Brand Identity
An initiative by Spandana Cheruvu
The brand
Actions | Cool | Credible Brand values
Makers on the move was conceived with an idea of a national reform with active youth contributing their capacities to country’s development. It is going to be a pro active national movement similar to the freedom movement in the 1940s. It is an open platform for individuals to open up their creativity, peer learning opportunities from people of various backgrounds, feeling of accomplishment due to empowered contribution to a good cause, getting a taste of what it feels like to dive into less talk more actions. We want to create a next generation progressive mindset. Eco-conscious, technology oriented, innovative solutions, strong ethical and moral values, breaking stereotypes, challenge orthodox, Rational and Logical. Unity, building the nation, sense of superiority about progressive thinking, value to diverse creativity of human mind, Feeling of self respect and self importance. Like fastrack brand, people who could care less about the orthodox practices, breaking stereotypes, real equality, uniqueness, creative and confident, people with social intelligence.
The brandmark Wherever the MAKERS ON THE MOVE brandmark is used there should be a minimum clear space around it. No text or graphic should be included within this space. It should always be placed horizontally. x/4
x
x/4
X = radius of the circle
The entire logo can also be reproduced in several other colour combinations as per the secondary colour palette if required. The brandmark proportions, relationship of icon to logotype and direction should never be altered. However it is advised that for official purposes the original logo should be used. If other combinations are required in a specific case then please ask for those variations and do not attempt to recreate them from the original brandmark. Avoid using the complete logo in a single colour.
Typefaces The Makers on the Move logo has two kinds of typefaces viz. Traffolight (the common M) and VAG Rounded (the rest of the text). They belong to the same family of fonts. Both the typefaces are of the rounded kind. This combination of typefaces is to be used for all corporate correspondences, printed and digital material and any other items pertaining to the Makers on the Move brand. Traffolight (the common M)
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ VAG Rounded (the rest of the text)
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Typographic styles 1. The words MAKERS and MOVE have a common M, apart from that the rest of the words should be aligned on the left hand side. The words ON and THE should be pushed to the right hand side. 2. The words MAKERS and MOVE have a common M, apart from that the rest of the words require to have the same colour. The words ON and THE should have a colour which is different from that used for MAKERS and MOVE. 3. Should never be inclined at any angle, the logo needs to be horizontal. akers & ove - left aligned colour 01 colour 02 colour 01
Colour palette The MAKERS ON THE MOVE primary colour palette is the set of colours that should be used whenever possible. These are the initial and main choice for any design. In the situations where extra colours are required such as the MAKERS ON THE MOVE website, borchure or any other promotional material, then the highlight and accent colours, secondary palette, are to be used but sparingly. The ratio of the primary palette to the secondary palettes should be around 75% - 25%. Meaning, 75% of the design should be in the primary colours and the secondary palette is to be used as an accent or a touch-up.
Primary colour palette
CMYK : C=83 M=22 Y=72 K=6 CMYK : C=26 M=96 Y=72 K=19 CMYK : C=0 M=0 Y=0 K=100 RGB : R=33 G=141 B=104
RGB : R=160 G=41 B=60
RGB : R=0 G=0 B=0
Secondary colour palette
CMYK : C=3 M=100 Y=100 K=0 CMYK : C=6 M=13 Y=97 K=0
CMYK : C=33 M=19 Y=0 K=0
RGB : R=230 G=9 B=30
RGB : R=168 G=189 B=225
RGB : R=244 G=211 B=26
CMYK : C=2 M=89 Y=100 K=0 CMYK : C=74 M=36 Y=20 K=1 RGB : R=236 G=64 B=11
RGB : R=69 G=137 B=172
Colour palette
Thank You
RASHNI PARICHHA DESIGNER
+91 9674313614 l rashni007@gmail.com