F/W 2013
BREAD & BUTTER recap
15/01/13
F/W 2013
BREAD & BUTTER recap
15/01/13
GENERAL FEEDBACK • Total visitors 1737 to LVC booth, last year it was 2573 • Top 3 countries: Germany, Italy, UK • Mostly exisIng clients, very liKle interesIng potenIal new accounts • InteresIng stores from emerging markets, established new contacts • For the Nordic market, showing LMC instead LVC would’ve been more interesIng • For Italy, showing LVC only made a stronger statement • Lots of compliments on the look of the booth • Conclusion: BBB is our most expensive tradeshow, but we brought down total costs to 50% compared to last year’s spending. Despite the lack of opportuniIes, BBB was good for expanding in emerging markets and showing the industry we’re back at BBB. Keeping the bigger picture in mind, another gain is our relaIonship with Karl-‐Heinz. Maintaining this relaIonship should help us get LMC women’s into 14oz.’s new store and have 14oz. as a strong partner for Von Franco and RED.
F/W 2013
BREAD & BUTTER recap
ORANGE TAB • Very posiIve, especially on the shirts and boKoms • People really liked the price point, considering it’s made in USA • A good, clean, slim look for the Nordic countries • Less enthusiasIc on the printed tees due to the big logo’s
15/01/13
F/W 2013
BREAD & BUTTER recap
15/01/13
BOOMTOWN • Great response on the concept • Some clients weren’t sure about where the products would fit in their store as most shops either do work wear or fashion • Core line was well received • People liked the new colors of the sweaters, striped tees, chambray fabric in the Sunset • Mixed opinions on embroidery • New Bedfords well received, Sta Prest less • Favorites: Climate Sealed Bomber, Sheep Skin Leather Jacket, 1930’s Reversible Leather Jacket
F/W 2013
BREAD & BUTTER recap
15/01/13
PRESS The amount of press seems to increase every season. It’s a good thing, however, most of the Itles aren’t the key Itles we’re aaer. A lot of press from emerging markets. Even with the efforts of our PR agency, most of the high fashion Itles try to come by, but due to the busy schedule during this week, it’s a challenge for them to come by. The fashion shows have a bigger priority. DE:BUG, Le Monde, Glamour, Highsnobiety, Jeans Cult, JNC, Lodown, Men’s Health, Qvest, Stylesight, TexIlwirtschaa, The Heritage Post, WAD, WeAr, ZEITmagazine, ZOO magazine, ZM. • Impressed by the booth • Shown a lot of interest in Orange Tab, but aaer hearing the story. Not a lot of press knew it from back in the days. They like it’s unisex, compliments of the denim finishes. • Motown concept was ok received. It would’ve been very helpful to have the look books there to bring it more to life as the presentaIon wasn t as strong as Orange Tab’s. • Favorites: Reversible Leather Jacket, Fringed Jacket, Bomber Jacket, Mushroom Sawtooth