P
RTFOLIO RASHNI PARICHHA
INTERACTION DESIGNER | ARCHITECT | INTERIOR DESIGNER
's at
Th
me
Why you should hire me • • • • • • • •
I am a triple threat - an architect, interior and interaction designer Good at doing a thorough research Penchant for prototyping and model making (both physical and digital) Notable verbal and visual presentation skills Excellent team player I perform well under pressure Creativity and hardwork are my middle names A constant source of energy
Bonus : Free yoga lessons and impromptu musical jamming sessions!
DESIGN PORTFOLIO CONTENTS
01
COROLLA Dynamic Sculpture / Representation of Relationships / Internet Of Things
02
SEMBLANCE Fashion Outlet / Interactive Advertisement
03
DIVENIRE Product Strategy / Healthy Indoor Environment / Business Model
04
POP UP Exhibition Pavilion / Interactive Promotional Kiosk
In collaboration with
COROLLA
Corolla is a connected product that changes its shape and configuration in order to reflect the proximity of two people involved. Corolla is a dynamic elegant decor that gives you a physical representation of connection between two lovers or friends.
Responsibilities undertaken Research | Conceptualization | Product Behaviour | Presentation | Photography | Animation
COROLLA BACKGROUND
2000 Mobile phone | Pager | SMS | E-mail
In today’s world it requires a lot of time and effort to check up on their loved ones every now and then because there are so many different platforms to check
There could be a better way to find out if their loved ones are alright and be in contact with them in an indirect way by cutting down on the direct contact
The goal is to design a device to observe, record, monitor and then produce a graphical representation of the relationship of the people in question
2016 Smart phone and its applications
“
What if you have a dynamic piece of art in your room that reflects you & your activities and is unique for you?
“
1990 Telephone | Snail mail
Distance
Visual
Dynamic
The artwork needs to take into account their physical as well as their digital distance at all times
It has to be a simple artwork that serves as an integral part of their home and also their life
The artwork is required to be dynamic and physical add on to their overtly digitized everyday life
COROLLA PRODUCT BEHAVIOUR The two extremes
The transition Corolla keeps changing its configuration just like the different phases of a relationship
No connection
Perfect connection Romance
0%
100 %
When physically apart and no digital connection
Stability
Commitment
Bliss
This installation will take note of the following • • •
NO CONNECTION STATE A
Power struggle
The GPS location of their devices If they are connected to the same wifi network Their response to each others’ mutual social media activities
PERFECT CONNECTION STATE B
When physically together and / or there is perfect digital connection
PARTIALLY CONNECTED TRANSITION
When physically distant but they are somewhat digitally connected Corolla shows the transition from state A to state B
COROLLA MECHANISM BRAWN OF COROLLA The hollow inside makes it more versatile a product
The stacked up layers of varying sizes
The rotation of each layer controls the rotation of the subsequent layers
Breadboard
Jumper cables
Stepper Motor
Arduino Uno
9V Batteries
BRAIN OF COROLLA PROTOTYPE
COROLLA FUTURE POTENTIAL In the future Corolla can be extended to a number of other scenarios with a slighty modified product behaviour becoming a part of the internet of things involving more number of people sharing relationships of a different nature, formal or informal.
Angelina
Brad
Corolla Basic | Scenario 01 • Angelina and Brad are two lovers who live together. They own a Corolla that is connected to all their devices.
Corolla Long Distance | Scenario 02
Company 02
Corolla Pro | Scenario 03 • Studio A (Milano) & studio B (New York) are working in collaboration and they have their own Corollas which enables them to check the availability of their peers in the other office to organize conference calls whenever required
Corolla 01
01
Corolla 01
Corolla 02
Corolla United | Scenario 04 • Studio XYZ has 300 employees who share thousands of files, email and messages everyday. The gigantic Corolla in front of their office signifies the collective relationship of all these employees and the smooth running of the office.
Company Corolla
Corolla 02
02
Brad
• Angelina and Brad are in two different cities with two Corollas Their Corollas are connected and they can see how the other person is doing while they are physically apart.
Corolla
Company 01
Angelina
03
04
In collaboration with
SEMBLANCE
10 Corso Como has always been associated with subtlety, softness and not inclined towards direct advertising. The outlet has an unnoticeable exterior and we propose to generate awareness of its existence. The idea is to make use of the existing resources namely the artificial green wall on one of the external walls of the outlet.
Responsibilities undertaken Research | Conceptualization | Product Behaviour | Presentation | Animation
SEMBLANCE BACKGROUND Sidewalk
10 CORSO COMO
Location Porta Garibaldi Crossing
Passer by
Motion sensor
The Outlet (Noticeable even from a distance)
Surroundings Major transit hub UniCredit Tower Other important buildings
Display area (Circular grid)
Power source
Flowchart showing the basic mechanism
The two sides of the rotating units that are assembled along a shaft that are put together to form the grid
The unnoticeable facade of the 10 Corso Como outlet
The green wall adjacent to the facade
Sensors at +500mm 0.00mm
Sensor Position
The entire circular grid composed of the tiles and axes
SEMBLANCE MECHANISM
Current Scenario
Proposed Camouflage
•
The motion sensors are at a level of 500mm from the ground level to detect motion
•
The range of the sensors depends upon the width of street
•
Only the movement along the pavement in front of the facade will be taken into account not the same beyond that point
•
Based on the movement along the street the brand name appears or camouflages
•
The brand name is made up of a grid of small tiles that can rotate along a vertical axis
•
The entire grid is made up of a number of small tiles with different materials on both sides
Proposed Semblance
SEMBLANCE PRODUCT BEHAVIOUR
Click to see the video
In collaboration with
DIVENIRE
Airlite is a revolutionary air purifying paint and is a one of a kind product in the field of sustainable building materials ensuring a healthy indoor environment. In order to spread the awareness about its functionality and to increase the revenue it would be better to weave a network of companies with similar brand values as that of Airlite basing the entire business strategy on a B2B model.
Responsibilities undertaken Research | Conceptualization | Ideation | Presentation
DIVENIRE BACKGROUND MARKET RESEARCH
OUR APPROACH
Difficult to introduce as a competitor against air purifying products as consumer mindset is not to buy paint
Difficult to compete with wall paints due to high competitiveness in range of products and price
Using strategic partnerships to enhance collective capabilities
Building a business model that we can leverage to reach a wider customer base
Category creation can lead to success with a breakthrough business model BENEFITS FOR PARTNERS
WHY THE B2B BUSINESS MODEL?
Go through experts
Conquer new markets locally & globally Need larger quantity
Funds allocated for sustainability
High traffic areas, more need to be sustainable
Increase visibility through comarketing
Streamline cost management
Leverage on new regulations regarding sustainability
BENEFITS FOR SPECIFIERS & BUYERS
One stop for sustainable product
Reliable products
LEED certification Healthy is an honour for environment architects
DIVENIRE PROPOSED NETWORK Divenire is an italian word meaning "to become". In our context Divenire is a family that is always evolving, growing, inspiring and striving to become the best green network for the built environment
RETE D'IMPRESA Rete D'Impresa is an Italian law that allows for this kind of industrial enterprises to happen the advantages of which are as follows - Businesses join together to accomplish a specific project, while maintaining their tax and social autonomy - Duration : Until completion of the specific job for which they are associated - Networks can have a common capital fund and a joint body
Rete d’Impresa Rete d’Impresa Rete d’Impresa Rete d’Impresa ATI Associazione Temporanea d’Impresa
Gardening solutions Tiles & ceramics
Businesses join together to accomplish a specific project , while maintaining their tax and social autonomy .
Electrical solutions
Duration: Until completion of the specific job for which they are associated. Networks can have a common capital fund and a joint body
How it works
Wall paint similar values, offering products for ustainable brands, sharing 2 years Divenire 9 months Furniture Lighting onment with the aim of enhancing individually and collectively heir consumer base and capability forHow promotion. it works Secutiry systems
Door & window
Bathroom & kitchen
Upholstery & fabric
In the initial stages Divenire can start functioning as an alliance between Airlite, a furniture company and a lighting company sharing the same set of values. In a few years this can be extended furthermore to form a bigger network.
2 years 1 year
9 months
1 year
Different collaborations
Core Team
{
CORE TEAM
{
Common fund contributed by Responsible for business all companies as capital, some development, promotional Responsible for business development, promotional activities and percentage of profit to be added activities and operations back to the Core fundTeam
{
{
Responsible for business development, promotional activities andCommon operations fund contributed by all companies as capital.
DIVENIRE ONLINE PLATFORM Divenire is a separate entity and is going to function on its own and not as a part of Airlite therefore in order to enlighten the general public about Divenire it their own website that explains the functionality of the network, partnerships, products and services.
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GREEN PRODUCTS FOR SUSTAINABLE INDOOR ENVIRONMENT
Different companies, one vision Our partners provide several services by having the same strong values
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GREEN PRODUCTS FOR SUSTAINABLE INDOOR ENVIRONMENT
Sustainability
Awareness
Efficiency
To foster experimentation & innovation for new technologies that help create a greener built environment
To create awareness about the green solutions & make people more conscious of their purchase decision
To collaborate to provide all the products and the services that the clients need, in a easiest way
Select a category We have all the products that you need
Different companies, one vision Our partners provide several services by having the same strong values
FURNITURE
Sustainability
Awareness
Efficiency
To foster experimentation & innovation for new technologies that help create a greener built environment
To create awareness about the green solutions & make people more conscious of their purchase decision
To collaborate to provide all the products and the services that the clients need, in a easiest way
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SALONE DEL MOBILE 2017
LONDON DESIGN FESTIVAL
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Select a category We have all the products that you need
GREEN PRODUCTS FOR SUSTAINABLE INDOOR ENVIRONMENT
SUBSCRIBE FURNITURE
PAINT
LIGHTING
PARTNER Different companies, one vision Our partners provide several services by having the same strong values
Events
Website
Website
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Join the network CREATE COMPANY PROFILE DWELL ON DESIGN
Sustainability
Awareness
Efficiency
To foster experimentation & innovation for new technologies that help create a greener built environment
To create awareness about the green solutions & make people more conscious of their purchase decision
To collaborate to provide all the products and the services that the clients need, in a easiest way
SALONE DEL MOBILE 2017
LONDON DESIGN FESTIVAL
CONTACT US info@divenire.com SUBSCRIBE
PARTNER
Website
DIVENIRE LAUNCH & PROMOTION To enable co-marketing opportunities not only at existing platforms but also create an independent fair, host an official launch and advertise publicly that promote sustainable material for the built environment
nch
In collaboration with
POP UP
Pop Up is the result of the Design Marathon that took place at Domus Academy in November 2016 in collaboration with HP. The objective was to design the display pavilion in the theme of a restaurant for FESPA 2017 to display their new Latex Series printers that can print on a multitude of materials. Due to the lack of space we decided to resort to space saving pop up furniture, thin wall, conduit free electrical system.
Responsibilities undertaken Research | Conceptualization | User Journey | Presentation | Animation
POP UP USER JOURNEY
Pop Up
HP Latex Print Series
Colour Bar & Wonder wall
The HP pavilion at FESPA 2017 in Germany
Wallpaper, flooring, bar counter, decorative elements are printed using HP Latex Printers
Pop Up offers a number of touch points that can trigger a number interactive spectacles
Side 01
Side 02
Magic
Interaction
Touchpoints
Trigger these touchpoints and wait for the magic to happen in terms of smell, light and sound
The touchpoints on the colour bar are connected to several interactive elements on the wall
Each touchpoint is printed using HP printers on one side on the reverse side painted with conductive ink to complete the electrical circuit
POP UP MECHANISM TECHNOLOGY EMPLOYED
INSPIRATION
Side 01 Printed using HP Latex printers Side 02 Reverse print using conductive ink
BARE conductive ink and circuit board
POP UP PROPOSAL PROPOSED LAYOUT
RENDERED VIEWS
PROPOSED LAYOUT
RENDER
Colour Bar Instead of a regular bar counter we have a colour bar with all the touch points 8
PLAN OF THE PAVILION
Pop up furniture 6 Printed space saving furniture solely for demonstration
ELEVATION
RENDER Wonder Wall The wall that displays the output of said interaction
RENDE
10
7
ELEVATION OF THE PAVILION
THANK Y RASHNI PARICHHA
U
rashni007@gmail.com +393891485691
INTERACTION DESIGNER | ARCHITECT | INTERIOR DESIGNER