Monday Mailing
Year 25 • Issue 44 29 July 2019 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Farmers Earn More From YouTube Than Their Crops (Emily Bradley) The To-Do List For Cities 20 Years From Now From South Korea To Malaysia, The ‘Smart Cities’ Hailed As Answer To World’s Urban Ills Turn To Ghost Towns (Gabriel Leon) Turning 26 Is A Potential Death Sentence For People With Type 1 Diabetes In America An Inversion Of Nature: How Air Conditioning Created The Modern City (Emily Bradley) Oregonians Worry New Zoning Law May Change Neighborhoods In an Era of Extreme Weather, Concerns Grow Over Dam Safety Emotions Flare As Portland, Long Friendly To Neighborhoods, Weighs Gutting Their Powers The Roots of Workplace Gender Inequality WEBINAR - Designing for Resilience Across Scales, Systems and Sectors
1. Farmers Earn More From YouTube Than Their Crops
It’s a sign of the times when farmers make more money advocating for the industry on social media than actually farming.
Quote of the Week:
“Every ceiling, when reached, becomes a floor, upon which one walks as a matter of course and prescriptive right.” - Aldous Huxley
Oregon Fast Fact #20
In 1880 a sea cave was discovered near what is now known as Florence. Sea Lion Caves is known to be the largest sea cave in the world.
Zach Johnson, who grows corn and soybeans in Minnesota, is known in YouTube circles as MN Millennial Farmer. It’s a role, he says, that’s provided him and his wife, Becky, about five times more in earnings than he can make on the family farm in the last year. Johnson, 34, became a video blogger three years ago to advocate for growers and the technology they use. Now, he and Becky have about 300,000 subscribers and 50 million views under their belts. Their experience reflects both the depressed state of the rural economy and growing consumer interest in how food is produced. “Yes, we use GMOs, we use pesticides, drain tiles and irrigation and there are real reasons why we use those things,” Johnson said in an interview. He describes his role as bringing balance to a discussion often dominated by critics of modern farming practices. The Johnsons aren’t alone online. In rural communities across the U.S., YouTube, a unit of Google, is the most popular social media with 59% of people using it, according to a Pew Research Center survey in 2018. Keith Good is the social media manager at the Farmdoc project at the University of Illinois, created to provide online data and analysis that will aid decision-making for farms under risk. Over the last year,
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