2020 Consumer Campaign

BY JOHN LE

CVR MLS and the Richmond Association of REALTORS® partnered with local creative teams, specializing in photography and film, to produce content for consumer placements and a stock library for members’ marketing use.

The campaign launched in 2018 with photos and video centered around Richmond localities, landmarks, and Realtor-client interactions. The library was expanded this year to include over 2000 high-quality photos, graphics, and videos available for Realtor members to download and use.

The campaign supports our consumer-facing site, WeAreTheR.com. Ads incorporating the new stock library appeared in print and digital consumer placements with the tagline “Realtors: Your Local Community Experts,” to draw consumers to resources promoting the value of using a Realtor.

ALL MARKETING CONTENT FOR REALTORS’ USE IS HOSTED AT:

RARealtors.com/ MarketingContent.

DISCOVER THE STYLECRAFT DIFFERENCE

StyleCraft Homes is known for building homes that Live Up, thanks to superior craftsmanship and forward-thinking floor plans. We’re also building lasting relationships with Realtors across Greater Richmond through our upgraded Real Estate Rewards Program. Now your repeat business pays: a 2.0% commission on your first sale of a StyleCraft home grows to 3.0% for each subsequent sale through 2020. With a range of lifestyles and home types — including single-family homes, townhomes, and 55+ homes — finding the right match for your clients was never easier or more rewarding.

The Overlook at Hancock Village • 2-story condos steps from shopping & dining • Low-maintenance community • Located in Chesterfield, in the

Cosby school district Saunders Station Townes • 3- or 4-story townhomes on private homesites • Unique Design Studio experience • Located in the heart of

Short Pump Townes at Notting Place • First-floor living townhomes with backyards • Low-maintenance, 55+ community • Located in N. Chesterfield