800
800
800
VISUAL STANDARDS GUIDE
mission Bringing the power from within to help strengthen the lives of those aiming for better for themselves and their community.
02 | OLDE ENGLISH 800
key phrases Powerful
Leading the way to success
Thriving
Pursuit of Better
Inspiring
Letting the light shine through
VISUAL STANDARDS GUIDE | 03
contents
00 | OLDE ENGLISH 800
01
Introduction | 08
New Logo Identity | 10 Logo Elements | 12
Logo Clear Space | 14 Logo Symbol | 16 Logotype | 18
Logo Alternate | 19
Color Variations | 20 Logo Dont’s | 22 Size Chart | 24
02
Color Palette | 28
Typographic Standards | 29 Business System | 30
03
The Power Within Chart | 34 Extension Lists | 36 Deliverables | 46
VISUAL DEVELOPMENT GUIDE | 00
00 | OLDE ENGLISH 800
01
Introduction New Logo Identity Logo Elements Logo Clear Space Logo Symbol Logotype Logo Alternate Color Variations Logo Dont’s Size Chart
VISUAL STANDARDS GUIDE | 07
introduction
00 | OLDE ENGLISH 800
The Olde English brand was known for its tasty yet strong and powerful beer. The brand centered itself on the idea of bringing a strong beverage that will appeal to all and standout from the rest. The brand reached its peak between 1987 and 1993 when it produced 1,975,000 making it the biggest brand by volume. The Olde English brand took a downward spiral in the 2000’s when its started to extend the brand into different styles of the famous beer. We have rebranded Olde English in a impactful way by bringing the community together through empowerment and strengthening their beliefs to see what is truly possible for them.
VISUAL STANDARDS GUIDE | 09
new logo identity The final logo was achieved by connecting the two E’s from the end of the word Olde and the beginning of the word English. The connecting E’s also represent the connection of the community in which our brand is about. Creating the logotype of the symbol we wanted the typeface to be both modern and powerful. We chose both Avenir Next Ultra Light and Avenir Next Bold for the new logotype of the brand. The combination of the two typefaces work well together to provide contrast but also a similarity to not distract too much from the overall look of the logo.
10 | OLDE ENGLISH 800
800 800 800
VISUAL STANDARDS GUIDE | 11
logo elements The final logo elements were ensure that the logo design is always used in a respectable way. The elements allow the logo to be used in the appropriate manner without any misuse.
800 Signature
800 Symbol
800
12 | OLDE ENGLISH 800
Logotype
800 0.422
0.146
2.44
800
0.25
800
X
VISUAL STANDARDS GUIDE | 13
logo clear space 800 The clear space surrounding the logo is crucial to the development of any extensions utilizing the design. The clear space allows the logo to not be interfered with in any manner, therefore the brand will always have a consistent look whenever used or seen.
800 2x
2x
14 | OLDE ENGLISH 800
2x
800
2x
800 2x
2x
800
2x
X
2x
800
VISUAL STANDARDS GUIDE | 15
logo symbol We used the connection between the two E’s from the end of Olde and the beginning of English to create the symbol.
E +E
16 | OLDE ENGLISH 800
Black logo design is best utilized on white or lighter backgrounds. Do not use on dark colored backgrounds.
50%
Flip the logo anywhere between 50% and 60% to ensure that the logo is visible at all times.
60%
White logo design is best utilized on dark colored backgrounds. Do not use on light colored or white backgrounds.
VISUAL STANDARDS GUIDE | 17
logotype We used Avenir Next for its use of different stroke width that will create visual contrast. This design may be used whenever deemed necessary for any products or business the brand may require. The logotype should only be used in the manner positioned on the corresponding page.
Avenir Next Ultra Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
800
Avenir Next Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
800
18 | OLDE ENGLISH 800
800
logo alternate
80
The vertical logo will be used as an alternate logo whenever possible, so that the brand is represented properly. There are no serious parameters, only to use this logo alternate design in a appropriate manner whether for business cards, stationary or other products that may call for a vertical or stacked logo.
800
VISUAL STANDARDS GUIDE | 19
color variations We wanted to add a more softer color, so we chose the gold/orange color to reflect the softer side of things that will work nicely with the red/maroon color choice.
The Olde Red/Maroon signature color is to be used as the
800
primary color option for Olde English. This color variation can only be utilized on a lighter colored background.
800 800 800 800
The Thriving Gray signature color variation is to be used as a Tertiary color option for the brand. It can only be used on lighter colored backgrounds.
800
800 800 800
800 800
20 | OLDE ENGLISH 800
The Powerful Yellow/Orange should be used as the secondary color option for the Olde English products and extensions. This color has the versatility to be used on top of light or darker colored backgrounds.
800 800 800 800 800 800 800 800
VISUAL STANDARDS GUIDE | 21
logo dont’s The logo dont’s below are shown to reference how the logo should not be used under any circumstance. The logo has thee strict restrictions so that the brand is represented in a positive manner at all times.
800
800
800
800
DON’T add a drop shadow to the logo for added effect.
800
800
not fit its true nature.
800
DON’T add a gradient effect to the logo for added effect.
800
22 | OLDE ENGLISH 800
DON’T squeeze the logo into a space that it does not fit into.
800
800
800
DON’T manipulate the logo by stretching it into a space that does
800
800
800
DON’T add a bevel or emboss to the logo.
800
800
800
DON’T manipulate the color by adjusting the transparency.
800
800
800
800
800 800
DON’T add a new color behind the logo that is not a representa-
DON’T add a glow effect to the logo. This manipulates the true
tion of the brand.
color of the brand.
800
800
800
800
800
800
800
DON’T rotate the logo in any direction so that it is not its true
DON’T manipulate the logo in a way that changes the signature
shape and form.
and stacks the symbol onto the logotype.
008
800
800 800
800
800
008
DON’T flip the logo to its untrue form and changes the way the
DON’T remove any aspect of the logo by covering one part of the
brand is represented.
complete signature.
008
800
VISUAL STANDARDS GUIDE | 23
size chart (height)
version 1
version 2
Above 50cm
50cm
30cm
10cm
2cm
Below 2cm
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800 800
24 | OLDE ENGLISH 800
800
800 800 800
800 version 3
version 4 800 800
800
800
800
800 800
800
VISUAL STANDARDS GUIDE | 25
00 | OLDE ENGLISH 800
02
Color Palette Typographic Standards Business System
VISUAL STANDARDS GUIDE | 27
color palette The maroon red color that the brand already used was a nice color choice as it has a vibrant feel without being too bright as well as a darkness to not lose its vibrancy.
INSPIRING WHITE C: 0 M: 0 Y: 0 K: 0
R: 250 G: 250 B: 250
POWERFUL YELLOW/ORANGE C: 0 M: 50 Y: 100 K: 0
R: 250 G: 150 B: 30
OLDE RED/MAROON
THRIVING GRAY
C: 30 M: 100 Y: 90 K: 30
C: 60 M: 50 Y: 50 K: 20
R: 140 G: 20 B: 40
28 | OLDE ENGLISH 800
R: 100 G: 100 B: 100
typographic standards The typeography used within the visual system of the books, it based on the logotype type. Avenir Next was used in some of its different aspects.
Avenir Next Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Avenir Next Demi Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Avenir Next Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
VISUAL STANDARDS GUIDE | 29
00 | OLDE ENGLISH 800
VISUAL DEVELOPMENT GUIDE | 00
00 | OLDE ENGLISH 800
03
The Power Within Chart Power Within Lists Deliverables
VISUAL STANDARDS GUIDE | 33
finding your power chart
the power within empowerment PR_1
SE_3
EV_3
ED_1
ED_4
SE_1 ED_2 EX_1
creativity EX_3
EX_2 ED_5 EV_5 EV_4
EV_2 SE_4 ED_3 EV_1 SE_2
34 | OLDE ENGLISH 800
opportunities
EMPOWERMENT PR_1: OE Literature EV_3: Walk for Change ED_1: OE Tutors SE_1: OE800 App ED_2: Healthy Cooking Classes EV_2: OE College Exploration EX_2: Empowerment Family Nights ED_4: Power Within Boxing Classes SE_3: Power Drive
CREATIVITY EX_1: OE Center for All SE_1: OE800 App ED_2: Healthy Cooking Classes EV_4: Vision Board Party EV_5: OE Avenues of Learning EX_2: Empowerment Family Nights ED_5: Power in Tech Classes EX_3: OE Festival
OPPORTUNITIES ED_3: Business Classes EV_1: Power Job Fair EV_2: OE College Exploration EV_4: Vision Board Party EV_5: OE Avenues of Learning EX_2: Empowerment Family Nights SE_2: OE for the Community ED_5: Power in Tech Classes SE_4: Power Program
VISUAL STANDARDS GUIDE | 35
power within lists
EVENT
EVENT
EV_1: The Power Job Fair
EV_2: OE College Exploration
Introduction: The Power Job Fair will allow the local community to experience what opportunities are available to them.
Introduction: The college event will expose the community to both local and other universities and colleges that are available to them.
Description: The job fair will have local businesses, as well as others from the community attend and be able to offer jobs, take applications and possibly on-the-spot interviews.
Description: The college tour will allow the community to not only learn about college and tuition but help them decide on what is the best option for them individually. Whether that is a trade school or attending a college with a general major until they decide on what they want to study.
Mission-focus: The Power Job Fair enforces the mission of bringing power to the community by showing the community ways they can better themselves through local jobs as well as learning how to conduct an interview and possibly get hired on the spot. Similar to:
• Job Corps
• Job Fair of Chicago Differentiations: The difference between our job fair and others that are currently out is that we mainly focus on local job within 5 miles radius to make it easier for the community to travel with or without transportation.
36 | OLDE ENGLISH 800
Mission-focus: The college exploration enforces the mission of empowerment through the college tours by incorporating the idea of showing the community what their power is and how they can go about achieving it and realizing there are plenty of opportunities in other locations other than where they are currently. Similar:
• College Fair by NACAC • College Expo
Differentiations: Our college event will differ from others by not only exposing students to college but allowing them ways on how to receive scholarships and how tuition works so that they are prepared.
EVENT
EVENT
EV_3: Walk for Change
EV_4: Vision Board Party
Introduction: The walk for change will be a great gathering of the local community to come together for a better tomorrow
Introduction: The vision board party will allow the community to come together, share and explore growth opportunities
Description: The walk can be a great way to come together for change rather it’s regarding violence, community togetherness or even just a way to connect with the local companies. The walk will show the community that they are there for one another and they will work together for the betterment of the community.
Description: The vision board party is a specific way for people to come together and share their ideas for a better life and where they see themselves in the future. The vision party will bring the community together and allow them to learn about other opportunities through the eyes of the people around them.
Mission-focus: The walk for change enforces the mission of empowerment through the idea of showing power within the community by bringing everyone together for one great event that shows togetherness, awareness and raises money that will help the community.
Mission-focus: The vision board party enforces the mission of strengthening the power within the community by bringing the community together in a way that allows them to grow and better themselves through see their hopes and dreams right in front of them and realizing that they are possible.
Similar:
• Walk Against Breast Cancer • Walk Against Violence
Differentiations: The walk will differ from other walks as it will not only be for one specific topic but for the togetherness of the community while tackling specific topics like violence.
Similar:
• On Your Path
Differentiations: The vision party differs as it not only brings the community together but provides them with an opportunity to see potential within themselves as well as the ones around them.
VISUAL STANDARDS GUIDE | 37
power within lists
EVENT
EXPERIENCE
EV_5: OE Avenues of Learning
EX_1: OE Center for All
Introduction: The event of exploring other avenues will allow the community to see what other ways if income are available for them to pursue.
Introduction: OE Center is a place for the community to go for an outlet as well as a place for encouragement and empowerment from the staff.
Description: The event will bring different avenues as in art, music, woodworking, and even counseling. This event will shed light on to careers that aren’t always explored. The event will have a booth and class on each avenues so that the community can better themselves with more knowledge.
Description: The center will allow the local youth and all community members to attend whether it’s for athletic purposes or just for a group discussion on embracing your power within.
Mission-focus The OE Avenues of Learning bring the mission of being your best self and empowerment by allowing the community to learn and engage in ways where they can learn different skills and trades that will allow them to be better not only now but also in the future. Similar:
• Career Workshop
Differentiations: The difference between this event and others is the fact that the community won’t just learn about the different avenues, but also get a chance to explore them through small classes.
38 | OLDE ENGLISH 800
Mission-focus: The mission of finding your power within is reinforced with the OE Center by the center allowing the community to come together and learn from one another through its group sessions, classes, events and also fitness area. Similar:
• YMCA
• Local Park District
• Harvey Community Center Differentiations: The center differs from other centers because it not only allows for athletic activities but group sessions and learning activities that others don’t.
EXPERIENCE
EDUCATIONAL
EX_2: Empowerment Family Nights
ED_1: OE Tutors
Introduction: The family night will be for all to enjoy and come together for fun and togetherness.
Introduction: The Olde English Tutors is a tool that allows the children of the local area to thrive
Description: The family night will have an affect on the community members by bringing them together for a fun night full of ways to express themselves and encourage one another to be great and work with one another for the betterment of the community as a whole.
Description: This program will provide the children of the neighborhood with a way to get the help that they may need not only for school purposes but also to provide them with the experiences they need to be their best selves for the future.
Mission-focus: The family nights enforce the mission of coming together as a community for the betterment of each individual as well as the entire community by encouraging the families to come together and enjoy each other as well as learn from one another.
Mission-focus: The Olde English Tutors enforces the mission of the brand by providing a way for the betterment of the children by providing a way that exposes them to other ways of life than what they may be used to seeing.
Similar:
• DuPage Children’s Museum Family Night • Tinley Park Family Game Night
Differentiations: The difference between our family night and other family nights is the fact of not only having a great time but it also being about the betterment of the community by bring-
Similar:
• Sylvan Learning
Differentiations: The tutor program differs from other programs because of its ability to not only teach children but expose them to other lifestyles through trips as well as by allowing mentors to work with them for as long as they need.
ing them together and being able to work together.
VISUAL STANDARDS GUIDE | 39
power within lists
EDUCATIONAL
EDUCATIONAL
ED_2: Healthy Cooking Classes
ED_3: Business Classes
Introduction: The cooking classes will be a perfect way of educating and bringing the community together.
Introduction: The business classes will provide an opportunity for the community to better themselves through knowledge
Description: The healthy cooking classes will be a way of bringing something different to the community that not only allows them to learn from but also to bring them together and learn from one another.
Description: The business classes are a way for the members of the community to be able to learn about how to not k ok not start their own business but how to work within there current positions for the betterment of themselves. The classes will allow them to use this knowledge for the rest of their lives and pass it along to their own families.
Mission-focus: The cooking classes enforce the mission of bringing out the power within by showing the community a new way of doing things and learning how to cook and be healthy all while being with one another. Similar:
• Cooking Together, Chicago, IL
• Marcel’s Culinary Experience, Glen Elyn, IL Differentiations: The difference between our cooking classes and others is that our classes bridge a gap between the stereotypes of only women cooks and that cooking can become a career path.
Mission-focus The business classes encourage the mission of providing ways of betterment by bringing not only knowledge to the community but also providing several business opportunities to the community. Similar:
• Business Writing, Harvard University
• Global Business in Practice, Georgetown University Differentiations: The business classes differ from other classes by not only exposing the business knowledge to the community but by also providing them with job opportunities for the betterment of themselves.
40 | OLDE ENGLISH 800
EDUCATIONAL
EDUCATIONAL
ED_4: Power Within Boxing Classes
ED_5: Power in Tech Classes
Introduction: The classes are a place where the community can go to find their power within.
Introduction: The classes will provide the community with the skills that they need to succeed.
Description: The boxing classes will be targeted toward anyone struggling with some sort of abuse or just to find their own strength. Women could attend to find ways to be stronger and protect themselves In-case of violence of some sort. Children will also have access so that they learn how to find power within for protection against bullies.
Description: The tech classes will be conducted by the leading technology companies, providing the local community with skills and techniques on how to stay current with the ever-changing technology.
Mission-focus: The boxing classes enforce the mission of bringing the power from within for the betterment of the person by showing the community that their safety and abilities matter and how to protect themselves and increase awareness. Similar:
• Harvey Boxing Club
• LA Fitness Cardio Kickboxing Differentiations: The difference of the classes from others out is that our classes provide more than just strength through boxing but also through the teaching of knowing your own strength and power even without the classes.
Mission-focus: The Power Tech classes enforce the mission of providing the community with what they need for the betterment of themselves by teaching the local community the proper skills that they will need for both current and future technical techniques. Similar:
• Geek Squad
Differentiations: The difference between our classes and others is that we offer these technology skills to everyone of all ages, so that no matter where you are in the world you are able to be considered with an opportunity.
VISUAL STANDARDS GUIDE | 41
power within lists
PRODUCT
SERVICE
PR_1: OE Literature
SE_1: OE800 App
Introduction: The Olde Literature will give the local community and even further an opportunity to read about the different ways they can go about bettering themselves in a way that works best for them.
Introduction: OE800 app to view opportunities available to them in order
Description: The books will have stories or testimonials from local success stories and how they came into their success and what tips they have for others. The book will also allow readers to go back and reference what they read at later times. Mission-focus: The mission is enforced with the Olde Literature by giving the local community the push to the next level by providing them with an opportunity to read about how to improve their lives and get the empowerment they may need. Similar:
• Daily Readings: Become a Better You by Joel Osteen • Best Self: Be You, Only Better by Mike Bayer
Differentiations:
With the book being for the local community, the books will have a more relatable appeal to the community.
42 | OLDE ENGLISH 800
to better themselves.
Description: The OE800 app will allow users to view local job or education opportunities, read articles on self empowerment in order to better themselves. The app will provide the user with alerts on any new postings for job or events that are in the local area to help them. Mission-focus: The OE800 app reinforces the mission of providing ways to empower people by utilizing technology to provide a fast and easy way to see the opportunities available to them. Similar:
• Indeed
• Empower-Me Differentiations: Our OE800 app differs from other apps by providing the user with an advantage to local jobs as well as tips and tools on how to become a better person.
SERVICE
SERVICE
SE_2: OE for the Community
SE_3: Power Drive
Introduction: This is a service that provides repairs or construction of property in the local area.
Introduction: The drive will bring both food and supplies to families in the local community
Description: The service will bring both new property as well as careers to the community. The local people will have a chance to have a career within the construction building and the community will have a better looking neighborhood with the repairs and new property that the service provides.
Description: The power drive provides a connection between the community by providing food and supplies to all in need. The drive shows the community that helping one another will essentially provide the betterment of the community as a whole.
Mission-focus: The OE for the Community enforces the mission of empowering the community by giving the people the ability to be involved in repairing the community and also by providing jobs through this service.
Mission-focus: The Power Drive enforces the mission of empowering the community through togetherness by allowing the people of the community to have the help and support from other members of the community through supplies and food.
Similar:
Similar:
• Habitat for Humanity
• Immel Construction Community Involvement, Green Bay, WI
Differentiations: The service is different from others because it not only provides a construction opportunity for careers but also because it is for the local community and the betterment of that area.
• Food Drive
• School Supplies Drive Differentiations: The power drive differs from other drives by giving the community a sense of empowerment through its generosity.
VISUAL STANDARDS GUIDE | 43
power within lists
EXPERIENCE
SERVICE
EX_3: OE Festival
SE_4: Power Program
Introduction: The OE Festival will be a place for the community to come and enjoy music, food and crafts.
Introduction: The Power Program will assist the people with any financial
Description: The festival will provide the community with some fun and entertainment, all while coming together and just empowering one another to be themselves and enjoy life. The guests will include some musical talents from the local area as well as an open invitation for the community to share their talents.
Description: The Power Program will allow the people of the community to be able to get the help that they need for a better future by providing financial assistance and job placement opportunities to get them started on the right path.
Mission-focus: The OE Festival follow the brands mission of empowerment and betterment for the community by providing the people with an opportunity to come together while others are able to express themselves through music or entertainment. Similar:
• African Festival of Chicago • Taste of Chicago
Differentiations:
The difference between the OE Festival and others is that it is a free event and allows the local community to not only display their talents but learn from others.
44 | OLDE ENGLISH 800
needs as well as job placement.
Mission-focus: The Power Program enforces the mission of helping the community be their best selves by providing the assistance that they need to get that first job or that amount of money for that new opportunity. Similar:
• Unemployment Assistance • Section 8
Differentiations: The Power Program differs from other assistance programs because it combines the two main issues most people have in one place.
VISUAL STANDARDS GUIDE | 00
deliverables
46 | OLDE ENGLISH 800
The Power Job Fair OE Literature OE Tutors Healthy Cooking Classes Power Within Boxing Classes OE For The Community Walk For Change OE Center For All OE800 App
VISUAL STANDARDS GUIDE | 47
48 | OLDE ENGLISH 800
Event
EV _1: THE POWER JOB FAIR The Power Job Fair will allow the local community to experience what opportunities are available to them. The job fair will have local businesses, as well as others from the community attend and be able to offer jobs, take applications and possibly on-the-spot interviews.
Mission-focus:
The Power Job Fair enforces the mission of bringing power to the community by showing the community ways they can better themselves through local jobs as well as learning how to conduct an interview and possibly get hired on the spot.
Similar to:
• Job Corps
Differentiations:
The difference between our job fair and others that are currently out is that we mainly focus on local job within 5 miles radius to make it easier for the community to travel with or without transportation.
VISUAL STANDARDS GUIDE | 49
50 | OLDE ENGLISH 800
possibilities for all The job fair event will provide the empowerment that most need to see the potential within themselves. The job fair allows all to see what their possibilities are.
VISUAL STANDARDS GUIDE | 51
00 | OLDE ENGLISH 800
VISUAL DEVELOPMENT GUIDE | 00
54 | OLDE ENGLISH 800
Product
PR_1: OE LITERATURE The Olde Literature will give the local community and even further an opportunity to read about the different ways they can go about bettering themselves in a way that works best for them. The books will have stories or testimonials from local success stories and how they came into their success and what tips they have for others. The book will also allow readers to go back and reference what they read at later times.
Mission-focus:
The mission is enforced with the Olde Literature by giving the local community the push to the next level by providing them with an opportunity to read about how to improve their lives and get the empowerment they may need.
Similar:
• Daily Readings: Become a Better You by Joel Osteen • Best Self: Be You, Only Better by Mike Bayer
Differentiations:
With the book being for the local community, the books will have a more relatable appeal to the community.
VISUAL STANDARDS GUIDE | 55
56 | OLDE ENGLISH 800
deeper insight A line of empowerment books or guides to help people to see how to better themselves. The books will include local success stories to show the current community what their possibilities are.
VISUAL STANDARDS GUIDE | 57
00 | OLDE ENGLISH 800
VISUAL DEVELOPMENT GUIDE | 00
60 | OLDE ENGLISH 800
Educational
ED_1: OE TUTORS The Olde English Tutors is a tool that allows the children of the local area to thrive. This program will provide the children of the neighborhood with a way to get the help that they may need not only for school purposes but also to provide them with the experiences they need to be their best selves for the future.
Mission-focus:
The Olde English Tutors enforces the mission of the brand by providing a way for the betterment of the children by providing a way that exposes them to other ways of life than what they may be used to seeing.
Similar:
• Sylvan Learning
Differentiations:
The tutor program differs from other programs because of its ability to not only teach children but expose them to other lifestyles through trips as well as by allowing mentors to work with them for as long as they need.
VISUAL STANDARDS GUIDE | 61
62 | OLDE ENGLISH 800
a new look at life The tutors allow the children to embrace who they are and encourage them to think outside the box at all times. Motivation and empowerment to consider the potential of every scenario.
VISUAL STANDARDS GUIDE | 63
00 | OLDE ENGLISH 800
VISUAL DEVELOPMENT GUIDE | 00
66 | OLDE ENGLISH 800
Educational
ED_2: HEALTHY COOKING CLASSES The cooking classes will be a perfect way of educating and bringing the community together. The healthy cooking classes will be a way of bringing something different to the community that not only allows them to learn from but also to bring them together and learn from one another.
Mission-focus:
The cooking classes enforce the mission of bringing out the power within by showing the community a new way of doing things and learning how to cook and be healthy all while being with one another.
Similar:
• Cooking Together, Chicago, IL
• Marcel’s Culinary Experience, Glen Elyn, IL
Differentiations:
The difference between our cooking classes and others is that our classes bridge a gap between the stereotypes of only women cooks and that cooking can become a career path.
VISUAL STANDARDS GUIDE | 67
68 | OLDE ENGLISH 800
cooking your way to success Learning new skills will provide you with a sense of encouragement that you always had within but realized while creating a new way of life and doing something that you enjoy.
VISUAL STANDARDS GUIDE | 69
00 | OLDE ENGLISH 800
VISUAL DEVELOPMENT GUIDE | 00
72 | OLDE ENGLISH 800
Educational
ED_4: POWER WITHIN BOXING CLASSES The classes are a place where the community can go to find their power within. The boxing classes will be targeted toward anyone struggling with some sort of abuse or just to find their own strength. Women could attend to find ways to be stronger and protect themselves Incase of violence of some sort. Children will also have access so that they learn how to find power within for protection against bullies.
Mission-focus:
The boxing classes enforce the mission of bringing the power from within for the betterment of the person by showing the community that their safety and abilities matter and how to protect themselves and increase awareness.
Similar:
• Harvey Boxing Club
• LA Fitness Cardio Kickboxing
Differentiations:
The difference of the classes from others out is that our classes provide more than just strength through boxing but also through the teaching of knowing your own strength and power even without the classes.
VISUAL STANDARDS GUIDE | 73
74 | OLDE ENGLISH 800
finding your true strength There is strength within us all and tapping into that strength can make you a better person. That strength can provide you with a sense of empowerment that provides you with a better tomorrow.
VISUAL STANDARDS GUIDE | 75
00 | OLDE ENGLISH 800
VISUAL DEVELOPMENT GUIDE | 00
78 | OLDE ENGLISH 800
Service
SE_2: OE FOR THE COMMUNITY This is a service that provides repairs or construction of property in the local area. The service will bring both new property as well as careers to the community. The local people will have a chance to have a career within the construction building and the community will have a better looking neighborhood with the repairs and new property that the service provides.
Mission-focus:
The OE for the Community enforces the mission of empowering the community by giving the people the ability to be involved in repairing the community and also by providing jobs through this service.
Similar:
• Habitat for Humanity
• Immel Constructions Community Involvement, Green Bay, WI
Differentiations:
The service is different from others because it not only provides a construction opportunity for careers but also because it is for the local community and the betterment of that area.
VISUAL STANDARDS GUIDE | 79
80 | OLDE ENGLISH 800
working together The OE for the Community brings everyone together for the betterment of the community. It also allows them to see the power within themselves and their true potential to do anything.
VISUAL STANDARDS GUIDE | 81
00 | OLDE ENGLISH 800
VISUAL DEVELOPMENT GUIDE | 00
84 | OLDE ENGLISH 800
Event
EV_3: WALK FOR CHANGE The walk for change will be a great gathering of the local community to come together for a better tomorrow. The walk can be a great way to come together for change rather it’s regarding violence, community togetherness or even just a way to connect with the local companies. The walk will show the community that they are there for one another and they will work together for the betterment of the community.
Mission-focus:
The walk for change enforces the mission of empowerment through the idea of showing power within the community by bringing everyone together for one great event that shows togetherness, awareness and raises money that will help the community.
Similar:
• Walk Against Breast Cancer • Walk Against Violence
Differentiations:
The walk will differ from other walks as it will not only be for one specific topic but for the togetherness of the community while tackling specific topics like violence.
VISUAL STANDARDS GUIDE | 85
86 | OLDE ENGLISH 800
walking together The community comes together for a walk for change to and to see the empowerment of one another. The walk will be through the community with refreshments throughout the walk.
VISUAL STANDARDS GUIDE | 87
00 | OLDE ENGLISH 800
VISUAL DEVELOPMENT GUIDE | 00
90 | OLDE ENGLISH 800
Experience
EX_1: OE CENTER FOR ALL OE Center is a place for the community to go for an outlet as well as a place for encouragement and empowerment from the staff. The center will allow the local youth and all community members to attend whether it’s for athletic purposes or just for a group discussion on embracing your power within.
Mission-focus:
The mission of finding your power within is reinforced with the OE Center by the center allowing the community to come together and learn from one another through its group sessions, classes, events and also fitness area.
Similar:
• YMCA
• Local Park District
• Harvey Community Center
Differentiations:
The center differs from other centers because it not only allows for athletic activities but group sessions and learning activities that others don’t.
VISUAL STANDARDS GUIDE | 91
92 | OLDE ENGLISH 800
center of all things The center will be a place for everyone to come together, enjoy activities, sports and even meetings that will ultimately better the community.
VISUAL STANDARDS GUIDE | 93
00 | OLDE ENGLISH 800
VISUAL DEVELOPMENT GUIDE | 00
96 | OLDE ENGLISH 800
Service
SE_1: OE800 APP OE800 app to view opportunities available to them in order to better themselves. The OE800 app will allow users to view local job or education opportunities, read articles on self empowerment in order to better themselves. The app will provide the user with alerts on any new postings for job or events that are in the local area to help them.
Mission-focus:
The OE800 app reinforces the mission of providing ways to empower people by utilizing technology to provide a fast and easy way to see the opportunities available to them.
Similar:
• Indeed
• Empower-Me
Differentiations:
Our OE800 app differs from other apps by providing the user with an advantage to local jobs as well as tips and tools on how to become a better person.
VISUAL STANDARDS GUIDE | 97
98 | OLDE ENGLISH 800
finding a new way of life The app will allow users to not only see possibilities within their community but also within themselves. Creating an easy and informative tool to empower everyone.
VISUAL STANDARDS GUIDE | 99
00 | OLDE ENGLISH 800
VISUAL DEVELOPMENT GUIDE | 00
OLDE ENGLISH 800 VISUAL STANDARDS GUIDE