F/W 2013
London recap
JACKET REQUIRED
02/07/13
F/W 2013
London recap
02/07/13
This is the second 4me we do this show and we love it. The first day was the busiest day, picking up six new clients. We received very posi4ve feedback about both collec4ons. This is a great show for us because we get to see the majority of the UK buyers, especially the ones from small independents. They are spread out around the country and don’t go to big shows. We heard feedback from exis4ng and poten4al customers that there is a lot of hype surrounding LMC with exis4ng stores, sta4ng that the sell thru is slowly taking over LVC.. In terms of the collec4on, Orange Tab got the aPen4on of lots of people. Also, the 1930’s leather coat started lots of conversa4ons. For LMC, it was great to see that people know the brand now and they want to know more. They really like the new direc4on.
F/W 2013
London recap
SCOOP
02/07/13
F/W 2013
London recap
02/07/13
Another great show, it was the second 4me at Scoop. Poten4al customers said, due to us showing last season, LMC was on their radar this season. A lot of stores that we previously contacted and turned us down, came by and were impressed with the collec4on as they first thought LMC was a denim brand and much younger. 1 new customer at the show (2 loca4ons) and 5 are booked in. LMC received the most of the buyers aPen4on, the majority of buyers are more mature. However, it was great to show LVC Orange Tab. Buyers were curious about the differences of the brands. The buyers of ASOS really love. Great feedback on the look book. The blue coat, Empire cropped golden dots, Marker Tapered fresca, One Pocket Shirt golden dots and the Yes Crew sweat are clearly the winners, they are mostly in every order.