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COLOR ASSOCIATION + PERCEPTION
from Color Theory - Final Booklet
by rasabra
Chapter 3
Chapter 3 explores the interaction with color.
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Each individual makes its own perception and association influenced by culture, traditions, age, society, politics, entertainment/media and fashion.
Individuals can also develop an emotional attachment to a color related to a significant object.
Color can also affect the spatial perception, the size of a room, its shape and mass
“Pink is used to calm violent prisioner in jails. The color surpresses anger, antagonistic, and anxiety-ridden behavior among prisioners: Even if a person tries to be anger or aggressive in the presence of pink, he can’t” (Color Matters, 2008, 2)
