Bliss Cable Network Branding by Ratipriya Suresh

Bliss save the date

Ratipriya Suresh Probelm Solving Branding Project Process Book Spring 2012

project brief

Share your precious moments with the Bliss Network. Bliss provides the best environment to hold cherished memories from you and your dear ones. Our network essentially assists you in saving the date in a more interactive manner with programs like the Something Series. Other highlights include homages, proposal stories, ring sketches, and more! You are cordially invited to join Bliss in holy matrimony. Come join us and save the date.

introduction

Name bliss harmony, join, hitched, vow, unite, tie(s), link, (the) knot, us, ring, spark, I do, I Thee Wed, Me and You, just us two Tag Line save the date Wedding Today, Marriage Tomorrow Something Borrowed, Something Blue, etc. Cable Service Concept share with near and dear the wedding planning process in a more interactive manner Program Highlights homage of engagement, photography, proposal story, ring sketches, design ideas for the wedding, consistent color palette, ideation process for food, decor, music, attire, etc. something________ programs Viewer Profile engaged/soon to be married couples; friends and family of the presented couple

project brief

combine

take the plunge

tie the knot

celebration

associations

convention

union

wedding

event

bond

commitment

occassion

merge

vows

planner

husband/wife

relationship

ceremony

get hitched

ideation: mind map

wedding |ˈwedi ng | noun a marriage ceremony, esp. considered as including the associated celebrations. marriage |ˈmarij| noun 1 the formal union of a man and a woman, typically recognized by law, by which they become husband and wife. • a similar long-term relationship between partners of the same sex. • a relationship between married people or the period for which it lasts : a happy marriage | the children from his first marriage. • figurative a combination or mixture of two or more elements : a marriage of jazz, pop, blues, and gospel. 2 (in pinochle and other card games) a combination of a king and queen of the same suit. union |ˈyoōnyən| noun 1 the action or fact of joining or being joined, esp. in a political context : he was opposed to closer political or economic union with Europe | a currency union between the two countries. • a state of harmony or agreement : they live in perfect union. • a marriage : their union had not been blessed with children.

ideation: naming

Say Yes to the Dress reveals the inner workings of the world’s premier bridal salon, Kleinfeld Bridal. Part fashion show, part bridal story, part family therapy, the series uncovers the hurdles every staff member faces to make each bride completely satisfied on what may be the single most important day of her life.

WE tv’s original series My Fair Wedding is in its fifth season. A bride knows what she wants for her wedding — the dress, the flowers, even the icing on the cake! But with only a few weeks before the big day, celebrity event planner David Tutera shows up and changes everything. How exactly will he tackle these brides’ outlandish ideas to give them a wedding beyond their imagination? David sits down with the bride, he learns her style, likes and dislikes before taking over everything, creating her fairytale wedding in a short period of time.

ideation: existing programs

About EPIX Studio 3 Partners Studio 3 Partners is the parent company of EPIX. A joint venture between Viacom, Paramount, Metro-Goldwyn-Mayer Studios and Lionsgate, EPIX is a next-generation multiplatform premium entertainment channel, video-on-demand, and online service. Launching with Verizon FiOS and other distribution partners in October 2009, EPIX boasts access to more than 15,000 motion pictures spanning the vast libraries of the partner studios. EPIX will deliver films from Paramount, Paramount Vantage, MTV Films and Nickelodeon Movies released theatrically on or after January 1, 2008 and MGM, United Artists and Lionsgate titles released theatrically on or after January 1, 2009, which will be available exclusively to its subscribers. Providing a powerful entertainment experience with more feature films on demand and online and more HD movies than any other service, EPIX will air new Hollywood titles plus classic feature films, original series, and music and comedy specials. It is the only premium service providing its entire monthly line-up on video-on-demand, online and on the linear channel. Further, EPIX has made the commitment to deliver the industry’s most expansive online collection of movies, making more than 3,000 titles available online to subscribers.

It’s a cable TV channel. It’s a VOD service on your set-top box. It’s a web site with movies. If you subscribe to EPIX, you get it all.

network analysis epix hd

EPIX is the big new movie channel thatâ&#x20AC;&#x2122;s more than just a big new movie channel. Paramount, Lionsgate, and MGM are turning their biggest movies, original programming, and expansive library into a bold new experience. The movies you love will never change, but the way you watch them is about to...

network analysis epix hd

bliss

Franklin Gothic Book/Medium regular, italic, medium regular, bold

bliss

Futura Book, Book Oblique, Bold

bliss

Coronet no variation

Edwardian Script ITC no variation

network title

bliss

typeface exploration

abcdefghijklmnopqrstuvwxvyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

The perfection in Futura’s rounded quality and geometry shines through the counter of the ‘b’ in bliss and provides an eloquent synergy in the repetition of the ‘s’.

0123456789!@#$%^&*()?,./?<>{}[]

bliss network final typeface selection

network title

bliss

image research

bliss

network title

bliss

concept exploration

Registration Black C 100 M 100 Y 100 K 100

network title

bliss

color palette

Paper White C0 M0 Y0 K0

Bliss Blue C 42 M4 Y0 K 15

bliss

bliss network title

final logotype

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bliss Ratipriya Suresh Executive Producer E rsuresh@networkbliss.com T 484.477.7672 F 610.431.2818

bliss network letterhead, business card

save the date

bliss

1229 Chestnut Street Philadelphia, PA 19107

Bliss Networks Mr. and Mrs. Smith 766 Shropshire Drive West Chester, PA 19382

bliss network envelope

you’re watching

bliss

bliss network bug

chicken?

your date

shrimp?

your choice

lace?

pearls?

youâ&#x20AC;&#x2122;re watching

roses?

daises?

youâ&#x20AC;&#x2122;re watching

bliss

bliss network bump

up next on

bliss

tonight on

bliss

youâ&#x20AC;&#x2122;re watching I Do on

bliss

bliss network on air graphics lower thirds

this weekend on

bliss

next week on

bliss

Thursday on

bliss

now on

bliss

tomorrow on

bliss

only on

bliss

save the date

bliss

2:30 I Donâ&#x20AC;&#x2122;t 4:00 Design Ideas 6:00 Something _ 8:00 Time Share

11:00 I Thee Wed pm

12:30 Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share

Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share

11:00 Time Share 12:30 Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share

Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share

Ring Master

9:00 What Happens in Vegas

11:00 Borrowed 12:30

7:00

Ring Master

9:00 Runaway Bride

9:00 Wedding Crashers

11:00 It Takes Two 12:30 Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share

6:30 bride groom

7:00

Paperlace

9:00 My Big Fat Greek Wedding

11:00 Bling On Bliss 12:30

9:00 Yours Mine and Ours

You and Me

7:00

Ring Master

6:30

Saturday

11:00 Time Share pm

9:00

You and Me

7:00

Paperlace

Made of Honor

11:00 the knot Food Forever