007 / 007
Feiyan Gu / Selected Works
Behind the windows
;
002 / 003
Feiyan Gu / Selected Works
Behind the windows
;
Behind The Windows >>Selected works of Feiyan Gu 2017–2019.
004 / 005
Feiyan Gu / Selected Works
Behind the windows
;
The Concept >>There is always a fascinating story behind each window. I want to be a storyteller and make each work become a vivid story that can move you.
Behind the windows
008 / Chapter 01 >>
Active Circles
022 / Chapter 02 >>
Quick Search
036 / Chapter 03
Feiyan Gu / Selected Works
>>
048 / Chapter 04 >>
Organic Form
064 / Chapter 05 >>
006 / 007
Power of Movement
Speaking Words
078 / Chapter 06 >>
New SeaWorld
096 / Chapter 07 >>
Measuring My Life
;
Table of Contents >>There are seven selected works from 2017–2019.
008 / 009
Feiyan Gu / Selected Works
Behind the windows
;
;
Active Circles >>An exhibition about Japanese artist Yayoi Kusama. Active Circles [01]
01
[02] [03] [04]
/
[05] [06]
07
[07]
Behind the windows Feiyan Gu / Selected Works 008 / 009
;
Course
Type Composition Instructor
Andrew Loesel Project
Exhibition Materials
Objective
>> Find one artist, then design a logotype, poster and book for an exhibition about the artist. Approach
>> I decided to design an exhibition for Yayoi Kusama. I chose her most representative works, and took one element from them to apply to my design. One strong element always attract people’s attention, which is needed for exhibition design.
Semester
Spring 2018 Category
Editorial Design
01
/
Deliverables
Book/Poster/Bag
07
Active Circles
[01]
[02]
[03]
[04]
[05]
[06]
[07]
010 / 011
Feiyan Gu / Selected Works
Behind the windows
Active Circles [01]
[02]
[03]
[04]
[05]
[06]
[07]
Active Circles [01]
[02]
[03]
[04]
[05]
[06]
[07]
014 / 015
Feiyan Gu–Selected Works
Behind the window
Active Circles [01]
[02]
[03]
[04]
[05]
[06]
[07]
016 / 017
Feiyan Gu / Selected Works
Behind the windows
Active Circles [01]
[02]
[03]
[04]
[05]
[06]
[07]
018 / 019
Feiyan Gu / Selected Works
Behind the windows
Active Circles [01]
[02]
[03]
[04]
[05]
[06]
[07]
Active Circles [01]
[02]
[03]
[04]
[05]
[06]
[07]
022 / 023
Feiyan Gu / Selected Works
Behind the windows
;
;
Quick Search >>An application that helps you quickly locate the photo you need. Quick Searching [01]
02
[02] [03] [04]
/
[05] [06]
07
[07]
Behind the windows Feiyan Gu / Selected Works 022 / 023
;
Course
Digital Design Studio Instructor
Bob Slote Project
Locate your photo
Objective
>> Choose an issue. Research an audience in the real world. Explore user experience and create an app through graphic design and audience research. Approach
>> I found people always have a hard time choosing the one they want from thousands of photos. When I need to get photos quickly, I always need to spend long time searching through albums. I designed this application, which can let people get photos quickly through the search form of text and pictures.
Semester
Fall 2018 Category
UI/UX
02
/
Deliverables
Application
07
Power of Movement [01]
[02]
[03]
[04]
[05]
[06]
[07]
024 / 025
Feiyan Gu / Selected Works
Behind the windows
Quick Searching [01]
[02]
[03]
[04]
[05]
[06]
[07]
026 / 027
Feiyan Gu / Selected Works
Behind the windows
Quick Searching [01]
[02]
[03]
[04]
[05]
[06]
[07]
028 / 029
Feiyan Gu / Selected Works
Behind the windows
Quick Searching [01]
[02]
[03]
[04]
[05]
[06]
[07]
030 / 031
Feiyan Gu / Selected Works
Behind the windows
Quick Searching [01]
[02]
[03]
[04]
[05]
[06]
[07]
032 / 033
Feiyan Gu / Selected Works
Behind the windows
Quick Searching [01]
[02]
[03]
[04]
[05]
[06]
[07]
034 / 035
Feiyan Gu / Selected Works
Behind the windows
Quick Searching [01]
[02]
[03]
[04]
[05]
[06]
[07]
036 / 037
Feiyan Gu / Selected Works
Behind the windows
;
;
Power of Movement >>Three different visual ways to solve a problem. Power of Movement [01]
03
[02] [03] [04]
/
[05] [06]
07
[07]
Behind the windows Feiyan Gu / Selected Works 036 / 037
;
Course
Visual Thinking Instructor
Jeremy Stout Project
Moving your body
Objective
>> Explore a social problem, and use the design approach to solve or mitigate that problem; also you need to create a visual system for it. Approach
>> The topic I chose is how to improve people’s enthusiasm for exercise and provide people with more convenient ways to exercise. I created two deliverables. The poster, which can publicize and encourage people. The application, which help people exercise easily and quickly.
Semester
Fall 2018 Category
Editorial Design
03
/
Deliverables
Poster/Application
07
Power of Movement [01]
[02]
[03]
[04]
[05]
[06]
[07]
008 / 039 009 038
FeiyanGu Gu–Selected Feiyan / Selected Works Behind the windows
Power of Movement [01]
[02]
[03]
[04]
[05]
[06]
[07]
040 / 041
Feiyan Gu / Selected Works
Behind the windows
Power of Movement [01]
[02]
[03]
[04]
[05]
[06]
[07]
042 / 043
Feiyan Gu / Selected Works
Behind the windows
Power of Movement
[01]
[02]
[03]
[04]
[05]
[06]
[07]
044 / 045
Feiyan Gu / Selected Works
Behind the windows
Power of Movement [01]
[02]
[03]
[04]
[05]
[06]
[07]
046 / 047
Feiyan Gu / Selected Works
Behind the windows
Power of Movement [01]
[02]
[03]
[04]
[05]
[06]
[07]
048 / 049
Feiyan Gu / Selected Works
Behind the windows
;
;
Organic Form >>Redesign the annual report for Whole Foods Market. Organic Form [01]
04
[02] [03] [04]
/
[05] [06]
07
[07]
Behind the windows Feiyan Gu / Selected Works 048 / 049
;
Course
Type Systems Instructor
John Nettleton Project
Annual Report
Objective
>> Choose a company you are interested in and redesign one of their annual reports. Explore and develop new innovative ways to communicate the content. Approach
>> I chose Whole Foods Market and redesigned a new branding system that reflects simplicity and clarity rather than chaos. The new visual language was inspired by the company’s natural and organic feeling.
Semester
Fall 2018 Category
Editorial Design
04
/
Deliverable
Annual Report
07
Organic Form
[01]
[02]
[03]
[04]
[05]
[06]
[07]
050 / 051
Feiyan Gu / Selected Works
Behind the windows
Organic Form [01]
[02]
[03]
[04]
[05]
[06]
[07]
052 / 053
Feiyan Gu / Selected Works
Behind the windows
Organic Form [01]
[02]
[03]
[04]
[05]
[06]
[07]
056 / 057
Feiyan Gu / Selected Works
Behind the windows
Organic Form [01]
[02]
[03]
[04]
[05]
[06]
[07]
058 / 059
Feiyan Gu / Selected Works
Behind the windows
Organic Form [01]
[02]
[03]
[04]
[05]
[06]
[07]
060 / 061
Feiyan Gu / Selected Works
Behind the windows
Organic Form [01]
[02]
[03]
[04]
[05]
[06]
[07]
062 / 063
Feiyan Gu / Selected Works
Behind the windows
Organic Form [01]
[02]
[03]
[04]
[05]
[06]
[07]
064 / 065
Feiyan Gu / Selected Works
Behind the windows
Organic Form
[01]
[02]
[03]
[04]
[05]
[06]
[07]
066 / 067
Feiyan Gu / Selected Works
Behind the windows
;
;
Speaking Words >>Posters that can convey the feeling of a word and a song. Speaking Words [01]
05
[02] [03] [04]
/
[05] [06]
07
[07]
Behind the windows Feiyan Gu / Selected Works 066 / 067
;
Course
Type Exeriments Instructor
Christopher Morlan Project
Posters
Objective
>> The project is to explore different typographic ideas. We were encouraged to figure out how type forms are transformed in different environments with various materials and methods. Approach
>> The outcomes are the posters, which convery the feeling of a word and a song. In this process, I tried to use different materials to reflect the fonts and tell the story by using varied typographic approaches.
Semester
Spring 2019 Category
Typography
05
/
Deliverables
Posters
07
Speaking Words
[01]
[02]
[03]
[04]
[05]
[06]
[07]
068 / 069
Feiyan Gu / Selected Works
Behind the windows
Speaking Words
[01]
[02]
[03]
[04]
[05]
[06]
[07]
070 / 071
Feiyan Gu / Selected Works
Behind the windows
Speaking Words
[01]
[02]
[03]
[04]
[05]
[06]
[07]
072 / 073
Feiyan Gu / Selected Works
Behind the windows
Speaking Words
[01]
[02]
[03]
[04]
[05]
[06]
[07]
074 / 075
Feiyan Gu / Selected Works
Behind the windows
Speaking SpeakingWords Words
[01] [06] [06] [07] [01] [02] [02] [03] [03][04][04][05][05]
[07]
076 / 077
Feiyan Gu / Selected Works
Behind the windows
Speaking Words
[01]
[02]
[03]
[04]
[05]
[06]
[07]
078 / 079
Feiyan Gu / Selected Works
Behind the windows
Speaking Words [01]
[02]
[03]
[04]
[05]
[06]
[07]
080 / 081
Feiyan Gu / Selected Works
Behind the windows
;
;
New SeaWorld >>A branding book for the new vision of SeaWorld. New SeaWorld [01]
06
[02] [03] [04]
/
[05] [06]
07
[07]
Behind the windows Feiyan Gu / Selected Works 080 / 081
;
Course
The Nature of Identity Instructor
Instructor Project
Hunter Wimmer
Objective
>> Select a defunct, dying or dead brand. Repositioning and expanding the new brand’s identity that open the company to a whole new demographic. Approach
>> SeaWorld is a chain of marine mammal parks, providing ways for people to get in touch with marine animals. However, it has also had a lot of negative effects on marine life. I decided to focus on their brand soul to expand environmentally friendly ways to connect humans and marine animals.
Semester
Spring 2019 Category
Branding
06
/
Deliverables
Logo/Branding Materials
07
New SeaWorld [01]
[02]
[03]
[04]
[05]
[06]
[07]
082 / 083
Feiyan Gu / Selected Works
Behind the windows
New SeaWorld [01]
[02]
[03]
[04]
[05]
[06]
[07]
084 / 085
Feiyan Gu / Selected Works
Behind the windows
New SeaWorld [01]
[02]
[03]
[04]
[05]
[06]
[07]
086 / 087
Feiyan Gu / Selected Works
Behind the windows
New SeaWorld [01]
[02]
[03]
[04]
[05]
[06]
[07]
088 / 089
Feiyan Gu / Selected Works
#A5CBD4
#163156
#2E74A5
Behind the windows
Brand Color
#2E74A5
#A5CBD4
>> RGB:151/200/213 CMYK: 35/9/13/0
>> RGB:46/116/165 CMYK: 84/50/16/1
#163156
>> RGB:22/49/86 CMYK: 99/84/39/33
Acumin Pro Bold/ Regular/ Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ
New SeaWorld
Typefaces
abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Acumin Pro Extra Condensed Bold/ Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ
[01]
abcdefghijklmnopqrstuvwxyz
[02]
0123456789
[05]
abcdefghijklmnopqrstuvwxyz
[04]
ABCDEFGHIJKLMNOPQRSTUVWXYZ
[03]
0123456789
[06] [07]
090 / 091
Feiyan Gu / Selected Works
Behind the windows
New SeaWorld
[01]
[02]
[03]
[04]
[05]
[06]
[07]
092 / 093
Feiyan Gu / Selected Works
Behind the windows
New SeaWorld
[01]
[02]
[03]
[04]
[05]
[06]
[07]
094 / 095
Feiyan Gu / Selected Works
Behind the windows
New SeaWorld [01]
[02]
[03]
[04]
[05]
[06]
[07]
096 / 097
Feiyan Gu / Selected Works
Behind the windows
New SeaWorld [01]
[02]
[03]
[04]
[05]
[06]
[07]
098 / 099
Feiyan Gu / Selected Works
Behind the windows
;
;
Measuring My Life >>The book records the hesitation of my daily life. Measuring My Life [01]
07
[02] [03] [04]
/
[05] [06]
07
[07]
Behind the windows Feiyan Gu / Selected Works 098 / 099
;
Course
Type Exeriments Instructor
Christopher Morlan Project
Recording book
Objective
>> Recording my daily routines mentally and physically. It will then be the fuel for my writing and designing of a book. The book should reflect a central theme about daily observations. Approach
>> Difficulty in choosing is one of my characteristics. The most important feature of the book is to reflect the time I hesitate about one thing through the graphics and measurements. The whole book is bound in a zigzag way. This binding also reflected the twists and turns in my heart and psychological process of hesitation.
Semester
Spring 2019 Category
Typography
07
/
Deliverables
Book
07
Measuring My Life [01]
[02]
[03]
[04]
[05]
[06]
[07]
100 / 101
Feiyan Gu / Selected Works
Behind the windows
Measuring My Life [01]
[02]
[03]
[04]
[05]
[06]
[07]
102 / 103
Feiyan Gu / Selected Works
Behind the windows
Measuring My Life [01]
[02]
[03]
[04]
[05]
[06]
[07]
104 / 105
Feiyan Gu / Selected Works
Behind the windows
Measuring My Life
[01]
[02]
[03]
[04]
[05]
[06]
[07]
106 / 107
Feiyan Gu / Selected Works
Behind the windows
Measuring My Life [01]
[02]
[03]
[04]
[05]
[06]
[07]
108 / 109
Feiyan Gu / Selected Works
Behind the windows
Measuring My Life [01]
[02]
[03]
[04]
[05]
[06]
[07]
110 / 111
Feiyan Gu / Selected Works
Behind the windows
Measuring My Life [01]
[02]
[03]
[04]
[05]
[06]
[07]
114 / 115
Feiyan Gu / Selected Works
Behind the windows
Measuring My Life [01]
[02]
[03]
[04]
[05]
[06]
[07]
Behind the windows
Father
Bing Gu Mother
Shuxian Zhou
To Family
116 / 117
Feiyan Gu / Selected Works
>> Thank you for supporting me, believing in me, and putting up with me working on school all the time.
To Instructors
>> Thanks for teaching the principles of design, and always pushing me to do better. You made me the designer I am today.
Instructors
Mary Scott Hunter Wimmer John Nettleton Andrew Loesel Christopher Morlan Jeremy Stout
;
Thank You >>I appreciate everything you have done for me.
Behind the window
Title
>> Behind the window Designer
>> Feiyan Gu Instructor
>> Mary Scott
School
118 / 119
Feiyan Gu / Selected Works
>> Academy of Art University 79 New Montgomery Street San Francisco, CA 94105 Program
>> School of Graphic Design and Digital Media Copyright Š 2019 Feiyan Gu
>> All rights reserved. No part of the book may be reproduced or transmitted in any form or any means, electronic, mechanical, including a photocopy or any storage and retrieval system, without prior written permission.
Typography
>> Aileron / Breve Display Photography
>> Unsplash.com Printing and Binding
>> Blurb.com
www.feiyangu.com [01]
[02]
[03]
[04]
[05]
[06]
[07]