BRAND HISTORY | 1
04
PALM FUTURE GUIDE
PALM, INC.
PALM FUTURE GUIDE
THE END Like every story, this also must come to an end. After doscovering Palms past, developing its identity, and focusing on all of its parts, it is time to take it to the future. Show what Palm can really do. This section describes where Palm can go and how it can be a part of the life of its users. How it can deliver fast, easy and instant access to all of their informtion.
PALM, INC.
PALM FUTURE GUIDE
TABLE OF CONTENTS
BRAND OVERVIEW
01
Re Branding Objective
08
Our Mission
10
PALM NEW DIVISIONS
02
Projecting Palm
14
Business
16
Health & Wellness
18
Education
20
Travel
22
BUSINESS
03
Palm Devices
28
Palm Government Service
30
Palm Data Quality
34
HEALTH & WELLNESS
04
Palm Lab
40
Palm Robotics
44
Palm In Style
48
EDUCATION
05
Welcome Week with Palm
52
Palm Future Career
54
TRAVEL
06
Palm Navigation
58
Palm Airport Lounge
62
PALM, INC.
PALM FUTURE GUIDE
01 BRAND OVERVIEW Re Branding Objective Our Mission
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PALM FUTURE GUIDE
RE-BRANDING OBJECTIVE | 9
RE-BRANDING OBJECTIVE Palm will forever be remembered as one of the earliest creators of smart phones. They were pioneers in the filed and have succeeded where other companies have not managed to succeed. Although back in the 90’s the company was slow to realize that consumers wanted wireless voice and data from the same device, that is not the case any longer. It is Palm time to come back into life and rethink its initial soul, to expend the opportunities to connect the business world once again and give people the chance to have an easy, fast and instant access to information in the business world where ever they go to. Palm will be once again pioneer in the field using the most advanced, intelligent and secure technology.
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OUR MISSION | 11
OUR MISSION
Palm gives you the opportunity to access instantly information and have efficient business connections. The company guarantees an intelligent, fast and secure access to your needs.
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PALM FUTURE GUIDE
02 PALM NEW DIVISIONS Projecting Palm Business Health & Wellness Education Travel
PALM, INC.
PALM FUTURE GUIDE
PROJECTING PALM Palm's core is to create a world for business, entrepreneurs, doctors, and students. A world where they can have instant access to all of their information. With this in mind, Palm new divisions are: Business, Health & wellness, Education, and Travel.
PROJECTING PALM | 15
BUSINESS
Palm Devices Palm Kinetic Palm Conference System Palm Business Lounge Palm Users Network Palm Orientation Week Palm Government Service Palm Banking Services Palm-Connecting Your Clients Palm Analytical System Palm Entrepreneur Network Palm Secure Information System
Palm In Style
Palm Navigation Assistance
Welcome Week with Palm
Palm-Connecting information
Palm Business Travel System
Palm IoT
Palm Personal Life Access
Palm Future Career
Palm AI Palm Data Quality
Palm Lab
Connect Palm
Palm Robotics
Fly Palm
Palm Watch
Palm Airport Lounge
Palm Business Classes Palm Virtual Classrooms
Palm Medical System Private Practice Revenue
HEALTH & WELLNESS
TRAVEL
EDUCATION
PALM, INC.
PALM FUTURE GUIDE
BUSINESS
PR
EX
Palm Devices
PR
SE
EV CB
Palm Orientation Week Convention
Palm creates wearable devices such as virtual reality devices
New employees will receive a welcome kit, plus the option
which will help you connect your phone, computer, and other
to have all the information needed directly at their phones
devices, for example: Right on contacts: Creating contacts which
SE EN CB
will be connected to your phone and all data. PR
SE EN
Palm Kinetic
Palm Government Service
Palm has taken the business side even further by being a part of Government-owned companies insurance companies,
Using kinetic energy to build devices and products which will
banks, legal service corporations, will all enjoy the benefits
enhance the use of Palm products. A kinetic battery, using your
Palm has to offer.
body as the touch screen. PR
SE EN EX
Palm Conference System
Creating a conference system assistance which will take con-
SE EN CB
Palm Banking Services
Providing banking services only selected people and businesses can be a part of. Have the option to connect your bank,
necting people into the next level. Our simultaneous interpre-
buy and sell stock market, have all of your financial needs
tation, conference microphone, and electronic voting systems
one touch away.
and services will contribute to the success of countless events.
PR
PR
SE EN EX
Palm Personal Life Access
Have your personal phone be the access to everything in your life-No need to carry a wallet nor keys any longer. All devices will have access to information with a simple fingerprint. PR
SE
CB
Palm Business Lounge
SE
Palm-Connecting with Your Clients
Provides the immediate technology to connect with your clients in one touch. PR
SE
Palm Analytical System
Palms technology provides a system which will extract meaning from information the user is searching for. Analytical
Business lounge at financial districts will give access to all
information includes all the information an organization can
Palm users-enter after scanning phones and have full access
use comprehensively and then applies it so that it can aid
to all of your information through Palm system.
managers in their analysis tasks and decision making.
SE EN EX
PR
Palm Users Network
SE EN EX
Palm AI
Networking your business life-Palm users will enjoy a
Make better decisions-AI and cognitive computing automates
monthly network event to promote their business, learn of
smart virtual minds to help make better decisions.
new products, and meet new potential clients.
BUSINESS | 17
SE EX
Palm Entrepreneur Network
An online hub for entrepreneurs to network, create new connections and be a part of new opportunities for future projects. SE EX
Palm Data Quality
Data Quality- Simplifying, improving and creating a reliable data accuracy system. Receive information on the market the moment it happens, a system which will control your investments and alert you when to invest or retreat. PR
SE
EX
Palm Secure Information System
Secure your information using your fingerprint with every access to Palm environment. No one will be able to reach your information no matter where you are and how you are using Palm products.
PALM, INC.
PALM FUTURE GUIDE
HEALTH & WELLNESS
PR
SE
EX
Palm Lab
PR
SE EN EX
Palm-Connecting Information Everywhere
Advanced technology for medical research: Creating new
Apart of Palms instant technology and the need to save time,
devices which will speed up process for helping patients, such
Palm provides the technology, which will assist you connect
as: 3-D Printing: New printers will be provided for hospitals
all of your information from home, your car and where ever
to improve immediate solutions for patients
you go.
PR
SE EN EX
Palm Robotics
Building machinery which will replace doctors in real time
PR
SE EN EX
Palm In Style-Maintain Healthier lifestyle
Palm is not only dedicated to assisting your business life
and will give them the option to perform the surgery without
but also helps you maintain a healthier lifestyle with new
being in the room, or help them throughout long and compli-
technology that monitors progress toward health and fitness
cated surgeries.
goals. These tools collect health and fitness data and consol-
PR
idate that information in one place – calories burned, nutri-
SE
Palm Watch
The patient watch: monitoring the patient conditions remotely through a watch will send an update on their condition, weekly, daily or by the hour. PR
SE
CB
Palm Medical System
Provides a closed system specifically for the medical field: hospitals, private practices and doctors will receive a faster and far more useful information on patients, results, new discoveries and more SE
Private Practice revenue
Increase your yearly revenue by using Palm system for better managing of patients, their information, test results and other details needed.
tion, weight, heart rate, and so on.
HEALTH & WELLNESS | 19
PALM, INC.
PALM FUTURE GUIDE
EDUCATION
SE EN EX ED
Palm Business Classes
Classes in Social Entrepreneurship, How to start your own business, Business Strategy and Communication for MBA at Ivy League schools SE EN EX ED
Palm Virtual Classrooms
Virtual classrooms-creating a space where you could be a part of your classes, from home/ office SE EN ED EV CB
Welcome Week with Palm
Welcome week at colleges-Palm provides a full experience of all of its products and services throughout the welcome week. The students will be able to enjoy the full benefits of being a Palm user. SE EN
Palm IoT
(Internet of Things-everyday objects have network connectivity, allowing them to send and receive data)-provides classrooms the ability to use gesture-based tools in order to control feeding data to an Internet-connected device. SE ED CB
Palm Future Career
Gives the opportunity for graduates to be a part of the company and future development right after graduation
EDUCATION | 21
PALM, INC.
PALM FUTURE GUIDE
TRAVEL
PR
SE
CB
Palm Navigation Assistance
Car display navigation assistance, which will be built on the dashboard and present any information you may require, create conference calls and other data needed. SE EX
CB
Palm Business Travel System
Business travel-a system which will book your travel arrangement once entering travel information. PR
SE EX
CB
Connect Palm
Connect Your Car: In order to save time, Palm user will be able to send an instruction to the car navigation system and have it prepared for the ride, make sure you have enough gas, and plan your trip accordingly. SE
EX CB
Fly Palm
Co-branding with airlines to attract first class travelers-Palm business travelers will be able to enjoy easy and fast access to their information while enjoying first class amenities. SE EN CB
Palm Airport Lounge
Business lounge at airports-alongside airlines lounges, Palm will operate a separate section for Palm users and have easy, efficient and fast access to all of their needs.
TRAVEL | 23
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03 BUSINESS Palm Devices Palm Government Service Palm Data Quality
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PALM FUTURE GUIDE
PALM PRODUCTS WHEN ADVENTURE, FUTURE AND TECHNOLOGY COME TO LIFE
As the new Palm emerges to the world, it will start a line of new products which will enhance the user communications and will assist him in getting all the information he may need in no time. Some of the products Palm supports are the contact lenses. A revolutionary product to help the user reach his information through his contact lenses.
PALM PRODUCTS | 29
PALM, INC.
PALM FUTURE GUIDE
PALM GOVERNMENT SERVICE BRINGING DIFFERENT FORCES TO ONE FAMILY AND CREATING ONE WORLD OF SERVICE AND INFORMATION
With Palm inspiration to be a part of the business world, it is now a part of government owned companies insurance companies, banks, legal service corporations, will all enjoy the benefits Palm has to offer. Palm Creates a network which will provide all the assistance you may need in order to establish the best business connections. Space where Palm users will be able to gain the best information instantly.
PALM GOVERNMENT SERVICE | 31
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PALM FUTURE GUIDE
PALM GOVERNMENT SERVICE | 33
PALM, INC.
PALM FUTURE GUIDE
PALM DATA QUALITY SECURITY, PRECISION, AND PROTECTIVE SERVICES
Palm is simplifying, improving and creating a reliable data accuracy system. Receive information on the market the moment it happens, a system which will control your investments and alert you when to invest or retreat. Palm guarantees to provide the most advanced, secure and reliable systems for business information, from small to large corporations. A way for you to reach your information without concerns, knowing you, as a Palm user, will enjoy the best features a company can offer.
PALM DATA QUALITY | 35
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PALM DATA QUALITY | 37
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04 HEALTH & WELLNESS Palm Lab Palm Robotics Palm In Style
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PALM LAB UNIQUE RESEARCH FACILITIES GIVE PALM THE ADVANTAGES TO BE A PIONEER ONCE AGAIN
Palm new equipment allows building new and advanced technology which will take the medicine world into the next century. Palm develops products and services to impact all medicine aspects, a technology which will speed up the process for helping patients, such as 3-D Printing: New printers will be provided for hospitals to improve immediate solutions for patients. In addition, Palm provides special watches to patients after long and extensive treatment in order to monitor their conditions remotely and will send an update on their condition, weekly, daily or by the hour.
PALM LAB | 41
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PALM LAB | 43
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PALM ROBOTICS CREATING A FUTURE IN THE NOW
As the new Palm emerges to the world, it will Co-brand with different hospitals, in order to maintain the name they had in the beginning. As a company helping doctors receive faster and far more useful information on patients, results, new discoveries, new inventions and new technologies. Palms robotics will replace doctors in real time and will give them the option to perform the surgery without being in the room or help them throughout long and complicated surgeries.
PALM ROBOTICS | 45
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PALM ROBOTICS | 47
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PALM IN STYLE MAINTAIN HEALTHIER LIFESTYLE AND NAVIGATE YOUR PROCESS FROM DAY TO DAY
Palm is not only dedicated to assisting your business life but also helps you maintain a healthier lifestyle with new technology that monitors progress toward health and fitness goals. These tools collect health and fitness data and consolidate that information in one place – calories burned, nutrition, weight, heart rate, and so on. Through this information stored for the users, they will be able to monitor their progress towards living healthier and stress-free business life.
PALM IN STYLE | 49
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PALM FUTURE GUIDE
05 EDUCATION Welcome Week with Palm Palm Future Career
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PALM FUTURE GUIDE
WELCOME WEEK WITH PALM GIVING YOUNG PEOPLE THE OPPORTUNITY TO START THEIR LIFE WITH PALM WORLD, TO BE A PART OF SUCCESS
In order to be a part of their future career, Palm chooses to be a part of students welcome week every year in different schools around the country, provides a full experience of all of its products and services. The students will be able to enjoy the full benefits of being a Palm user. This yearly event will include performances, speeches of key people in the industry, discounts on different products and much more, all to be a part of Palm family.
WELCOME WEEK WITH PALM | 53
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PALM FUTURE GUIDE
PALM FUTURE CAREER INSPIRING YOUNG PROFESSIONALS AND ENCOURAGING THEM TO TAKE A RIDE TO A SUCCESSFUL FUTURE
As Palm tries to stable itself as one of the futuristic companies in the field, it inspires to hire new talents straight out of school. They wish to have the advantages of shaping these new minds and give them the opportunity to be a part of the company and future development right after graduation. Palm new employees will enjoy learning a new and advanced technology, be a part of something fresh and exciting, and create a future in one of the leading companies in the field.
PALM FUTURE CAREER | 55
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06 TRAVEL Palm Navigation Palm Airport Lounge
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PALM NAVIGATION COMMUTING WITH PALM HELPS MAKE THE BEST OF YOUR TIME BY GIVING YOU MULTIPLE OPPORTUNITIES TO STAY CONNECTED
As the future of driving cars changes tepidly, Palm will be a part of the change and will help the Palm community drivers to stay in touch, instantly and safely through the different services installed in their cars. Create a world where you can connect with your car by a simple mobile app, have notifications read to you while driving, having a constant interaction and connection to your information, just by the sound of your voice.
PALM NAVIGATION | 59
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PALM NAVIGATION | 61
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PALM AIRPORT LOUNGE HAVE INSTANT ACCESS TO ALL OF YOUR INFORMATION, IN LAND AND SKY
One of Palms main goals is to create a sufficient business world for business people, entrepreneurs, students, and doctors. This world will include all aspects that will make Palm community an integrated part for all Palm users. As a part of Palm community travelers, they will constantly have the option to connect their information, network with others in their field and alike, and enjoy all benefits Palm has to offer. Alongside airlines lounges, Palm will operate a separate section for Palm users and have easy, efficient and fast access to all of their needs.
PALM AIRPORT LOUNGE | 63
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“THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT”
–Peter Drucker
PALM, INC.
PALM FUTURE GUIDE
All content for Palm Future Guide was collected, conceived, written and designed by Ravit Ben Zion. www. ravitbenzion.com www.behance.net/ravitbz ravitbz25@gmail.com Design Consultation Hunter Wimmer, GR 604 Nature of Identity Academy of Art University Copyright
C
2016 Ravit Ben Zion
This book is a non-commercial work produced as a student project for educational purposes, and as such is considered a derivative work under the Fair Use of U.S. Copyright law.