CONCEPT DEVELOPMENT
Ramona Gabriela Savu
Task 1.................................. p 4 Task 2.................................. p 18 Task 3.................................. p 28 Task 4.................................. p 42 Task 5.................................. p 64 4
CONTENTS
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task1
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I am late because...
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Brief
Observations
The first task requires to visualise on post-it notes as many reasons as possible for the issue proposed: why I was late this morning. Each postit respresents a different idea and another requirement is to use biro in one colour only.
It is a great challenge to practice visualising quick ideas, without researching or thinking too much about the proposed sibject. After the first two drawings the real challenge was to draw faster and avoid spending too long time on details.
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task1b Brief This task asks for a new set of solutions on post it notes. The aim is to draw 99 ideas of how to reach a helium filled balloon that has got out of reach. Any style can be used as a method, but two colours only.
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99 Luftballoons
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Observations As for the previous requirement spending less time drawing still represents a target, which in the last ideas is achieved. This experiment allows to be creative without thinking about the quality of the outcome, but to think about the quantity produced during the process.
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task 1 extension
Brief As an extension for the first task is required to visualise as many ideas for your own invention. To be produced on post-it notes as well, using any method preferred.
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How to get the apple
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Observations
How many ways can you find to get the apple from the top of a tree? This is a new issue which asks for solutions. The time spent drawing the ideas was much more shorter, but a new challenge was to avoid repeating the ideas used in the previous task.
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task 2
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Brief
Observations
The second brief aims to challenge the purpose of a map which can become a different unexpected way to communicate information. Research, explore, use imagination, gather information and develop a map for the different catering options available in the University of West London campus.
In order to visualise information about the variety of hot and cold drinks available, a set of representative icons was created and then used to develop the map. The cups and bottles are represented in different sizes and colours to suggest the quantity and the place.
mapping + data + info
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task 2 extension
Info graphics
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idea development and research 27
Brief and research
To be developed a personal design concept by researching a set of information of own choice. A visual example of mapping statistics data for the quantity of bottled water people drink in the UK has been developed.
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task 3
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Psychogeography 32
Observations
Brief
Conduct an unplanned journey in order to explore the city, get ispired and develop ideas. It is necessary to collect and record what you observe during the journey, pay attention to unexpected details and follow your instincts.
The journey started with a small number of pictures followed by a few quick sketches of random details, such as colours, shadows, textures and materials.
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The journey
STARTS here
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The journey
ENDS here
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Using all the evidence collected, mainly little details have been reproduced on small pieces of paper and then placed on an A3 cardboard, in a way to suggest the idea of a map and the fact that they all can be found only in certain places as each detail is unique and has its own story. Considering that this experiment would be an interesting and pleasant idea to display a psychogeography experience.
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task 4
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Conditional Design 46
Brief
Perfect Circle
As a first part of the task, select a game from the Conditional Design Workbook and play it in small groups. Using cameras record the play as the process is the product.
Two games from the Conditional Design Workbook have been played with Abby Lewis, Sara Ceroula and Giulia Tognocchi. The first one played was called the Perfect Circle.
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Rules:
- draw a filed- in circle in the center of the page; - following turns improve the circle’s round shape by enlarging it’s borders; - stop when the circle is perfect (“Out Now: Conditional Design Workbook”).
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Imperfect Circle The final outcome from the game, a perfect circle, has been used as the main element in a series of experiment designs. The concept is about deconstructing and turning a perfect shaped circle into a complete opposed perfection. Some of the designs are symmetric, others assymetric and can still be developed into aesthetically pleasant images.
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Four Long Lines
This is the second game played with the group. The process was a challenging experience whereas it was difficult to avoid touching other lines, but the final image is not as surprising as expected.
The rules propose: four players that have to draw a long line during 1.5 hours, without crossing other lines or leaving the paper during the entire time.
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extension #1 Brief
The extension for the task 4 requires to develop your own ‘Conditional Design’ games.
Perfect Shapes game
This game is designed for children. Meant to be a different and interactive way for kids to practice drawing shapes in order to not get bored. Even though it is called ‘Perfect Shapes’ they are asked to draw as many shapes as they know, as good as they can. Also there is no winner, so playing the game is the key, not winning it.
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Rules:
2-4 players, 1 dice; 1 colour each: green, orange, blue, pink; - fold the paper in four vertical rectangles; - each player gets one rectangle; - roll the dice and draw in your rectangle as many shapes as the number shows; - for the next turn draw a different shape in the next player’s rectangle; - do not repeat a shape which has been already done in a rectangle untill the 5th round;
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extension #2 Creative Lines game Rules: 2 players; 2 colours - both players should draw a single line at the same time; - just one long, quick and random line all over the page each player, trace it for no longer than 10 seconds; - the pen may not leave the paper during this time; - you can cross over other lines, do not touch the edges; - on the shapes created randomly by the line, draw different objects, animals, humans, faces etc. (you are free to use your imagination)
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Screenshots during the play. Record available on the blog: ramonasavu.com/studies/conceptdevelopment/
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task 5
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Self initiated projects
Print based
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Brief For the next task is required to initiate two short projects: one which is print based and the other digital based. It is required to question yourself, develop and keep it simple
Infinite Lines
How many patterns can be done only by using straight lines? Where will you get bored of working on the same concept? How many ideas can you develop for the same concept? How can the patterns be useful? These are a few questions to start with, this project is a challenge for our imagination and patience whereas it will never be finished. There are so many solutions if we have the patience to develop them because there are no rules to design a pattern, it cannot be wrong or right.
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A few hand drawn pattern designs have been developed and used for different decorative solutions for the issue presented: How many patterns can be done by using only straignt lines? Straight lines can compose many different shapes either geometric or decorative. As the project is about the process and not the outcome, the attention was on the variety of patterns that can be imagined and make use of them.
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The little drawings are developed, combined between each other and turned into proper pattern designs to be printed on different surfaces, such as book marks at this stage. They can become a starting point for a campaign that supports reading. Might be applied on post cards, canvas bags, badges, t-shirts etc.
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Bookmarks designs, front and back 78
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Bookmark designs 80
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Digital based
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Animated gif
For the digital based project an animated gif of a pattern-like design has been developed. Questioned to be created only with the opposite of straight lines, the circle is composed of many little circles. It is turned into a simple animation, showing each circle one by one appearing and disappearing.
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Screenshots playing the gif. To see the gif and other development attempts visit the blog: ramonasavu.com/studies/conceptdevelopment/
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reflective observations Throughout working for this module the challenge was to use our imagination as much as possible and discover different unexpected ways to develop and experiment ideas from visualising quickly solutions for a questioned issue and then in the end to come up with our own questions, with even more solutions. Feeling free to develop the concepts as liked, each task was a challenge with goals to achieve, tried to progress and focus on the journey and not on the destination, even though there is a very long way it is paved with persistence and mistakes that proved to be necessary. Self initiated projects to be used as starting points for other concepts and much more developed in the near future. Overall, the projects and requirements represent experiments, ways to come with new ideas for a concept and they can also be used for future challenges.
BLOG: ramonasavu.com/studies/concept-development/ Ramona Gabriela Savu 21260223
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BIBLIOGRAPHY “What Is Data Mapping? – Definition From Techopedia”. Techopedia.com. N.p., 2016. Web. 14 Oct. 2016. “How To Think Visually – Blog About Infographics And Data Visualization – Cool Infographics”. Coolinfographics.com. N.p., 2016. Web. 14 Oct. 2016. “Out Now: Conditional Design Workbook”. Workbook. conditionaldesign.org. N.p., 2016. Web. 15 Nov. 2016. Hassell, Lisa. “19 Pattern Design Tips”. Digital Arts. N.p., 2016. Web. 4 Dec. 2016.
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