Graphic Design Portfolio 2025 by Rami El Ahmadieh

ABOUT THE DESIGNER

Background

Coventry University

Master’s Degree, Automotive Design (2012 - 2013)

Notre Dame University - Louaize (NDU)

Bachelor of Arts, Graphic Design (2006 - 2010)

Parsons School of Design - The New School

Industrial and Product Design (December 2021 - December 2022)

Work Experience

Abdul Samad Al Qurashi - Senior Graphic Designer

December 2020 - July 2024 (3 years 8 months)

Lana’s Partiperfect - Graphic Designer/Social Media

October 2017 - January 2020 (2 years 4 months)

Future Sky Office Furniture & Décor LLC - Industrial Designer

June 2015 - July 2017 (2 years 2 months)

ROOMOURS

New collection campaign

Brief & design

This project was a digital campaign proposal that was very well received and made an impact. The intent of this project was a demonstration of skill. The visual was inspired from a minimalistic approach coupled with added details and geomtric design. The social media posts were made to focus on the products, photo manipulated to be in a relevant environment.

Social media posts

Chosen posters

Completed option in arabic and english.

INFOGRAPHIC POSTER

Carbon trading infographic poster

Brief & design

This was a real project that was very well received and made an impact in a manner that made the data very easily understandable to the target audience.

The intent of this project was to translate all the data received in a text document into a clear visual representation.

Summary

Closeups on the artwork and infographics showcasing the amount effort put into making the content as easily understandable as possible.

ROADIE INSTRUMENT TUNER

Roadie poster

Brief & design

This was a project done as a demonstration of skill for the roadie3 automatic instrument tuner.

Taking into consideration the keywords and brief introduced for this project by the roadie3 team, the keywords (offer, simple, spec & tech) helped direct the design direction in terms of visuals, simplicity and message.

Notes and sketches of the brief

This process acurately develops the visuals to deliver the outcome in a timely manner.

Roadie campaign

Brief & design

This was a real project done as a demonstration of skill for the roadie3 automatic instrument tuner. The campaign was designed to subtly yet creatively reveal the product in a Christmas setting. A clever copy of “stay tuned” was added as the instrument is actually a tuner. A landing page further provides a context for the purchase situation.

Understanding the product and developing the advertising idea

The process starts with a quick sketch. The idea is to convey the Christmas feel through colors and an abstract Christmas tree.

Next, the concept is modelled in 3D

The 3D model is created and setup with lighting for a render.

Final Step, finished in Photoshop

The render is retouched and enhanced in photoshop.

STRATEGIC GEARS

Report & infographics

Brief & design

This was a real project based on a brief provided through Strategic Gears team that was intended to explain the text report into easily understandable visuals that can aid the viewer to grasp the content faster. The infographics were developed in a simple manner yet effective to deliver the message clearly.

BATATA W BAS

Branding & logo sketches

Brief & design

This was a real project done according to client’s brief and feedback. Taking into consideration the keywords and brief introduced for this project by the Batata w Bas team. The keywords (flavorful, potato, culture) collected during the brief helped direct the design into an original solution with distinct visuals.

Understanding the product and developing the logo and brand feel

The process starts with a quick sketch. The idea is to convey the imperfect edges of potato fries, the intense flavors reflected in the bright colors.

ABDUL SAMAD AL QURASHI

Perfume bottle & logo design

Brief & design

This was a real project proposal option, developed from sketch to 3D to render and visuals.

Taking into consideration the keywords and brief introduced for this project by the Abdul Samad Al Qurashi team. The keywords (cover, 3D, wrap) helped lead the design direction in terms of visuals and concept, challenging the typical design ques for a traditional brand.

Rami

ahmadieh

Understanding the product and developing the logo and brand feel�

The process starts with a quick sketch. The idea is to convey the 3 dimensional aspect of the idea, the 3 hues of gray give depth to the calligraphy.

Exploring other options

A quick sketch of the word kiswah in arabic as if wrapping around a cube to represent the fabric used in the Kaaba Holy Site in Makkah, Saudi Arabia.

A third option is explored

A play on the K letter from Kiswah “the fabric cover” that wraps around the Kaaba Holy Site in Makkah, Saudi Arabia.

The 3D product ideation process

The process usually starts with a 2D idea that gets translated in sketching and 3D.

TARTEDUP BY LANA’S

A branding identity

Brief & design

This was a real project, and one of the rare opportunities for a designer to design a brand from scratch with a higher degree of freedom for creativity and decision making, done according to client’s brief and feedback. Taking into consideration the keywords and live brief for this project by the “Partiperfect” team, mother company of “Tartedup by Lana’s”. The keywords collected during the brief helped direct the design into an original solution with distinct visuals.

Understanding the product and developing the logo and brand feel�

The process starts with a quick sketch for the logo. The idea is to convey the crinkle edges of a pie baking pan around the soft edged and puffy typography relating to the taste and shape of the mini tarts.

ABDUL SAMAD AL QURASHI

Ad campaign

Brief & design

This was a real project done according to client’s brief and feedback. Taking into consideration the keywords and brief introduced for this project by the Abdul Samad Al Qurashi team, a visual was developed to show the texture and feel of each perfume smell.

TAIF EL EMARAT

Billboards design

Brief & design

This was a real project done according to client’s brief and feedback. Taking into consideration the keywords (hero, magic, stage) and brief introduced for this project by the Taif El Emarat team. The brief main focus was to showcase the perfume product as the hero of each artwork material. This helped direct the design into an original solution with distinct visuals.