Chimney Rock Cattle 2022 Sale

SCHEDULE

FRIDAY, NOVEMBER

SATURDAY, NOVEMBER

AFTER THE SALE

COMMERCIAL FEMALE SALE

A STEP AHEAD

THE ADVANTAGE YOU CAN TRUST

GENEPLUS

At G+ we have built our Brangus and Ultrablack bulls to thrive in ANY terrain and/or environment AND meet the market demands of today. Unlike many of our competitors, we put more emphasis on QUALITY OVER QUANTITY in building a bull the industry needs. If you have been searching for added performance, extra heat tolerance and adaptability while maintaining a calf crop that will sell at the top of the market and hit all your carcass premiums, you’ve found the answer. There’s a reason we sell more Brangus and Ultrablack bulls to more states than any other breeder. Come see the difference GENEPLUS can make.

GENEPLUS GENEPLUS

GENEPLUS

TOP TO BOTTOM QUALITY.

UMATCHED.

Everyone with GENEPLUS and our Genetic Partners want to welcome you to our fall sale. We feel this is the best set of cattle, top to bottom, that we have offered to date. It may be cliché, but we genuinely feel it is true. The registered females cover all the bases from a standout set of open heifers with great potential, to the stoutest set of bred heifers that have ever been assembled in one event. The 3N1’s are packed with front end females and calves with our newest and freshest genetics. Topping off the set are the tremendous, young, proven donors in the prime of their production. There is no gambling here, this set of cattle is ready to go home and work for you.

The bulls will speak for themselves. We listen to our customers and breed the bulls that will work in ALL environments, coast to coast. The commercial pairs, breds and opens come from the heart of the programs they represent, both partners and customers - certainly front pasture, home raised females from end to end. The market is on the upswing and this many commercial, HOME RAISED replacements in one place is rare.

On a more personal note, this last year has been very exciting for Gail and I. We have been able to further build upon the addition of Derrick, Justin, Roberto, and Ricardo, add to the lineup of herd sires we have assembled and capped it off with the addition of the Suhn herd. The ability to add the Suhn females to the CRC herd is a ONCE IN A LIFETIME OPPORTUNITY and has us headed to the next level of our industry.

We look forward to seeing everyone and catching up with friends. Please come join us November 4th-5th to enjoy the fellowship and Gail’s great hospitality.

See you at the sale,

DARE TO BE DIFFERENT

The ability to survive within any industry requires great minds, plans, effort, capital, and a little bit of timing and luck. But we want our customers to do more than survive we want them to thrive. At GENEPLUS, we understand the importance to adjust and adapt our process in order to stay one step ahead of the industry. We are the brand daring to break the mold. The breeders within GENEPLUS are partners by choice, not by chance. They made that choice because they vowed never to be satisfied with the status quo and adopted a model to build the best Brangus and Ultrablack bulls the world has ever seen.

The GENEPLUS focus on balance of performance and carcass merit, importance of genomics and EPD’s, emphasis on structure, foot design and fertility, and attention to a correct and industry accepted phenotype and sheath design, has led to a population of Brangus and Ultrablack cattle that is unlike any other. The notion that heat tolerance and durability are highly correlated to the increased amount of sheath or ear an animal possesses is as unrealistic as the belief that Brangus cattle can’t quality grade with Angus because of the Bos Indicus influence. Similarly, the notion that you have to receive discounts because of your “ear”

in the Midwest and West is also genuinely false, and we have disproved all of these things through our customers’ experiences via our breeding program.

The key to overcoming these misconceptions is a focused and dedicated selection process. At GENEPLUS, we understand what the end goal needs to look like before we mate and make the next generation. You can use an Ultrablack in the Gulf Coast region if you choose, with the same or more success than a Brangus with a #3 sheath. You can also use a Brangus or Ultrablack bull in Missouri on fescue, sell the progeny to a Northern feedlot and top the market - it’s all about the selection process and knowing and understanding your environment.

The good news is that we have the experience and genetic toolbox to accomplish these goals and more. If you’re trying to maximize the return on your cowherd, you’re in the right place. We sell more bulls to more states than any other Brangus and Ultrablack breeder in America for one reason – because we built a product unmatched by any of our competitors. DARE TO BE DIFFERENT.

GENEPLUS

SALE CONTACTS

Bill Davis, Chimney Rock Cattle Company 336-210-1222 | bdavis@billdavistrucking.com

Cody Gariss, GENEPLUS President 417-425-0368 | cody@geneplusbrangus.com

Vern Suhn, GENEPLUS Consulting Partner 620-583-3706 | vern@geneplusbrangus.com

Randy Schmidt, GENEPLUS Partner 903-278-7777 | sfbrangus@gmail.com

Nic Cornelison, GENEPLUS Partner 256-242-3124 | nic@lakemajestikfarms.com

Derrick Miller, Chimney Rock Ranch Manager 318-332-2341 | derrickmcrc@gmail.com

Emmy Todd, GENEPLUS Office Manager 877-436-3877 | emmy@geneplusbrangus.com

Special Guest

Dr. Darrell Wilkes, IBBA Executive VP | 210-696-8231

Auctioneer

Doak Lambert

Veterinarian

Dr. Craig Fontenot, Town & Country Animal Clinic

Publications Represented

Ralph Means - Weekly Livestock Reporter

Doug Paul - Stock Exchange

James Grant - Gulf Coast Cattlemen

Clint Minchew - Western Livestock Journal

Melanie Fuller - Brangus Journal

Cattle Transportation

Gary Tharp, Dixie Grove Trucking LLC | 870-818-6844

Advertising and Catalog Production

Trove Creative, Jessica White | jessicaw@trovecr.com

Video Production & DV Auction

Ideal Video Productions, Wade Fisher | 254-319-5349

Sale Consultants

Matt Barnett 931-561-0441 Logan Perry 863-634-4810

Jamey Reynolds 256-452-2240

CHIMNEY ROCK

STAFF

BILL & GAIL DAVIS OWNERS

DERRICK MILLER CRC RANCH MANAGER JUSTIN NORMAND CRC COMMERCIAL HERD MANAGER

LEE ROBERTSON

We could not be more excited to acquire the entire Suhn herd. The job Vern and Vicki did in building, what we believe is the best set of Brangus and Ultrablack females in the world, is unparalleled. What they built is emblematic of the American Agricultural dream and shows evidence of what hard work, dedication, focus, perseverance, and faith can accomplish. Vern’s commitment to quality, consistency and real-world application is a lesson all seedstock producers should follow and certainly a foundation that we will continue to build upon. We look forward to retaining Vern’s vast knowledge and guidance as he continues to be an integral part of GENEPLUS, assisting us at Chimney Rock in mating and breeding decisions as well as customer relations.

RICARDO SANCHEZ ROBERTO VELAZQUEZ

THE LEGACY CONTINUING

Congratulations to Vern and Vicki Suhn and family and Jack and Kathy Moore on the sale of their elite registered herds. The dedication and discipline it took to build the elite nucleus that roamed the Flint Hills of Kansas is unmatched in any breed, and is a true American success story. The blood, sweat and tears if took to reach the pinnacle of the breed, as you have, will never be forgotten. Through the Suhn and TJM programs you truly made an impact worldwide, and the entire beef industry is better because of you. Thank you for the opportunity to add these incredible cow families, and the stories and history behind them to our programs. We are forever grateful and look forward to working side by side for years to come.

- The GENEPLUS TEAM

From Batesville, AR

Take 167 South.

Cross the White River and go up Ramsey Mountain.

At the top of the mountain make a right at the stop light.

Drive approximately 14 miles.

You will see the Concord City Limits sign.

Chimney Rock is on the left just past the city limits sign.

Hotel Accommodations

Comfort Inn and Suites

Holiday Inn

Holiday

Hampton

TRAVEL

in

Express in Heber

87

From Batesville City Airport, Batesville, AR

Turn left onto US-167N from airport entrance.

Turn left onto AR14/AR25 at the first stop light. (Stay straight if you are going to your hotel in Batesville.)

Drive approximately 14 miles.

You will see the Concord City Limits sign.

Chimney Rock is on the left just past the city limits sign.

From Little Rock Airport, Little Rock, AR

Go to I-440E toward I-40.

Merge onto 167/67N toward Jacksonville.

Take 167N exit 55 at Bald Knob toward Batesville (turn left off ramp.)

At Pleasant Plains turn left onto AR87.

At the end of AR87 turn right onto Heber Springs Road (AR25).

Chimney Rock is 1.5 miles on the right side.

Air Transportation

American, Delta, Southwest and Continental fly into Little Rock which is approximately 90 miles to Chimney Rock. Batesville has a municipal airport.

SALE

CATTLE LOAD OUT

Please contact the sale personnel if you would like to load out females following the female sale November 4th. We will make every effort to accommodate load out during the bull and commercial female sale on November 5th and anyone who wishes to load out Sunday morning November 6th.

SAVE SHIPPING AND HANDLING

You can save shipping and handling charges by picking up semen that you will need for your fall breeding season at the Chimney Rock Cattle Company Sale. Representatives from either GENEPLUS or Integrated Breeders will be available sale day to fill your orders. We would ask that you keep your orders to goblet increments of 5’s or 10’s so that we can avoid excessive handling of semen. Please contact GENEPLUS at 1-877-436-3877 to place your order prior to the sale to assure we have enough semen on hand and available sale day.

SALE ORDER

The cattle will not sell in numerical lot order. We will have a printed sale order prior to the sale. Please note that the registered females, bulls and commercial females will be presented on video.

GENETIC CONDITION POLICY

Any animals that are confirmed as carriers of a genetic condition such as DD, developmental duplication, will be listed above their pedigrees as DDC. Any animals we are still waiting test results on will be listed DDPC. All other animals have been either confirmed free of known genetic conditions by test results or from pedigree analysis.

TRUSTED PERFORMANCE INFORMATION

We are extremely dedicated to providing our customers the genetics needed to positively impact their bottom line. As the motto of GENEPLUS states, “A Step Ahead. The Advantage You Can Trust”, we take very seriously the process of collecting phenotypic information and understand its fundamental importance and the role performance information and proper contemporary grouping play in providing the breed association with the most correct and current information possible, which in turn impacts the EPD’s you see directly. We will never compromise the integrity of our data.

All of the weights in this offering were taken by a scale, no tapes or windshield guesses. The ultrasound information reported to IBBA was all taken by Donnie Robertson to provide consistency of measurement across the program. In addition, these cattle have had DNA pulled and submitted to verify parentage and establish their genomically enhanced EPD’s and the status of their genomically enhanced EPDs is denoted in each catalog lot in the top right hand corner as to whether that information was back prior to the catalog deadline.

The industry has changed over time and a process which was once dominated by visual appraisal, then performance testing and contemporary grouping now has the ability to roll all of the information into a scope of genomically enhanced EPD’s. This gives the customer a tremendous edge in the accuracy of EPD’s and the assurance of parentage, thus dramatically improving the selection process for the future of their ranching enterprise. We encourage you to utilize these tools. For your convenience we have listed the current non-parent Brangus average EPD’s in this catalog for reference and comparison on how an individual compares to the average of the breed in any trait.

PARTIAL BREEDING GUARANTEE

All bulls selling in this sale have passed a thorough and stringent BSE (Breeding Soundness Evaluation) by Dr. Craig Fontenot of Town & Country Animal Clinic. Each bull selling has passed Dr. Craig Fontenot’s tests and is considered a satisfactory potential breeder. All bulls are guaranteed as breeding bulls through the first breeding season from the date of purchase. Please keep in mind that we expect the bull (s) to be treated with proper animal husbandry and that they are young bulls and require some additional management compared to mature bulls. Proper management should include the following requirements: 12 to 15 month old bulls at time of sale are utilized in a ratio of one bull to 15 cows and 16 to 20 month old bulls one bull to 20 cows. Furthermore, if these requirements are not adhered to or these bulls are placed in service or are housed until time of service with mature bulls then GENEPLUS will not stand behind this breeding guarantee.

If a problem does arise please contact GENEPLUS, Cody Gariss 417-425-0368 or Vern Suhn 620-583-3706, as soon as any question occurs as to a bull’s breeding soundness. GENEPLUS will evaluate the problem, consult with a veterinarian if needed and if replacement is required will replace with a bull of equal quality. If a replacement bull is not available GENEPLUS will issue credit in a future GENEPLUS sale. Please contact us before shipping any bulls. Shipping an animal you feel is unsatisfactory before contacting GENEPLUS will void our guarantee. In an effort to simplify the guarantee and credit process, cull salvage value within this guarantee and credit process moving forward is figured at a standard $1500/head.

This is a partial breeding guarantee and is not designed to mirror that of an insurance policy to stand death loss, debilitating physical injury, etc. If full morbidity or mortality coverage over and above this GENEPLUS breeding guarantee is desired we encourage you to contact Marcus Creasy, Adams & Creasy Insurance, at (501) 206-2281.

MAINTENANCE AFTER THE SALE

CRC will work with customers on delivery of cattle in an effort to have the cattle delivered to customers as soon as possible after the sale. However, if you are not ready for the cattle at this time we will maintain the cattle at the ranch for a period of time until you are ready for them. A nominal fee of $3.50 per day will be charged plus any veterinarian charges incurred will be billed. Cattle will be maintained on a growing ration in grass traps. Cattle become the buyer’s responsibility immediately after the sale. CRC or GENEPLUS is not responsible for insurance costs or death.

TRUCKING

At the conclusion of the sale or as soon as possible following the sale if purchases are made via video or sight unseen agreement; please notify the sales staff as to specific instructions about cattle delivery. If you request our assistance the GENEPLUS staff will make every effort to help coordinate the most reliable and economical trucking available. Trucking expense will be the responsibility of the purchaser. If you prefer to make your own arrangements Gary Tharp, Dixie Grove Trucking will be available sale day to discuss your needs or we can place you in contact with other reliable truckers.

Please note that the animals you purchase become your responsibility at time of purchase. GENEPLUS and/or the individual breeders represented are not responsible for animals that may be injured in transport. Third party insurance coverage is available for those who are interested with Marcus Creasy, Adams & Creasy Insurance, at (501) 206-2281.

Call us at 1-877-436-3877 and discuss our sight unseen pur chase guarantee. We will visit with you about your needs and purchase cattle for you. If you don’t like them on delivery… you don’t own them.

dvauction.com

an account, under the

new account” tab. Apply for bidding by clicking “apply for bidding” in the upper left corner

your screen, at least 24 hours

to the auction.

you have registered you can tune into the sale and make your

BUYING SITE

SIGHT UNSEEN GUARANTEE WHEN PURCHASED THROUGH GENEPLUS PERSONNEL

If you are unable to attend the sale and want to purchase cattle sight unseen, please call any of the below listed sale personnel to assist you in making your selections. Give us a call prior to the sale to describe the type of bull(s) you want and let us know your price range(s). You pay only the bid price, just as if you were bidding in person. We will call you after the sale to confirm your purchase(s), and confirm your method of payment. Your purchase will be delivered to a central delivery point when your payment is received. You decide whether or not you like the animal(s) upon delivery. If you don’t like them, you don’t own them. It’s that simple. All sight unseen purchases made through GENEPLUS personnel come with a 100% SATISFACTION GUARANTEE or we will refund your money.

& ONLINE

At

make

be the responsibility of the

be available

sale

you prefer to

GENERAL

or sight

expense

Grove

with other reliable truckers.

DOCILITY MATTERS

DISPOSITION SCORING TABLE

J J J J J J J J J

J J J

J J J

Nervous and moves away rapidly when you enter their flight zone

Extremely

and/or aggressive temperament. Thrashes about when

We have included a disposition score for every Brangus & Ultrablack bull selling. These bulls were scored following gathering yearling weight and ultrasound data. Vern and Cody scored them individually at this time. Please note the explanation of our scoring system above, with 5 stars being the best and 1 being the worst. There are no 1 or 2 star rankings in this sale because they were culled. Please contact us with any questions you may have.

J J J J

Extremely gentle, difficult to get out of the way

Calm but moves away from you when you get close to them

Calm but moves away from you sooner than a 4(Larger Flight Zone)

may

the scorer in the

For 2022 and beyond Chimney Rock will be hosting the HBO program that Schmidt Farms has managed for many years. Since it’s inception, it has been well received by our customers who wish to have a higher percentage of their newly purchased heifers bred with known AI sires. The HBO program has worked particularly well for those breeders who, for whatever reason, may not be able to AI breed their heifers at home. The program has consistently had a high percentage of these heifers bred safe to known GENEPLUS AI sires. The program has been very well received, and customers have been very appreciative of the job that Randy Schmidt and Garrett Hinds have done in continuing to develop these heifers, getting them bred, and keeping their new owners informed of the progress and breeding status of their heifers; we know the ranch staff at Chimney Rock will continue this same level of customer satisfaction. The HBO period lasts approximately 90-120 days, and for the $500 cost, the new owner is guaranteed a bred heifer, safe in calf, or a 100% credit for the original purchase price of the heifer, if we are unable to get her bred. So basically, you are guaranteed a bred heifer (or a credit) for an additional $500 over the cost of the open heifer you purchased.

• The HBO is available as an option, at buyers choice on any virgin, registered heifer {13 to 17 months of age} sold through a GENEPLUS sale. Lots that are eligible will be noted in the catalog as HBO ELIGIBLE.

• Heifers stay at Chimney Rock Cattle Company to be managed and AI bred to a GENEPLUS herd sire of the buyers choice. Cody or Vern would be happy to make breeding recommendations to the new owner, but the final decision will be left to the new owner.

• GENEPLUS pays for pasture, feed, mineral, normal vaccines, synchronization meds and parasite control as required. Semen costs will also be paid for if the buyer uses a GENEPLUS bull. A quality clean-up bull will be provided after AI is completed at no additional cost.

• Heifers will be managed similarly to the virgin heifers at Chimney Rock Cattle Company of the same age.

• The cost of this program is an additional $500 over the cost of the heifer. Settlement of this fee, along with the full purchase price of the heifer, must be made on day of the sale. Heifers will be moved to the breeding location at no cost to the buyer.

• When heifers are palpated safe in calf, they will be considered a breeder with no further guarantees from GENEPLUS partners or it’s cooperators. Registration papers will be transferred to the new owner when heifers are confirmed pregnant. If the heifer does not palpate pregnant the purchaser will be given, a credit for the purchase price only, which can be used in future GENEPLUS sales and does not include the $500 HBO cost, or the salvage value of the heifer.

• It is the buyers responsibility to pick up the heifers within 2 weeks of notification of palpation results. The arrangement for trucking from Chimney Rock Cattle Company to the customer’s ranch is the responsibility of the new owner and not GENEPLUS.

• GENEPLUS partners and cooperators are not responsible for death or any incurred vet expenses on any heifer in this program. We strongly advise the purchaser to purchase mortality insurance on heifers.

Customers who are considering the HBO are encouraged to discuss the details with a GENEPLUS member or sale representative prior to the sale. At the conclusion of the sale and after check out we encourage all customers who wish to enroll heifers in the HBO to visit with Derrick Miller or Bill Davis to work out all details, make sure we have all contact information, and to get any questions answered that you might have. Derrick Miller is more than happy to discuss prior results and details of the program. He can be reached by phone or text at 318-332-2341 or e-mail:

Please make note that many of the animals were in different contemporary groupings at weaning; therefore, it is not fair to compare birth, weaning and yearling weights from one herd to another.

EPDS

Expected Progeny Difference (EPDs) is the best estimate of an animal’s genetic merit for a particular trait. It takes into account the animal’s own performance compared with its contemporaries and the performance of it’s relatives compared against their contemporaries.

Birth Weight (BW) EPD predicts calf size and calving ease.

Weaning Weight (WW) EPD predicts preweaning growth potential.

Yearling Weight (YW) EPD predicts overall growth potential. Milk EPD predicts the maternal contribution to weaning weight of the calf through milk production, behavior, immunity and other maternal environmental factors.

Total Maternal (TM) also, called M&G EPD predicts weaning weight of calves from a bull’s daughters.

Scrotal Circumference (SC) EPD predicts not only testicular size of male progeny but also daughters onset of puberty.

ULTRASOUND EPDS

Ribeye Area (REA) EPD predicts total muscle. Intramuscular Fat (IMF) EPD predicts % of intramuscular fat which is highly correlated to marbling.

Rib Fat Thickness (FT) EPD predicts external fat thickness. *REA and FT are primary components of USDA YG and marbling is the primary component of USDA QG.

PERFORMANCE

Individual performance data is provided as supplementary information as EPDs provide more reliable evaluation of genetics differences of animals.

Actual Birth Weight (BW) are reported.

Scrotal Circumference (SC) is adjusted to 365 days

Brangus EPDs are calculated by the Livestock Genetic Services and are part of a program called the National Cattle Evaluation (NCE).

EPD PERCENTILE RANKINGS

Individual ranking relative to the entire breed population on a specific trait, represented in the form of a percentage, with 1% being best and 99% being worst.

DAM OF ULTIMATE

One of the exciting treasures of this sale, and one whose cow family is well known at the spectacular Friday night event at Chimney Rock comes in the form of 30E48. Already establishing herself as a revenue and performance generator, she is the dam of the $20,000 Ultimate, selected in last year’s sale by Adam Hicks, and a bull who recorded the heaviest ever weaning weight to date in Eureka. Her dam is 30Z5, one of the breed greats as the dam of Signal and Beacon, among a host of other sons and daughters, accounting for over $300,000 in sales alone, and selling herself through this event in 2019 for $40,000 to Lake Majestik and TTT. In 2018, Lake Majestik selected a full sister to E48 as a featured yearling heifer, who is now working as a leading donor in that herd. In 2020 Sunshine Acres, Jenna Williams and 3G Cattle purchased the leadoff female in this sale at $41,000, who happened to be a full sister in blood to 30E48. Consistency abounds in the pedigree and family history. 30E48 has worked a number of ways in addition to the rising star, Ultimate,

some of which are on display in this offering. Her Trail Boss flush was tremendous, including the 30J55 daughter that follows, and the flush mate son, 30J82 that will sell on Saturday. She is a long sided, big-bodied power cow that ranks in the top 4% for WW & YW, top 10% for TM, SC & REA while still maintaining her CED & BW at an impressive breed average. Typical of Foundation daughters, she is a calf raiser in every aspect. Too often donors of this caliber are sold when they’re past their prime but with a number of embryos implanted and ready to be implanted this fall, Bill and Derrick elected to offer her up in her youthfulness. She carries the quality, balance, pedigree and revenue potential that can fit any program in the world. Her genetic makeup is that which can go a number of ways, and no cow family has produced more herd sires and donors than this one in the last decade. Sure bet, safe bet, lock, guarantee – call it what you want but here is the REAL deal.

POWERHOUSE MATERNAL LINEAGE

13

SUHN’S MS TRAIL BOSS 30J65

VOREL

BEAUTY QUEEN

We still like good cattle. The world of data has driven some breeders in all breeds to the extreme where they don’t even analyze the individual, only the information. Well, that’s not us. We need the performance and EPD balance and pedigree strength, but we also need them to look the part, and this one is what a female bovine should look like. Near perfect from every angle, she is deep, stout, sound, good footed, feminine, correct in her design and right-on in her frame size. When Vern dipped into the Bradley 3 program for an outcross and found this one’s mother, this is what he had in mind the daughters should be. Foundation further solidified her maternal excellence. Not just a pretty picture, she is a producing sow. Her son that sold in 2021, sired by Trail Boss, was a moderate framed tank, full of muscle, and later renamed Kingpin, commanding $15,000 in Eureka. In 2022 she did it again, except this time to Oracle, with a long, smooth, attractive, high-performance son named Octane, who landed at $30,000. Ironically, or maybe not, the procurer on both of these sires was Chimney Rock. Not many cows land two bulls in the bull stud, let alone two consecutive sons by 2 different sires, but 53D2 did. Her first daughter to sell is her Trail Boss heifer at side, and

talk about one with some punch, power and phenotype!

Vern made 53D2 earn her way to the donor pen, like he always did, and $45,000 on 2 head did it in the express lane. With several embryos implanted this spring and more made this summer and fall, and a number of descendants coming by her two sons, Bill reluctantly agreed to part with her. Unfortunately, she was off making embryos on picture day, so you’ll have to come see her in person, but rest assured, it’ll be well worth the trip. Her stock is high, but it will get higher. She can go make herd sires, she can go make show heifers and no matter what direction you go she will make killer replacements with consistency. The door is wide open for any pedigree from any program, and don’t worry, she’ll carry the phenotype. You want the best? Here you go, take it, and run.

SUHN’S KINGPIN 53H4 - SON OF LOT 18

SUHN’S OCTANE 53J9 - SON OF LOT 18

LAWMAN MS ABSTRACT 143J

CALVING EASE & BALANCE

VOREL MS ABSTRACT 143J6

UB10492867

LONGEVITY

VOREL

VOREL MS ABSTRACT 237J9

33

ORACLE

LM MS ORACLE

MULTI TRAIT EXCELLENCE

ELITE

HIGH MATERNAL PACKAGE

45

LM MS SIGNAL 415J8

SUHN’S MS PRIME CUT

MODERATE

EASY FLESHING

MATERNAL SISTER TO CORONADO

51A

SF MISS TRAIL BOSS 535K13

PROVEN

GENETICS

GROWTH, MATERNAL & MUSCLE

LM MS SIGNAL 535K35

COW

SF MISS ABSTRACT 535J4

PEDIGREE FULL OF HISTORY

SF MISS ABSTRACT

CONSISTENCY ON BOTH SIDES

POTENTIAL

CHART

71A

SF MISS ABSTRACT

76A

CRC MISS BIG LAKE

UNIQUE PEDIGREE

CRC MISS BLUEPRINT 894K2

R10507823

BRANGUS 2/14/22

CHIMNEY ROCK CATTLE COMPANY

GROWTH

SUHN’S MAJESTIK BEACON 30C

SUHN’S BLUEPRINT 2H

SUHN’S MISS AFFIRMED-30T 2A

SUHN’S EPIC 331D16

SUHN’S MISS EPIC

FANCY & FUNCTIONAL

CRC MISS INTRIGUE 919K3

CRC MISS WRANGLER 1528J3

CURVE BENDING GENETICS

Unbelievable data set in this young female. Top 1% for WW & YW, top 2% for BW & IMF, top 3% for CED, top 4% for REA, top 5% for SC and top 10% for TM. If you could sort the IBBA database accordingly, I can’t imagine finding another proven dam that could equal her. There is so much that can be accomplished with this setup, but it is just the beginning. The Tradition daughters have made a name for their selves as functional, hearty, fertile calf raisers and that was certainly bred in here. Her maternal side also tells a story. She is a maternal sister to the leading UB sire, Masterpiece. Masterpiece has seen very good demand through our semen sales, and his sons are showing up, proving his ability to out breed himself, including the $18,000 First Class bull that was selected this spring by Jeremy Jackson and the 416J39 herd sire who sells in this offering. Their dam, 2051, was always a very highly respected Angus female, who consistently sired moderate, functional, calving ease bulls by sires like Three D, Tradition and Trail Boss. Physically, she’s

flashy. She is moderate like her mother, good uddered, good bodied and ultracomplete. There’s a lot of quality in this offering phenotypically, but she can run with the best of them. Lots of bulls fit her wheelhouse, as she will keep frame and sheath in check, provide a superior maternal base and of course her breed leading set of numbers. Stick them as rugged or burly as you want on her and she’s going to blend them into something complete. We don’t like status quo, we want better. We want to offer donor females that have lots of future, not ones that are on the downhill slide of their career. And that is why opportunities like this present their self at GENEPLUS. 2 years ago it was 30D3. Last year it was 30F18. This year it is 53D2, 30E48 and 2051E19. Donor cows looking out the front windshield instead of the rear-view mirror, adding profit and quality to their future operations for years. Here is where genetic progress is made, on chart topping, phenotypically correct females like 2051E19. The future is in this lot and it’s yours for the taking.

MISS PRIME CUT

CALVING EASE & GROWTH

CRC MISS SYNERGY

SUHN’S

AG UPGRADE

BUSINESS LINE

SPECIALIST

SF ORACLE 4183J18

SF TRAIL BOSS 4183J19

SUHN’S

SUHN’S

MATERNAL,

SUHN’S TRAIL BOSS 30J94

RIGHT KIND, SUPER PEDIGREE

SUHN’S WRANGLER 30J96

R10496217

SUHN’S MAJESTIK

TRADITION

VOREL

CRC

SUHN’S

PATTON

SUHN’S

MC

RBM

CRC

SUHN’S

ELITE HERD SIRE

One of the greatest Brangus herd sires to ever walk through the storied ring at Chimney Rock comes in 331J57, and that is a mouthful when you think of the likes of the bulls that have entered these pens over the last 15 years. Unbelievably constructed from every angle, he packs so many attributes the breed is seeking in one package unlike any Brangus sire we have seen in years. Massive in his body and dimension, he is huge in his rib cage with exceptional spring and shape, depth of heart and depth of flank. When you step behind him, he is bold down his top and in his pin width, carrying the expression all the way through his stifle. He’s a champ on the move with his 5-STAR DISPOSITION, and never missing a step. And as the picture shows, he ties it all together in a smooth, eye appealing package with a great sheath angle, ample bone and cleanliness in his joints and lines. While he’s good in person, he is equally impressive on paper with his incredible data collection ranging from his top 10% on WW, YW & SC, top 15% for BW & REA, top 20% for CED and top 35% for IMF. Individually

his 79# BW led him to a WW ratio of 111, YW ratio of 107, REA ratio of 105 and IMF ratio of 102 and an adj 40.4 cm SC in the extremely competitive Suhn herd. Sired by Trail Boss, who led his own revolution through the strength of his progeny’s performance, carcass and maternal base as they matured, and out of a flashy young Final Cut daughter that stems back to the dam of Foundation in 331S43, 331J57 lends a pedigree that is highly useable across the bulk of the breed. When you roll it all up into one, there’s a LOT OF GOOD captured here. Calving ease numbers with breed leading growth and carcass; a maternal base that is proven in the calf raising and herd sire department and a bull that actually has true red meat and substance from head to tail. He is the trifecta- he works on Brangus, on Ultablacks and in the commercial industry. Get ready, the next breed leader is on the block in Concord, AR November 5th. Selling 1/2 semen interest and full possession. Suhn Cattle Co. & Chimney Rock Cattle Co. will jointly retain 1/2 semen interest.

BARSTOW CASH

BARSTOW MISS DIANNA Z25

SUHN’S AFFIRMED 30T

VOREL MS NEWT 2 / 25W

SUHN’S AUGUSTUS 416Y14

SUHN’S MISS PATTON 30X5

COOLEY MENARD 326S

SUHN’S MS BT 416P13

BIG TIME DATA COLLECTOR

Tremendous compilation of information in this EPD profile racking up 9 traits in the top 15% of the breed or better. Calving ease with elite growth and carcass, his combination of top 2% for WW & YW, 4% for TM, 5% for BW, 10% for CED and 15% for SC, REA and IMF will be hard pressed to be matched outside this offering this fall. His actual data is equally impressive, beginning life at 63# and carrying on to ratio 108 at weaning and 104 at yearling with an adjusted 36.8 cm SC. Physically he’s deep chested and wide bodied, shapely from every angle and super sound with an excellent foot and leg design. He has tremendous muscle and mass, especially for a calving ease bull and is a gem to handle, with his 5-STAR DISPOSITION. His is a perfect combination of consistency and carcass through real world results, as cattle should prove themselves out. Currency is one of the great success stories of recent times, starting out as a calving ease bull and maturing into an all purpose sire with tremendous breeding value. Trail Boss is well recognized in this catalog, and a number of the

TREMENDOUS FEMALE

top females in the Suhn dispersal were Trail Boss daughters, including the dam of J33. That quality makes sense when you consider his granddam, who was one of Vern’s all time favorite UB donors in 416W28. There are few cow families that can add maternal greatness like the 416’s have for decades. Coming together by no accident, generations of careful, hand selection for phenotype and genotype have gotten 416J33 to this point, through a long lineage of AI and ET service in his cow family, these are truly genetics by design. One that is hard to poke a hole in, the longer you study him the more you appreciate everything he offers. Balance and completeness, make him yours to study forever. Selling terms are the buyer’s option. A)Selling 2/3 interest and full possession. Suhn Cattle Co. & Chimney Rock Cattle Co. will retain 1/3 semen interest. OR B)Selling full interest and full possession, with Suhn Cattle Co. & Chimney Rock Cattle Co. retaining the rights to 200 units of semen at the cost of production for in-herd use only.

SUHN’S AUGUSTUS

SUHN’S

CONNEALY

J

A

J

GDAR

SUHN’S CHISHOLM

SUHN’S

GOOD WHERE IT MATTERS MOST-EVERYWHERE!

Wow! If this picture didn’t stop you, you better check your pulse. Regardless of breed, region or preference, this is what the beef business across party lines should look like. Long, deep, stout, smooth- paint him any color you want and he is still at the front of the pack. Tremendous body, the perfect frame size, a wide pin set, sound all around and a 5-STAR DISPOSITION describe him perfectly. The stats also marvel you on this one, with the top 1% for WW, 2% for TM, 4% for YW, SC & IMF, top 15% for CED and BW, 20% for REA and 35% for Milk. An actual BW of 78# from his 4 year old dam, led to a WW ratio of 113, YW ratio of 107, REA ratio of 106 and an IMF ratio of 105, coupled with his adj 38.3 cm SC. Sired by Masterpiece, who has become a stat leader in his own right, he has been a pleasant surprise back on Ultrablack females with more substance and character than one would initially think. The dam of J39 is a Leupold daughter, an ABS Angus sire who has seen great success back on Brangus females, and traces back to one of the top Next Step’s born in Eureka, 416W30.

SUHN’S EPIC

GROWTH & CARCASS

All the industry “experts” say data is the driver for the future. And it is, we are in a data-driven world, but the one difference about the cattle business over pork and poultry is this-THEY STILL HAVE TO BE GOOD! All the data in the world will ruin a cowherd in a generation without cattle that have real world performance that matches the data; actual muscle shape and stoutness to withstand different environments and legitimately be able to grow, gain and yield; fleshing ability and do-ability on forage with fertility and maternal excellence built-in; AND true structural integrity. 416J39 is what the future of the beef industry looks like. Don’t let the alphabet dictate your breeding program, take good cattle with all the bells and whistles and replicate them, and the rest will take care of itself. Selling 1/2 semen interest and full possession. Suhn Cattle Co. & Chimney Rock Cattle Co. will jointly retain 1/2 semen interest.

SUHN’S ABSTRACT 416J45

UB10491611

EYE APPEALING

TJM FUTURE FOCUS 535J30

SYNERGY

VOREL CURRENCY

COWMAN’S KIND

We highlighted this bull for a couple reasons, but the first was, he’s just flat good. Vern always says no one has yet to make the perfect bull, but a pen full of these would have to get close. Extremely long spined with a great big top and hip, he’s square on his rear corners, both top and bottom, with great angles on his front end, allowing for his fluidity of movement and style while carrying a 5-STAR DISPOSITION. He’s good bodied, good sheathed, and will add as many pounds and as much shape to a calf crop as any bull in the sale. Not to be left out in terms of information, he shows up in the top 3% for WW, 4% for YW, 5% for TM, 20% for IMF, 25% for REA and 30% for SC. His 85# BW led to his WW ratio of 115, YW ratio of 108, REA ratio of 104, IMF ratio of 117, and adj 35.3 cm SC in as stout a contemporary group as there is in America. His sire is a premier performance Angus patriarch marketed through ABS/Origen that has found great success used on Brangus cows, consistently adding

squareness and shape. His dam stems back to one of the early tried and true Suhn cow families dating back to one of the top Cadence daughters in Eureka in the 2000’s, 918M5. The 918’s are so practical, and attractive, they stamp their progeny with a profile like this sire and have for decades. The breed has seen several UB1 sires rise to the top of the population that came about through the original UB path, including Abstract, Currency and Masterpiece. The bar of quality continues to raise at GENEPLUS, it takes a better bull each year to reach the top of the class, and 918J9 has done that. If you had 150 just like him in a bull sale, you can bet you would have a real good day, and see customers from a wide range of regions participate. Selling terms are the buyer’s option. A)Selling 2/3 interest and full possession. Suhn Cattle Co. & Chimney Rock Cattle Co. will retain 1/3 semen interest. OR B)Selling full interest and full possession, with Suhn Cattle Co. & Chimney Rock Cattle Co. retaining the rights to 200 units of semen at the cost of production for in-herd use only.

WRANGLER

MULTI

JJ WRANGLER

CUT

COMMERCIAL FEMALES

The GENPLUS partners, as well as our commercial customers that have consigned females to this offering, continually strive to offer the industry the highest quality and most genetically superior commercial females available. We utilize the majority of tools available to us such as AI’ing to the most genetically superior calving ease bulls, the utilization of genetics that have been parent verified, many of which have genomically enhanced EPD’s, plus data compilation and transfer to the IBBA from birth to weaning to more accurately identify the lineage of the genetics behind this offering.

We do, however, in no way quantify the progeny of these commercial genetics to be kept as intact males for use as sires in the industry. We are definitely proud of what we are offering, and without a doubt feel they are an asset to generate increased productivity for the programs purchasing them. It is our belief that for the beef industry to stay competitive with the other protein sources available that the male progeny from this genetic pool being offered do not meet the standards necessary to move our industry forward to use as breeding bulls and should be made steers as we intended.

HOW THEY WILL SELL

Heifers will be penned at the sale site in pens ranging in number from 10 to 25 head. We will video the cattle as a pen and will show that video as that pen of cattle is being sold. The cattle will not be run through the ring but as stated earlier most can be viewed at the sale site prior to the sale in their pen. We will produce a sale order for cattle selling and each pen will be split into several groups. As each pen comes up for sale we will sell the first group and the

winning bidder will have, at the discretion of the sale personnel and auctioneer, the right to purchase the next group of cattle in that pen and each succeeding group of cattle in that pen until that pen is sold. If the purchaser does not take the option to buy the next group of cattle that group will be sold and, at our discretion, that buyer will be given an option until that pen is sold and we proceed onto the next pen of females.

GROUP 1

CHIMNEY ROCK CATTLE COMPANY

Quantity: 30

Class: Pairs

Breed: Brangus & Ultrablack

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Calving Dates & Sires: September 1st - October 30th calves at side. Open and ready to breed.

Average Weight: 1150

Body Condition Score: 6

Feed/Forage Type: Bermuda and Fescue, Limited Liquid Suppletment

Additional Comments: First calf heifer pairs with calves at side AI sired by Masterpiece, Currency, Oracle and Landline, cleaned up with calving ease GENEPLUS Brangus bulls. Future is bright with the opportunity to aquire this group of heifers with many calving seasons ahead of them.

GROUP 3

SCHMIDT FARMS • SIMMS, TX

Quantity: 56

Class: Bred Heifers

Breed: Ultrablack

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Calving Dates & Sires: AI’d to McKellar Consensus 7229 on 5/27/2022 and cleaned up with GENEPLUS Bulls from 5/27/22-7/25/22. ECD: 3/1/23-4/31/22

Average Weight: 1000

Body Condition Score: 6

Feed/Forage Type: Bermuda, Rye Grass, & Limited Supplement

Additional Comments: Built on the demands of the BEEF industry these bred heifers are foraged based with fertility, functionality and fertility in tow. Great set of bred heifers from GENEPLUS partner Randy Schmidt that will be low maintenance, calf raising kind of females. Will be sorted into tight calving windows on sale day.

GROUP 5

FOUR L FARMS • LAFAYETTE, TN

Quantity: 45

Class: Bred Heifers

Breed: Ultrablack

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Calving Dates & Sires: Safe to G+ Signal and Landline sons. ECD: 2/20/234/5/23.

Average Weight: 1050 Body Condition Score: 6

Feed/Forage Type: Fescue, Crabgrass, Rye Grass, & Limited Supplement

Additional Comments: Annually one of the most sought after commercial offerings. Top cut of bred heifers from the reputation program of Darrell Law and sons. Will be sorted in tight, uniform calving windows sale day. Good enough to go anywhere. Tremendous amount of carcass quality and performance built in.

GROUP 2

FOUR L FARMS • LAFAYETTE, TN

Quantity: 15

Class: Pairs

Breed: Ultrablack

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Calving Dates & Sires: September 1st - October 15th calves sired by G+ Signal and Landline sons. Open and ready to breed.

Average Weight: 1200

Body Condition Score: 6

Feed/Forage Type: Fescue, Crabgrass, Rye Grass, & Limited Supplement

Additional Comments: Reputation cattle from Darrell Law and sons who have used GENEPLUS Genetics for over two decades. Excellent set of top cut fall replacements who’s mates sold last fall as open heifers and were sought by many. Excellent calf raisers with many repeat buyers annually, and for good reason.

GROUP 4

4-O RANCH/LAKIN OAKLEY • TEXARKANA, TX

Quantity: 56

Class: Bred Heifers

Breed: Brangus

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Calving Dates & Sires: Safe to calving ease GENEPLUS bulls

calving 2/14/23-4/31/23.

Average Weight: 1000

Body Condition Score: 6

Feed/Forage Type: Bermuda, Rye Grass, & Limited Supplement

Additional Comments: Ranch raised heifers built for the long haul. From a reputation program and breeder, these females are bred to be low maintenance calf raisers. Sorted into tight calving windows on sale day. Good set of heifers here.

GROUP 6

SPINKS RANCH • JERICO SPRINGS, MO

Quantity: 40

Class: Bred Heifers

Breed: Ultrablack

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Calving Dates & Sires: Safe to high indexing calving ease G+ bulls. ECD: 3/1/23-4/31/23.

Average Weight: 1050

Body Condition Score: 6

Feed/Forage Type: Fescue & Native Grass

Additional Comments: Forage based heifers with deep roots in GENEPLUS genetics. Pelvic measured, PI negative and safe to elite GENEPLUS calving ease bulls. This set of bred heifers were built on fescue and will survive anywhere, from a longtime G+ customer.

GROUP 7

H - RANCH • WELCH, OK

Quantity: 40

Class: Bred Heifers

Breed: Ultrablack

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Calving Dates & Sires: Safe to elite calving ease GENEPLUS Signal sons. ECD: 2/20/23-4/20/23.

Average Weight: 1000

Body Condition Score: 6

Feed/Forage Type: Bermuda

Additional Comments: Pelvic measured and excellent fertility. Tremendous set of UB bred heifers stemming back to breed icons like Affirmed and Next Step. Eye appealing cattle from a no-non sense operation utlizing genetics from the G+ partners for decades. Functional, fertile and built for the long haul.

GROUP 9

CHIMNEY ROCK CATTLE COMPANY • CONCORD, AR

Quantity: 10

Class: Bred Heifers

Breed: Super Baldy

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Calving Dates & Sires: AI’d to Suhn’s Surge 416G11 on 4/30/22 and cleaned up with calving ease GENEPLUS Brangus bulls. ECD: 2/7/23-4/28/23.

Average Weight: 1075

Body Condition Score: 6

Feed/Forage Type: Bermuda and Fescue. Limited Liquid Supplement

Additional Comments: Functional set of bred heifers from Chimney Rock AI’d to fresh genetics with the future of the beef industry in mind. Don’t miss the opportunity for a solid set of ranch raised heifers built on GENEPLUS genetics and a touch of chrome to set them apart.

GROUP 11

TWO BAR D • NIANGUA, MO

Quantity: 8

Class: Bred Heifers

Breed: Black Baldy

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Calving Dates & Sires: AI’d to Vorel Currency 25E8 on 5/8/2022 and cleaned up with SF Thunder 468G10 and Suhn’s Abstract 75H. ECD: 2/15/23.

Average Weight: 1100

Body Condition Score: 7

Feed/Forage Type: Fescue & Legumes. Limited Supplement.

Additional Comments: Born and raised on the Two Bar D family farm with proven genetics. Great disposition, performance qualities and pelvic measured these females will be great calf raisers. Hand fed at weaning and grazing pasture on a rotational system since, they are functional and easy doing.

GROUP 8

CHIMNEY ROCK CATTLE COMPANY • CONCORD, AR

Quantity: 20

Class: Bred Heifers

Breed: Brangus

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Calving Dates & Sires: AI’d to Suhn’s Surge 416G11 on 4/30/22 and cleaned up with calving ease GENEPLUS Brangus bulls. ECD: 2/7/23-4/28/23.

Average Weight: 1150

Body Condition Score: 6

Feed/Forage Type: Bermuda and Fescue. Limited Liquid Supplement.

Additional Comments: Fancy set of bred heifers from Chimney Rock hand picked by ranch manager Derrick Miller. Selected with real world values in mind - fertility, longevitiy and functionality, this will be a great set of calf raising females that are low maintenance. Sorted into tight calving windows on sale day.

GROUP 10

LAWMAN BRANGUS • OKMULGEE, OK

Quantity: 10

Class: Bred Heifers

Breed: Brangus and Ultrablack

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Calving Dates & Sires: Safe to Vorel Innovation 40F10 from 4/1/22-7/14/22.

Average Weight: 1050

Body Condition Score: 6

Feed/Forage Type: Bermuda and Limited Supplement

Additional Comments: Home spun females from GENEPLUS cooperator and IBBA Board Member Shiloh Hall. Lots of stretch and maternal quality calving a first class family operation.

GROUP 12

GIFFIN BRANGUS • ROGERS, AR

Quantity: 8

Class: Bred Heifers

Breed: Brangus, Ultrablack, & Super Baldy

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Calving Dates & Sires: AI’d to CB Tradition 63A and cleaned up with calving ease Angus bull. ECD: 2/1/23-4/1/23

Average Weight: 1000

Body Condition Score: 6

Feed/Forage Type: Bermuda & Fescue

Additional Comments: Home grown females with AI service and multi-generational Brangus breeding. Selected with fertility, soundness and disposition in mind. Their sisters were very popular in 2021.

GROUP 13

SUHN CATTLE COMPANY • EUREKA, KS

Quantity: 4

Class: Bred Heifers

Breed: Ultrablack

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Calving Dates & Sires: AI’d to Suhn’s CN Trinity 919E2 and cleaned up with Suhn’s Prime Cut 30J11. ECD: 2/1/23-3/25/23.

Average Weight: 1050

Body Condition Score: 7

Feed/Forage Type: Native Grass, Fescue & Limited Supplement

Additional Comments: Don’t miss the opportunity to aquire the last set of Suhn Cattle Company bred heifers to sell in this commercial offering. Pelvic measured and repro tract scored these females are a safe bet being built on 40+ years of Brangus. Great disposition with a bright future, this set will be sought after sale day.

GROUP 15 4 ALARM CATTLE COMPANY • STILWELL, OK

Quantity: 13

Class: Open Heifers

Breed: Ultrablack

Genetic Base: GENEPLUS Genetics

Origin: Home Raised Average Weight: 900

Body Condition Score: 6

Feed/Forage Type: Bermuda grass. Limited supplement.

Additional Comments: Great set of open heifers sired by Brangus bulls and out of front-end, Northern quality Angus cows. Great quality and disposition. PI-BVD free, Pelvic Measured, Repro Tract scored-lots of fertility built in.

GROUP 14

SUHN CATTLE COMPANY • EUREKA, KS

Quantity: 15

Class: Open Heifers

Breed: Ultrablack

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Average Weight: 850

Body Condition Score: 7

Feed/Forage Type: Native and fescue pasture with limited supplement last 45 days

Additional Comments: Uniform set of quality replacement heifers that have long been a highlight of the commercial sale. The last set of open commercial heifers to sell being hand picked by Vern Suhn from the Suhn Cattle Company herd do not miss this opportunity to aquire a group of docile females that are fertile and ready to breed. Reputation and quality of this group is unmatched.

GROUP 16

CHIMNEY ROCK CATTLE COMPANY • CONCORD, AR

Quantity: 12

Class: Open Heifers

Breed: Brangus

Genetic Base: GENEPLUS Genetics

Origin: Home Raised

Average Weight: 980

Body Condition Score: 6

Feed/Forage Type: Bermuda and Fescue. Limited Liquid Supplement

Additional Comments: Excellent set of females open and ready to breed from GENEPLUS partner Bill Davis. Pelvic measured, repro tract scored and a great disposition these are front end replacements that are loaded with quality.

TERMS & CONDITIONS

Bidding

Each animal will be sold to the highest bidder. The auctioneer will settle any disputes as to bids and his decision on such matters shall be final.

Terms

Each animal becomes the risk of the purchaser as soon as sold, but it shall be the obligation of the seller to see that animals are fed and cared for, until loaded for shipment or until the expiration of 48 hours after the sale, whichever occurs first. After 48 hours a maintenance fee of $3.50 per day will be assessed until pickup.

Cash Sales

All sales are for cash unless satisfactory credit arrangements have been made with the seller or GENEPLUS prior to the sale. Payment must be made within 30 days of the sale date. Parties not adhering to said settlement terms will be assessed a nominal interest charge by GENEPLUS.

Sight Unseen Purchases

Buyers may purchase cattle through GENEPLUS personnel at auction or private treaty without viewing the cattle. For sight unseen purchases, the buyer has the right of inspection at the time of delivery. If the animal is deemed unsatisfactory, it may be reloaded on the delivery truck at no obligation to the buyer. All transportation expenses will be the responsibility of GENEPLUS. If the purchaser is unable to view the animal upon delivery that purchaser would have one week to deem the animal as unsatisfactory. In this instance the buyer may, at their expense, return the animal to GENEPLUS for a refund of the purchase price. DVAuction purchases do not fall under this guarantee.

Certificate of Registry

A transferred certificate of registry will be furnished to the purchaser for each registered animal within 45 days of proper settlement.

Health

Interstate health papers suitable for interstate shipment will be furnished on all animals as required by federal and state regulations.

Announcements

Any changes from the information of any kind in this catalog will be provided in a sale day supplement sheet or announced from the auction block and such information shall take precedence over cataloged information.

Breeding Guarantee

1. The seller guarantees all animals to be breeders with the exception of:

a) Calves under 12 months of age at the time of sale; b) animals shown by purchaser after sale in which the breeding

guaranteed (if any) shall be agreed upon between the seller and the buyer; c) animals who suffer injury or disease following the sale; d) animals subjected to gross negligence by willful misconduct on the part of the purchaser.

2. The seller guarantees that all bulls are breeders for a period of 90 days following the initial turnout date with buyers’ herd as long as this occurs within 60 days of date of sale. Or in the case of a bull purchased in the fall and not used until spring or vice versa they will be guaranteed for the 90 days from that first date as long as bulls have been kept in good condition and not run with other older mature herd bulls. This only applies to bulls that are at least 12 months old at time of sale and have not been allowed to run with the herd until at least 14 months of age. Seller does not guarantee death loss or injury.

Any bull which settles cows by natural service and passes a fertility test made by competent veterinarians, mutually agreed upon by buyer and seller, during any six-month period of trial (provided for in paragraph 2 of the section of these sales terms and conditions entitled “Option and Privilege of Return and Adjustment”), shall be considered a breeder unless otherwise agreed by the buyer and the seller. The seller makes no guarantees with respect to the bull’s ability to freeze semen.

3. Cows with calves at their side are presumed to be breeders with no further fertility guarantee.

4. “Safe-in-calf” females are guaranteed by the seller to have been examined by a competent veterinarian or reproductive technician and determined to be safe-in-calf by examination or other proven method (e.g., ultrasound, pregnancy blood tests, and rectal palpation).

5. Exposed females are not guaranteed to be with calf.

6. “Open” females are guaranteed by the seller to be without calf.

7. Donor females:

a.) Unless otherwise agreed by the buyer and the seller, a female that has been used in an embryo transfer program is not guaranteed to be a breeder after the date of the sale. b.) Unless otherwise agreed by the buyer and the seller, a female is not guaranteed to be a breeder after the date of the sale, when that female is to be used, or attempted to be used, in an embryo transfer program. c.) Virgin, open heifers that are placed in IVF or conventional embryo transfer prior to being confirmed bred will void any seller’s guarantee of breeding or embryo production.

8. The seller makes the following guarantees with respect to all “pregnant recipients”: (i) that the female is pregnant, (ii) that the resulting calf is of the pedigree represented, and (iii) that the resulting calf is of the sex represented (if so represented).

TERMS & CONDITIONS

Semen

1. Unless otherwise agreed by the buyer and the seller, with respect to the sale of semen the seller makes no guarantees with respect to the performance or characteristics of such semen and the buyer is purchasing such semen “as is.”

Embryos

1. Embryos being offered for sale will be sold “as is” unless the seller provides additional guarantees.

Privileges of Return or Adjustment: Options

1. With the exception of any applicable transportation expenses described herein, a seller shall never be liable to a buyer for an amount greater than the original selling price of any animal sold under these Sales Terms and Conditions.

2. Unless otherwise stated, all claims for adjustment or refund must be made in writing to GENEPLUS within 180 days following the sale of the animal in question.

3.If an animal is claimed to be a non-breeder, the animal may be returned to the seller if it is in good condition and complies with the health requirements of the seller’s state. At the option of the buyer, the seller may issue a credit to the buyer for use in a future purchase or provide an animal of equal value subject to the approval of buyer. If the buyer exercises either such option, the claim shall be deemed fully and satisfactorily resolved. The seller does have the option on any animal’s claimed to be a non-breeder that the buyer, at his expense, return the animal to the seller and the seller has 180 days from the date the animal is returned to the seller’s ranch to conduct a trial to demonstrate the returned animal is a breeder. If the animal is confirmed to be a breeder during the test trial this shall be deemed full satisfaction and settlement of the claim. Any expense incurred for transporting an animal claimed to be a non-breeder will be the responsibility of the buyer.

4. If a female sold as “safe in calf” proves not to be in calf, the seller must make a satisfactory adjustment on the purchase price to the buyer or, at the buyer’s option, either credit can be given for the purchase price of the female or a satisfactory animal agreed on by both parties to replace original female. Any claim for adjustment under this paragraph must be made in writing to GENEPLUS within 60 days of date of sale.

5.If a female represented as “safe in calf” to a certain bull at the time of sale proves to have been bred to a different bull, the seller must make a satisfactory adjustment on the purchase price to the buyer. Any claim for adjustment or refund under this paragraph must be made in writing to GENEPLUS on or before the first anniversary of the date of sale.

6. If a female sold as “open” proves to be with calf, the buyer may return the animal to the farm of the seller prior to calving for a credit of the full purchase price or for another animal of

equal value, whichever is acceptable to the buyer. The Seller is responsible for all transportation expenses.

7. If an animal (including the offspring of a pregnant recipient) is sold and through parentage verification is proven to have incorrect parentage, as represented by the animal’s certificate of registration and for which correct parentage can be determined, the seller is obligated to make satisfactory adjustment on the purchase price only to the buyer or, at the buyer’s option, credit the purchase price upon the return of the animal to the farm of the seller. Any claim for adjustment or credit under this paragraph must be made in writing to GENEPLUS on or before the first anniversary of the date of the sale. Those animals upon which parentage verification has been recorded with the IBBA will be so noted in the sale catalog or in a supplement sheet. At time of purchase it becomes the buyer’s responsibility to adhere to the rules of the IBBA regarding parentage verification for animals used for semen and embryo production.

8. If the resulting calf of a pregnancy is not of the sex represented at the time of the sale, the seller is obligated to make a satisfactory adjustment on the purchase price to the buyer or, at the buyer’s option, credit the purchase price upon the return of the animal to the farm of the seller. Any claim for adjustment or credit under this paragraph must be made in writing to GENEPLUS on or before the first anniversary date of the sale.

9. Unless stated otherwise, all transportation expenses incurred will be the responsibility of the buyer, except that the seller will be responsible for transportation costs in excess of the distance between the buyer’s farm and the location where the sale took place.

RIGHTS AND OBLIGATIONS

The above terms and conditions of sale shall constitute a contract between the buyer and seller of each animal and shall be equally binding upon both. Other than the guarantees and warranties stated above, no other warranties or guarantees are expressed or implied. Each sale or resale of an animal constitutes a separate transaction.

Neither GENEPLUS, the ranch the sale is being held on, nor any other sale consultant or persons connected with the management of this GENEPLUS sale, assumes any liability, legal or otherwise.

REFERENCE SIRES

VOREL ABSTRACT

BW:

SUHN’S TTT LM SIGNAL 30E13

BW: -3.2 WW: 48 YW: 77

Milk: 3 TM: 28 SC: 1.23

REA: 0.32 IMF: -0.12 Fat: 0.024

CB ORACLE 468F15

BW:

BWCC BIG LAKE 111F4

BW: 1.5 WW: 68 YW: 92

Milk: 4 TM: 38 SC: 2.01

REA: 0.56 IMF: 0.87 Fat: 0.023

SUHN’S BUSINESS LINE 30D26

BW: 2.8 WW: 49 YW: 85

Milk: 4 TM: 28 SC: 1.82

REA: 0.72 IMF: 0.15 Fat: -0.01

VOREL

SUHN’S SURGE 416G11

BW: -1.8 WW: 33 YW: 65

Milk: 6 TM: 23 SC: -0.17

REA: 0.63 IMF: 0.53 Fat: 0.017

CB WRANGLER 561F3

BW:

Milk:

SUHN’S

SUHN’S SYNERGY 416E23

BW: 1.8 WW: 29 YW: 48

Milk: 3 TM: 18 SC: 1.17

REA: 0.12 IMF:

CB MASTERPIECE 2051F

BW:

Milk:

SUHN’S EPIC 331D16

BW: 0.3 WW: 60 YW: 96

Milk: 3 TM: 34 SC: 0.96

REA: 0.96 IMF: 0.73 Fat: 0.02

CHIMNEY ROCK CATTLE CO.

Mooney Starr