LAVISH EVERGREEN SKINCARE

By Neha Suradkar

Herbalist Sarah Buscho creates a plant-based skincare brand connecting us to the planet

Earth Tu Face is a skincare brand created in San Rafael, California, founded by herbalist Sarah Buscho. It is an all-natural, sustainably sourced skincare line formulated to recognize that we are all part of the Earth.

Buscho grew up against nature, running barefoot and wild in a California garden, weeding vegetables, climbing trees, and making things from the plants. Her father believed it was essential to grow their food organically as much as possible. So, Buscho spent her childhood playing in the garden and learning to plant and grow alongside her father. With her discerning skin, she tried many products that were available in the 1990s and early 2000s and was not completely satisfied with any of those.

So, she started making her potions and studied Western herbalism and various other nurturing modalities that eventually made it into her formulation process. She was inspired by nature, where nothing is wasted and every step leads into something else. Buscho believes that ecosystems are circular. Every “waste” component is picked up and used by something.

She was keen to learn about the healing power of plants on the skin and about the products that are good for the Earth. She feels that things with the most goodness return seamlessly back to the Earth. Earth Tu Face was started with the same design approach—that simpler was better, and excess ingredients or packaging were unnecessary.

Sustainability was not a trending word in 2010 when Earth Tu Face was born. However, the brand uses sustainable ingredients and packaging. When they started Earth Tu Face, luxury and sustainability were hardly used in the same sentence, and they wanted to break that mold. They wanted to make products that were sustainable yet luxurious. Earth Tu Face is plantbased skincare, where the things produced are returned to the Earth eventually. They grow organic roses, lavender buds, and calendula for their two face masks and for another product in the pipeline due to launch this fall.

Most of the products in the Earth Tu Face line are hand-made in their apothecary each week. The products work for all skin types. The brand is known for the potency and concentration of its formulations. Earth Tu face is soy-free, gluten-free, argan-free, shea-free, and palm-free.

The products are made from natural and organic ingredients and promise results without toxins or fillers. They use no nut oils whatsoever and only one nonreactive seed oil (sesame) in their Face Balm, which has been a bestseller since 2012 and has a cult following. It helps with redness, irritation, eczema, psoriasis, and clear allergic reactions from other products.

Read more at https://issuu.com/rareluxuryliving/docs/troora_san_francisco_2021_pages/452