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U s e r I nte r f a c e / U s e r E x p e r i e n c e D e s i g n
B I G S I Z E S, B I G G E R SAV I N G S
F RO M T H E C O M F O RT O F YOU R H O M E
P h oto g ra p hy
P h oto g ra p hy
HU M MU S F O O D S T Y L I N G Food Styling is the art of preparing food to be photographed or
B ra n d i n g & St rate g y
B ra n d i n g & St rate g y
P O RC I + B ra n d i n g Sabor Amigo, a Salvadoran brand, wanted to introduce a new type of product unknown to their clients: Powdered Pork Crackling. With a team of designers, we created a new brand for the product called PORCI+. Porci works as a Spanish abbreviation for the word pork, and the plus sign refers to “abundance”; an attribute of the product.
B ra n d i n g & St rate g y
S u p e r Kote Re b ra n d i n g SuperKote, a brand with more than 25+ years on the market, wanted a brand refresh. They wanted something young, sporty, and premium. It started with simplifying the current logo, making it more readable and
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Tratamiento para
Tratamiento para MOTOR, TRANSMISIÓN, CAJA Y MAQUINARIA. Para vehículos con capacidad de 4/4 a 6/4.
8oz
en el mercado
B ra n d i n g & St rate g y
B i s c u i t Fa cto r y Re b ra n d i n g Biscuit Factory is a coffee shop, bakery, and gastropub in El Salvador. They wanted something that ties with their brand personality: young and modern. While de
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F I L I - D e s i g n f o r V u l n e ra b i l i t y FILI (Filters for Life) is an initiative, created by a group of strategic, graphic, and industrial designers, to provide water suited for human consumption to families in Cantón El Majahual, El Salvador. We created an illustration to better communicate the problem the families were facing. This helped us create awareness of the problem and get the support of different stakeholders to create a solution: a
An initiative to provide water suitable for human consumption to families in Cantón El Majahual, El Salvador.
In El Salvador 68% of the rural population does not have access to drinking water services. 40% of the water in the country is contaminated which causes 2 million cases of diseases per year. In El Majahual only 275 out of 1,000 families have access to water supply in their households.
MAIN WATER SOURCES River and Water Spring Both contaminated with: E. Coli, faecal coliforms and high bacteria count.
notebooks • enamel pins • wallpapers
U s e r I nte r f a c e / U s e r E x p e r i e n c e D e s i g n
U s e r I nte r f a c e D e s i g n
LOVA We b s i te LOVA is the number one dispensary chain in Colorado. The project was about creating the interface of a website that communicates and promotes professionalism, innovation, and quality; without disregarding the young and fun part of the brand.
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U s e r I nte r f a c e D e s i g n
G a r d e n St r e et s We b s i te Garden Streets is a service that provides diverse plantrelated services. The project was about redesigning the interface of the website. I incorporated a new bright pastel color palette that goes along with the main color to make it more fresh and colorful like plants and nature. I also altered the composition of items to make the website more dynamic and user-friendly to browse.
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UI - GARDEN STREETS
U s e r I nte r f a c e D e s i g n
OVA We b s i te OVA is a jewelry e-commerce in El Salvador. The project was about creating the interface of an e-commerce that showcases the beauty of hand-made Colombian jewelry. The goal was to communicate elegance and let the products speak for themselves.
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User Experience Design
D i g i t a l S u p e r m a r ket
B I G S I Z E S, B I G G E R SAV I N G S
F RO M T H E C O M F O RT O F YOU R H O M E
Merging the Design Thinking methodology and Service Design criteria, I created a digital supermarket business model. I researched the way Salvadoran women shop and why the majority refuse to buy groceries online. I went through analysis and brainstorming until I found a way to replicate online the journey they have at a physical supermarket. The result was the wireframes for a website with the following value proposition: Big sizes, bigger savings from the comfort of your home.
U X - D I G I TA L S U P E R M A R K E T
B I G S I Z E S, B I G G E R SAV I N G S
F RO M T H E C O M F O RT O F YOU R H O M E
U X - D I G I TA L S U P E R M A R K E T DESIGN THINKING (IDEO)
P RO T O T Y P E & TEST
S E RV I C E D E S I G N C R I T E R I A
E M PAT H I Z E SOCIAL
ECONOMIC
Best user experience
DESIGN THINKING P RO C E S S
Sustainable solutions
T E C H N O LO GY I D E AT E
DEFINE
Merging the Design Thinking methodology and Service Design criteria helps to create a competitive advantage, hence a great business. The result is a humane, sustainable and business-centered service.
Innovative services
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U X - D I G I TA L S U P E R M A R K E T
WIREFRAMES
U s e r I nte r f a c e / U s e r E x p e r i e n c e D e s i g n
U a s s i s t . M E We b s i te Uassist.ME is a company dedicated to providing bilingual English/Spanish virtual assistants for administrative and creative duties. The project was about redesigning the journey of the UAM client on their website with the help of the Design Thinking methodology and redesign the interface based on the new brand book.
U X - UAS S I S T. M E
DESIGN THINKING (IDEO)
P RO T O T Y P E & TEST
E M PAT H I Z E
DESIGN THINKING P RO C E S S
I D E AT E
DEFINE
Design thinking is a human-centered approach to innovation—anchored in understanding customer's needs, rapid prototyping, and generating creative ideas—that will transform the way you develop products, services, processes, and organizations.
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