Monday Mailing
Year 23 • Issue 23 March 13, 2017 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
The Wisdom of Engaging Nervous Cyclists Ten Ways Cities are Nudging for Better, Healthier Citizens Roadmap to Develop Cross-Jurisdictional Sharing Initiatives Historic Preservation Funding Sources Oregon's Wineries Are Thriving—and Demanding a Million-Dollar Subsidy Oregon’s State Parks Shatter Record with 54 Million Visits in 2016 The Neighborhood That Went to War Against Gentrifiers 2017 Infrastructure Report Card Silver Jackets Webinar - Critical Facilities Flood Vulnerability Assessment Six Ways To Write Emails That Don’t Make People Silently Resent You Two Examples of Bringing Affordable Broadband to Rural Markets
1. The Wisdom of Engaging Nervous Cyclists One of my favorite tasks is interviewing clients to prepare a case study. It’s fun to hear their perspective, and sometimes a great story like this one emerges. This story highlights an unexpected outcome of community engagement for a cycling plan that reminds us in a powerful way about the importance of reaching the broadest audience possible. It also serves as a warning about how easy it is to be steered off course when your community engagement is dominated by a minority with strong opinions.
Quote of the Week: "Nature does not hurry, yet everything is accomplished." ~Laozi
Oregon Fast Fact: Up until the 1970s it was illegal to show movies or attend car races on Sundays in Eugene, Oregon.
While many agencies are motivated to engage a diverse audience by regulations or politics, it's becoming increasingly clear that the successful implementation of plans often hinges on the views of some of the most historically underrepresented residents. The City of Toronto's recent approval of the landmark Ten Year Cycling Network Plan, which will double spending on cycling for ten years, powerfully proves the value of broad public participation. To access the full story, click here. 2. Ten Ways Cities are Nudging for Better, Healthier Citizens Eating more healthily, saving more, or recycling are all things that most people would agree they’d like to do more of. Yet, even with the best intentions, people often won’t actually change their behavior. Whether it be inconvenience, lack of time, or simply not knowing where to start, we often don’t do the things that we know we should. However, nudges from governments, non-profits, and private companies can help reverse that inertia and produce more desirable behaviors from residents. Nudges are choice-preserving interventions that leverage insights from behavioral science to combat people’s cognitive biases or habits and encourage healthier behaviors. These interventions change people’s choice architecture—the physical, social, and psychological context that influences decision making—to promote preferred behaviors. Nudging may take many forms, but some common categories are communications that encourage certain actions, default rules that make healthy behaviors the norm, and simplifications of processes to make desirable actions easier. One popular example of a nudge comes from Google, which reorganized its fridge to promote healthier eating. Simply by putting bottled water at eye level and Page 1 of 4