Resume
Raunak Munot BRAND ENGINEER HOME
13163 Fox Hunt Ln Apt 208 Herndon, VA 20171
EXPERIENCE Social Media Marketing Intern, Audi of America, Herndon, VA
July 2010-Present
• Assisting the social media team at Audi and it’s AOR, M80 in generating buzz and enabling advocacy in the social space by delivering the brand message through various campaigns, events and product launches.
PHONE
(804) 938-0136 EMAIL
raunakmunot@gmail.com WEB
raunakmunot.com twitter.com/raunakmunot linkedin.com/in/raunakmunot
Brand Consultant, Audi of America, Herndon, VA
Jan-May 2010
• Independent thesis project on creating customer profiles and developing a marketing campaign for the Audi A6. Opportunity to collaborate with their Research team, Brand Marketing team, CRM agency (RTCRM) and Nielsen. Strategy Contractor; Butler, Shine, Stern & Partners; Sausalito, CA
Nov-Dec 2009
• Conducted secondary research to assist with New Business pitches. Strategy Intern; Butler, Shine, Stern & Partners; Sausalito, CA
June-August 2009
• Developed branding and communications strategies for RadioShack, Chipotle, Mini USA and a New Business pitch. • Underwent weekly sessions of Account Management Training. EDUCATION M.S. in Mass Communications, VCU Brandcenter, Richmond, VA
2008-Present
Concentration: Creative Brand Management • Cumulative GPA - 3.6 • Successfully completed online Harvard Business course on Quantitative Analysis. • Accounting & Brand Management: Learned some fundamental marketing courses with focus on pricing, forecasting, accounting, direct marketing, customer relationship management, etc. • Media Planning: Learned the various concepts and tools involved in media planning using Simmons, IRI and created a comprehensive Media Plan. • Digital Engagement: Learned how to integrate the latest trends in the digital space into our campaigns while working with Creative Technologists. • Real Client Projects: Goodwill Industries, PBS, Virginia Tobacco Settlement Foundation, Audi of America, firstSTREET, Greenlight Management, a new branded bedding store, Hamilton Beach. B.Tech., Institute of Chemical Technology (ICT), Mumbai, India INTERESTS
Cricket Basketball Ping-Pong Event Management Water Sports Piano Bollywood & Latin Dance
2004-2008
Concentration: Polymer Engineering & Technology LEADERSHIP • General Secretary, Head of the Students’ Council, ICT, 2006-07. • Member, TRIS (Technology, Research & Information for Society), ICT’s official PR cell. • Head Coordinator of Manzar, ICT’s first ever Inter- collegiate Cultural Festival. Team – 140 students, Budget – Rs.22,00,000 ($50,000). • Organized the first ever Talent Show, Talentsaurus Rex!, at the VCU Brandcenter.