items meant to last beyond the season.
COMPANY PROFILE
ABOUT Established since 2015, ACVĒ offers timeless yet functional design for contemporary woman. ACVĒ comes from the names of the founders, which refers to be eternal, just like given names. ACVĒ is created based on partnership system by Rachel and Ravensca.
VISION To be a well-known brand that has integrity and strong identity.
MISSION Maintain the identity and aesthetics for every collection by developing the business, which remains relevant to every evolving market and customers’ wants.
SWOT S - detail oriented, functional, timeless items. W - might not be able to compete, higher price range. O - new concept in the market. T - competitors might follow our technique.
TARGET MARKET area
Indonesia, Jakarta
climate
Tropical
Topographic
Metropolitan city sex Ci;zenship Age Educa;on Genera;on Occupa;on Occupa;on Family size Family cycle Income Social class
Lifestyle
Purchase occasion
Coffee shop, fancy restaurant, art exhibi;on , fashion bazaar Independent, strong, tough, aXen;on seeker, stand out Up to date
Loyalty status
Willing to pay ( medium – high)
Personality
female Local, foreigner 20 -30 years old (young adult) Bachelor, master degree X- Y Freelancer, family business Small to medium entrepreneur, work in deisgn Single, widow Small to medium Rp 5.000.000 – Rp 15.000.000 B - A+
POSITIONING
ORGANISATIONAL CHART
MARKET ANALYSIS
PRIMARY DATA
INTERVIEW RESULTS
color forecast
SECONDARY DATA
STATISTIC RESULTS
COMPETITORS •
Danjyo Hiyoji
•
Rinda Salmun
•
COS
•
Cres.E.Dim
MARKETING PLAN
MARKETING MIX PRODUCT womenswear.
PRICE IDR 500,000 - IDR 1,500,000
PLACE business district’s shopping mall or pop up bazaar.
PROMOTION online, magazine, in-store.
COMMUNICATION PLANS SHORT TERM focus group discussion, launching event, online promotion, e-catalogue.
LONG TERM
auction event, VIP preview show, in-store services, endorsement, catalogue and magazine advertising.
CORPORATE IDENTITY
catalogue, logo, packaging
PROMOTIONAL CALENDAR SPRING SUMMER ACTIVITIES FEB: New Arrival MAR: Normal Sale APR: Kartini’s Day Appreciation (Special Collection) MAY: Normal Sale JUN: Private Collection (Auction Purpose) JUL: End-of-Season Sale
FALL WINTER ACTIVITIES AUG: Independence Day Special Collection SEP: Normal Sale OCT: Normal Sale NOV: New Arrival for Winter Goods DEC: Christmas Sale JAN: End-of-Season Sale
BUDGET RUNDOWN
Budget Alloca-on
Percentage
Celebrity Endorsement, Photo and Video Campaign
35%
Print Media (ads in Magazines)
5%
Outdoor Marke;ng (pop-up bazaar)
10%
Direct Marke;ng (in-store service, membership, catalogue)
15%
Sponsorship and PR (Launching and VIP Event, Exhibi;on, Auc;on)
20%
Digital Marke;ng (online ads, socmed campaign, e-catalogue)
5%
Social Responsibility (charity)
10%
S/S 2017, TURèD.
INSPIRATIONS.
THANK YOU -stay classic-