2 minute read
Sacred Valley Wonders
Explore the Sacred Valley in the Peruvian Andes Through an Immersive Local Experience
WRITTEN BY: FILIPA ARAÚJO
With the undeniable boom of tourism and the consequent exploitation of land and indigenous communities comes the big question: How can we develop the travel industry while maintaining the soul of a place, respecting cultural heritage, and strengthening the community? Forget tourist traps that feed a cycle of consumerism and exploitation. In 2023 we are celebrating authenticity, and we are choosing reciprocity.
Social enterprises like Awamaki are helping to create the new concept of mindful traveling. When we choose tourism experiences that are designed by locals, we are able to connect with our destination at a much deeper layer. Only a vision from within can truly allow us to understand the soul of the land.
Awamaki is a non-profit organization that creates authentic tourism experiences that support and empower women entrepreneurs from rural areas in the Peruvian Andes.
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