Reasoned Emotion by Ran An

Reasoned Emotion A Collection of Work by Ran An

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INTRODUCTION

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Reasoned emotion is the intersection between rational and emotional thought. Before starting a new design, we need to find a balance point. If too rational, we can hardly think beyond our own experiences and boundaries. This is not an ideal situation for creativity as oftentimes we need breakthroughs. However, if we are too emotional, we may get lost and forget our original purpose.

unexpected inspiration, insisted efforts, bordered imagination and organized life, all of these are not only the projects I completed but also the reasoned emotions reflected in the designs. It is a long trip ahead for being a greater designer, and I am keeping going beyond myself day after day.

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Fragmented memories, unrestricted experiments,

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TA B L E O F C O N T E N T S

Table of Contents 10 – 29

Fragmented Memories 30 – 55

Unrestricted Experiments 56 – 83

84 – 103

Insisted Efforts 104 – 129

Bordered Imagination 130 – 145

Organized Life

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Unexpected Inspiration

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F R AG M E N T E D M E M O R I E S _ I N N E R M O N G O L I A

In most cases, memories are fragmented and not fully appeared when recalled. To keep these valuable fragments, I use my designs to document and describe them. Memories are the key not to the past but to the future, and these fragments make me who I am now.

Fragmented Memories OBJECTIVE

This project is about using numbers that are related to a certain subject as headlines to design a book. Evoking different pieces of my memories, the sweetest one about my hometown Inner Mongolia was chosen as the subject. The major challenge of this

SOLUTION

To collect more vivid and accurate facts of Inner Mongolia, I researched her history, and geographic and cultural development since establishment. It was an amazing journey, and I found out more about

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project was to present each number in its unique way.

her miraculous landscapes and abundant natural resources. Based on these facts, I used relevant numbers to tell stories that best represent the characteristics of Inner Mongolia. As the main design elements, numbers were scaled differently and their typefaces were also specially designed. Such uniqueness made each spread more attractive to the audience than a plain layout.

F O R M AT

Type Composition

8x10 in

—Corrie Ten Boom

PROJECT

Spring 2016

Inner Mongolia

I N ST R U C TO R Lian Ng

Matte Paper DELIVERABLES Book & UI/UX

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COURSE

“Memories are the key not to the past, but to the future.”

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F R AG M E N T E D M E M O R I E S _ I N N E R M O N G O L I A

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UNRESTRICTED EXPERIMENTS _ BLUE

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We all conduct experiments in our lives and often hard to know which one can lead to a better result. The truly unrestricted experiments could provide a much more open environment to find the most appropriate approach. All of my works here are done after such unrestricted experiments.

Unrestricted Experiments OBJECTIVE

This project is about conducting unrestricted experiments on type to describe the theme of a color. Pick a color theme first, then find its different meanings, and finally express the meaning just with type itself. The type is formed in a unique point of view, and

design process and find the best image. SOLUTION

I am fond of blue in daily life. Blue has very diverse and interesting meanings: it is the color of the sky;

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it is also a more expressive response to the content. The key to accomplish this project is to record the

a worldwide famous band is also called Blue Band; some food has a blue color... I started the experiment by finding blue materials that appeared in my life, such as candies, blue liquid, jeans, blue paper, and so on. I then tried thousands of experiments like distorting, assembling and re-constructing different blue materials to express the themes. This is an exciting experience with unrestricted tools and ideas to experiment with type. I never thought that type could be created in so many unusual forms. Such an experimental method is definitely worthy of being used again and again in my future designs.

PROJECT

Spring 2017

Blue

COURSE

F O R M AT

Type Experiments

11x17 & 17x11

I N ST R U C TO R Jeremy Stout

Matte Paper DELIVERABLES Posters

“All life is an experiment. The more experiments you make the better.” —Ralph Waldo Emerson

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Day Night This poster aims to show the color of sky. The background is a gradient color, and the letters are projected by sunshine and moonlight respectively.

Title Description

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Ocean is blue and it is the origin of life. The background image is a jar of hand soap. And the rest is processed in Photoshop through brush and lighting effects.

Description

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Origin of life

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Title

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Out of the Blue

Description

This poster is created with 116 1.5in long blue glow sticks.

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Title

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Title

-133.6째F

Description

Blue is always regarded as a cold

Blue is color. always regarded as a cold The coldest place in the world color. The coldest place in world is recorded as -133.6째Fthe in the history.

is recorded as -133.6째F in the history. The poster is created with blue ice. The poster is created with blue ice.

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Title

Sadness

Description

Too much blue can create the feeling of sadness. This poster is created with blue cream and water. When water washed the cream, the feeling came out.

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U N E X P E C T E D I N S P I R AT I O N _ C U LT U R E C L A S H

Inspiration to a designer is like water to a fish, and I am always eager to have more and more. My inspiration is usually gained from researching and brainstorming new ideas, and analyzing others’ works. Inspiration in fact exists everywhere, however, it’s hard to predict where we can find it. At some unexpected moment, we may encounter good inspiration by accident.

Unexpected Inspiration OBJECTIVE

Design artistic materials such as promotional poster, program brochures, conference signage, name badges, websites and Apps for a design conference that has happened or will happen. One of the challenges of this project is to effectively deliver the concept of the

SOLUTION

The 2016 PopTech Conference—Culture Clash was chosen, which aimed to bring together innovators from many fields and to share their insights and work together. The concept of this conference is “Culture

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conference we chose with visual text and image.

Clash”. The background of my design was made by distorting and adding wave effects on the image of architecture whose exterior is brushed with straight lines. Bright pink and blue colors are used because of their attractiveness and novelty to the conference attendees. For the text, I broke the headline apart, which created a more discordant feeling to the audiences. The background image was also adjusted in the same way as the headline, which not only made design look more consistent but also added negative spaces. Different icons were used to represent people from different areas gathered at this conference.

F O R M AT 18x24in (P)

COURSE Type Systems I N ST R U C TO R John Nettleton

“Inspiration comes from everywhere: people on the street, books, art. It is an interior process for me.”

5x7in (B) 3x4.5in (NB) 3x7.5in (T) Matte Paper DELIVERABLES

PROJECT

Poster

Culture Clash

Brochure Name Badges UI/UX Tickets

—Collen Atwood

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SEMESTER Fall 2016

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POP TECH

About

Conference Speakers Schedule Partners

Travel

As the cultural barriers that once separated us as people continue to give way, those that remain are the source of great conflict, and also our greatest possibility.

Camden, Maine, US October 19 22, 2016

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POP TECH

Schedule About

Conference

Travel

Wednesday, Oct 19 Registration 3:00pm–8:30pm

Stop by the Welcome Lounge at the Camden Opera House to pick up your badge and some special treats.

Opening party 6:00pm–9:00pm

Mix and mingle with PopTech participants at Peter Ott’s on the Water (16 Bayview Landing).

Thursday, Oct 20 Antigone in Ferguson Chorus, Rob Capps, Bryan Doerries

Session 3 2:00pm–3:30pm

Esther Perel, Erik Hersman/Ken Banks, Emily Pilloton, Megan White Mukuria, Heather Fleming, Tim Jorgensen, Muhammad Zaman

Session 2 11:00am–12:30pm

Eric Ben-Artzi, David Ferrucci, Lining Yao, Rahzel

Session 4 4:00pm–5:30pm

Scott Goodstein, Lovely Umayum, Nicole Prause, Jon Levy, Jill Sobule

Randomized lunch 12:30pm–2:00pm

Dine with a randomly assigned group of participants at a local restaurant around town.

Night out in Camden 6:00pm

Session 1 9:00am–10:30am

Take in the charm of Camden’s waterfront. You may sign up for a randomly assigned dinner with fellow participants at a local restaurant.

Friday, Oct 21

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POP TECH

Platon About

British photographer Platon has shot portraits for a range of international publications. He has a special relationship with Time Magazine, producing over 25 covers for them, including image of Russian Premier

Conference

Vladimir Putin for their 2008 Person Of The Year cover, which was awarded 1st prize at the World Press Photo Contest. That year, Platon was offered a multi-year contract with The New Yorker. He was honored with

Travel

a Peabody Award in 2011 for his collaboration on the topic of Russia’s Civil Society with The New Yorker and Human Rights Watch. Platon is a represented communicator and storyteller.

He has been invited to be a keynote speaker on the leadership at numerous academic and artistic institutions. He has appeared on a range of television media including Charlie Rose (PBS), Morning Joe (MSNBC), Fareed Zakaria’s GPS (CNN) and the BBC World News. Platon has four published books: POWER, one hundred portraits of major world leaders; SERVICE, images of soldiers involved in America’s most recent wars and their families, portraying their physical and psychological wounds, their extraordinary valor, and the fierce emotions that surround those who serve.

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U N E X P E C T E D I N S P I R AT I O N _ C U LT U R E C L A S H

POP TECH

Alan Alda

Adam Steltzner

Jesse Carmichael

Rahzel

Platon

Vanessa De Luca

Lizz Winstead

Kate McCambridge

Esther Perel

Ryan Green

Amy Green

Rachel Brown

Conference Speakers Schedule Partners

Travel

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About

POP TECH

Travel About

Conference

Travel

One of the highlights of the PopTech experience is the location of the event itself—Camden, Maine. Just 90 minutes north of Portland, Camden is a stunning, seaside New England town and you’ll be joining us during one of the most beautiful times of the year—peak fall foliage. Here you can find directions for how to get to Camden via train, plane and automobile—and plan your lodging for the conference.

Conference location

Getting to Camden

The PopTech conference takes place at: Camden Opera House, 29 Elm St. Camden, ME 04843

By plane Portland’s International Jetport (PWM) is easy to fly into with multiple airlines providing direct service. Delta, United, JetBlue, and Southwest Airlines. We’re also accessible via Boston’s Logan International Jetport (BOS), Rockland’s Knox County Regional Airport (RKD) and Bangor International Airport (BGR), served by Cape Air.

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By car Portland International Jetport—1.5 hours Boston—3.5 hours Bangor—1.5 hours Rockland—30 minutes

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I N S I S T E D E F F O R T S _ 2 0 1 5 TA R G E T C S R R E P O R T

Results are hard to predict for both individuals and groups, but the insisted efforts should be there. No one can succeed without effort. The efforts may not pay off as we originally expected, but they will give you something valuable at the end of the day.

Insisted Efforts OBJECTIVE

Redesign a company’s Corporation Responsibility Report (CSR) or Annual Report. The entire book, including all the images, texts, and charts inside, needed to be designed as a compete visual system. The challenge of this project was to communicate

SOLUTION

I chose to redesign 2015 Target CSR report. The keyword of this design is enthusiasm. The Target red was used as the theme color since it best represents the Target brand and communicates a strong and

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the mission and vision of the company in this report.

energetic Target to its shareholders. At first, all the images were processed in black and white, and then some red parts were revealed as a further step to enhance the overall visual strength. The most difficult part of this project was to find large quantities of good images about Target.

PROJECT 2015 Target CSR

COURSE

F O R M AT

Type Systems

8.5x11 in

I N ST R U C TO R John Nettleton

Matte Paper

—Michael Jordan

Softcover DELIVERABLES Book & UI/UX

“Sometimes, things may not go your way, but the effort should be there every single night.”

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B O R D E R E D I M A G I N AT I O N _ R E B R A N D S U N

Using knowledge alone, in most cases, is not enough to have breakthroughs. Sometimes imagination is needed to light up the darkness of the unknown future, which usually can lead us to an unexpected but great place. However, for a designer, imagination cannot be unrestricted, but, most reasonably, it should be fact-based and bordered. This is another reasoned emotion.

Bordered Imagination OBJECTIVE

Rebrand a company that currently needs a transition or is already defunct. Find the soul and mission of the selected company, and then design the identity system for the future of this company. SOLUTION

in 2010. After some researches, I redefined the soul of Sun to be “Interconnectivity is never bordered.” Based on this new soul, the keyword “Link” was chosen and hundreds of logo sketches were explored to further elaborate Sun’s borderless interconnec-

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I chose to rebrand Sun which was acquired by Oracle

tivity. After several rounds of refinements mixed with the imaginations of Sun’s plausible future, the one that best represents the new Sun was developed and finalized. Sun’s technology is for life, study, business and entertainment. An analysis of Sun’s future prospect was also developed.

PROJECT

Spring 2017

Rebrand Sun

COURSE

F O R M AT

Nature of Identity

8x10 in

I N ST R U C TO R Hunter Wimmer

“The true sign of intelligence is not knowledge but imagination.” —Albert Einstein

Hardcover DELIVERABLES Three Books Website

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ORGANIZED LIFE _ GOOD MEMORY

Whatever we do, we should make a plan about it because well begun is half done. Just like setting up grids to designers, it is always the first step and the basis for a well-organized work. Design is to make communication easier, and organizing is to make such a design possible.

Organized Life OBJECTIVE

Think of a good and novel concept, and then design an App to realize it. SOLUTION

We all from time to time have the annoying experience of forgetting or losing stuffs. To eliminate such towards an easy and organized life with an App was come out and named as “Good Memory”. This App has three functions, namely Reminder, Memories and Tracking. In the Reminder mode, users

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inconveniences, the concept of guiding people

can talk to their phones and tell them what should be reminded at a later time. The App memorizes it and alarms to remind you the activity when it’s the time. Users can also recall and find the stuffs that are put away long time ago in the Memories mode. It’s like a virtual container that stores all the location information of the important items you want the App to remember. Users can also use this App to track and store the locations they visited during the day in the Tracking mode. In the case of losing something, users can trace back the trajectories and then search for the missing items alone the path.

PROJECT Good Memory

COURSE

F O R M AT

Digital Design Studio

UI/UX Design

I N ST R U C TO R

DELIVERABLES

Bob Slote

App

Ps Xd

“Organizing is what you do before you do something, so that when you do it, it is not all mixed up. —A. A. Milne

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SEMESTER Fall 2016

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ORGANIZED LIFE _ GOOD MEMORY

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T H A N K YO U

Thank You FA M I LY

To my parents, Shijun An and Rui Zhu, my sister, Qi An, and all the family, I offer my deepest gratitude for unconditionally and wholeheartedly raising and educating me. Without the selfless love and steadfast support, I wouldnâ&#x20AC;&#x2122;t have had the chance to see

I N ST R U C TO R S

To all the instructors I have met at the Academy of Art University, I would like to express my sincere gratitude and respect for your professional instruction and guidance. Special thanks to Mary Scott, who patiently directed and pushed me to create this portfolio and offered me the kindest understanding and help when I was sick. To Hunter Wimmer, John Nettleton, David Hake, Lian Ng and Carolina De Bartolo, thank you all for the professional advice and constant encouragement. I am deeply grateful for having the opportunity to learn not only design skills but also all the qualities that a good designer should have at AAU. FRIENDS

To my beloved boyfriend, Yu Kang, thank you for accompanying me through all the tough and good days and always experiencing my failures and successes together. I would also love to thank my dear friends, Yue Xu and Rongke Wang, who constantly gave me encouragements that built my confidence and the most helpful critiques that improved my designs. Iâ&#x20AC;&#x2122;m so lucky to have you at the Academy of Art.

P ORTFOLIO _ RAN AN

the wonderful world and pursue my dreams overseas.

I N ST R U C TO R

DESIGN

Mary Scott

Ran An

PRINTING Graphic Imagery BINDING The Key T Y P E FA C E Georgia & Mr Eaves

+1 415.770.2258 ranandesign@gmail.com ranandesign.com