2 minute read
Redefining Hospitality
San Francisco’s Viceroy Hotels Give Homage to Art, Serenity, Beat Poetry, and Rock and Roll
By Cristina Deptula
Renowned hotel chain Viceroy enhances San Francisco’s urban tourist experience with four unique artistic and culturally themed hotels: the Emblem, the Zetta, the Zeppelin, and the Zelos. Each place offers a special and different vibe, built to reflect a certain aspect of San Francisco and its artistic heritage.
Zetta
The Hotel Zetta, in trendy SoMa, prides itself on creating a “spirit of play.” A giant Plinko game in the lobby and a Hotel Zetta Playlist on the website encourages fun and adventure.
Zetta welcomes its audience: “We’re here for savvy travelers, culture seekers, colorful dreamers, and anyone seeking an inspiring retreat.” Artwork with bold, contrasting vibes greets guests and a British brasserie, the Cavalier, offers pub fare adapted for fun urbanites.
Pool and shuffleboard are also options in a large guest playroom and visitors can enjoy cocktails in the laid-back Salvage and Rescue Lounge. A reservations-only cafe provides a more upscale dining experience.
Zeppelin
The Zeppelin in Union Square pays homage to San Francisco’s past Beat poets, songwriters, and musicians with a record player in the lobby and a giant set of turntables in the lounge where guests can try their hands at amateur DJing. The place honors the city’s rock and roll history through its decor and its name.
A pool table and more modern art adds to the fun and colorful vibe, and the Zeppelin describes the look as “mind-blowing.” Meeting
and gathering rooms are named Peace, Love, and Soul, and the hotel bar’s decor compliments the psychedelic vibe and pays tribute to cafes and bars of the Beatnik era.
A photo of guests enjoying a raucous pillow fight livens Zeppelin’s website, and the hotel recollects the rule-breaking spirit of San Francisco’s history. The place also sports a “dog heaven” where pets can enjoy special food, water bowls, and beds.
Read more at https://issuu.com/rareluxuryliving/docs/troora_san_francisco_2021_pages/400
