2025 Williamson Catalogue

Page 1


VMC® HEAVY-DUTY HOOKS

Born on the rugged south coast of Africa, Williamson has been manufacturing lures for those who thrive on the challenge of finding and conquering the world’s largest fish. Hard-won knowledge and a sincere passion for offshore angling assure that there’s a Williamson lure to fill every spot in any saltwater spread.

VISUAL IDENTITY

As one of the oldest big game saltwater brands in the industry, we have embarked on a transformative journey to update our brand identity and deliver an unparalleled experience to passionate anglers worldwide.

Our brand evolution encompasses a comprehensive revitalization. From the logo to the visual identity, we are embracing a fresh and contemporary aesthetic that symbolizes our commitment to innovation and quality. The new Williamson brand image encapsulates the spirit of adventure and the thrill of the chase, inviting anglers to embark on unforgettable journeys and seek the ultimate trophy catches.

LEAD-FREE ALLOY

LEAD-FREE

With recent advancements, we have been able to utilize lead-free materials that now provide comparable qualities to lead, ensuring the same high-performance you expect from Williamson while remaining eco-friendly. With these alternatives, you can confidently fish knowing that you are making a responsible choice that helps protect the natural habitats we cherish.

ECO-FRIENDLY PACKAGING

As we embrace the winds of change, we are not only revamping our products but also prioritizing sustainability. As avid anglers, we relish the opportunity to find floating debris while trolling offshore, knowing that it often serves as a sanctuary for prized catches like dorado or wahoo. However, our excitement is often tempered by the disheartening reality that much of this debris consists of harmful plastic waste. In light of the pressing global environmental challenges we face, it became imperative for Williamson to embark on a comprehensive evaluation, encompassing not only the lure material but also the packaging material. This natural evolution reflects our unwavering commitment to sustainability and preserving the precious marine ecosystems we love.

SUPER SHARP PREMIUM HOOKS

All lures are armed with VMC® heavy-duty, super sharp, saltwater hooks.

LOOP PROTECTION

Flared crimping sleeve & rubber loop protector eliminate chafing at the critical connection.

MONO LEADERS

Our lures that are pre-rigged with mono leaders use only premium Sufix® leader line. HOOK LOCKING SYSTEM

Patented Hook Locking System keeps hook in proper alignment for consistent hook ups.

Jigs

GOMAME

The “S” shape in the body delivers a pronounced wounded baitfish action. Premium foiled finishes add flash and attraction to the amazing action. Good for a variety of pelagic fish: tuna, trevally, sea bass, spanish mackerel and kings.

Durable, premium foil finish • Extra strong VMC® Perma Steel® treble hook

BS - Blue silver
GS - Green Sardine
HP - Hot Pink PUV - Pinfish UV
UVSC - Silver Chrome
RS - Rasta YG - Yellow Tail Glow

THUNDER JIG BLADED

The Bladed hook adds lots of flash on a steady retrieve and will get strikes when fishing pressure is high. The additional traction will slow down the jig when used in shallow water. In-line single hook will decrease the risk of getting snagged in obstacles.

Asymmetric design · Inline VMC® hook · Swivel blade · Multi-species

BS - Blue silver
GS - Green Sardine
HP - Hot Pink
PUV - Pinfish UV
RS - Rasta
UVSC - Silver Chrome
YG - Yellow Tail Glow

SLIDE DANCER

SUPER- SHARP VMC® ASSIST HOOKS

ASYMMETRICAL DESIGN

Designed for one pitch jerk technique, the Slide Dancer delivers an enticing action to trigger more strikes with premium assist hooks for better penetration and hook ups. Your best choice for multi-species and varied conditions. The asymmetrical design creates a fluttering action on the pause, with life-like darting when jerked to trigger strikes.

Asymmetrical Design • Multi-species • PE White Line with Carbon Core Assist Line • Super- sharp VMC® Assist Hooks

WSD100 4” / 105 mm

oz / 100 g

WSD130 4,5” / 115 mm 4-1/2 oz / 130 g

WSD160 5” / 126 mm

WSD200 5,5” / 141 mm

oz / 160 g

oz / 200 g

PE WHITE LINE WITH CARBON CORE ASSIST LINE
BL - Blue Lagoon
CB - Chartreuse Blink
CF - Candy Floss
HS - Hot Sauce
MD - Mack Daddy
SB - Silver Blink
SL - Slushy
SP - Spooky

KENSAKI

The Kensaki cuts water with its knife-tip design, allowing it to get deep quickly • The inline eyelets stabilize the jig during descent, and enhance the fluttering action under slack line • Use a ‘lift & fall’ slow-pitch technique to get the Kensaki jig darting aggressively upwards during the lift, followed by a very tight horizontal flutter on the fall.

Asymmetrical Knife-Tip Design · Multi-species · Flutter on the fall · Equipped with super- sharp VMC® Assist Hooks

BL - Blue Lagoon
CB - Chartreuse Blink
CF - Candy Floss
HS - Hot Sauce
MD - Mack Daddy
SB - Silver Blink
SL - Slushy
SP - Spooky

TRICK METAL

ASYMMETRICAL

Trick Metal is a highly versatile jigging lure that features a wide tail kicking action. The asymmetric body design gives it a tricky action on the fall which triggers those hungry predators to bite! Trick Metal is rear weighted for long casts and a fast descent. Rigged with VMC® dressed assist hook & rear treble hook.

Full Metal Body · Sinking · Multi-Species · VMC® Dressed Assist Hook and Rear Treble Hook

RS - Rasta
YG - Yellow Tail Gl
UVSC - UV Silver Chrome
PUV - Pinfish UV
PS - Pink Sardine
GS - Green Sardine
HP - Hot Pink
BS - Blue Silver

ABYSS SPEED JIG

This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design offers less resistance on the retrieve. Special Super Fluoro Lumo paint on the belly and gill plates triggers strikes.

Super Fluoro Lumo paint • VMC® Single assist hook

/ 195mm

/ 210mm

/ 200g

BL-Blue
BLK-Black

BENTHOS SPEED JIG

The diamond shape propels the jig in a highspeed vertical drop to where the fish are, even in the heaviest drifts. Super Fluoro Lumo paint will get the predators’ attention and bring them in for a strike. Comes rigged with split and solid rings that give the lure an enticing action.

Super Fluoro Lumo paint • VMC® Single assist hook • Glow in the dark

BSJX100

BSJX150

BSJX200

/ 155mm

/ 175mm

/ 195mm

/ 100g

oz. / 150g

oz. / 200g

BLK - Black
BLPRPL - Blue / Pink / Purple
CH - Chartreuse
G - Green
O - Orange
P - Pink
PRL - Pearl

VORTEX SPEED JIG

The Williamson Vortex Speed Jig is one of the most innovative, versatile jigs on the market today. The hydrodynamic design with opposing convex & concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates maximum flash that drives fish crazy.

Each jig is pre-rigged with a stainless steel ball-bearing swivel and a single VMC® Assist hook.

SINGLE ASSIST HOOK
BLK - Black Silver
BLKPRPL - Black/ Purple
BM - Blue Mackerel
CHGL - Chartreuse Glow Chrome
GM - Green Mackerel
HPGL - Hot Pink
SRD - Sardine

Lures

BIG GAME CATCHER RIGGED

HOLOGRAPHIC 3D EYE

This heavy-duty 8” trolling bait features a concave pusher head face that works in an erratic swimming action to elicit savage strikes. Whether you rig it with ballyhoo, strip bait or “naked”, this is an all-around lure good for billfish and large gamefish species anywhere in the world.

Head features holographic 3D eye with embedded holographic foil • Durable synthetic and holographic foil skirt • Pre-rigged: 6ft/175lb (1.8m/79kg) Premium Sufix® Leader • VMC® 9/0 hook • Troll up to 7 knots

BK - Black Knight
CF - Candy Floss
MC - Monte Carlo
MH - Mahi
SJ - Skipjack
SL - Slushy

DORADO CATCHER RIGGED SAILFISH CATCHER RIGGED

DORADO CATCHER RIGGED

This flat-faced pusher style lure features a large cavity in the rear of the head specially designed to take a ballyhoo rigging spring. This allows you to get the bait in close to the head and skirt of the lure, giving the bait better protection at desired higher trolling speeds. A great dolphin and sailfish lure.

Pre-rigged: (DCR4) 6ft/60lb (1.8m/27kg) Premium Suifx® Leader - VMC® 4/0 hook

• Pre-rigged: (DCR6) 6ft/130lb (1.8m/58kg) Premium Suifx® Leader - VMC® 8/0 hook • Troll up to 7 knots

SAILFISH CATCHER RIGGED

With the rear Ballyhoo rigging spring cavity, this concave pusher design is a great lure to use in conjunction with a strip bait or ballyhoo.

Pre-rigged: (SCR4) 6ft/60lb (1.8m/27kg) Premium Suifx® Leader - VMC® 4/0 hook

• Pre-rigged: (SCR5) 6ft/130lb (1.8m/58kg) Premium Suifx® Leader - VMC® 8/0 hook • Troll up to 7 knots

BK - Black Knight CF - Candy Floss
MC - Monte Carlo
MH - Mahi
SJ - Skipjack
SL - Slushy
CF - Candy Floss
MC - Monte Carlo
MH - Mahi
SJ - Skipjack
SL - Slushy
BK - Black Knight

TUNA

CATCHER RIGGED

Features an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favourite “Catcher” family of light trolling lures.

Pre-rigged: 6ft/130lb (1.8m/58kg) Premium Sufix® Leader

VMC® 8/0 hook

WAHOO

CATCHER RIGGED

Jets are always a must in any spread, and they trigger ferocious strikes from all species of game fish. Oversized intake holes capture maximum amount of water for incredible skirt flare and commotion

Pre-rigged: 6ft/90lb (1.8m/40kg) nylon coated wire • VMC® 8/0 hook

BK - Black Knight
- Candy Floss
MC - Monte Carlo
Mahi
SJ - Skipjack SL - Slushy
BK - Black Knight
CF - Candy Floss
MC - Monte Carlo
MH - Mahi
SJ - Skipjack
SL - Slushy
TUNA CATCHER RIGGED

EXCITER BIRD

Splashing and fluttering on the surface will add activity to your spread. Exciter Bird can be fished in a number of ways.

Use as a lead on a daisy chain teaser

• Connect the Exciter Bird in front of your favorite lure as an added attractor or to keep the high rigger lures tracking straight in windy conditions

• Make an Exciter Bird daisy chain.

EXBX5

EXBX7

EXBX10

/ 130mm

/ 190mm

/ 250mm

oz / 35g

oz / 100g

oz / 200g

DO - Dorado
SJ - SkipJack
CF - Candy Floss

SOFT DORADO CATCHER

This flat-faced pusher style lure features a large cavity in the rear of the head specially designed to take a ballyhoo rigging spring. This allows you to get the bait in close to the head and skirt of the lure, giving the bait better protection at desired higher trolling speeds. A great dolphin and sailfish lure.

Pre-rigged: 6ft/130lbs (1.8m/60kg) Premium Sufix

Leader
VMC
8/0 hook
BK - Black Knight
CF - Candy Floss
MC - Monte Carlo
MH - Mahi
SJ - Skipjack
SL - Slushy

HIGH SPEED TUNA CATCHER RIGGED

The triangular head design allows high trolling speed even in rough seas. The High Speed Tuna Catcher will stay slightly below the surface, creating and easy prey for tuna and wahoo.

High quality skirts • Pre-rigged with Sufix Leader • Rigged with VMC 8/0 or 9/0 hook • Protection tubing

/ 190mm

/ 203mm

/ 99g

oz / 210g

HSTC7
HSTC8
DK - Dark Knight
CF - Candy Floss
MC - Monte Carlo
MH - Mahi
SJ - Skipjack
SL - Slushy
RS - Rasta

HIGH SPEED SAILFISH CATCHER

HIGH QUALITY SKIRTS

RIGGED WITH VMC 8/0 OR 9/0 HOOK

PRE-RIGGED WITH SUFIX LEADER

LEAD-FREE

The metal head (lead-free) allows a fast trolling speed (up to 12 kts) to cover more ground. Concave head design creates a bubble trail making the bait appear much bigger.

High quality skirts • Pre-rigged with 6ft/1.8m Sufix Leader • Rigged with VMC 8/0 hook • 3D eye • Protection tubing

/ 64mm

/ 111mm

oz / 10g

oz / 35g HSSC65

/ 165mm

oz / 135g

HSSC25
HSSC45
DK - Dark Knight
CF - Candy Floss
MC - Monte Carlo
MH - Mahi
SJ - Skipjack
SL - Slushy
RS - Rasta

Rods

TYPHOON

Designed for wrestling down massive game fish, the Typhoon trolling rod is built for extreme strength and endurance. The powerful carbon blank’s incredible backbone is supported by the spiral wrap that distributes weight optimally throughout the blank – so you can focus on fighting the fish, not your gear. The durable Sea Guide® Heavy-Duty guides reduce line tangling while the reduced diameter of the Fight Control Foregrip keeps the line from touching your fingers, even under extreme stress.

Carbon Blank • Spiral guides • Incredible backbone • Sea guide • Heavy duty guides • Detachable butt • Fight control foregrip • Performance Slick Butt • Aluminum reel seat • Aluminum gimball

PELAMIS

The Pelamis range has been designed for the avid angler on a budget, has all the back-bone and blank action to land your fish quickly. The action is well balanced between enough softness to forgive an error but enough power to turn the head of the fish. Fully equipped with guides that require minimum maintenance and an aluminum reel seat and gimbal for strength. The lower line class are a bit longer to allow use of lighter lures whereas 50lbs and up are much more powerful and shorter to finish the fight quickly. From mackerel to bluefin tuna, you will find all the line classes to cover every situation.

Super stiff blank action • Incredible backbone • Heavy duty guides • Aluminum reel seat • Aluminum gimball

REEF DONKEY

The Reef Donkey are made to withstand the most brutal fights. The action of the rod will allow you to control the fish with high drag settings and still allow some “room” when the fish approaches the boat. It’s a fine balance between power and efficiency. Equipped with 2 roller guides where the line has the maximum stress under load. The anatomic grip is not only very comfortable during a long fight, it has a flat area on the front to help to apply the right pressure when you “thumb” the line. These details make the difference between a “good” and a “great” rod.

Super stiff blank action • Incredible backbone • Roller tip and roller Butt • Heavy duty guides Performance Slick Butt • Aluminum reel seat • Aluminum gimball • Anatomic custom grip

SODWANA

The Sodwana is developed to give the angler an excellent and well-built rod still at a very affordable price. The blank is soft but still very responsive under load. The Slick butt will prevent damage in the rod holder and make the rod stiffer in the lower part. A roller tip is used where the line has the most angle and stress, releasing pressure during an extended fight. Named after a famous spot in South Africa, Sodwana can travel the world over and help you land your dream fish.

Super stiff blank action • Incredible backbone • Roller tip and heavy-duty guides Performance Slick Butt • Aluminum reel seat • Aluminum gimball

SOLID CARBON SJ

solid blank -SC-carbon technology 2.0 combines IMAX-6 carbon fiber • New concept Fuji “O” with K frame • Fuji TDPS reel seat • Unique cosmetics with chameleon-skin design

RESPECTED RAPALA BRANDS

Rapala VMC Corporation

17200 Vääksy, Finland

Specifications subject to change without notice ©2024 Rapala VMC Corporation

www.williamsonlures.com

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.