quick payment

default. few user details are listed out

Ticket Confirmation Page

IRCTC

Home

Train

Bus/Cab

Flight

Language

Hotel

Tourism

Your ticket is booked!

Paym

Wireframe for IRCTC Open Elective

Other Ticket details come here as generated by th system

Book Retiring Room

Book Cab/Bus

Book Hotel

Book Another Ticket

Find examples of e-commerce sites that you find confusing, inconsistent, or where you canâ&#x20AC;&#x2122;t easily find things you are looking for. Why is it confusing?

Wish.com is the most confusing, inconsistent, and very unorganised e-commerce site I ever come across. why it is so because They do not have clear category for MALE and FEMALE The site map is not in Tabular form. World wide fast shiping is just saying (saw the comment people are not happy with shipping service) Add to cart and Buy option is on same button. There are inconsistancy of user experience ( e.g., if you choose colour from an option it will gives you same result before it was) this thing repeated almost in everywhere.

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2 Research Methodology Journal Review (42) Research Paper (43)

Introduce us to the practice of research as a system of inquiry - the course focuses on integration of research and design, and how both can inform the other. We were familiarized with framing research questions and developing qualitative research methods that inform the design outcome. The course provides an overview of research â&#x20AC;&#x2DC;toolsâ&#x20AC;&#x2122; that the student designers can use in subsequent design projects.

Research Methodology By Mamata N Rao & Aneesha Sharma

Auditorium

Journal Review Submitted by: - Raju Kumar, Design for Retail Experience, M.des. NID Bangalore

Research Methodology

FEELINGS By: - Gilbert Ryle British philosopher Gilbert Ryle attempted to define the seemingly straight forward concept of “feelings” in his 1951 essay. During that time period, psychology and psychiatry had risen as popular fields, but little work had been done to actually define the components of an “emotion” or a “feeling.” Consequently, Ryle set out to establish some constrains on this nebulous subject by suggesting that feelings are distinguished by various bodily or mental sensations. In the first section of this article, Ryle presented seven distinct conceptions of “feelings.” It is clear that he put much contemplation in this presentation, for he named usages that would typically escape most people. He began with the common definition of feelings as sensory perception, but he distinguished between uncontrollable instinctual bodily responses (e.g., feeling cold or feeling an itch) and purposeful, thoughtout motions to find an object or determine something about an object (e.g., feeling water with one’s fingers to figure out its temperature). In another definition, Ryle distinguished between feeling bodily sensations and feeling general conditions, such as sleepy, ill, wideawake, uneasy, or depressed, deeming the latter to be more “mental.” Furthermore, Ryle included idiomatic phrases that incorporated conjugations of “to feel” to remind readers how easy it is to forget figurative usages of common words. There’s “feeling that something is the case” to express a gut inclination that is not yet strong enough to be held as an actual thought or belief. There’s also “feeling like doing something” to express the temptation one has to take an inappropriate action, such as falling asleep in class. These figurative or hypothetical uses of feelings are easily overlooked, so Ryle’s thoughtful inclusion brings useful philosophical insight for other researchers.

In the second and final section of this paper, Ryle expanded upon the various definitions of “feelings” he advanced, discussing where the line blurred between each one. While his meticulous analysis is largely palatable, his omission of the common notion of feeling does not sit easily. In the entire article, he never mentions feeling an emotion, such as happy, sad, or angry. Whether this was an intentional omission or a sloppy oversight is unclear, but it weakens Ryle’s definition, as emotions are neither pure bodily states nor pure mental sensations, and he provides no preemptive response to such arguments. Nevertheless, Ryle’s work still provided the impetus for an ongoing debate about the nature of emotion. Research Paper Critique – Assignment 1

Research Paper Raju Kumar Mrs. Mamta Rao & Aneesha Sharma

1 March 2016 To conduct a research on contemporary objects such as Doors, Windows and Water containers in account its cultural significance, customs and beliefs for its users. Abstract This study examined the effects of cultural significance, customs and beliefs on society. We as group of 9 people and divide our self in 2 - 2 & 3 of group for different area of Bangalore Jalahalli Village Yeshwanthpur Rajaji Nagar Chamarajpet Shankarapura and Basavanagudi. People are very much culturally attached to the Doors Windows and Water container. In spite of cultural significance there are other things have to indicate like people are made rangoli daily morning and evening to protect house from devil. On the other hand water container have also there own cultural effect. It has diverse cultural significance people use container for washing the clothes, drinking, storage and for ritual purpose and for all these different purpose different kind of material is also require like for cooking people generally use still, aluminum, for washing and storage purpose plastic and steel is popular and for ritual people generally use brass, copper, because brass and copper pure material. Brass water pot is popularly is used because it considered as a good for health. Introduction The historic environment is central to the cultural heritage and sense of identity. Windows and doors are one of the most important elements in the design of all buildings and contribute significantly to the character and appearance of historic buildings, streets, villages and towns. They are part of our irreplaceable architectural heritage and should therefore be respected. The significance of an historic window or door is derived from a variety of elements;

the position, size and shape of window/door openings and the construction materials, design, dimensions, detailing, framing, glazing, the method of opening, associated fixtures, finish and color. Few changes to any building have more impact on its character and the surrounding area, than making alterations to windows. The removal of original or historic fabric and insertion of poorly designed and unsympathetic replacements will always impact negatively. While the removal of existing unsympathetic modern window/doors and their reinstatement with carefully selected and well designed replacements will help to ensure that the character of the building and the area is preserved or enhanced. It also covers circumstances where existing windows or doors require repair, are beyond repair, where there are inappropriate replacements in existence in a building, and where alterations or extensions are proposed. In general, original or historic windows and doors will be expected to be retained and repaired. Only in instances where it can be justified to the Councilâ&#x20AC;&#x2122;s satisfaction that existing are incapable of repair, can replacements be considered. New windows in alterations/extensions should be designed to be sympathetic to the overall design of the main building. Windows are sometimes different on each storey a well maintained window 4 the inappropriate replacement of even one window or door The replacement of historic windows and doors in some circumstances to aid energy efficiency, has led to the irreplaceable loss of historic fabric. To ensure the retention of character, all proposals to alter or replace a window or door always require particular justification.

Background Study Doors - Doors have developed from deceptively simple timber vertically close-boarded doors and they too come in various styles and sizes, often within a single building, but, like windows, they are generally constructed from timber and have a painted finish. Windows - There are different types of historic window, such as 41

Research Methodology

Research Paper Research Methodology

casement, sash & case and metal framed. The sash and case window dates back to the 1600s and is the most common type of traditional window in Scotland. Sash and case windows consist of two sashes, containing one or more panes of glass, which slide vertically in a timber case. The sashes can be swung inwards for cleaning and painting and are balanced by weights which are enclosed in the case. Early windows had very thick astragals. As joinery techniques and fashions changed, more elegant, finer detailing was incorporated and some of the fi nest sash and case windows date from the middle to the end of the 1700s. The same basic principles of construction have been followed although over time there have been many variations in the pattern of glazing and the design of windows has developed.

Discussions and Findings

On lesser elevations it can sometimes be acceptable to convert an existing window into a doorway. This is generally done by retaining the width of the opening and removing the area of masonry below the window. Increasing the width of a window opening is unlikely to relate well to the existing fenestration and will impact negatively on the character of the whole elevation of the building. New stone will be required for the increased opening and the detailing of the masonry surrounding the lower part of the new door opening shall exactly match that of the masonry surrounding the upper window opening in every respect. It is vital for the long-term health of the building that only suitable mortars and masonry material are used for any alteration and repair, please refer to sections 4.32 and 4.33 where this topic is expanded upon in detail. An existing intact stone window cill should always be carefully removed, retained and reused as the threshold stone for a new door opening. The detail of associated doorsteps should be considered and incorporated into the conversion of a window to a door opening. Doorsteps should be formed from natural stone, neither reconstituted stone nor concrete is appropriate. For all other associated steps or paths please see SG25 Boundaries & Hard standings in Conservation Areas & around Listed Buildings. The style, construction, color and finish of the new timber door should be appropriate to the architecture of the building. If the need for light is proven a fixed glazed upper panel set into the door is can sometimes be incorporated into the design of the door. The door shall be recessed to same depth as the existing/original window. On the rare occasion where it is acceptable to convert a door to a window, the window shall fill the door aperture and must exactly match the existing original windows in the building. Cill height shall relate closely to existing fenestration and below the cill should be in-filled with vertically close-boarded timber to ensure the original opening can be easily read within the elevation.

Importance of material

After categorising the data into these, it was found that some doors fit into multiple categories, and further there are a lot of commonalities and relationships between all these categories. Like - 1. Materials and economic - Plywood used in lower income households, decorative wood & iron in middle and upper income households. 2. Functional and economic - Doors used for entry and exit in lower income households,whereas in higher income households, its used for Security and Decoration. 3. Structural and Religious - Big sized doors in all religious places. 4. Structural and economical - Single and small doors used in lower income households, whereas in higher income households, double doors and big doors were used.

Our area of research we generally find the doors and windows are made of Simple Plywood with single side door, Wooden framed windows with iron bars. A heavy wooden Design carved door, wooden framed glass window, wooden door with marble frame Brass plate which means to indicate step in without stepping on threshold? People are using Teak lives long - 100 years and its shinning all the time, Burma teak is preferred in olden days for its long Life and insect resistant properties. Generally designs of doors and window get it done by carpenter. They have design option in the form of catalogue. From catalogue he used to show his client and these designs are usually influence to the society and current trend. People also follow what others are doing. Mostly people using the material as per convenient what would be easy to wash, rough uses, less painting/maintenance require etc

Religious signification In most of the houses door and window people are using plastic stickers of chandan and sindur (Tika).Flowers on the sides, Rangoli and Garlands for welcoming people as well as Lakshmi (Goddess of Wealth) into the house. Putting rangoli and signs with rangoli (kumkum, turmeric &lemon), Reason behind this is evil power prevention and welcoming god, goddesses. Mango leaves garland (toran) on the occasion of festivals has importance of purity and good energy. As well as the use of rangoli, kumkum & turmeric Reason behind this is prevent insects to enter in house as turmeric has anti-bacterial quality. Hindu religion has tradition to put rangoli in front of door (exhibit Hindu religion), following ancestors and Vedaâ&#x20AC;&#x2122;s. Structure of the door is kept low (5.5 feet) so that people bow and enter

Homes (to respect elderly in homes) and religious places (to pay respect to God). - Carvings on the doors is based upon peopleâ&#x20AC;&#x2122;s belief system. Hindus - Lakshmi Ganesh idols, Christian - Holy cross, Jesus, Muslim - Lailla, Bismillah, 786 Etc., Pyramid shaped roof in Pooja room (to not step on top And to give a feel of a divine place). - Carved opening on the Pooja room doors for proper Visibility and air flow.

TEMPLES

Doors and Window Finding Research Type

Traditional

Economic Class Research Paper Research Methodology

Qualitative - Case Study

MODERN

Focus area :Purpose Reality View point Values Focus Conditions

Research Paper Research Methodology

Economical

45 Research Paper Research Methodology

Water container

Research Paper Research Methodology

Cultural significance Ancestors used to use earthen pots as it has best quality to cool water and now they are using steel which is easy to maintain and cheap also. But the same time they sad earthen still they preferred to use earthen pot. Copper & brass vessels as it has best quality to cool water, medicinal values & cheaper at that time. Use kalash of brass and copper for worshiping gods, ritual ceremonies etc. Now a days many of people believing that copper and brass are beneficial for health but the thing is these utensils are not easy to maintain for maintaining. That is the main reason people are little decisive about it.

ECONOMICAL Religious significance It is considered as Copper vessels (kalash) keep water pure and anti-bacterial property. Ancestors used to use copper & brass vessels as it has best quality to cool water, medicinal values & cheaper at that time. Plastic barrel they kept outside because of space, and other things they kept inside and these plastic barrel contain water for washing purpose and for drinking they kept inside the house in earthen pot, steel utensils, water filter etc. they never use aluminum for storage or cooking purpose because aluminum is not recognized as pure metal so people is trying this metal. They use brass and copper utensils for worshiping and giving gangajal to the god. They believe that the brass and copper are the pure metal and it is good for worshiping god. They mount the aqua guard on wall and placed water container on iron stand and bisleri dispenser placed on table, plastic barrel kept outside as inside place is limited bisleri dispenser for drinking purpose and plastic barrels to store water supply from kaveri river on alternate day so they stored it in plastic barrels and common water tank, also they have plastic vessels to store water for cooking and washing (bucket) purpose 46

WATER CONTAINER - DISTRIBUTION A quantitative analysis was done on a 3 key areas were identified from the data - 1. Purpose 2. Material 3. Pricing These were the findings 59% of people are using Plastic, because it is cheaper than other material. 37% using metal, as it is long-lasting and easy to maintain than clay and silver, which is expensive 23% are using maximum water for storage and drinking.

RESEARCH TYPE Quantitative - Statistical Study RESEARCH UNIT - Purpose VARIABLES - Price & Material Data collection method Questionnaire

Price of the water container

Research Paper Research Methodology

Cheap/Plastic

36 %

57 %

7% Expensive/

Affordable/ Steel

Silver

Number of People using water in Percentage 47

Material of the container

Metal

Research Paper Research Methodology

37 %

5Plastic 9%

4% Clay

Number of People using water in Percentage 48

Purpose of the container

Washing

Research Paper Research Methodology

23 %

Rituals

17%

23% Storage

37 % Drinking/ Cooking

Number of People using water in Percentage

Conclusion As follows the whole research we conclude in the terms of their beliefs, cultural significance, traditional aspect, religious value, social impact, rituals, superstitious, values, attachments, involvement. If some object attached someone emotionally or their belief they automatically carry forward to generation by generation, but if some one belongs to lower class usually they also follow this beliefs but according to their standard or may be not follow. The whole process comes under the to observe their how they perceive their belief most of the people said same story in the different way, so there is chain connected to every one in one platform but indirectly.

Research Paper Research Methodology

DOORS & WINDOWS Material - Teak (UPPER CLASS & TEMPLES). Plywood (LOWER CLASS). Iron (SAFETY). Beliefs - Kumkum and Turmeric Signs (Traditional & Religious). (Welcoming god, Preventing Evil Power, Representing Religion)

WATER CONTAINERS Material Belief

Variation according to purposes and economic class. Steel, Plastic, Brass, Copper, Earthen pots (Medicinal properties).

Appendix Doors and Windows Questionnaire 1. When was D&W made? 2. Why did you choose the particular D&W? 3. Where did you get it made from? 4. What is the material & Experience? (Attributes of status)? 5. What do you like or Dislike about D&W? 6. What is the Evolution? 7. What is the Cultural Significance? 8. Elements on the Door & its Significance? Research Paper Research Methodology

Water Containers: Questionnaire 1. What kind of storage - Drinking or utility? 2. What is the Cultural Significance? 3. What is the Material Significance & Experience? 4. Consumption - immediate or storage? 5. What is the Evolution? 6. Where did you get it from? 7. Any ritual related to water Container? 8. Place and surroundings of Water Container?

Reference http://www.stirling.gov.uk/__documents/temporary-uploads/ economy,-planning-_and_-regulation/sg-august-2014/sg37windows-and-doors-august-2014.pdf

3 Design Managementâ&#x20AC;&#x201C; I Redefining Needs (Jackfruit) (56)

Design is rapidly becoming the key to differentiation, premium realization and positioning. The need for strategically managing design, projects, processes, new design related areas and leading innovation has become significant in the job description of not only managers, but also designers who want to move up the value chain, either in corporate or with their own enterprise. Besides design talent it is also important to learn how to make the design successful and sustain in the competitive market as a creative professional.

Design Managementâ&#x20AC;&#x201C; I By Mohan Chandra & V S Ravishankar,

Auditorium

Redefining Needs (Jackfruit)

Design Managementâ&#x20AC;&#x201C; I

The brief was to select one news piece from current newspaper and design a business model while Redefining Needs for that product and services.

Analyzing marketing opportunities

The jackfruit (Artocarpus heterophyllus), also known as jack tree, jakfruit, or sometimes simply jack or jak is a species of tree in the mulberry and fig family (Moraceae). It is native to parts of South and Southeast Asia, and is believed to have originated in the southwestern rain forests of India, in present-day Goa, Kerala, Odisha, Tamil Nadu, Sri Lanka coastal Karnataka, and Maharashtra. The jackfruit tree is well suited to tropical lowlands, and its fruit is the largest treeborne fruit, reaching as much as 35 kg (80 lb) in weight, 90 cm (35 in) in length, and 50 cm (20 in) in diameter. The jackfruit tree is a widely cultivated and popular food item throughout the tropical regions of the world. Jackfruit is the national fruit of Bangladesh, by name Kathal in Bengali language. The Jackfruit tree can produce about 100 to 200 fruits in a year.

Consumer assessment Although jackfruit is perceived as a magic fruit in most of the countries (national fruit of Bangladesh and the Holy Fruit in Sri Lanka) it has a social stigma attached in the Indian market as being poor man’s food. Also, it’s smell is not very pleasant and preparing any culinary item is very tedious because of the sticky nature of the food. It was also noted that since a single fruit of modest size can be good for a 2-3 times of the meal for a nuclear family, people are reluctant to buy and consume jackfruit. Environmental assessment Jackfruit industry can be a boon if properly managed. The harvest in itself is low-maintenance and is drought and pest resistant. Also, the leaves are a good fodder for cattle, and the wood has been traditionally used for musical instruments and furniture.

Health of Benefits Jackfruit 100 g of edible jackfruit bulbs provide 95 calories. The fruit is made of soft, easily digestible flesh (bulbs) made up of simple sugars like fructose and sucrose that when eaten replenishes energy and revitalizes the body instantly. Jackfruit is rich in dietary fiber, which makes it a good bulk laxative. The fiber content helps protect the colon mucous membrane by binding to and eliminating cancer-causing chemicals from the colon. Fresh fruit has small but significant amounts of vitamin-A, and flavonoid pigments such as carotene-ß, xanthin, lutein and cryptoxanthin-ß. Together, these compounds play vital roles in antioxidant and vision functions. Vitamin A is also required for maintaining integrity of mucusa and skin. Consumption of natural fruits rich in vitamin-A, and carotenes has been found to protect from lung and oral cavity cancers. Jackfruit is a good source of antioxidant vitamin-C, provides about 13.7 mg or 23% of RDA. Consumption of foods rich in vitamin C helps the body develop resistance against infectious agents and scavenge harmful free radicals. It is one of the rare fruits that is rich in B-complex group of vitamins. It contains very good amounts of vitamin B-6 (pyridoxine), niacin, riboflavin, and folic acid.

Analyzing marketing opportunities Company resource assessment Currently the major agricultural lands for jackfruit are located in Kerala and Tamilnadu; also a lot of local and small farmers all over India have been traditionally cultivating jackfruit. This yield is mostly either wasted, destroyed or goes into the hands of middlemen. These opportunities can be tapped by having a network of people who are willing to sell their jackfruits at a better price to a sole buyer. Also, if they have proper awareness, they can switch from cultivating high-maintenance crops and invest their time and money on jackfruits because the yield is high and the returns could be much better. Organisation and Implementation of resources Acquiring raw material, jackfruit from farmers, thus eliminating the middlemen. Also bringing in the best technology available for mechanising the entire process of peeling, cleaning, processing and packaging of the goods. Recruiting native people who have experience with jackfruit processing and allowing them to train more people to pass on the legacy, and create a big workforce to manage the resources and the recipes. Also, working with the government officials to arrange for other infrastructures such as water, land, electricity. Arranging the transport for moving the resources and final products.

Analyzing marketing opportunities Defining the market The indigenous product Jackfruit is a neglected commodity in India and 75% of the total yield goes to waste every year because of untapped market, lost opportunities, and poor overall system. There is no big player in the food segment dealing with revival of indigenous agricultural products and create redefined consumer habits.

Redefining Needs (Jackfruit) Design Management– I

About Jackfruit

Identifying Market Segments and Selecting Target Markets

Developing marketing strategies • Positioning • A healthy and tasty food product option • A product which creates curiosity in the masses • An emotion which makes you feel for your closer ones which wereneglected •Develop new product • Range of food products which fall in 3 major categories: Ready-to-Cook, Ready-to-Eat, Value Added foods • Strategy • Making the brand recognisable across various domains and demographics.

Geographic segmentation Pan India

Redefining Needs (Jackfruit) Design Management– I

Demographic segmentation The product assortments would cater to everyone from lower middleclass to premium buyers. Also, the line of products would suit to kids, adults as well as senior citizens. Behavioural and Psychographic segmentation The brand needs to identify itself not as a poor man’s food but something which has been long neglected and must be consumed at a wider level. The brand would make people make more aware about the health values related with jackfruit and change their buying behaviour by allowing them to buy easyto-carry and easy-to-consume products.

Umbralla Brand

Sub Brand

Planning marketing programs The umbrella brand is IndiFarm which has a subsidiary brand Jaca, constituting the products derived from Jackfruit. This has products which would appeal to both masses and the classes. The packaging would also follow similar approach. However, the overall feel should resonate with the Indian identity. • Managing Product Lines, Brands, and Packaging • The product offering has a diverse group of assortments spread across multiple verticals. Following are few major products: READY TO COOK - Ripe frozen fresh-cut 250gm 0.5kg 1kg - Raw frozen fresh-cut 250gm 0.5kg 1kg - Dried seeds 250gm 0.5kg 1kg - Papad 10pc 20pc - Noodles 100gm 200gm - Flour(Atta) 0.5kg 1kg 2kg - Custard - Regular

Designing Effective Advertising Programs Bringing up the health awareness quotient can be one selling factor. Also, the advertising campaign will be driven by catchy slogan such as “Jo paas hai, who khaas hai” in order to educate the consumer about the importanceof people and things which were long neglected.

READY TO EAT - Chips INR 5 10 20 - Nut snacks INR 5 15 30 - Biscuit INR 5 10 20 - Candies INR 0.50 - Gummy bears INR 5 - Barfi INR 150/kg - Beverage 200ml - Jelly INR 3 VALUE ADDED FOODS - Jam 50gm sachet 250gm jar - Flavouring agent 10gm - Pickle 50gm 250gm Designing Pricing Strategies There would be things like candies available at small stalls to fancy gummy bears at supermarkets. Also the munchies would be priced according to impulsive requirements as well as bigger packets. The pricing would vary if it’s present at a general store versus an airport. Selecting and Managing Marketing Channels Newspapers, Radio, TV, Billboard, Magazine (both local and national as well as private catalogues), Social media, Youtube channel, Jaca android game. Designing Communication and Promotion Strategies Advertisements and posters in local languages. Advertisements which capture the essence of diverse India and their traditional 57

Redefining Needs (Jackfruit) Design Management– I

usage of jackfruit as well. Campaigns to spread health awareness and tie-ups with NGOs catering to positive social intents. Stalls at local fairs as well as supermarkets for trial tasting and selling. Also free samples can be provided with fast-food giants. Promotion on social media through contests which involve audience to send their own stories and recipes. Also, deals can be made with airline companies to sell the snacks items to create a brand value and also with IRCTC to promote the jam and pickle with their breakfast and lunch to promote brand visibility. Can have top chefs as the brand ambassadors showing how great delicacies can be prepared through jackfruit which look as exotic as some strawberry or kiwi.

Redefining Needs (Jackfruit) Design Managementâ&#x20AC;&#x201C; I

Products

Pickle Dried seeds

Jelly Chips

Raw frozen fresh

Redefining Needs (Jackfruit) Design Managementâ&#x20AC;&#x201C; I

Promotions

4 Science and Liberal Art-II Changing Aspect of Caste System in India (64) Status of Women in India (65)

Society is composed of various groups, and an equally diverse set of beliefs and practices, and yet values, beliefs and practices in society are presented as given and universal. More often than not, we carry such values and attitudes that we acquire unconsciously through our socialization. This course aims at dealing with this problem. Through this course we are going to learn the basic concepts that are used in understanding society and will be able to critically reflect upon them. We will be able to differentiate between commonsensical, lived-in experience of a society and a consciously learnt, scientific understanding. we will be able to question existing prejudices and stereotypes about social groups and social institutions. Along with motivating us to acquire knowledge, the course will also emphasize on students developing sensitivity towards diversity and plurality of social groups and their values and practices. The discussion on tribe, caste, class, gender and ethnicity will be located in a dynamic context of changing Indian society due to various endogenous and exogenous processes. As a common thread running throughout different themes of the course, efforts will be made to establish links between social structure and development, particularly how social structure can work as a facilitator or conversely can cause impediments in the development process.

Science and Liberal Art-II Guide:- Sivaramakrishnan & Jagriti Galphade

Auditorium

Changing Aspect of Caste System in India

corruption. The shudras were laborers who assisted the other three classes by providing support. Every individual worked towards common goals – a self-sustaining, just, and spiritually enlivened society. Over time, the brahmana class gradually became easygoing, being sustained by society. Subsequently, other sections of society also deteriorated from the social standard of progressive life. In due course, classes became castes. Individuals began to be labelled on the basis of birth rather than individual characteristics. In time, this mutation from social class based on individual abilities was transformed into caste based on birth. It took centuries for this to manifest, eventually creating the time-worn caste system that still exists in society and in our minds.

Science and Liberal Art-II

India has a hierarchical caste system in the society. Within Indian culture, whether in the north or the south, Hindu or Muslim, urban or village, virtually all things, people, and groups of people are ranked according to various essential qualities. If one is attuned to the theme of hierarchy in India, one can distinguish it everywhere. The caste system in india is a very ancient system. In approximately 1500 BC a group of people known as the Aryans invaded India. The Aryans were a nomadic people and brought many new ideas to India, including their religion. Their religious beliefs were derived from the Vedas, a collection of their sacred writings of knowledge. The caste system began in India after the Aryans invaded and established their own rules for governing the society. The Aryans prohibited marriages between their own people and people of the cultures they conquered. The hierarchy of the hindu religion was as follows:-

The traditional system of of caste system started to change gradually during the 150 years of the british rule, and the pace of changing increased greatly after two world wars and after emergence of India as an independent country. Today the ‘caste system’ has again metamorphosed into the ‘class system’. Though the benefits of being in a upper caste has peculated economically and socially to the respective group of people. But after more than 50 years of independence and the due to the government policies a certain level of equality has been achieved.

Upper class BRAHMAN: Included both priests and Scholars KSHATRIYAS: Included both rulers and warriors Middle class

In modern urban India the effect of caste system is very little but the hierarchy in the sense of class and power somewhere still remain in terms of governments ‘reservation’ policies. The ‘Reservation system’ in india is so highly valued that many castes have developed a vested interested in backwardness. This policy of government has been a reason for many riots in many states of india like Gujrat and Madhya Pradesh. Even now, when elections are about to be held or a commission is appointed to examine or re-examine the question of backwardness, a number of castes hold widely – publicized meetings to assert how backwards they are, how much they need reservation and other help from the government in order to catch up with the forwards. Converts from scheduled castes to Christianity and Buddhism demands that they be regarded as scheduled castes for purposes of reservation. Muslims in many parts of the country are included among other backward classes, and politicians are trying to make a single vote bank out of the, scheduled tribes, other backward classes and the minorities. (parts taken from the printed notes on caste) Only for the political benefits and vote banks this system of caste is still reminded to the people of India . There is definitely a silver lining at the edge of the cloud, which can be seen and possible to reach. But why burden ourselves with this ghost of the past which can be gotten rid of and make a brighter future?

VAISYAS: Included merchants, traders and farmers Lower class SUDRAS: Consisted of peasants bound to the land OUTCASTEES: Also known as the Untouchables According to the daivi varnashrama system, mentions in vedas, the foundation of the caste system at that time was purely based on the kind of role each group of people playing as a part of the society. This was more similar to the ‘class system’ rather than a ‘caste system’. Historically, the brahmanas, the head of the social order, would provide vision and direction to society. Although they were at the pinnacle, they led a simple and austere life and never exploited their position. The kshatriyas were royal kings and administrators, working under the brahmanas and respectfully accepting their advice in all matters of state. They were heroic, religious, and charitable. The vaishyas were the mercantile community, entrusted with agriculture and cow protection, and engaging in fair trade and commerce, without resort to

Before keeping my point of view toward the topic, I would like to put forth my understanding towards the difference between the ‘SEX’ and the ‘GENDER’. Sex = male and female Gender = masculine and feminine So in essence: Sex refers to biological differences; chromosomes, hormonal profiles, internal and external sex organs. Gender describes the characteristics that a society or culture delineates as masculine or feminine. What it means to be a ‘real man’ in any culture requires male sex plus what our various cultures define as masculine characteristics and behaviours, likewise a ‘real woman’ needs female sex and feminine characteristics. To summarise: ‘Man’ = male sex+ masculine social role (a ‘real man’, ‘masculine’ or ‘manly’) ‘Woman’ = female sex + feminine social role (a ‘real woman’, ‘feminine’ or ‘womanly’) In India, the woman ‘gender’ supposed to be the weaker to its counterpart. They need to be protected and taken care off. As well as they are consider to be the caretakers of the stronger male ‘gender’. They are also seen are the idols of sacrifice, purity, and major contributor towards the family tree. The discrimination towards woman is not unknown to anybody who is a Indian citizen and perhaps an active contributor towards woman discrimination. It’s present in every class of the society in various different forms. I would like to talk form a different aspect of it for a better understanding how deep rooted is the evil of gender discrimination is in India. In two of the most renowned mythological tales i.e. Ramayana & Mahabharata, based on which, the entire religion of Hinduism is anchored sites instances of gender discrimination.

fast forward the time in between and directly jump to the present modern India and would try to see the changes and the contrast which has happened in terms of gender discrimination.

Objectification of women in modern media and celluloid woman have been often objectified as a sellable object. What is sexual objectification? It’s the process of representing or treating a person like a sex object, one that serves another sexual pleasure. This phenomenon of sexual objectification clearly shows the status and position of woman in modern society as a ‘commodity’, a substance to be used. As just a means.

Referring to assigned duties of women Often in all baby product and household product adverts, we see a woman is featured, but why? Isn’t its equal responsibility of a man to take care of his house and his kids? Maybe somewhere the ancient thought process of seeing a woman as a caretaker of a man and his family have speculated to the modern unban Indian society, which talks about gender equality. Only the context have change, we still follow what our mythology and tradition taught us without even realizing it. A change is long due, a change is needed, a change needed to be addressed to.

Sita’S aagni pariksha For example, The ‘Valmiki’s Ramayana’ which has been dubbed as the official version of the many Ramayanas available in the Indian state portrays Sita as a wife who follows her husband when he is exiled for fourteen years, upholds her chastity when she is abducted by the ‘Rakshasa’ king ‘Ravana’, goes through the ring of fire or the ‘Agnipariksha’ to prove her chastity during the tenure of the abduction and even after passing all these tests quietly leaves her husband Lord Rama who is often termed as ‘Maryada Purushottam’ or the ideal man when he forces her to leave him after hearing an ordinary washer man of his kingdom casting doubts on her character. the Valmiki’s Ramayana in one of its verses compares women and the backward castes to animals who are worthy of being beaten to be kept in line.

Draupad’s vastra haran In Mahabharata too, Gandhari, Dhritarashtra’s wife kept her eyes blindfolded as a sacrifice for her husband. Also, Draupadi had to marry all five brothers of pandavs because of Arjun’s mother’s “Aadesh’, she were never asked for her openion. At Duryodhan’s court of Horner during ‘Vastraharan’ nobody in the entire court went for Draupadi’s help. So, in mythology to women were shown as vulnerable characters, as an image of sacrifice. In the Indian society the gender discrimination is so deep-rooted that if we need to rectify, we need to start from our mythology first. Now I would like to

Science and Liberal Art-II

Status of Women in India

5 Basic Graphic Design Poster on Graphic Design Element (68) Graphic Design Elements (69) Object Simplification (86) Integration of Two Alphabet (88) Publication Design (94) Drop Cap @ Rabindranath Tagore (101)

Communication is an integral part of Retail business. Understanding the fundamentals of graphic design is very important for a retail designer. This course helps the students to learn to integrate two or more similar and contrasting forms - the integration of typographic elements and exploration of various methods of translating a verbal concept into a visual message.

Basic Graphic Design Guide:- C S Susanth & Immanuel Suresh

Dre Studio

Poster on Graphic Design Element Basic Graphic Design

Basic Graphic Design

Graphic Design Elements

Graphic Design Elements Basic Graphic Design

Explorations

Poster on Graphic Design Element Basic Graphic Design

71 Graphic Design Elements Basic Graphic Design

Graphic Design Elements Basic Graphic Design

Explorations

73 Graphic Design Elements Basic Graphic Design

Graphic Design Elements Basic Graphic Design

75 Graphic Design Elements Basic Graphic Design

Graphic Design Elements Basic Graphic Design

Explorations

77 Graphic Design Elements Basic Graphic Design

79 Graphic Design Elements Basic Graphic Design

Graphic Design Elements Basic Graphic Design

81 Graphic Design Elements Basic Graphic Design

Graphic Design Elements Basic Graphic Design

Explorations

Object Simplification

Basic Graphic Design

In this assignment, the brief was to understand how the object is made and what are the important characteristics.

85 Object Simplification Basic Graphic Design

Integration of Two Alphabet

Basic Graphic Design

The brief of this assignment was to integrate the two alphabets to create a unique form without losing the characteristic of both the alphabets.

Font used:- wawati tc I choose K & R to integrate

87 Integration of Two Alphabet Basic Graphic Design

Typography Nomenclature

Colour Variation

Integration of Two Alphabet Basic Graphic Design

NID

Email: raju_k@nid.edu

Address: #12 HMT Link Road,, Oﬀ Tumkur Road, Bengaluru, Karnataka 560022 Ph: +91-8447772346 Email: raju_k@nid.edu

Stationary

Address: #12 HMT Link Road,, Oﬀ Tumkur Road, Bengaluru, Karnataka 560022 Ph: +91-8447772346 Email: raju_k@nid.edu

Integration of Two Alphabet Basic Graphic Design

Student | Dre fb.com//proﬁle.php?id

Explorations

Integration of Two Alphabet Basic Graphic Design

Digital explorations

91 Integration of Two Alphabet Basic Graphic Design

Basic Graphic Design

Publication Design

93 Publication Design Basic Graphic Design

Publication Design Basic Graphic Design

95 Publication Design Basic Graphic Design

Publication Design Basic Graphic Design

97 Publication Design Basic Graphic Design

Basic Graphic Design

Drop Cap @ Rabindranath Tagore

6 Photography Basic Photography (104) Panning Technique (114) Cubbon Park @ 6 am â&#x20AC;&#x201C; 10 am (116) 360Â° panorama @ HMT Ground (123)

The knowledge on technology realated to visual communication is a must for a retail designer photography in an essential medium of visual communication. The inputs given in this module helps immensely in the design project - 1 which is to do with retail communication.

100

Photography By Gopinathan Kumar, Jayan NP & C S Susanth

Meeting Room

101

Photography

Basic Photography

Panning Technique Cubbon Park @ 6 am – 10 am Studio Photography 360° panorama @ HMT Ground

D’bags

F- stop - f/3.5 Iso - 5000 Shutter Speed - 1/500 sec Focal Length - 22 mm

102

Basic Photography Photography Night life (Bokeh)

F- stop - f/4.8 Iso - 160 Shutter Speed - 1/15 sec Focal Length - 55 mm

103

Basic Photography Photography

Heart by nature

F- stop - f/10 Iso - 250 Shutter Speed - 1/500 sec Focal Length - 105 mm

104

Basic Photography Photography The Auto Stand

F- stop - f/4.2 Iso - 6400 Shutter Speed - 1/320 sec Focal Length - 85 mm

105

Basic Photography Photography

Woman at work

F- stop - f/5 Iso - 1250 Shutter Speed - 1/15 sec Focal Length - 71 mm

106

Basic Photography Photography Create by creatives

F- stop - f/5.6 Iso - 6400 Shutter Speed - 1/6400 sec Focal Length - 135 mm

107

Basic Photography Photography

Rim of hope

F- stop - f/8 Iso - 1600 Shutter Speed - 1/1250 sec Focal Length - 135 mm

108

Basic Photography Photography Road to the heaven

F- stop - f/22 Iso - 100 Shutter Speed - 30 sec Focal Length - 18 mm

109

Basic Photography Photography

Sky high

F- stop - f/3.5 Iso - 200 Shutter speed - 1/2000 Focal Length - 18 mm

110

Basic Photography Photography Endless

F- stop - f/20 Iso - 100 Shutter Speed - 30 sec Focal Length - 18 mm

111

Photography

Panning Technique

Chalti ka naam gaadi

F- stop - f/8 Iso - 160 Shutter Speed - 1/15 sec Focal Length - 42 mm

112

Panning Technique Photography Get active with Jupiter

F- stop - f/11 Iso - 1000 Shutter Speed - 1/15 sec Focal Length - 50 mm

113

Photography

Cubbon Park @ 6 am â&#x20AC;&#x201C; 10 am

Pose for picture

F- stop - f/5.6 Iso - 3200 Shutter Speed - 1/320 sec Focal Length - 135 mm

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Cubbon Park @ 6 am â&#x20AC;&#x201C; 10 am Photography Stop motion

F- stop - f/5.6 Iso - 3200 Shutter Speed - 1/320 sec Focal Length - 135 mm

115

Cubbon Park @ 6 am â&#x20AC;&#x201C; 10 am Photography

Photo frame

F- stop - f/5 Iso - 5000 Shutter Speed - 1/2000 sec Focal Length - 22mm

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Cubbon Park @ 6 am â&#x20AC;&#x201C; 10 am Photography Comfort zone

F- stop - f/5.6 Iso - 5000 Shutter Speed - 1/8000 sec Focal Length - 85 mm

117

Butterfly getting clicked

118

Cubbon Park @ 6 am â&#x20AC;&#x201C; 10 am Photography

Cubbon Park @ 6 am â&#x20AC;&#x201C; 10 am Photography F- stop - f/11 Iso - 200 Shutter Speed - 1/30 sec Focal Length - 200 mm 119

Cubbon Park @ 6 am â&#x20AC;&#x201C; 10 am Photography

Morning move

F- stop - f/5.6 Iso - 3200 Shutter Speed - 1/800 sec Focal Length - 109 mm

120

Photography

360Â° panorama @ HMT Ground

Duniya gol hai!!!

F- stop - f/22 Iso - 800 Shutter Speed - 1/30 sec Focal Length - 24 mm 121

7 Indian Retail Research Mother Pious Lady Summary (126) Local Indian Retail Research @ Divinity (127) Consumer Profile (129) History of carpet In Indian Retail context (132)

Understanding the Indian buyer is to understand the Indian Retail Industry. The course leads to an intuitive understanding of the Indian consumer by observation based research methodology.

122

Indian Retail Research Guide:- Nijoo Dubey & Dr Bibhudutta Baral

Dre Studio

123

Indian Retail Research

Mother Pious Lady Summary

antosh Desai is an exceedingly comical writer whose assortment of columns collected in this book are at once highly entertaining and enlightening. I found his insights into India and Indian culture through his middle. While much of this book is probably best understood by Indians living in India, I think there is a great deal one can learn from Desai's observations. He covers a wide variety of topics always in melodic metaphors: soap operas, cricket, corruption, food, marriage and family life, and the business world. Consider how he describes the role of the pickle: "The pickle exists to transform the dullness of other items on the plate with its own concentrated brilliance. It is stuffed with taste; and delivers more sensory thrills per square inch than almost any other food item. A little bit of it that one delicately bites into with the front of one's teeth is usually sufficient to make the taste buds squeal with delight. The pickle is the item number in the food platter that heightens the taste notes into a crescendo of pleasure" (112). Alternately, the way he poses questions about the way Indians react to India's advancement: "...we pine for Oscar recognition for our films, we cheer when an Indian company takes over a multinational, we root for Indian professionals to take over the reins of large multinational companies, we celebrate our IITs and IIMs which turn out world-class professionals, and we exult when we see more and more Indians appearing on the list of the world's richest people. In sort, as is natural perhaps anywhere in the world, we look towards the top when we think of good news about India. But are these really the best indices of progress we are making as a country? After all, Indians dong well abroad has nothing really to do with India, except in a symbolic and emotional way" (376). These are responses and questions that many countries around the world would do well to consider.

124

Local Indian Retail Research @ Divinity

Ayyappa Temple Jalahalli

Iskcon Temple Mahalakshmi

Hypothesis: Before we headed for research we had some assumptions about the process. a) There will a small shop within the temple premises. b) There will be a temprory structure as a shop.

Hypothesis: Before we headed for research we had some assumptions about the place. a) It would a be a big temple with same ideology b) There will a shop for divinity products but not floors of complex shopping experience c) The visit to the shop will be optional.

Location: Located on the main road and at walking distance of rajijinagar metro station. It is in full visibility of the people on the road and in the metro. The size and the shape of the temple helps it in a very big way. c) There will be very generic items for sale.

Location: Located on the main road and busy traffic helps the sales a lot. The temple is quite old and has a history with the location hence the devotees are always there. The visual appeal by the usage of colours of the cloth, the framed images of the god and the aroma of the incense stick works very well for the shop.

Size: The temple was small yet authentic to its existence. With woodens door and sculptures on the top it was a welcoming experience for the devotees in the temple. There was no shop of the temple but there was a shop selling products related to the temple in one part of their shop. It was a small section but the position helped it for its sales.

Size: The temple is a mall in itself. Everything is under one roof. From offerings to the god to the fashion for the deities. Shape: The ISKON temple tried to mingle with demography and geography by building the temple with the look of the south Indian temple. The entry and exit is designed in a way that the devotes have to go through the entire merchandise section if they want to get out of the temple.

Shape: the L shape was given to the products of divinity facing the crowded road to catch attention of the devotee heading to the temple. Shopper: The buyer are there was for a very specific purpose and there is hardly any impulse buying until there is ornament or accessories related to god sold by the shop.

Texture: The feel of the temple was missing in ISKON, irrespective of the stones and carving done. The usage of tiles and glass made it look like a corporate house.

125

Indian Retail Research

Objective:- To Observe & Record local/unorganised Indian retail enviroment

Seller: For the seller this was not the main source of income hence the sales was not much of a concern but he had a guy dedicated for the sales .

Shopper: The buyer were either the people who are devotees of the temple or the new arrivals who were in the aww of the place by its grandeur as we donâ&#x20AC;&#x2122;t get to see such temples in India (being the country of temples and civilization). People with rational mind get the whole idea of how the ISKON is marketing the products in the name of God. Seller: The seller was employee of the organisation with all the essentials given to them. From uniform to hygiene conscious apparatus.

Texture: It was more visual then tactile as the usage of bright colours and aroma was the USP for the shop to attract customer to the shop. Merchandise: Number& Size: The merchandise and the product is very generic and the number is limited as that is not the main source of income for the shopkeeper.

a) The food vendor was cautiously covering his mouth with a mask so he doesnâ&#x20AC;&#x2122;t pollute the edibles. b) Well educated and English speaking panditjiâ&#x20AC;&#x2122;s preaching and trying to sell the holy books to the prospective customers. c) The shopkeeper working to sell the products.

Local Indian Retail Research @ Divinity Indian Retail Research

Inventory: Hence the inventory is pretty limited for the shop. Based on the sales and limited inclusion of new products to the collection.

Fruits and coconut for offering Holy books in multiple languages More books and shrines Gifts and Memorabilia Food Iskon TempleLayout

Faith Faith inducing information Information & Memory Faith inducing Memories Hunger

Conclusion: After the following research we came to the conclusion that there is a system even in the divinity department. The focus is the same to get more busineeas and the slaes but the startegy might change from place to place and from organization to organization. Incase of ISKON there was a perfect strategy and plan for the sale of the which was hard to avoid and esacpe as the exit was designed in that fashion. Knowing it is a full proof system the inventory and the slaes traget is always high Jalahali Ayappa Temple there was no startegy as such as it was not postioned within the premises of the temple hence it was not solely depending on the slaes of the divinty products and it had a simple strategy of attracting the customer via senses (visual and smell). ther sales depends on the amount of opportunity created (festivals and other socila occasion) hence the inventory is never high, it is sale to sale basis. 126

Indian Retail Research

Consumer Profile

Exploration

127

128

Consumer Profile Indian Retail Research

129 Consumer Profile Indian Retail Research

Indian Retail Research

History of carpet In Indian Retail context

Exploration

130

131 History of carpet In Indian Retail context Indian Retail Research

8 Design Project â&#x20AC;&#x201C; I Onliness Test (136) Experience Board (139) Color Workshop (140) Paper Workshop (141) Finalising Brand Name (142) The Onliness Test for Thirsty Crow (143) Brand Idea (144) Brand Manual (145) Applications (157) Packaging (163)

Communication is an important component of Retail Business. Understanding various means of communication and how to create those is imperative for a retail designer. It ranges from creating a brand image, its communication through space, product packaging, print media etc. and is correlated and need to be understood.

132

Design Project â&#x20AC;&#x201C; I

Guide:- Tanuja Goya, C S Susant & Shakti Banerjee

Dre Studio

133

The Onliness test

Design Project – I

WHAT - The ONLY Outdoor gear manufacturer HOW - that provide complete range of function outdoor products WHO - for adventure freak people WHERE - mostly in the India WHY - who wants to explore nature’s beauty WHEN - in an era of urbanization.

WHAT - The ONLY Personal care- Skin care manufacturer HOW - that provide complete range of Herbal skin cream product WHO – for the people who want healthy skin WHERE - mostly in the India WHY - who wants complete Ayurveda solution WHEN - in an era of artificial and chemically made product.

What : The only footwear and apparel manufacturer in India How: that makes rugged, outdoor leather shoes Who: For outdoor enthusiastic men (now women as well) Where: Mostly in Urban India Why: who were inspired by Western fashion When: In the times when people became style conscious/ In the era of rising individualism.

134

Design Project – I Brainstorming

Now this is the beginning of Design Project, at this stage, the brief was to create experience board either through ‘smell, taste or sound’. So, started with the brainstorming on smell.

135

Design Project – I Brainstorming

After brainstorming, we select the keyword and make theme ‘RAIN-ROMANCE-SEASON’. Again we brainstorming on the theme in the context of smell and at the same time, we illustrate the visual.

136

Design Project – I Experience board

Experience board on smell

After doing lots of brainstorming and planning finally time to create an experience in real. So, for installation we thought of amphitheatre would be decent place, in this experience board we trying to portray the element of ‘RAIN-ROMANCE-SEASON’

137

Color workshop

The Brief was that we have to pick things from nature and match the color by mixing other set of color. 138

Paper workshop

Design Project â&#x20AC;&#x201C; I

We had a session on paper engineering in which we came to know about how paper as material reacts to the structure, how paper can be use as packaging. Also came to know about that we can make machine parts out of the paper.

139

Finalising Brand Name

Thirsty crow Oler Hydroaroma

Final Name

Other Options

Finalising Tagline

Twist the cap to hydrate

Final Tagline

Relive the dip

Other Options

140

The Onliness test for Thirsty Crow WHAT - The ONLY water bottle manufacturer HOW - that provide cap refresh reminder through smell WHO - for health conscious WHERE - all over the world WHY - who wants to stay fit. WHEN - in an era of busy life. [what] Thirsty Crow is the ONLY water bottle manufacturer that[how] that provide cap refresh reminder through smell for[customer] health conscious [market geography]all over the world who[customer need statement] wants to stay fit in [when] an an era of busy life.

Design Project â&#x20AC;&#x201C; I

Segmentation Geographic City Size: Mostly Major Cities & Sub Metros Climate: All the season (preferably Hot & Humid) Psychographic Lifestyle: Corporate and working people Personality: Health Conscious Demographic Family Size: Mostly Individual & also Families Corporate and office going people

141

Brand Idea A water cap reminds you to drink every (time duration) with refresh cap reminder (through smell).

Design Project â&#x20AC;&#x201C; I

Our lives are so busy

80% of us forget to drink water.

People are constantly advised to stay hydrated every day by drinking plenty of water. But sometimes time just slips away, and it can be hours before someone realizes theyâ&#x20AC;&#x2122;ve forgotten to take just a sip. Staying hydrated ensures that your body is well regulated. However, with how busy the life has become. 142

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Brand story Thirsty crow caters to the energetic souls of the corporate world. The aspirations of the thirsty crow toiling hard to drink water from the pitcher finds its similarity with the hardworking and determined people of the corporate world. The attributes of the crow: - Intelligence and agility are also featured in the packaging design.

Design Project – I Brand Manual

Logo story

Thirsty crow logo has its unique identity which is completely complimenting the brand positioning. As Thirsty crow as a brand reminds you to drink water every hour exact message you can see in logo hr with drop of water which acts as ‘i’ in Thirsty.

144

Typography To provide a classical and little quirkyness look in the Thirsty crow brands use of typography, the Eras-UltraBlk-Heavy & Microsoft YaHei UI should be used on all communication for Thirsty crow products.

In the case of word documents or powerpoint presentations, the Arial font may be used if the Microsoft YaHei UI font is unavailable.

Design Project â&#x20AC;&#x201C; I Brand Manual

The font use in tagline is Microsoft YaHei UI . The recommended weight of Microsoft YaHei UI regular. Light and light italic are use for body copy, while regular bold is more suitable for headlines captions.

Recommended weight Eras-UltraBlk-Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ acdefghijklmnopqrstuvwxyz 1234567890!

Additional weight Microsoft YaHei UI BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ acdefghijklmnopqrstuvwxyz 1234567890!

Microsoft YaHei UI regular ABCDEFGHIJKLMNOPQRSTUVWXYZ acdefghijklmnopqrstuvwxyz 1234567890! 145

Brand Colour Pallette

Design Project â&#x20AC;&#x201C; I Brand Manual

This color palette emphasizes the brighter, livelier Thirsty crow brand colors. The primary colors of this Palette consist of Thirsty crow light blue, white & balck. These secondary colors are equivalent to the PANTONE color values cited in the table,

the standards for which may be found in the current edition of the PANTONE Color Formula Guide For 4- color process printing, refer to the CMYK values shown here. For on-screen and web applications (PowerPoint, video, broadcast, web sites, intranets, extranets), refer to the RGB/HEX values specified.

Color

CMYK (Print)*

0 0 0 100

0000

100 0 0 0

RBG

28 28 27

255 255 255

0 158 227

HEX (web)

1C1C1B

FFFFFF

146

009EE3

The Logo Foot Print he Thirsty crow logo is a unique piece of artwork. The proportion and arrangement of symbol and wordmark have been specifically determined. The logo should never be typeset or altered, which could cause inconsistencies that dilute the impact of the brandâ&#x20AC;&#x2122;s power.

Design Project â&#x20AC;&#x201C; I Brand Manual

The Thirsty logo consists of two elements - the Thirsty crow symbol and Thirsty crow wordmark. In the preferred version, the logo appears in Thirsty crow blue and black. In alternative versions, the logo is reversed out of the badge in Thirsty crow.

Preferred Logo Preferred Logo Thirsty crow Thirsty crow symbol symbol

Wordmark Wordmark

R R

Logo Logo

147

Clear Space The minimum clear space for the Thirsty crow logo and the alternate horizontal logo is defined as the height of ‘t & c’ the in the wordmark.

Design Project – I Brand Manual

To preserve the Thirsty crow logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, background patterns that may divert attention.

148

Minimum Size which should not be reproduce in a size smaller than 1” in width for the preferred logo, 1.25” in width for the alternate horizontal logo.

1”

1.25”

149

Design Project – I Brand Manual

The Thirsty crow logo retains its visual strength in a wide range of sizes. However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished. The minimum size of the logo for print is determined by the width of the Thirsty crow wordmark,

Logo Misuse

Design Project – I Brand Manual

Incorrect use of the Thirsty crow logo compromises its integrity and effectiveness. The examples of logo misuse below are not comprehensive; they are only a small sample of possible misuses of the Thirsty crow.

crow

To ensure accurate, consistent reproduction of the Thirsty crow logo, never, add to, or attempt to recreat it.

Don’t typeset the wordmark

Don’t combine the logo with other text

Never change the badge color

Don’t change the color of the logo

Don’t remove the registered trademark from the logo

Don’t stretch the logo disproportionately

Don’t rearrange element of the logo

Don’t use logo with trademark

150

Don’t change the proportion of logo element

Logo Placement

Preferred placement

Secondary placement Spacing for Preferred placement

Spacing forsecondary placement

151

Design Project â&#x20AC;&#x201C; I Brand Manual

Clear space from the bottom and right edge is equal to three times the height of the letter â&#x20AC;&#x2DC;tâ&#x20AC;&#x2122; as illustrated in the diagram. If the logo cannot be placed in the lower right corner, an acceptable alternate placement is the top left corner. Be sure to maintain the same amount of clear space from the top and left edges.

When ever possible, the Thirsty crow logo should appear in the lower right-hand corner, in full color, on a white background. Consistent placement in this location on communication materials helps location on communications materials helps build awarness of the Thirsty crow brand.

Design Project â&#x20AC;&#x201C; I Brand Manual

Logo Exploration

152

Design Project â&#x20AC;&#x201C; I Brand Manual

Gray Scale

153

Design Project â&#x20AC;&#x201C; I Brand Manual

The process involved in creating a unique name and image for a product in the consumersâ&#x20AC;&#x2122; mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

1 inch

154

Design Project â&#x20AC;&#x201C; I

Applications

155

156

Design Project â&#x20AC;&#x201C; I Applications

157 Design Project â&#x20AC;&#x201C; I Applications

158

Design Project â&#x20AC;&#x201C; I Applications

159 Design Project â&#x20AC;&#x201C; I Applications

160

Design Project â&#x20AC;&#x201C; I Applications

161 Design Project â&#x20AC;&#x201C; I Brand Manual

Key Line

40 mm

162

Graphic on Packaging

Our lives are so busy, 80% of us forget to drink water, A water cap reminds you to drink every hour with refresh cap reminder.

Imported & marketed BY

Available colours

survey No. 98/1/1, 98/1/2, 99/2/1 & 100/1/1 Opp. Old KLJ, Village, UT of dadra & Nagar Haveli, Silvassa - 396 230

Packed on APRIL 2016 SLIMPPO42016000008/16-17 MRP

Lavender

580/-

INCLUSIVE OF ALL TAXES CONTENTS : 1 UNIT CAPACITY : 420 ml.

YEA

WARRA

Y NT

In case of consumer complaint contact consumer care cell, toll free no: 1800 209 2132 E mail: thirstycrow.com Website: www.thirstycrow.com Address: NID, Ground floor, Tumkur road, Peenya 2nd stage, Bangalore - 560022 Usage Do not use flask for carbonated drinks. Do not use flask for extreme hot water warm water is advisable. Set the timer for reminder after every use. Refill the the aroma to the cap container when it get empty. Keep the bottle in cool place.

This product is under one year warranty from the date of retail purchase against any manufacturing defects in material and workmanship. The warranty does not cover damages resulting from accidents, mishandling or tampering with the mechanism. Warranty valid against producing original bill endorsed by seller.

Cleaning instructions: Wash the flask inside out with a mild detergent. Use a brush for cleaning the insides. Do not use strong detergents, bleach or cleanser containing chlorine to clean the flask. when not in use, keep your flask lid open to avoid odour.

163

420 ml.

Thread Locking Mechnism

Smell will come out from this hole

Bottle color

Transpaerent Sticker with glossy finish 164

Art board, Matt Lamination on both side

Packaging Concept The positioning of Thirsty Crow is busy corporate and office going, people. So, the challenges were that I have to design pack in such way that it gives an essense of corporate. I did loads of exploration finally I got the package design which I really liked. The idea behind the packaging was that if you think about corporate you have first thing in your mind that well dressed(formal). In packaging design. I am tryingto show â&#x20AC;&#x2DC;COLLARâ&#x20AC;&#x2122; signifies the corporate and office going people.

165

166

167

Logo Exploration

Initial explorations

168

Graphics explorations

169

9 More Work Window Display @ Design for Retail Experience (174)

The aim was to create an innovative signage for retail design studio, so that we looked into what can be the identifier of retail design. The idea was to create a portal which gives the essence of retail design. So imagine the signage as a window display which is identifier of retail space. We use backlit cuboid for the signage and used a mannequin as point of interaction choose bare mannequin indicating retail design student as a blank canvas and the half wrap shawl as the education we are wrapping it up on.

170

More Work

By Abhishek karmakar Ashish Kumar, Niraja Kumari & Raju Kumar

Staircase lobby

171

More Work

Window Display @ Design for Retail Experience

Bamboo mannequin

Sunboard cuboid Light

Font used - Futura

172

Window Display @ DRE More Work

Top view

Final concepts

173

174

Window Display @ DRE More Work

175 Window Display @ DRE More Work

Initial concepts

176

Window Display @ DRE More Work

177 Window Display @ DRE More Work

Learning Open Elective I understand how web site can be structured. I can analyze how ui/ux work simultaneously Research Methodology I introduced an array of research methods during the course. I learn how research can help in to getting result. I learn about research in related design disciplines through teamwork and cross-disciplinary approaches.

elements. To enhance a product through packaging and communication. To understand about the role of graphic design in the retail sector.

Design Managementâ&#x20AC;&#x201C; I I learn competencies needed to perform tasks of design management in an efficient manner. I familiarize with the basic concepts of management and to see how that can help in the context Of design. Came to know how one can brand his or her brand from initial. Science and Liberal Art-II I came to know how different society socially involved. Now I am clear about the different types of emotion of people I learn basic concepts of class, caste, gender and ethnicity and their contexts in India. I learn about the social aspects of development challenges in India in respect of Dalits, tribes, women and minorities. Now I sensitize to the social -cultural issues and conditions Basic Graphic Design I learn about the basic principles of information and type hierarchy and typography as a means of communication. I learn the importance of hierarchy in graphic design. I learn graphic simplification of visual form using integration of typographic. Photography I learn the basic skills of photography. I learn how photography as communication is important. Indian Retail Research It sensitize me with an overview of the Indian retail industry. Came to know the different consumer mind set. I learn about the various formats, market and various contexts. I understand consumer behavior and the pattern of purchase. I learn the various things influences which affect the retail market and the consumer buying pattern. I came to understand the importance of Design in retail business and its influences. Design Project â&#x20AC;&#x201C; I I understand about the fundamentals of branding. To create an experience in space through communication 178

179

Acknowledgement

In performing of my project, I had to take the help and guideline of some respected persons, who deserve our greatest gratitude. The completion of this assignment gives me much Pleasure. I would like to show our gratitude Dr Baral, Mr C S Susanth, Ms Nijoo Dubey, Mr V S Ravishankar, Ms Jagriti Galphade, Ms Mamata N Rao, Ms Aneesha Sharma, Mr Mohan Chandra, Mr Sivaramakrishnan, Ms Tanuja Goyal, Mr Shakti Banerji Sridhar and Ranjit National Institute of Design for giving me a good guideline for assignment throughout numerous consultations. I would also like to expand my deepest gratitude to all those who have directly and indirectly guided in the assignment. I also thanks to the Institute for their support for providing required facility. Many people, especially our classmates and team members (Atul, Divya, Deepti, Neelabh, Manuj, Ceeyus, Artika, Arumani, Nutan, Ravi, Vinodini, Joel, Rohit, Guru, Ketaki and Juhi ) itself, have made valuable comment suggestions and an inspiration to improve my project. I thank Abhishek Karmakar, Ashish Kumar and Shristy Patnayak and the people for their help directly and indirectly to complete my/our project. Most importantly I would like thanks to my many friends and family, you should know that your support and encouragement was worth more than I can express on paper.

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raju_k@nid.edu 182