Brand Guide 2023 Version 1.0
Hilife Brand Guidelines Contents Logo Clear Space Colors Fonts Visuals
Update History Update History 09.30.2023
Version 1.0
Page No. -
Update Details -Publish
Logo Inspiration
Inspiration for logo
Logo
Minimal Size
Green Background with white on black logo
Minimum Size 1.6 cm
Standard logo without background
Minimum Size 1 cm
Graphic Standards Hilife logo
When using the logo, it is not allowed to modify the logo as in the examples presented.
Clear Space A minimum amount of clear space must surround the logos as indicated by the gray clearance area. The width of the gray area is the same width as the “e”.
x
x x x
x
Colors Base colors
Accent colors
White PMS 356
#007336 R0 G116 B55
CMYK
C0 M0 Y0 K0
R255 G255 B255
PMS 7740
#26890c R41 G138 B54
PMS 360
PMS 358
#66bf39 #b2df9c R107 G181 B62 R179 G213 B155
Black PMS 7555
CMYK
#d89e00 R215 G158 B2
C30 M30 Y30 K100 RGB
R247 G164 B23 PANTONE
PANTONE BlackC
PMS 137
#ffa602 R247 G164 B23
PMS 7408
#ffc00a R252 G191 B16
PMS 114
#ffdd33 R255 G221 B52
Graphic Standards Hilife logo
When using type and primary colors, always make sure that legibility and clear contrast is a priority. Do not use colors that clash like two dark colors or two bright colors that make the copy difficult to read. Here are good examples of color combinations to use for Hilife Brand.
Logo Color Hilife logo
When using type and primary colors, always make sure that legibility and clear contrast is a priority. Do not use colors that clash like two dark colors or two bright colors that make the copy difficult to read. Here are good examples of color combinations to use for Hilife Brand.
Primary type There is one typeface that is used for all main headlines: Holtwood One SC. This typeface has moderate contrast and is the main voice for titles giving the brand a bold voice.
Holtwood One SC
AaBbCc Your one stop smoke shop
ABCDEFGHIJKLMNOPQRSTUVXYZ 1234567890!@#$%^&*
Secondary Type Philospher is the typeface used as a Main header when better legibility for larger amounts of text is needed instead of Holtwood One SC
AaBbCc Philosopher
Your one stop smoke shop abcdefghijklmn opqrstuvxyz
abcdefghijklmn opqrstuvxyz
ABCDEFGHIJKLMN OPQRSTUVXYZ 1234567890!@#$%^&*
ABCDEFGHIJKLMN OPQRSTUVXYZ 1234567890!@#$%^&*
Secondary type Raleway is the type used for body text
Raleway Raleway - Black
1234567890 HiLife ABCDEFGHIJK abcdefghijk
Raleway - Medium
1234567890 HiLife ABCDEFGHIJK abcdefghijk
Raleway - Black Italic
1234567890 HiLife ABCDEFGHIJK abcdefghijk
Raleway - Medium Italic
1234567890 HiLife ABCDEFGHIJK abcdefghijk
Raleway - Extra Bold
1234567890 HiLife ABCDEFGHIJK abcdefghijk
Raleway - Light
1234567890 HiLife ABCDEFGHIJK abcdefghijk
Raleway - Extra Bold Italic
1234567890 HiLife ABCDEFGHIJK abcdefghijk
Raleway - Thin
1234567890 HiLife ABCDEFGHIJK abcdefghijk
Raleway - SemiBold
1234567890 HiLife ABCDEFGHIJK abcdefghijk
Raleway - Thin Italic
1234567890 HiLife ABCDEFGHIJK abcdefghijk
Raleway - SemiBold Italic
1234567890 HiLife ABCDEFGHIJK abcdefghijk
Type Heirarchy Type rules
Whenever a design is made, ensure to use type as in the examples for guirdance.
hilife smoke shop
Headline: Holtwood One SC
Subline: Philosopher Bold
Shop online for your smoke accessories
Body copy & title: Raleway SemiBold Italic & light
This Is a Title This Is a TitleLorem ipsumLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Annotation: light italic
Visir hilife.comfor more information. Button: Extra Bold
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Type color use cases When using type and color, always make sure that legibility and clear contrast is a priority. Do not use colors that clash like two dark colors or two bright colors that make the copy difficult to read. Here are good examples of color combinations to use for Hilife Brand.
hilifesmoke smokeshop. shop hilife
hilife smoke shop
hilife smoke shop
hilife smoke shop
hilife smoke shop
hilife smoke shop
hilife smoke shop
hilife smoke shop
Recessive type color When using type and primary colors, always make sure that legibility and clear contrast is a priority. Do not use colors that clash like two dark colors or two bright colors that make the copy difficult to read. Here are good examples of color combinations to use for Hilife Brand.
Darker color can be used for contrast
Darker color can be used for contrast
Darker color can be used for contrast
Darker color can be used for contrast
Darker color can be used for contrast
Darker color can be used for contrast
Darker color can be used for contrast
Darker color can be used for contrast
Graphic Standards Hilife logo
When using type and primary colors, always make sure that legibility and clear contrast is a priority. Do not use colors that clash like two dark colors or two bright colors that make the copy difficult to read. Here are good examples of color combinations to use for Hilife Brand.
Special Characters Here are a few examples of how to use the special characters. These characters are used for additional contrast and to give the brand a unique voice in ad material and are not for body text use.
what is hilife
hilife Hilife is a smoke shop for all your smoke accessories.A wide variety of products to your doorstep.
50 former latter
100,000
Graphic Standards When using type and primary colors, always make sure that a clear contrast is a priority. Do not use colors that clash like two dark colors or two bright colors that make the copy difficult to read. Here are good examples of color combinations to use for Hilife Brand.
Examples Hilife logo
Here are a few examples of the visual language on email, text and image, image mask.
This Is a Title This Is a Title This Is a TitleLorem ipsumLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat az z zaa aav
This Is a Title This Is a Title
Checkout
This Is a TitleLorem ipsumLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat az z zaa aav
This Is a Title This Is a Title This Is a TitleLorem ipsumLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat az z zaa aav
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Watchouts 1 do not use conflicting smoke shapes in one design. 2 do not stretch or over use the smoke shape. 3 do not add a stroke to the smoke shapes. 4 do not put too many colors and a busy layout that might distract the viewer.
Buttons There are two types of buttons, expressive and recessive. Both types are used to create interest and contrast.
Checkout
Checkout
Checkout
Checkout
Checkout Checkout
Hilife Color The main three colors for Hilife are white green and black. But here are other acceptable color combinations.
Graphic Elements and Type Hilife logo
Graphic elements and type mus be proportionally sized and maintain legibility and white space for a maximal visual balance.
One stop smoke shop.
One stop smoke shop.
One stop smoke shop.
one stop smoke shop
one stop smoke shop
one stop smoke shop
Smoke element orientation Smoke elements can be presented as follows: 1 from the left edge 2 from the right edge 3 from the bottom
Brand Guide 2023 Version 1.0
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