Section 1 - Introduction
FINAL DRAFT No.1
Downtown Austin
wayfinding master plan August 21, 2012
City of Austin, Texas
with: McCann Adams Studio Austin, TX Estilo Communications Austin, TX
MERJE | ENVIRONMENTS & EXPERIENCES
I.T. Gonzalez Engineers Austin, TX
Suite 208
Gannett Fleming Austin, TX
120 North Church Street West Chester, PA 19380 T 484.266.0648 www.merjedesign.com
1
Section 1 - Introduction
FINAL DRAFT No.1
$3.9
5.9
$8.5
Travel Spending in
Over-night Trips
Local Tax Revenue
$111
55%
85%
64%
visitor expenditure
stated recommendations
stayed overnight
who had visited
billion
million
million
1000 Travel generated
jobs added in 2010
the City of Austin
Average daily
of people surveyed
of visitors surveyed
of people surveyed
from their friends played
Austin in the past
a very or extremely im-
2 years have made
portant role in deciding
repeat visits.
visit Austin.
4
67%
93%
89%
of trips made by
identified their previ-
indicated they were
were very likely or
repeat visitors in the
ous experience played
very or extremely
extremely likely to
past 2 years.
a very or extremely
satisfied with their
visit Austin again.
important role in their
most recent stay
deciding to return to
in Austin.
The average number
of people surveyed
of people surveyed
Austin for another visit.
2010 Austin Tourism Economic Facts (Source: Austin Convention and Visitors Bureau. Prepared by Dean Runyan Associates July 2011) FIGURE 1.1 Austin Visitor Survey sourced from Austin Convention and Visitors Bureau, Conducted by University of Houston, Conrad N. Hilton College of Hotel and Resaurant Management
indicated they
1.7
Section 2 - Wayfinding Tools
FINAL DRAFT
2.9
No.1
MOBILE APPLICATION DEVELOPMENT OPTIONS OPTION B
OPTION A City Developer
CITY OF AUSTIN OPEN DATA FEEDS data.austintexas.gov
Private Developer
PROPOSED DATA SETS Parking
Mobile Apps
Mobile Apps
Attractions Government Buildings Events
Parking Construction
Accommodations
Wayfinding
Public Transit / CapMetro
Parking
Convention Center Events / Info
Civic Info
Shopping
Transport
Dining Parks and Recreation Construction Updates
Events Civic Info Tourism Transit Transport
COA OVERSIGHT COMMITTEE Communication and Public Information Transporation Planning Information Technology approves and provides data information
FIGURE 2.4
PARTNERSHIPS
In-house development of a mobile application (Option A) vs. private development (Option B) based on open data feeds provided by City of Austin.
experience technology
Sh
Texas State Capitol
12th St
11th St
4
11th St
10th St
5
10th St
7
9th St
9th St
8
East Ave
rS i ve 24
9
3rd St
27
3rd St
19
2nd St Cesar Chavez St
23
22
Austin Convention Center
2nd St
21
20
Walle r Cree k
4th St
Red River St
5th St
18
17
Neches St
Lavaca St 28
15
Colorado St
4th St 3rd St
6th St
14
16
7th St
11
Trinity St
13
Guadalupe St
5th St
San Antonio St
Nueces St
Rio Grande St
12
San Jacinto Blvd
7th St
8th St
10
N Congress Ave
8th St
Brazos St
ek re lC
oa 12th St
West Ave
University Medical Center Breckenridge
13th St
3
6th St
dR
14th St
13th St
Bowie St
Trinity St
15th St
14th St
Lamar Blvd
t
San Jacinto Blvd
2
Re
15th St
Brazos St
N Congress Ave
Colorado St
Lavaca St
L ama
16th St
1
Guadalupe St
San Antonio St
Nueces St
Rio Grande St
West Ave
r Blvd
17th St
Section 3 - Wayfinding & Signage Analysis 3.43
Cesar Chavez St
Lady Bird Lake
Lamar Blvd
iver
side
Dr
1st St
WR
S Congress Ave
L ad
25
Barton Springs
Rd
ER
i ve
r sid
26
eD
r
yB
ird
L ak
e
Example of CapMetro Bus Stop Signage supporting real-time information
Bus Stops With One Hundred Plus Daily Boardings 1) 17th St and Lavaca St 2) 15th St and Lavaca St 3) 13th St and Rio Grande St 4) 11th St and N. Congress Ave 5) 10th St and N. Congress Ave 6) 10th St and Brazos St 7) 9th St and N. Congress Ave 8) 9th St and Colorado St 9) 8th St and N. Congress Ave 10) 8th St and Brazos
11) 7th St and San Jacinto Blvd 12) 7th St and Colorado St 13) 6th St and Colorado St 14) 6th St and N. Congress Ave 15) 5th St and N. Congress Ave 16) 5th St and Colorado St 17) 4th St and N. Congress Ave 18) 4th St and Brazos St 19) 3rd St and N. Congress Ave 20) 2nd St and N. Congress Ave
21) 2nd St and Brazos St 22) Cesar Chavez St and Brazos St 23) Cesar Chavez St and Congress Ave 24) 12th St and Red River St 25) Barton Springs Rd and S. Congress Ave 26) E. Riverside Dr and S. Congress Ave 27) 3rd St and Colorado St 28) 4th St and Guadalupe
public transit
3.52 Section 3 - Wayfinding & Signage Analysis FIGURE 3.22 Map of destinations being considered in the Downtown Austin Wayfinding System.
27
50
40
15 MLK Jr Blvd
7
14th St
4
t 25 University Medical Center Brackenridge
14th St
o Sh
13th St
East Ave
rS i ve dR Re
15th St
24
al
19
37 5
Trinity St
N Congress Ave
Colorado St
Lavaca St
Guadalupe St
15th St
San Antonio St
Nueces St
Rio Grande St
16th St
L ama
10
West Ave
r Blvd
17th St
San Jacinto Blvd
Brazos St
7 18th St
12
13th St
22
ee Cr
26
k
Texas State Capitol
12th St
12th St
2 23
19
30
3
18
Neches St
5th St
9 10 1
Walle r
4th St
Austin Convention Center 14
3rd St
3rd St
38
Cesar Chavez St
16 8
17 10
34
9
Cesar Chavez St
Lady Bird Lake
41
16
53
WR
15
iver
11
49 14 side
Dr
L ad
S Congress Ave
51
Lamar Blvd
METRORAIL
16
1st St
20
2nd St
2nd St
13
11 Creek
San Jacinto Blvd
1
8
35
6th St
4th St
36
48
7th St
3rd St
33
45
20
N Congress Ave
Colorado St
2
Lavaca St
39
Guadalupe St
San Antonio St
Nueces St
Rio Grande St
West Ave
Bowie St
5th St
21
11
4
7th St
6th St
43
8th St
32
Brazos St
16
8th St
10
11
9th St
6
13
Trinity St
9th St
Lamar Blvd
10th St
Red River St
6
44
3
10th St
31
54
11th St
11th St
yB
ird
17 L ak
e
8
12
46
47
16
42 Bar ton Springs
Rd
ER
i ve
r sid
eD
r
16
52 18
0
0.25
0. 5
Mile 10.
Section 3 - Wayfinding & Signage Analysis 3.53
FINAL DRAFT No.1
austin destinations DESTINATIONS 1 Austin Visitors Center
HIGHER EDUCATION 26 Austin Community College
2 Capitol Visitors Center
27 University of Texas - Austin
VISITORS
3 Old Bakery Visitor Information ARTS and CULTURE
HISTORIC and HERITAGE 30 German Free School
4 AMOA + ArtHouse
31 Treaty Oak
6 Austin History Center
32 The Bremond Block
7 Bob Bollock Texas State History Musuem
TRANSPORTATION
8 Mexic-Arte Museum
33 AMTRAK Station
9 O. Henry House & Museum
34 MetroRail Downtown Station
10 Susanna Dickinson House & Museum
35 Austin-Bergstrom International Airport - off map
11 Paramount Theatre / Stateside at Paramount 12 Mexican American Cultural Center 13 Green Development 36 Seaholm Power Plant Development 37 Frank Erwin Center 38 Moody Theatre (Willie Nelson Statue) 54 African American Cultural & Heritage Facility
ADJACENT ATTRACTIONS 40 Blanton Art Museum - UT
20 Municipal Court 21 Post Office 22 State Capitol 23 Travis County Courthouse 24 Texas Supreme Court Historical Society 39 NEW Texas Federal Couthouse HEALTHCARE 25 University Medical Center Breckenridge SHOPPING DISTRICTS 2nd Street 6th & Lamar South Congress ENTERTAINMENT DISTRICTS Rainey St District 6th St District Warehouse District W. 6th St District
PARKS and RECREATION 4 Austin Recreation Center 5 Centennial Park 6 Duncan Park 7 House Park 8 Lady Bird Lake 9 Palm Park 12 Waterloo Park 13 9th Street BMX Park 14 Auditorium Shores
43 French Legation Museum
17 WC Boathouse
44 George Washington Carver Museum - off map
18 Norwood Park
45 Huston Tillotson University - off map
19 Skate Park
48 State Cemetery - off map
19 Governor’s Mansion
3 Wooldridge Square
15 Butler Park
15 AT&T Center at UT
18 Federal Courthouse
2 Republic Square
42 Dougherty Arts Center
46 Long Center for the Performing Arts
17 City Hall
SQUARES 1 Brush Square
41 Congress Avenue Bridge / Ann Richards
CONVENTION CENTERS 14 Austin Convention Center
GOVERNMENT 16 Central Library/ Faulk Library
PARK DESTINATIONS
47 Palmer Events Center 49 Stevie Ray Vaughn Memorial 50 The Drag - off map 51 Pfluger Pedestrian Bridge 52 South Congress 53 Zach Theater
TRAILS 16 Lady Bird Lake Hike & Bike Trail 20 Lance Armstrong Bikeway 10 Shoal Creek Trail 11 Waller Creek Trail
Section 4 - Strategies 4.27
FINAL DRAFT No.1
FIGURE 4.8 Visitor Survey Results 2012
7% 9%
11%
26%
Auto (own or rental) Taxi
Yes
Pedestrian
No
Public Transit Bicycle - none
77%
1
How did you arrive to Downtown Austin?
74%
4
If there was a wayfinding signage program that helped you discover additional destinations, would you be more likely to stay an extra day or return for another visit? 4% 10%
40%
32%
1 (Difficult) 2
13%
3
Yes
4
No
5 (Easy) No Answer
60% 19%
2
Did you “Pre-Visit� the City or destination on their website prior to arriving in town?
21%
5
On a scale of 1 (Difficult) to 5 (Easy), has finding available parking been difficult or easy?
10%
3%
10+ Minutes Yes
48%
52%
No
27%
10 Minutes 5 minutes -5 minutes
3
Are you using Mobile Apps or QR Codes during your visit to find destinations or get information?
61%
6
When walking to a destination, what is the max distance you will consider?
measurments
Yadkin Valley Mobile App pg 2 of 3
Stream 1 (Wineries)
search
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Home > Things To Do
Home > Things To Do
Things to Do
Things to Do
Agritourism
Agritourism
What’s Nearby
What’s Nearby
Historical and Cultural
Historical and Cultural
Social Media
Social Media
Outdoors and Recreation
Outdoors and Recreation
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Home > Things To Do > Wineries
Allison Oaks Vineyard
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Home > Things To Do > Wineries
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Home > Things To Do > Wineries
Cellar 4201
Allison Oaks Vineyard
Brandon Hills Vineyard
Divine Llama Vineyards
Brandon Hills Vineyard
Brushy Mountain Winery
Dobbins Creek Vineyards
Brushy Mountain Winery
Yadkinville, North Carolina Yadkinville, North Carolina
Elkin, North Carolina
My Favorites
My Favorites
Scenic Byways
Scenic Byways
Carolina Heritage Vineyard & Winery
Update My Location
(GPS enabled phones only)
Update My Location
(GPS enabled phones only)
Visitors Centers
Visitors Centers
Carolina Mist Winery
Visit Our Web Home
Visit Our Web Home
Wineries
Wineries
Elkin, North Carolina
Lenoir, North Carolina
Cellar 4201
East Bend, North Carolina
East Bend, North Carolina East Bend, North Carolina
Hamptonville, North Carolina
Elkin Creek Vineyard Elkin, North Carolina
Flint Hill Vineyards
East Bend, North Carolina
Grassy Creek Vineyard & Winery
State Road, North Carolina
Yadkinville, North Carolina Yadkinville, North Carolina
Elkin, North Carolina
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Home > Things To Do > Wineries > Allison Oaks Vineyard
Allison Oaks Vineyard 221 East Main Street Yadkinville, North Carolina 27055 www.allisonoaksvineyards.com
Carolina Heritage Vineyard & Winery
no details are available
Carolina Mist Winery
Add To Favorites Make This My Location Nearby Here
Elkin, North Carolina
Lenoir, North Carolina
Cellar 4201
East Bend, North Carolina
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Home > Things To Do > Wineries > Allison Oaks Vineyard Make This My Location Nearby Here
Yadkin Valley Mobile App pg 3 of 3
Stream 2 (Agritourism)
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Home > Things To Do
Home > Things To Do
Things to Do
Things to Do
Agritourism
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What’s Nearby
What’s Nearby
Historical and Cultural
Social Media
Social Media
My Favorites
search
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Home > Things To Do > Agritourism
Home > Things To Do > Agritourism
Home > Things To Do > Agritourism
Brad’s Blueberries Allison Oaks Vineyard
Smoot Park Farmers Market
Smoot Park Farmers Market
Historical and Cultural
Elkin Farmers Market Brandon Hills Vineyard
Wilkesboro Open Air Market
Wilkesboro Open Air Market
Outdoors and Recreation
Outdoors and Recreation
Green Mesa Blueberry Farm Brushy Mountain Winery
Yadkin Farmers Market
Yadkin Farmers Market
My Favorites
Scenic Byways
Scenic Byways
Moun Airy Farmers Carolina Heritage Vineyard & Market Winery
Yadkinville, North Carolina Elkin, North Carolina Yadkinville,
Boonville, Elkin, North Carolina
MountElkin, Airy, North Carolina
(GPS enabled phones only)
(GPS enabled phones only)
Update My Location
Visitors Centers
Visitors Centers
Pilot Mountain Farm CarolinaPride, Mist Winery Coop,Lenoir, The Pilot NorthCenter Carolina
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Wineries
Wineries
Smoot Park Farmers Market Cellar 4201
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North Wilkesboro, North Carolina
Wilkesboro, North Carolina
Yadkinville, North Carolina
North Wilkesboro, North Carolina
Wilkesboro, North Carolina
Yadkinville, North Carolina
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Yadkin Farmers Market
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707 Tennessee St Yadkinville, North Carolina 27055 no details are available Add To Favorites Make This My Location Nearby Here
Lenoir, North Carolina
North Wilkesboro, East Bend, North Carolina
Historical and Cultural Outdoors and Recreation Scenic Byways Visitors Centers
Windows of Opportunity a narrative by Ratipriya Suresh
Since my childhood, I’ve loved to look out the window. As an only child, I seldom had other to play with, so I played with my view out the window, where life was replete with excitement. People watching, nature gazing, every day was different.
What I see out the window is like raw footage. It lacks a point of view. It has no narrative, sound track, or any other extraneous media forcing me to think a particular way. Independent with my thoughts or lack thereof. I could let nature take its course. A fresh stream of consciousness accompanies live raw footage in every sitting. What more could one ask for?
this is not my windo w!
anxiety
promised nothing
part of me was missing
Away at c o lle g e , I fe lt lik e so m e p a rt o f m m is si n g , b e was u t d id n ’t kn o w w h y. Th en, one d th e w in d o ay I open w to m y d ed o rm to c h e c k th e w A ll I h a d to e a th e r o u ts id se e h e re w e. a s th e si d e of a poo b u ild in g , w rly b u ilt b ric h ic h in c o k m p a ris o n to th e sp le b a y w in d o ndor of m w vi e w a t y h o m e , se rv e d n o p u rp It p ro m is e d n o th in g o se . . A n xi e ty o ve rc a m e me, a n d I re a liz ed:
I let go of my habit of looking out and replaced it with a new habit of looking in: Window Shopping. What used to be a natural environment of landscapes and people now transformed to synthetic displays filled with bling and glamour. Occasional emotional highs came and went as I passed some of my most favorite things, separated from me by only a pane of glass. Unlike the raw footage of my bay window, everything I saw through the window had something to say. Today, when I go home, I can’t wait for morning, sipping my first cup of tea and gazing out the bay window at the greenery. Even now, it still supplies moments of escape and fantasy. It’s a beautiful way for me to start any given day on a positive note. I’m just that transparent like the window which promised me opportunity accompanied by moments of transparent reflection, all of which encouraged me to seize every moment of every day!
2
windows of opportunity
windows of opportunity
Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I played with my view out the window, where life was replete with excitement. People watching, nature gazing, every day was different.What I see out the window is like raw footage. It lacks a point of view. It has no narrative, sound track, or any other extraneous media.
search
search
windows of opportunity
things to do
what’s nearby
Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I played with my view out the window, where life was replete with excitement. People watching, nature gazing, every day was different.What I see out the window is like raw footage. It lacks a point of view. It has no narrative, sound track, or any other extraneous media.
realization
watch look gaze
my favorites
my location
reflection
I
windows of opportunity
things to do
what’s nearby
Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I played with my view out the window, where life was replete with excitement. People watching, nature gazing, every day was different.What I see out the window is like raw footage. It lacks a point of view. It has no narrative, sound track, or any other extraneous media.
realization
watch look gaze my favorites
my location
reflection
1
WINDOWS OF OPPORTUNITY Since my childhood, I’ve loved to look out the
window. As an only child, I seldom had others to play with, so I played with my view out the window, where life was replete with excitement. People watching, nature gazing, every day was different. What I see out the window is like raw footage. It lacks a point of view. It has no narrative, sound track, or any other extraneous media forcing me to think a particular way. Independent with my thoughts or lack thereof. I could let nature take its course. A fresh stream of consciousness accompanies live raw footage in every sitting. What more could one ask for?
nature gazing
what more could one ask for?
a narrative by ratipriya suresh design studio fall 2012
Away at college, I felt like some part of me was missing, but didn’t know why. Then, one day I opened the window to my dorm to check the weather outside. All I had to see here was the side of a poorly built brick building, which in comparison to the splendor of my bay window view at home, served no purpose. It promised nothing. Anxiety overcame me, and I realized: This is not MY window! I subconsciously searched for something new - a quest to fill the void. I let go of my habit of looking out and replaced it with a new habit of looking in: Window Shopping. What used to be a natural environment of landscapes and people now transformed to synthetic displays filled with bling and glamour. Occasional emotional highs came and went as I passed some of my most favorite things, separated from me by only a pane of glass. Unlike the raw footage of my bay window, everything I saw through the window had something to say.
WINDOWS OF OPPORTUNITY I let go
transformed synthetic displays
a narrative by ratipriya suresh design studio fall 2012
3 WINDOWS OF OPPORTUNITY Today, when I go home, I can’t wait for
morning, sipping my first cup of tea and
gazing out the bay window at the greenery of my neighborhood. Even now, it still
supplies moments of escape and fantasy.
It’s a beautiful way for me to start any given day on a positive note. When something
is right, everything is right for me - I’m just that transparent - like the window which
promised me opportunity accompanied by
moments of transparent reflection, all of which encouraged me to seize every moment of every day!
transparent reflection
escape and fantasy
a narrative by ratipriya suresh design studio fall 2012
PROJECT BRIEF
Share your precious moments with the Bliss Network. Bliss provides the best environment to hold cherished memories from you and your dear ones. Our network essentially assists you in saving the date in a more interactive manner with programs like the Something Series. Other highlights include homages, proposal stories, ring sketches, and more! You are cordially invited to join Bliss in holy matrimony. Come join us and save the date.
INTRODUCTION
Name bliss harmony, join, hitched, vow, unite, tie(s), link, (the) knot, us, ring, spark, I do, I Thee Wed, Me and You, just us two Tag Line save the date Wedding Today, Marriage Tomorrow Something Borrowed, Something Blue, etc. Cable Service Concept share with near and dear the wedding planning process in a more interactive manner Program Highlights homage of engagement, photography, proposal story, ring sketches, design ideas for the wedding, consistent color palette, ideation process for food, decor, music, attire, etc. something________ programs Viewer Profile engaged/soon to be married couples; friends and family of the presented couple
PROJECT BRIEF
bliss
bliss NETWORK TITLE
-
FINAL LOGOTYPE
BLISS
you’re watching
you’re watching
bliss
BLISS NETWORK BUG
chicken?
your date
shrimp?
your choice
lace?
pearls?
you’re watching
roses?
daises?
you’re watching
bliss
BLISS NETWORK BUMP
up next on
bliss
tonight on
bliss
you’re watching I Do on
bliss
BLISS NETWORK ON AIR GRAPHICS LOWER THIRDS
this weekend on
bliss
next week on
bliss
Thursday on
bliss
now on
bliss
tomorrow on
bliss
only on
bliss
save the date
>
bliss
2:30 I Don’t 4:00 Design Ideas 6:00 Something _ 8:00 Time Share
11:00 I Thee Wed pm
pm
12:30 Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share
Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share
11:00 Time Share 12:30 Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share
Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share
am
am
Ring Master
9:00 What Happens in Vegas
11:00 Borrowed 12:30
7:00
Ring Master
9:00 Runaway Bride
9:00 Wedding Crashers
11:00 It Takes Two 12:30 Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share
6:30 bride groom
7:00
Paperlace
9:00 My Big Fat Greek Wedding
11:00 Bling On Bliss 12:30
am
am
9:00 Yours Mine and Ours
You and Me
7:00
Ring Master
6:30
Saturday
11:00 Time Share pm
9:00
You and Me
7:00
Paperlace
Made of Honor
11:00 the knot Food Forever
7:00
Ring Master
9:00
You and Me
6:30
Friday
pm
7:00
Ring Master
12:30
You and Me
6:30
Thursday
pm
7:00
The Wedding Planner
am
You and Me
6:30
Wednesday
pm
bride groom
6:30
Tuesday
pm
6:30
Monday am
am
Sunday
12:30 Food Forever 2:30 I Don’t 4:00 Design Ideas 6:00 Something _ 8:00 Time Share
BLISS NETWORK PROGRAMMING
watch..learn..share.. present..invite..cater.. Will you marry us?
We cordially invite you.
celebrate..rejoice.. unite..bond..take the plunge..tie the knot..
APPLICATION: PROMOTIONAL MATERIAL LAUNCH MAILER
bliss
save the date
bliss
save the date
save the date
commit..plan..save..
bliss
25 SRUTI
SRUTI The India Music and Dance Society Philadelphia
C E L E B R AT I N G
25 25
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www.sruti.org 267.797.7006
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SRUTI
Rare Master Pieces of Trinity, Oottukkadu Venkata Kavi, Tillanas and Javalis
The India Music and Dance Society Philadelphia
SRUTI is pleased to announce an intensive 5 day workshop presented by
Sangeet Samrat
Chitravina N Ravikiran Saturday January 28, 2012 through Wednesday February 1, 2012 7:00pm onwards $250 per participant To reserve your spot in the workshop, please email a request to SRUTI : srutiphila@gmail.com Classes will be held in the Landsdale, PA Area. Ravikiran plans to teach 2 or 3 kritis/master pieces per day. These are advanced level classes and a wonderful opportunity to learn from a musical genius. We request area teachers to encourage their senior students to register.
APPLICATION Through its navigation, this application provides a visual learning experience. The user can view slideshows of both single and double-handed gestures and quiz himself or herself based on an image (to attain the name) or a name (to attain the image). In the process, the user is inspired to try replicating what he or she sees.
Terrence Davis Ratipriya Suresh Communications Studio Secondary Project Book Spring 2011
Objective Identify the current debate and with the gorilla approach show support for Network Neutrality. The freedom to access any kind of content on the web without the fear of restrictions, limits, or tiered levels of admission. Our audience will understand that Network Neutrality is the guiding principle behind the freedom that web users enjoy online. Goals Demote the use of Internet Regulation with the use of hypothetical circumstances under which the user may have to pay to peruse. Help audience understand what is and is not given free to the general user today. Provide a compelling visual presentation which provokes audience to engage in solution oriented tasks to maintain Net Neutrality as is. Audience Different avenues of observers for an array of interaction.
EXECUTIVE SUMMARY
What is the problem with the idea to abandon net neutrality? Here are some illustrated reasons from which Virtual Freedom was created.
RESEARCH
Net Neutrality places ALL web sites and services on the same level; that is, they ought to be treated as being the same by Internet service providers (ISPs) and mobile phone/cable/phone companies. Though this sounds logical, telecommunications companies are leaning towards the other end of the spectrum. They think that web sites and services ought to be grouped into different categories so that they can apply various charging schemes.
This image explains time as a commodity in context of the internet’s interface. There’s a connection visible between time in vs. investment out.
Further analysis of internet usage continues as we survey a varied sample of people. Results portray involuntary dependence on the internet over many hours of daily routine. Internet service is bound to lose a plethora of these users, who do not expect to pay extra charges on top of their service provider.
ANALYSIS
Survey 1 of 3 A majority of internet users surveyed spend more than 5-10 hours on the internet daily. All surveyed participants use the internet for two hours or more hours according to this survey.
Survey 2 of 3
Survey 3 of 3
The Virtual Freedom Movement’s identity is based on mobile computing and Wi-Fi, the newest frontier in networking. The parts of the logo include a succession of bezier curves and the cell phone signal icon. The curves represent the signal from a wireless fidelity or WiFi signal, found on a laptop or mobile device, which allows internet connectivity without any wired connection. The cell phone signal icon aspect is represents the mobile phones, which in the last few years, have gone from single-purpose devices to multitasking, social networking, web surfing machines, and even creating WiFi networks for other mobile devices to use. Older style phones used that icon to bring attention to the signal bars next to it. The combination of the two aspects is meant to amplify the importance of these correlations.
APPLICATIONS: LOGO
Mock up of print application in venue bus vehicle wrap tri tone function: promote, present, identify
Mock up of print application in venue handball court dual tone function: promote, present, identify
APPLICATIONS: PRINT
Mock up of print application in venue residential dual tone function: promote, present, identify
Blog Phase 2 of 2 Image 4 of 5 function: introduce campaign, generate a social network, promote and present virtualfreedom2011.tumblr.com
Blog Phase 2 of 2 Image 5 of 5 function: introduce campaign, generate a social network, promote and present virtualfreedom2011.tumblr.com
APPLICATIONS: MEDIA
Email function: method of action, directed user method, promote campaign virtualfreedom2011@gmail.com
Facebook function: method of action, directed user method, promote campaign Virtual Freedom, RSS Feed Admins: Terrence Davis Ratipriya Suresh
Twitter function: method of action, directed user method, promote campaign Virtual Freedom, live updates Admins: Terrence Davis Ratipriya Suresh
Information Graphic 3 of 5 mannerisms within facebook component
Information Graphic 4 of 5 mannerisms within blog component
APPLICATIONS: MEDIA
Information Graphic 5 of 5 impact of action on entire campaign You are the social network. No action. No network.
Cover Letter function: inform, promote campaign, contact, directed user communication, begin social network
Campaign for Net Neutrality Virtual Freedom 301 S. Broad Street Philadelphia, PA 19102 Tuesday, March 1, 2011 Dear ____________, What started as a threat to mainstream has flourished today, forming a diaspora of business profitability. The Internet thrives today connecting more networks together and providing reasonable service to all. Progress towards a mobile environment necessitates facilitation of the concerns which arise due to internet blacklisting and copyright infringement. We ask you to consider these restraints which may solidify in the future and help us make possible The New Movement - Virtual Freedom. All internet users, after paying for their provider and their provider only, deserve the freedom to access any kind of content on the Web without the fear of restrictions, limits, or tiered levels of admission. Network Neutrality is the guiding principle behind the freedom that web users enjoy online. Without an open internet, big corporations would have tight control over how we access websites and services. Please do your part to keep the internet a cornerstone of freedom and opportunity. Thank you for your time and consideration in this matter.
Email Body Letter function: inform, promote campaign, contact, directed user communication begin social network
Sincerely yours,
Campaign for Net Neutrality
Terrence Davis Ratipriya Suresh University of the Arts Graphic/Web Design
Virtual Freedom 301 S. Broad Street
email: virtualfreedom2011@gmail.com blog: virtualfreedom.tumblr.com phone: 484-477-7672
Philadelphia, PA 19102 Tuesday, March 1, 2011 Hello ____________, We are currently Juniors at the University of the Arts in Philadelphia and would love to present our work to you. The debate we have synthesized (which we lovingly call Virtual Freedom) to maintain Network Neutrality as is, with your consideration, will make an impact to the general public. Please view our attached letter and Executive Summary. Help us confirm that Net Neutrality is the guiding principle behind the freedom that web users enjoy online. Feel free to contact us via email, blog, or phone to set up an appointment. We appreciate and thank you for your time, Terrence Davis Ratipriya Suresh University of the Arts Graphic/Web Design email: virtualfreedom2011@gmail.com blog: virtualfreedom.tumblr.com phone: 484-477-7672
ACTION
All internet users...deserve the freedom to access any kind of content on the Web without the fear of restrictions, limits, or tiered levels of admission.
...cornerstone of freedom and opportunity. Net Neutrality is the guiding principle behind the freedom that web users enjoy online.
Exploration of Bhava or Saturday, March 5,2011 6pm – 7pm
1
TOP NACH SOUTH INDIAN DANCE PERFORMANCE
Discover the etymology of the art form Bharathanatyam, which breaks down into expression, melody, rhythm, and dance in its purest form. www.topnach.com 484-477-7672 Proceeds to We Live to Give Foundation Admission: $20 each $10 Students with ID
expression
Exploration of Thala or
Saturday, March 12, 2011 6pm – 7pm
2
TOP NACH SOUTH INDIAN DANCE PERFORMANCE
Discover the etymology of the art form Bharathanatyam, which breaks down into expression, melody, rhythm, and dance in its purest form. www.topnach.com 484-477-7672 Proceeds to We Live to Give Foundation Admission: $20 each $10 Students with ID
rhythm
seas lakes rivers rain fluids
an alternate source
energy
water wind sun
air current breeze gale
an alternate source
energy
water wind sun
solar system light life axis seasons
an alternate source
energy
water wind sun