NMCT10.2_application_Randy_Puentes

Proudly LCP OF AIESEC PEREIRA!

Are you coming to NST meeting?

I can go only for one second day, because I will arrive to Barranquilla the night before (July 3) E mail: randy.spuentes@aiesec.net randys.puentes@gmail.com randy_puentes@hotmail.com Skype: randy.random Telephone Number: (+57) 6 330 4863 (+57) 6 3420604 Cellphone Number: (+57) 311 331 9061

The Conferences I have attended are: In 2008

LDC2 - Cali October Delegate In 2009 LDC - Manizales March Delegate NatCo - Medellin July Delegate RTC/TTT - Ibague October Delegate NPM - Bogota December Delegate and in 2010 ILC - Lima, Peru March Delegate LDC - Bucaramanga March Delegate

General Questions

Why are you applying for the NST 2010.2?

AIESEC as a national entity every day becomes stronger and wider coverage of quality experiences, so it is a great challenge for the people who run the whole strategy and experience of more than 1500 members and over 300 exchanges, so I think that this new stage and further supports my professional development process and as a leader, because I always look for new ways to impact the lives of others and also what better way to experience this impact through the use of tools I have for my studies and is a subject I enjoy working.

What are your 3 key expectations for the role you are applying for? ?

Develop a structured national strategy that could show the importance of the adequate uses of social media, and how that could impact in any kind of organization, and also establish the connections between revenue and social media. ?

The marketing is one of my passions, as it is the design and the improvement of processes, and with this role I hope I can develop a lot of experience in this field and understand it even more. ?

The last expectation is based in the output I want to develop in this role, and is show how the marketing and the new tecnologies affect our environment, and mainly the the one where AIESEC develops (students/Corporate) AIESECColombia What have been your 3 main achievements in AIESEC? Strategic Plan for Education and Support: I've created an education plan based on a analysis of needs and knowledge of the LCs in the platform tools, which is based on intensive and continuous work by NIMT. Based in training sessions, challenges for the member in every area(In this kind of challenge they could start to feel the need to use the platform and the connection with them areas), and adapted to the "Approach to Exchange".

Developing a culture of intelligent relations: During the past year looking Pereira AIESEC involvement characterized by strong TN we only takers, but also with organizations that give added value to our experience, in which we have a strong involvement of partners in training , participation in guild events and organizations in the city, positioning virtual media partners and strong support from youth organizations to more coverage.

Restructuring and Innovation in Quality @ XPs: since the beginning of 2010, I implemented radical changes in the structure and processes @ Pereira, so focused on macro. Within which is restructuring of induction and selection process, the formulation of macro-projects with partners, based campaigns implamentacion safe moving experience.

Specific Questions

How AIESEC in Colombia should use Social Media?

First we should use social media as the main way to contact with the students (not members) and as complementary way to contact with our partners, and also mainly help in the right positioning that we need to be more relevant and impactful in Colombia. But how we should do that:

Been a participant it is related with the members that are the main participants in the social media in the AIESEC network. Been a participant is simple, and it don't take lot of time. The way we should do is By sharing Experiences, it mean the members are content developers, our experience is the best way to share AIESEC, and some examples of how to do it is: Taking a trip to the blogosphere, Going to Technorati or Google Blog Search and search for your brand to track the buzz surrounding it. we might want to post a comment in some of those blogs or correct any wrong information Building presence on sites like Flickr and YouTube. Again, add a comment if you feel there is a need to. This is also a good place to get an education about how people are using your images.

Managigng corporate Twitter account, as LC and MC level. Getting the right audience to follow you is the tough one.

We have to start off by searching for the right people and institutions to follow . Posting images and videos from company events or a normal day in the office. Flickr, Facebook and YouTube are all readily available for you to utilize. By this we share how is our organizations with other, but keeping always our brand.

Maintain a Facebook page. This is a time consuming, but also very effective platform. It is where fans are most willing to listen to what we have to say about our brand.

Been a content provider That's is one the roles that we are taking account when we develop our social media strategy, because we don't develop an integrated and brand aligned strategy for all virtual spaces, it mean to have connection with all our virtual spaces, not only posting information, but connecting all, giving the right audience the right information.

This role should be develop mainly by the MC and the EBs, because this is the develop of information, the beginning of communities based on AIESEC and the needs of us,

it's what I want to the people read about us, about our way to do the things. The easiest way to develop members as content providers is Start a blog. For me, there is nothing like having a blog where you can truly control your communication and allow readers to interact with you. The biggest challenge for blogging is the need to publish good content frequently, and it could be really usefull as a way to show the experiences of our members(mostly EPs or Trainees).

Be a community builder Is the biggest way to engage people and members in our channels in social media. The toughest part of community building is community moderation. You are now a relationship officer, as well as a judge. You have to know when to intervene and when not to. But we don't have to develop or design any other of social network, we can make it through the ones we have, by having interactive spaces between AIESEC and the external environment, we can develop ways to involve our user in the topics we want and even get more information about them, it could be in our facebook main page, creating forums, letting the user to be participants in our network. Another way to do it is Integrating My@.net with the social media, that is simple, is just to have a strong connection between our internal and external communication, making links, posting our tools and wikis in the social media, etc.

Specific Questions

How would you design a national campaign? Learn more

1. Goal setting and recollection of information...

2. Design the strategy...

3. Education and/or training...

4. Identify success and growth...

5. Feedback and Follow up...

SWOT of Social Media at AIESEC in Colombia Strengths

Weaknesses

?

Adequate usage of the Official Channel of

?

In facebook, NOT using the tool of events and Lack of connection with local entities or links with them. ?

Not enough relation with corporate channels of our partners(by AIESEC channel and members profiles) ?

78 tweets, that is a low level of activity, and it could generate lack of interest by followers. ?

Wring positioning in the social media environment(just an exchange agency) ?

Low or not use of the Blogs as a way to communicate and support the eXPerience ?

Lots of videos in youtube, but with any coherency, and also are not connected with the national channel

Facebook and with 1628 fans and 1572 members of the group(not enough) and big amount of members using this tool. ?

1507 followers, is a good number, but not enough for an international organization. ?

Members have the capacity to post in every kind of social media, and connect it with his @XP. ?

Development of the product and improving of stakeholder XPs using social media. ?

Developing reputation in marketplace.

Opportunities

Threats

?

Facebook is the biggest social media platform in

?

Have easy access from any kind of people, and

Colombia and Colombia is the country with most growth in it. ?

Lot of tools that help to improve communication, because it has viral nature. ?

Well established position with a well defined market niche, and our main market (students) use social media. ?

It could help to get into new markets, mostly Tts Eps ?

Support to the CRM, because help to know even more the students and what they want. ?

Help to engage the members with online work and connect it with My@.net

any kind of messages and pictures. ?

It’s hard to control th message and the way the people use it. ?

If the social tools is left behind for a long time, the followers or fans could get bored. ?

Wrong use of the brand, or not give the right message.(with a bad review, 30 users are gone) ?

Easy to be supplant by external people.

Thank you for your time :D!

Self v/s 360 Assessment Result

1. Gl obal Mindset

(Development Guide click here

)

Definition: Actively seeking to encourage diversity; shows openness and respect towards other cultures, works effectively with individuals of diverse cultures, styles and abilities, making optimum use of their insights and ideas towards the fulfillment of goals.

Self score: 3.60

360 score: 3.24

2. Entrepreneurial Outlook (Development Guide click here

)

Definition: Demonstrating ability in coming up with and implementing new ideas, organizing and managing resources and opportunities, engaging and influencing others, taking risks and finding innovative solutions to increase performance.

Self score: 3.20 360 score: 3.36 3. Social Responsi bility

(Development Guide click here

)

Definition: Approaching social, economic, environmental issues in a sustainable manner and taking a prompt action for improvement while considering the long term consequences of actions and the involvement of others.

Self score: 2.80

360 score: 3.04

4. Emotional Intelligence (Devel opment Gui de click here ) Definition: Showing consistency and honesty about own intentions, motives, feelings, recognizing own feelings and those of others demonstrating respect, empathy and appropriate behaviour towards others; adjusting to different situations and personalities.

Self score: 3.00

360 score: 2.92

5. Proact ive Learning (Development Guide click here

)

Definition: Demonstrating self- awareness, identifying areas for development of self and others; continuously increasing own/others knowledge and skills by trying different learning methods.

Self score: 3.00

360 score: 3.16

Comments You can expect from Randy Puentes Casta単o to...

-Innovation and good ideas in order of the goals fulfillment, also is a good Leader in a crital situations.

-Energy, a creative person -Innovative ideas that help the growth and development of others -Be creative and proactive

-always look for improving as a professional and put in practice his knowledge based in differente aspects in order to se be innovated, motivaded and passioned on what he do.

But don't expect Randy Puentes Casta単o to...

-...

-Work at his best under pressure -palabras negativas o mala disposicin para escuchar y ayudar a los demas -Patience -an inactive behaivor in a situation that he can improve.

Any additional comments for Randy Puentes Casta単o:

-He likes challenge him self, and discover all him potential.

-he is a very creative person who cares about others and always looking for continued growth and development of your knowledge and EXPERIENCE with demas.he is responsible and what is proposed meets -He is an integral person focused on results and eager to step up professionally and personally.

-;) -Is a great Leader

Awa re/Unaware Strengths