Fashion Is Back

Fashion Is Back

Daniel George leads the pack in this returning age of fashion

BY GRACE HENDRICKS

Founder and designer, Daniel George, owns successful brick and mortar stores in both San Francisco and Chicago (danielgeorge.com). His designs and his tailoring are renowned, both of which—in addition to his innate ability to foster authentic relationships with clients—have earned him a loyal clientele.

George takes pleasure in “wearing a unique suit to a black tie event, listening to the music you want...Don’t fall into any particular category.” Wonderfully and unsurprisingly, his clothes and the experience of wearing one of his pieces are equally as bespoke as him.

“I think it’s my parents’ fault really,” George remarked when reflecting on how his interest in fashion began. This wasn’t hard to believe as George went on to describe his parents, who were both independent style-icons in their own rights and who both cultivated in George a pride and passion for fashion at an early age.

George described his mother—“She’s 90 and still wears couture Oscar.” Over the past few years, the two have rarely ventured out anymore due to his mother’s health, but “I visited her recently and she had laid out a two piece sequin Prada suit with heels, jewelry, and a handbag. I asked her, ‘Do you want to get dressed up?” And she replied, ‘Darling, I always want to get dressed up.’”

George’s father was his mother’s equal in style: “He smoked a pipe, but never in public; he wore London tailored clothing and silk pajamas... with monogrammed clothing slippers.”

His father was “a rare read that doesn’t exist anymore...He taught me how to be a gentleman,” George remarked. Although always stylish, it wasn’t until his early twenties that George would start to establish his own place in fashion.

After graduating from university, George moved to San Francisco on a whim. In those early days, George started working odd jobs at retail stores. Eventually, he started working at The Custom Shop, owned by Mortimer Levitt. George recalls, “I was a stupid kid, but I was really good at making seasoned gentlemen look good and feel good in garments.” Eventually, his skillset led George at a young age to think “Why am I doing this for someone else? Why am I not doing this for me?”

That idea inspired George to start his own fashion business, which became successful very quickly because of George’s attention to detail and his ability to build relationships with his clients. As George says, “If I wouldn’t wear it, you can’t have it.”

Another characteristic inherited from his fashionable parents, he approaches each of his pieces with an acute perfectionism and he’s not satisfied unless the clothes he makes are top quality.

Read more at https://issuu.com/rareluxuryliving/docs/troora_san_francisco_2021_pages/358