Ratipriya Suresh_Portfolio Samples

Section 1 - Introduction

FINAL DRAFT No.1

Downtown Austin

wayfinding master plan August 21, 2012

City of Austin, Texas

with: McCann Adams Studio Austin, TX Estilo Communications Austin, TX

MERJE | ENVIRONMENTS & EXPERIENCES

I.T. Gonzalez Engineers Austin, TX

Suite 208

Gannett Fleming Austin, TX

120 North Church Street West Chester, PA 19380 T 484.266.0648 www.merjedesign.com

1

Section 1 - Introduction

FINAL DRAFT No.1

$3.9

5.9

$8.5

Travel Spending in

Over-night Trips

Local Tax Revenue

$111

55%

85%

64%

visitor expenditure

stated recommendations

stayed overnight

who had visited

billion

million

million

1000 Travel generated

jobs added in 2010

the City of Austin

Average daily

of people surveyed

of visitors surveyed

of people surveyed

from their friends played

Austin in the past

a very or extremely im-

2 years have made

portant role in deciding

repeat visits.

visit Austin.

4

67%

93%

89%

of trips made by

identified their previ-

indicated they were

were very likely or

repeat visitors in the

ous experience played

very or extremely

extremely likely to

past 2 years.

a very or extremely

satisfied with their

visit Austin again.

important role in their

most recent stay

deciding to return to

in Austin.

The average number

of people surveyed

of people surveyed

Austin for another visit.

2010 Austin Tourism Economic Facts (Source: Austin Convention and Visitors Bureau. Prepared by Dean Runyan Associates July 2011) FIGURE 1.1 Austin Visitor Survey sourced from Austin Convention and Visitors Bureau, Conducted by University of Houston, Conrad N. Hilton College of Hotel and Resaurant Management

indicated they

1.7

Section 2 - Wayfinding Tools

FINAL DRAFT

2.9

No.1

MOBILE APPLICATION DEVELOPMENT OPTIONS OPTION B

OPTION A City Developer

CITY OF AUSTIN OPEN DATA FEEDS data.austintexas.gov

Private Developer

PROPOSED DATA SETS Parking

Mobile Apps

Mobile Apps

Attractions Government Buildings Events

Parking Construction

Accommodations

Wayfinding

Public Transit / CapMetro

Parking

Convention Center Events / Info

Civic Info

Shopping

Transport

Dining Parks and Recreation Construction Updates

Events Civic Info Tourism Transit Transport

COA OVERSIGHT COMMITTEE Communication and Public Information Transporation Planning Information Technology approves and provides data information

FIGURE 2.4

PARTNERSHIPS

In-house development of a mobile application (Option A) vs. private development (Option B) based on open data feeds provided by City of Austin.

experience technology

Sh

Texas State Capitol

12th St

11th St

4

11th St

10th St

5

10th St

7

9th St

9th St

8

East Ave

rS i ve 24

9

3rd St

27

3rd St

19

2nd St Cesar Chavez St

23

22

Austin Convention Center

2nd St

21

20

Walle r Cree k

4th St

Red River St

5th St

18

17

Neches St

Lavaca St 28

15

Colorado St

4th St 3rd St

6th St

14

16

7th St

11

Trinity St

13

Guadalupe St

5th St

San Antonio St

Nueces St

Rio Grande St

12

San Jacinto Blvd

7th St

8th St

10

N Congress Ave

8th St

Brazos St

ek re lC

oa 12th St

West Ave

University Medical Center Breckenridge

13th St

3

6th St

dR

14th St

13th St

Bowie St

Trinity St

15th St

14th St

Lamar Blvd

t

San Jacinto Blvd

2

Re

15th St

Brazos St

N Congress Ave

Colorado St

Lavaca St

L ama

16th St

1

Guadalupe St

San Antonio St

Nueces St

Rio Grande St

West Ave

r Blvd

17th St

Section 3 - Wayfinding & Signage Analysis 3.43

Cesar Chavez St

Lady Bird Lake

Lamar Blvd

iver

side

Dr

1st St

WR

S Congress Ave

L ad

25

Barton Springs

Rd

ER

i ve

r sid

26

eD

r

yB

ird

L ak

e

Example of CapMetro Bus Stop Signage supporting real-time information

Bus Stops With One Hundred Plus Daily Boardings 1) 17th St and Lavaca St 2) 15th St and Lavaca St 3) 13th St and Rio Grande St 4) 11th St and N. Congress Ave 5) 10th St and N. Congress Ave 6) 10th St and Brazos St 7) 9th St and N. Congress Ave 8) 9th St and Colorado St 9) 8th St and N. Congress Ave 10) 8th St and Brazos

11) 7th St and San Jacinto Blvd 12) 7th St and Colorado St 13) 6th St and Colorado St 14) 6th St and N. Congress Ave 15) 5th St and N. Congress Ave 16) 5th St and Colorado St 17) 4th St and N. Congress Ave 18) 4th St and Brazos St 19) 3rd St and N. Congress Ave 20) 2nd St and N. Congress Ave

21) 2nd St and Brazos St 22) Cesar Chavez St and Brazos St 23) Cesar Chavez St and Congress Ave 24) 12th St and Red River St 25) Barton Springs Rd and S. Congress Ave 26) E. Riverside Dr and S. Congress Ave 27) 3rd St and Colorado St 28) 4th St and Guadalupe

public transit

3.52 Section 3 - Wayfinding & Signage Analysis FIGURE 3.22 Map of destinations being considered in the Downtown Austin Wayfinding System.

27

50

40

15 MLK Jr Blvd

7

14th St

4

t 25 University Medical Center Brackenridge

14th St

o Sh

13th St

East Ave

rS i ve dR Re

15th St

24

al

19

37 5

Trinity St

N Congress Ave

Colorado St

Lavaca St

Guadalupe St

15th St

San Antonio St

Nueces St

Rio Grande St

16th St

L ama

10

West Ave

r Blvd

17th St

San Jacinto Blvd

Brazos St

7 18th St

12

13th St

22

ee Cr

26

k

Texas State Capitol

12th St

12th St

2 23

19

30

3

18

Neches St

5th St

9 10 1

Walle r

4th St

Austin Convention Center 14

3rd St

3rd St

38

Cesar Chavez St

16 8

17 10

34

9

Cesar Chavez St

Lady Bird Lake

41

16

53

WR

15

iver

11

49 14 side

Dr

L ad

S Congress Ave

51

Lamar Blvd

METRORAIL

16

1st St

20

2nd St

2nd St

13

11 Creek

San Jacinto Blvd

1

8

35

6th St

4th St

36

48

7th St

3rd St

33

45

20

N Congress Ave

Colorado St

2

Lavaca St

39

Guadalupe St

San Antonio St

Nueces St

Rio Grande St

West Ave

Bowie St

5th St

21

11

4

7th St

6th St

43

8th St

32

Brazos St

16

8th St

10

11

9th St

6

13

Trinity St

9th St

Lamar Blvd

10th St

Red River St

6

44

3

10th St

31

54

11th St

11th St

yB

ird

17 L ak

e

8

12

46

47

16

42 Bar ton Springs

Rd

ER

i ve

r sid

eD

r

16

52 18

0

0.25

0. 5

Mile 10.

Section 3 - Wayfinding & Signage Analysis 3.53

FINAL DRAFT No.1

austin destinations DESTINATIONS 1 Austin Visitors Center

HIGHER EDUCATION 26 Austin Community College

2 Capitol Visitors Center

27 University of Texas - Austin

VISITORS

3 Old Bakery Visitor Information ARTS and CULTURE

HISTORIC and HERITAGE 30 German Free School

4 AMOA + ArtHouse

31 Treaty Oak

6 Austin History Center

32 The Bremond Block

7 Bob Bollock Texas State History Musuem

TRANSPORTATION

8 Mexic-Arte Museum

33 AMTRAK Station

9 O. Henry House & Museum

34 MetroRail Downtown Station

10 Susanna Dickinson House & Museum

35 Austin-Bergstrom International Airport - off map

11 Paramount Theatre / Stateside at Paramount 12 Mexican American Cultural Center 13 Green Development 36 Seaholm Power Plant Development 37 Frank Erwin Center 38 Moody Theatre (Willie Nelson Statue) 54 African American Cultural & Heritage Facility

ADJACENT ATTRACTIONS 40 Blanton Art Museum - UT

20 Municipal Court 21 Post Office 22 State Capitol 23 Travis County Courthouse 24 Texas Supreme Court Historical Society 39 NEW Texas Federal Couthouse HEALTHCARE 25 University Medical Center Breckenridge SHOPPING DISTRICTS 2nd Street 6th & Lamar South Congress ENTERTAINMENT DISTRICTS Rainey St District 6th St District Warehouse District W. 6th St District

PARKS and RECREATION 4 Austin Recreation Center 5 Centennial Park 6 Duncan Park 7 House Park 8 Lady Bird Lake 9 Palm Park 12 Waterloo Park 13 9th Street BMX Park 14 Auditorium Shores

43 French Legation Museum

17 WC Boathouse

44 George Washington Carver Museum - off map

18 Norwood Park

45 Huston Tillotson University - off map

19 Skate Park

48 State Cemetery - off map

19 Governor’s Mansion

3 Wooldridge Square

15 Butler Park

15 AT&T Center at UT

18 Federal Courthouse

2 Republic Square

42 Dougherty Arts Center

46 Long Center for the Performing Arts

17 City Hall

SQUARES 1 Brush Square

41 Congress Avenue Bridge / Ann Richards

CONVENTION CENTERS 14 Austin Convention Center

GOVERNMENT 16 Central Library/ Faulk Library

PARK DESTINATIONS

47 Palmer Events Center 49 Stevie Ray Vaughn Memorial 50 The Drag - off map 51 Pfluger Pedestrian Bridge 52 South Congress 53 Zach Theater

TRAILS 16 Lady Bird Lake Hike & Bike Trail 20 Lance Armstrong Bikeway 10 Shoal Creek Trail 11 Waller Creek Trail

Section 4 - Strategies 4.27

FINAL DRAFT No.1

FIGURE 4.8 Visitor Survey Results 2012

7% 9%

11%

26%

Auto (own or rental) Taxi

Yes

Pedestrian

No

Public Transit Bicycle - none

77%

1

How did you arrive to Downtown Austin?

74%

4

If there was a wayfinding signage program that helped you discover additional destinations, would you be more likely to stay an extra day or return for another visit?

4% 10%

40%

32%

1 (Difficult) 2

13%

3

Yes

4

No

5 (Easy) No Answer

60% 19%

2

Did you “Pre-Visit� the City or destination on their website prior to arriving in town?

21%

5

On a scale of 1 (Difficult) to 5 (Easy), has finding available parking been difficult or easy?

10%

3%

10+ Minutes Yes

48%

52%

No

27%

10 Minutes 5 minutes -5 minutes

3

Are you using Mobile Apps or QR Codes during your visit to find destinations or get information?

61%

6

When walking to a destination, what is the max distance you will consider?

measurments

Yadkin Valley Mobile App pg 2 of 3

Stream 1 (Wineries)

search

search

search

search

Home > Things To Do

Home > Things To Do

Things to Do

Things to Do

Agritourism

Agritourism

What’s Nearby

What’s Nearby

Historical and Cultural

Historical and Cultural

Social Media

Social Media

Outdoors and Recreation

Outdoors and Recreation

search

Home > Things To Do > Wineries

Allison Oaks Vineyard

search

Home > Things To Do > Wineries

search

Home > Things To Do > Wineries

Cellar 4201

Allison Oaks Vineyard

Brandon Hills Vineyard

Divine Llama Vineyards

Brandon Hills Vineyard

Brushy Mountain Winery

Dobbins Creek Vineyards

Brushy Mountain Winery

Yadkinville, North Carolina Yadkinville, North Carolina

Elkin, North Carolina

My Favorites

My Favorites

Scenic Byways

Scenic Byways

Carolina Heritage Vineyard & Winery

Update My Location

(GPS enabled phones only)

Update My Location

(GPS enabled phones only)

Visitors Centers

Visitors Centers

Carolina Mist Winery

Visit Our Web Home

Visit Our Web Home

Wineries

Wineries

Elkin, North Carolina

Lenoir, North Carolina

Cellar 4201

East Bend, North Carolina

East Bend, North Carolina East Bend, North Carolina

Hamptonville, North Carolina

Elkin Creek Vineyard Elkin, North Carolina

Flint Hill Vineyards

East Bend, North Carolina

Grassy Creek Vineyard & Winery

State Road, North Carolina

Yadkinville, North Carolina Yadkinville, North Carolina

Elkin, North Carolina

search

Home > Things To Do > Wineries > Allison Oaks Vineyard

Allison Oaks Vineyard 221 East Main Street Yadkinville, North Carolina 27055 www.allisonoaksvineyards.com

Carolina Heritage Vineyard & Winery

no details are available

Carolina Mist Winery

Add To Favorites Make This My Location Nearby Here

Elkin, North Carolina

Lenoir, North Carolina

Cellar 4201

East Bend, North Carolina

search

Home > Things To Do > Wineries > Allison Oaks Vineyard Make This My Location Nearby Here

Yadkin Valley Mobile App pg 3 of 3

Stream 2 (Agritourism)

search

search

search

search

Home > Things To Do

Home > Things To Do

Things to Do

Things to Do

Agritourism

Agritourism

What’s Nearby

What’s Nearby

Historical and Cultural

Social Media

Social Media

My Favorites

search

search

Home > Things To Do > Agritourism

Home > Things To Do > Agritourism

Home > Things To Do > Agritourism

Brad’s Blueberries Allison Oaks Vineyard

Smoot Park Farmers Market

Smoot Park Farmers Market

Historical and Cultural

Elkin Farmers Market Brandon Hills Vineyard

Wilkesboro Open Air Market

Wilkesboro Open Air Market

Outdoors and Recreation

Outdoors and Recreation

Green Mesa Blueberry Farm Brushy Mountain Winery

Yadkin Farmers Market

Yadkin Farmers Market

My Favorites

Scenic Byways

Scenic Byways

Moun Airy Farmers Carolina Heritage Vineyard & Market Winery

Yadkinville, North Carolina Elkin, North Carolina Yadkinville,

Boonville, Elkin, North Carolina

MountElkin, Airy, North Carolina

(GPS enabled phones only)

(GPS enabled phones only)

Update My Location

Visitors Centers

Visitors Centers

Pilot Mountain Farm CarolinaPride, Mist Winery Coop,Lenoir, The Pilot NorthCenter Carolina

Visit Our Web Home

Visit Our Web Home

Wineries

Wineries

Smoot Park Farmers Market Cellar 4201

Update My Location

search

North Wilkesboro, North Carolina

Wilkesboro, North Carolina

Yadkinville, North Carolina

North Wilkesboro, North Carolina

Wilkesboro, North Carolina

Yadkinville, North Carolina

search

Home > Things To Do > Agritourism > Yadkin Farmers Market

Yadkin Farmers Market

search

Home > Things To Do > Agritourism > Yadkin Farmers Market Make This My Location Nearby Here

707 Tennessee St Yadkinville, North Carolina 27055 no details are available Add To Favorites Make This My Location Nearby Here

Lenoir, North Carolina

North Wilkesboro, East Bend, North Carolina

Historical and Cultural Outdoors and Recreation Scenic Byways Visitors Centers

Windows of Opportunity a narrative by Ratipriya Suresh

Since my childhood, I’ve loved to look out the window. As an only child, I seldom had other to play with, so I played with my view out the window, where life was replete with excitement.

People watching, nature gazing, every day was different.

What I see out the window is like raw footage. It lacks a point of view. It has no narrative, sound track, or any other extraneous media forcing me to think a particular way. Independent with my thoughts or lack thereof. I could let nature take its course. A fresh stream of consciousness accompanies live raw footage in every sitting.

What more could one ask for?

this is not my windo w!

anxiety

promised nothing

part of me was missing

Away at c o lle g e , I fe lt lik e so m e p a rt o f m m is si n g , b e was u t d id n ’t kn o w w h y. Th en, one d th e w in d o ay I open w to m y d ed o rm to c h e c k th e w A ll I h a d to e a th e r o u ts id se e h e re w e. a s th e si d e of a poo b u ild in g , w rly b u ilt b ric h ic h in c o k m p a ris o n to th e sp le b a y w in d o ndor of m w vi e w a t y h o m e , se rv e d n o p u rp It p ro m is e d n o th in g o se . . A n xi e ty o ve rc a m e me, a n d I re a liz ed:

I let go of my habit of looking out and replaced it with a new habit of looking in: Window Shopping. What used to be a natural environment of landscapes and people now transformed to synthetic displays filled with bling and glamour. Occasional emotional highs came and went as I passed some of my most favorite things, separated from me by only a pane of glass. Unlike the raw footage of my bay window, everything I saw through the window had something to say.

Today, when I go home, I can’t wait for morning, sipping my first cup of tea and gazing out the bay window at the greenery. Even now, it still supplies moments of escape and fantasy. It’s a beautiful way for me to start any given day on a positive note. I’m just that transparent like the window which promised me opportunity accompanied by moments of transparent reflection, all of which encouraged me to seize every moment of every day!

2

windows of opportunity

windows of opportunity

Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I played with my view out the window, where life was replete with excitement. People watching, nature gazing, every day was different.What I see out the window is like raw footage. It lacks a point of view. It has no narrative, sound track, or any other extraneous media.

search

search

windows of opportunity

things to do

what’s nearby

Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I played with my view out the window, where life was replete with excitement. People watching, nature gazing, every day was different.What I see out the window is like raw footage. It lacks a point of view. It has no narrative, sound track, or any other extraneous media.

realization

watch look gaze

my favorites

my location

reflection

I

windows of opportunity

things to do

what’s nearby

Since my childhood, I’ve loved to look out the window. As an only child, I seldom had others to play with, so I played with my view out the window, where life was replete with excitement. People watching, nature gazing, every day was different.What I see out the window is like raw footage. It lacks a point of view. It has no narrative, sound track, or any other extraneous media.

realization

watch look gaze my favorites

my location

reflection

1

WINDOWS OF OPPORTUNITY Since my childhood, I’ve loved to look out the

window. As an only child, I seldom had others to play with, so I played with my view out the window, where life was replete with excitement.

People watching, nature gazing, every day was different. What I see out the window is like raw footage. It lacks a point of view. It has no narrative, sound track, or any other extraneous media forcing me to think a particular way.

Independent with my thoughts or lack thereof. I could let nature take its course. A fresh stream of consciousness accompanies live raw footage in every sitting. What more could one ask for?

nature gazing

what more could one ask for?

a narrative by ratipriya suresh design studio fall 2012

Away at college, I felt like some part of me was missing, but didn’t know why. Then, one day I opened the window to my dorm to check the weather outside. All I had to see here was the side of a poorly built brick building, which in comparison to the splendor of my bay window view at home, served no purpose. It promised nothing.

Anxiety overcame me, and I realized: This is not MY window! I subconsciously searched for something new - a quest to fill the void. I let go of my habit of looking out and replaced it with a new habit of looking in: Window Shopping. What used to be a natural environment of landscapes and people now transformed to synthetic displays filled with bling and glamour. Occasional emotional highs came and went as I passed some of my most favorite things, separated from me by only a pane of glass. Unlike the raw footage of my bay window, everything I saw through the window had something to say.

WINDOWS OF OPPORTUNITY I let go

transformed synthetic displays

a narrative by ratipriya suresh design studio fall 2012

3 WINDOWS OF OPPORTUNITY Today, when I go home, I can’t wait for

morning, sipping my first cup of tea and

gazing out the bay window at the greenery of my neighborhood. Even now, it still

supplies moments of escape and fantasy.

It’s a beautiful way for me to start any given day on a positive note. When something

is right, everything is right for me - I’m just that transparent - like the window which

promised me opportunity accompanied by

moments of transparent reflection, all of which encouraged me to seize every moment of every day!

transparent reflection

escape and fantasy

a narrative by ratipriya suresh design studio fall 2012

PROJECT BRIEF

Share your precious moments with the Bliss Network. Bliss provides the best environment to hold cherished memories from you and your dear ones.

Our network essentially assists you in saving the date in a more interactive manner with programs like the Something Series. Other highlights include homages, proposal stories, ring sketches, and more!

You are cordially invited to join Bliss in holy matrimony. Come join us and save the date.

INTRODUCTION

Name bliss harmony, join, hitched, vow, unite, tie(s), link, (the) knot, us, ring, spark, I do, I Thee Wed, Me and You, just us two Tag Line save the date Wedding Today, Marriage Tomorrow Something Borrowed, Something Blue, etc.

Cable Service Concept share with near and dear the wedding planning process in a more interactive manner Program Highlights homage of engagement, photography, proposal story, ring sketches, design ideas for the wedding, consistent color palette, ideation process for food, decor, music, attire, etc. something________ programs Viewer Profile engaged/soon to be married couples; friends and family of the presented couple

PROJECT BRIEF

bliss

bliss NETWORK TITLE

-

FINAL LOGOTYPE

BLISS

you’re watching

you’re watching

bliss

BLISS NETWORK BUG

chicken?

your date

shrimp?

your choice

lace?

pearls?

you’re watching

roses?

daises?

you’re watching

bliss

BLISS NETWORK BUMP

up next on

bliss

tonight on

bliss

you’re watching I Do on

bliss

BLISS NETWORK ON AIR GRAPHICS LOWER THIRDS

this weekend on

bliss

next week on

bliss

Thursday on

bliss

now on

bliss

tomorrow on

bliss

only on

bliss

save the date

>

bliss

2:30 I Don’t 4:00 Design Ideas 6:00 Something _ 8:00 Time Share

11:00 I Thee Wed pm

pm

12:30 Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share

Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share

11:00 Time Share 12:30 Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share

Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share

am

am

Ring Master

9:00 What Happens in Vegas

11:00 Borrowed 12:30

7:00

Ring Master

9:00 Runaway Bride

9:00 Wedding Crashers

11:00 It Takes Two 12:30 Time Share 2:30 Ring Master 4:00 Hitched 6:00 Something _ 8:00 Time Share

6:30 bride groom

7:00

Paperlace

9:00 My Big Fat Greek Wedding

11:00 Bling On Bliss 12:30

am

am

9:00 Yours Mine and Ours

You and Me

7:00

Ring Master

6:30

Saturday

11:00 Time Share pm

9:00

You and Me

7:00

Paperlace

Made of Honor

11:00 the knot Food Forever

7:00

Ring Master

9:00

You and Me

6:30

Friday

pm

7:00

Ring Master

12:30

You and Me

6:30

Thursday

pm

7:00

The Wedding Planner

am

You and Me

6:30

Wednesday

pm

bride groom

6:30

Tuesday

pm

6:30

Monday am

am

Sunday

12:30 Food Forever 2:30 I Don’t 4:00 Design Ideas 6:00 Something _ 8:00 Time Share

BLISS NETWORK PROGRAMMING

watch..learn..share.. present..invite..cater..

Will you marry us?

We cordially invite you.

celebrate..rejoice.. unite..bond..take the plunge..tie the knot..

APPLICATION: PROMOTIONAL MATERIAL LAUNCH MAILER

bliss

save the date

bliss

save the date

save the date

commit..plan..save..

bliss

25 SRUTI

SRUTI The India Music and Dance Society Philadelphia

C E L E B R AT I N G

25 25

YEARS

www.sruti.org 267.797.7006

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SRUTI

Rare Master Pieces of Trinity, Oottukkadu Venkata Kavi, Tillanas and Javalis

The India Music and Dance Society Philadelphia

SRUTI is pleased to announce an intensive 5 day workshop presented by

Sangeet Samrat

Chitravina N Ravikiran Saturday January 28, 2012 through Wednesday February 1, 2012 7:00pm onwards $250 per participant To reserve your spot in the workshop, please email a request to SRUTI : srutiphila@gmail.com Classes will be held in the Landsdale, PA Area. Ravikiran plans to teach 2 or 3 kritis/master pieces per day.

These are advanced level classes and a wonderful opportunity to learn from a musical genius. We request area teachers to encourage their senior students to register.

APPLICATION Through its navigation, this application provides a visual learning experience. The user can view slideshows of both single and double-handed gestures and quiz himself or herself based on an image (to attain the name) or a name (to attain the image). In the process, the user is inspired to try replicating what he or she sees.

Terrence Davis Ratipriya Suresh Communications Studio Secondary Project Book Spring 2011

Objective Identify the current debate and with the gorilla approach show support for Network Neutrality. The freedom to access any kind of content on the web without the fear of restrictions, limits, or tiered levels of admission. Our audience will understand that Network Neutrality is the guiding principle behind the freedom that web users enjoy online.

Goals Demote the use of Internet Regulation with the use of hypothetical circumstances under which the user may have to pay to peruse. Help audience understand what is and is not given free to the general user today. Provide a compelling visual presentation which provokes audience to engage in solution oriented tasks to maintain Net Neutrality as is.

Audience Different avenues of observers for an array of interaction.

EXECUTIVE SUMMARY

What is the problem with the idea to abandon net neutrality? Here are some illustrated reasons from which Virtual Freedom was created.

RESEARCH

Net Neutrality places ALL web sites and services on the same level; that is, they ought to be treated as being the same by Internet service providers (ISPs) and mobile phone/cable/phone companies. Though this sounds logical, telecommunications companies are leaning towards the other end of the spectrum. They think that web sites and services ought to be grouped into different categories so that they can apply various charging schemes.

This image explains time as a commodity in context of the internet’s interface.

There’s a connection visible between time in vs. investment out.

Further analysis of internet usage continues as we survey a varied sample of people. Results portray involuntary dependence on the internet over many hours of daily routine. Internet service is bound to lose a plethora of these users, who do not expect to pay extra charges on top of their service provider.

ANALYSIS

Survey 1 of 3 A majority of internet users surveyed spend more than 5-10 hours on the internet daily. All surveyed participants use the internet for two hours or more hours according to this survey.

Survey 2 of 3

Survey 3 of 3

The Virtual Freedom Movement’s identity is based on mobile computing and Wi-Fi, the newest frontier in networking. The parts of the logo include a succession of bezier curves and the cell phone signal icon. The curves represent the signal from a wireless fidelity or WiFi signal, found on a laptop or mobile device, which allows internet connectivity without any wired connection. The cell phone signal icon aspect is represents the mobile phones, which in the last few years, have gone from single-purpose devices to multitasking, social networking, web surfing machines, and even creating WiFi networks for other mobile devices to use. Older style phones used that icon to bring attention to the signal bars next to it. The combination of the two aspects is meant to amplify the importance of these correlations.

APPLICATIONS: LOGO

Mock up of print application in venue bus vehicle wrap tri tone function: promote, present, identify

Mock up of print application in venue handball court dual tone function: promote, present, identify

APPLICATIONS: PRINT

Mock up of print application in venue residential dual tone function: promote, present, identify

Blog Phase 2 of 2 Image 4 of 5 function: introduce campaign, generate a social network, promote and present virtualfreedom2011.tumblr.com

Blog Phase 2 of 2 Image 5 of 5 function: introduce campaign, generate a social network, promote and present virtualfreedom2011.tumblr.com

APPLICATIONS: MEDIA

Email function: method of action, directed user method, promote campaign virtualfreedom2011@gmail.com

Facebook function: method of action, directed user method, promote campaign Virtual Freedom, RSS Feed Admins: Terrence Davis Ratipriya Suresh

Twitter function: method of action, directed user method, promote campaign Virtual Freedom, live updates Admins: Terrence Davis Ratipriya Suresh

Information Graphic 3 of 5 mannerisms within facebook component

Information Graphic 4 of 5 mannerisms within blog component

APPLICATIONS: MEDIA

Information Graphic 5 of 5 impact of action on entire campaign You are the social network.

No action. No network.

Cover Letter function: inform, promote campaign, contact, directed user communication, begin social network

Campaign for Net Neutrality Virtual Freedom 301 S. Broad Street Philadelphia, PA 19102 Tuesday, March 1, 2011 Dear ____________, What started as a threat to mainstream has flourished today, forming a diaspora of business profitability. The Internet thrives today connecting more networks together and providing reasonable service to all. Progress towards a mobile environment necessitates facilitation of the concerns which arise due to internet blacklisting and copyright infringement. We ask you to consider these restraints which may solidify in the future and help us make possible The New Movement - Virtual Freedom. All internet users, after paying for their provider and their provider only, deserve the freedom to access any kind of content on the Web without the fear of restrictions, limits, or tiered levels of admission.

Network Neutrality is the guiding principle behind the freedom that web users enjoy online. Without an open internet, big corporations would have tight control over how we access websites and services. Please do your part to keep the internet a cornerstone of freedom and opportunity.

Thank you for your time and consideration in this matter.

Email Body Letter function: inform, promote campaign, contact, directed user communication begin social network

Sincerely yours,

Campaign for Net Neutrality

Terrence Davis Ratipriya Suresh University of the Arts Graphic/Web Design

Virtual Freedom 301 S. Broad Street

email: virtualfreedom2011@gmail.com blog: virtualfreedom.tumblr.com phone: 484-477-7672

Philadelphia, PA 19102 Tuesday, March 1, 2011 Hello ____________, We are currently Juniors at the University of the Arts in Philadelphia and would love to present our work to you.

The debate we have synthesized (which we lovingly call Virtual Freedom) to maintain Network Neutrality as is, with your consideration, will make an impact to the general public. Please view our attached letter and Executive Summary. Help us confirm that Net Neutrality is the guiding principle behind the freedom that web users enjoy online. Feel free to contact us via email, blog, or phone to set up an appointment.

We appreciate and thank you for your time, Terrence Davis Ratipriya Suresh University of the Arts Graphic/Web Design email: virtualfreedom2011@gmail.com blog: virtualfreedom.tumblr.com phone: 484-477-7672

ACTION

All internet users...deserve the freedom to access any kind of content on the Web without the fear of restrictions, limits, or tiered levels of admission.

...cornerstone of freedom and opportunity.

Net Neutrality is the guiding principle behind the freedom that web users enjoy online.

Exploration of Bhava or Saturday, March 5,2011 6pm – 7pm

1

TOP NACH SOUTH INDIAN DANCE PERFORMANCE

Discover the etymology of the art form Bharathanatyam, which breaks down into expression, melody, rhythm, and dance in its purest form. www.topnach.com 484-477-7672 Proceeds to We Live to Give Foundation Admission: $20 each $10 Students with ID

expression

Exploration of Thala or

Saturday, March 12, 2011 6pm – 7pm

2

TOP NACH SOUTH INDIAN DANCE PERFORMANCE

Discover the etymology of the art form Bharathanatyam, which breaks down into expression, melody, rhythm, and dance in its purest form. www.topnach.com 484-477-7672 Proceeds to We Live to Give Foundation Admission: $20 each $10 Students with ID

rhythm

seas lakes rivers rain fluids

an alternate source

energy

water wind sun

air current breeze gale

an alternate source

energy

water wind sun

solar system light life axis seasons

an alternate source

energy

water wind sun