2 minute read
Women Love Whiskey!
Women Love Whiskey!
Sheila Jackson and Natasha McCrea Launch a New Line of Whiskeys Aimed at Female Connoisseurs
PHOTOS COURTESY OF: BENMIO MCCREA WRITTEN BY: CRISTINA DEPTULA
Sheila Jackson and Natasha McCrea discovered their mutual passion for whiskey one night over dinner as Natasha sipped an old-fashioned. “We had connected over our love for wine and had no idea we shared an appreciation for whiskey as well!” says McCrea.
WOMEN, WHISKEY, AND WELLNESS
Both founders hope to diversify the image of whiskey so that it’s no longer seen as a beverage just for men. “Representation matters,” says Jackson. “Women have been almost erased from the narrative around whiskey. When 78% of the images used in whiskey ads feature men, it’s easy to position whiskey as a man’s drink. But we know from the data that women are drinking whiskey. In fact, the research shows women are largely responsible for the recent boom in whiskey sales.”
ADVICE FOR NEW WHISKEY TASTERS
Back to whiskey, McCrea offers advice for those who want to develop an appreciation for the drink. “Whiskey is like wine, in the sense that there are different flavors and qualities that come forth based on how the whiskey is distilled and/or blended,” she says.
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