501 History

5 01 ®

1890 A LOO SE, A NTI-FIT WAIST OVER ALL

“ E V E RY GA RM E NT G UA R A NTE E D ”

5 01 ®

1922 A H I GH WAIST WITH A WID E LEG FIT

“ WORN WH E RE V E R HARD WORK IS R EQUIRE D ”

5 01 ®

1933 A WIDE A ND R ELAX ED FIT

“ TH I S IS A PA IR OF LE V IS ” ®

5 01 ®

1937 A RELA XED FIT WIT H A R O U N D ED TOP BL O CK AND A STR AIG H T LEG

“L OO K F OR T HE RE D TAB”

5 01 ®

1944 A HIGH WAIST A ND A R EG U LAR FIT

“WH E N TH E RE ’S WORK TO B E D ON E , WE A R L E V I’S ” ®

5 01 ®

1947 A CL ASSIC SLIM FIT WITH A STRA IGHT LEG

“IT’S LUCKY THEY’RE LEVI’S ” ®

5 01 ®

1954 A Z IP FLY AND A NAR R OW TAPER ED LEG

“TH E O RIG INAL W E S TE RN OV E R AL L”

5 01 ®

1955 A SQ UARE TO P B LO C K AN D A STRAIGH T LEG

“ RIG H T F OR S CHOOL”

5 01 ®

1966 A RO U NDED TO P B LO C K AN D A TAPERE D LEG

“A LEGEND DOES NOT COME APART AT THE SEAMS”

5 01 ®

1978 A S LIM F IT WITH A SQ UAR E TO P AND A L OW R ISE

“QUALITY NEVER GOES OUT OF STYLE”