Feiyan(Rayna) Gu Portfolio

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Feiyan Gu / Selected Works

Behind the windows

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Feiyan Gu / Selected Works

Behind the windows

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Behind The Windows >>Selected works of Feiyan Gu 2017–2019.

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Feiyan Gu / Selected Works

Behind the windows

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The Concept >>There is always a fascinating story behind each window.

I want to be a storyteller and make each work become a vivid story that can move you.

Behind the windows

008 / Chapter 01 >>

Active Circles

022 / Chapter 02 >>

Quick Search

036 / Chapter 03

Feiyan Gu / Selected Works

>>

048 / Chapter 04 >>

Organic Form

064 / Chapter 05 >>

006 / 007

Power of Movement

Speaking Words

078 / Chapter 06 >>

New SeaWorld

096 / Chapter 07 >>

Measuring My Life

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Table of Contents >>There are seven selected works from 2017–2019.

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Feiyan Gu / Selected Works

Behind the windows

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Active Circles >>An exhibition about Japanese artist Yayoi Kusama.

Active Circles [01]

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[02] [03] [04]

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[05] [06]

07

[07]

Behind the windows Feiyan Gu / Selected Works 008 / 009

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Course

Type Composition Instructor

Andrew Loesel Project

Exhibition Materials

Objective

>> Find one artist, then design a logotype, poster and book for an exhibition about the artist.

Approach

>> I decided to design an exhibition for Yayoi Kusama. I chose her most representative works, and took one element from them to apply to my design. One strong element always attract people’s attention, which is needed for exhibition design.

Semester

Spring 2018 Category

Editorial Design

01

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Deliverables

Book/Poster/Bag

07

Active Circles

[01]

[02]

[03]

[04]

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[07]

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Feiyan Gu / Selected Works

Behind the windows

Active Circles [01]

[02]

[03]

[04]

[05]

[06]

[07]

Active Circles [01]

[02]

[03]

[04]

[05]

[06]

[07]

014 / 015

Feiyan Gu–Selected Works

Behind the windows

Active Circles [01]

[02]

[03]

[04]

[05]

[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

Active Circles [01]

[02]

[03]

[04]

[05]

[06]

[07]

018 / 019

Feiyan Gu / Selected Works

Behind the windows

Active Circles [01]

[02]

[03]

[04]

[05]

[06]

[07]

Active Circles [01]

[02]

[03]

[04]

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[07]

022 / 023

Feiyan Gu / Selected Works

Behind the windows

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Quick Search >>An application that helps you quickly locate the photo you need.

Quick Searching [01]

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[02] [03] [04]

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[05] [06]

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[07]

Behind the windows Feiyan Gu / Selected Works 022 / 023

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Course

Digital Design Studio Instructor

Bob Slote Project

Locate your photo

Objective

>> Choose an issue. Research an audience in the real world. Explore user experience and create an app through graphic design and audience research.

Approach

>> I found people always have a hard time choosing the one they want from thousands of photos. When I need to get photos quickly, I always need to spend long time searching through albums. I designed this application, which can let people get photos quickly through the search form of text and pictures.

Semester

Fall 2018 Category

UI/UX

02

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Deliverables

Application

07

Quick Searching [01]

[02]

[03]

[04]

[05]

[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

Quick Searching [01]

[02]

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[07]

026 / 027 Feiyan Gu / Selected Works

Behind the windows

Quick Searching [01]

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[07]

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Feiyan Gu / Selected Works

Behind the windows

Quick Searching [01]

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[07]

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Feiyan Gu / Selected Works

Behind the windows

Quick Searching [01]

[02]

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[07]

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Feiyan Gu / Selected Works

Behind the windows

Quick Searching [01]

[02]

[03]

[04]

[05]

[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

Quick Searching [01]

[02]

[03]

[04]

[05]

[06]

[07]

036 / 037

Feiyan Gu / Selected Works

Behind the windows

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Power of Movement >>Three different visual ways to solve a problem.

Power of Movement [01]

03

[02] [03] [04]

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[05] [06]

07

[07]

Behind the windows Feiyan Gu / Selected Works 036 / 037

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Course

Visual Thinking Instructor

Jeremy Stout Project

Moving your body

Objective

>> Explore a social problem, and use the design approach to solve or mitigate that problem; also you need to create a visual system for it.

Approach

>> The topic I chose is how to improve people’s enthusiasm for exercise and provide people with more convenient ways to exercise. I created two deliverables. The poster, which can publicize and encourage people. The application, which help people exercise easily and quickly.

Semester

Fall 2018 Category

Editorial Design

03

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Deliverables

Poster/Application

07

Power of Movement [01]

[02]

[03]

[04]

[05]

[06]

[07]

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Feiyan / Selected Works FeiyanGu Gu–Selected Behind the windows

Power of Movement [01]

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[07]

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Feiyan Gu / Selected Works

Behind the windows

Power of Movement [01]

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[07]

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Feiyan Gu / Selected Works

Behind the windows

Power of Movement

[01]

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[05]

[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

Power of Movement [01]

[02]

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[04]

[05]

[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

Power of Movement [01]

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[04]

[05]

[06]

[07]

048 / 049

Feiyan Gu / Selected Works

Behind the windows

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Organic Form >>Redesign the annual report for Whole Foods Market.

Organic Form [01]

04

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[05] [06]

07

[07]

Behind the windows Feiyan Gu / Selected Works 048 / 049

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Course

Type Systems Instructor

John Nettleton Project

Annual Report

Objective

>> Choose a company you are interested in and redesign one of their annual reports.

Explore and develop new innovative ways to communicate the content.

Approach

>> I chose Whole Foods Market and redesigned a new branding system that reflects simplicity and clarity rather than chaos.

The new visual language was inspired by the company’s natural and organic feeling.

Semester

Fall 2018 Category

Editorial Design

04

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Deliverable

Annual Report

07

Organic Form

[01]

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[04]

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Feiyan Gu / Selected Works

Behind the windows

Organic Form [01]

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Feiyan Gu / Selected Works

Behind the windows

Organic Form [01]

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Feiyan Gu / Selected Works

Behind the windows

Organic Form [01]

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[07]

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Feiyan Gu / Selected Works

Behind the windows

Organic Form [01]

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[07]

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Feiyan Gu / Selected Works

Behind the windows

Organic Form [01]

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[04]

[05]

[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

Organic Form [01]

[02]

[03]

[04]

[05]

[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

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Feiyan Gu / Selected Works

Behind the windows

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Speaking Words >>Posters that can convey the feeling of a word and a song.

Speaking Words [01]

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[07]

Behind the windows Feiyan Gu / Selected Works 066 / 067

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Course

Type Exeriments Instructor

Christopher Morlan Project

Posters

Objective

>> The project is to explore different typographic ideas. We were encouraged to figure out how type forms are transformed in different environments with various materials and methods.

Approach

>> The outcomes are the posters, which convery the feeling of a word and a song.

In this process, I tried to use different materials to reflect the fonts and tell the story by using varied typographic approaches.

Semester

Spring 2019 Category

Typography

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Deliverables

Posters

07

Speaking Words

[01]

[02]

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[04]

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Feiyan Gu / Selected Works

Behind the windows

Speaking Words

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Feiyan Gu / Selected Works

Behind the windows

Speaking Words

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Feiyan Gu / Selected Works

Behind the windows

Speaking Words

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Feiyan Gu / Selected Works

Behind the windows

Speaking SpeakingWords Words

[01] [06] [06] [07] [01] [02] [02] [03] [03][04][04][05][05]

[07]

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Feiyan Gu / Selected Works

Behind the windows

Speaking Words

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Feiyan Gu / Selected Works

Behind the windows

Speaking Words [01]

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Feiyan Gu / Selected Works

Behind the windows

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New SeaWorld >>A branding book for the new vision of SeaWorld.

New SeaWorld [01]

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Behind the windows Feiyan Gu / Selected Works 080 / 081

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Course

The Nature of Identity Instructor

Hunter Wimmer Project

Rebranding

Objective

>> Select a defunct, dying or dead brand.

Reposition and expand the brand’s new identity to open the company to a whole new demographic.

Approach

>> SeaWorld is a chain of marine mammal parks, providing ways for people to get in touch with marine animals. However, it has also had a lot of negative effects on marine life. I decided to focus on their brand soul to expand environmentally friendly ways to connect humans and marine animals.

Semester

Spring 2019 Category

Branding

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Deliverables

Logo/Branding Materials

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New SeaWorld [01]

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Feiyan Gu / Selected Works

Behind the windows

New SeaWorld [01]

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[07]

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Feiyan Gu / Selected Works

Behind the windows

New SeaWorld [01]

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[07]

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Feiyan Gu / Selected Works

Behind the windows

New SeaWorld [01]

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Feiyan Gu / Selected Works

#A5CBD4

#163156

#2E74A5

Behind the windows

Brand Color

#2E74A5

#A5CBD4

>> RGB:151/200/213 CMYK: 35/9/13/0

>> RGB:46/116/165 CMYK: 84/50/16/1

#163156

>> RGB:22/49/86 CMYK: 99/84/39/33

Acumin Pro Bold/ Regular/ Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZ

New SeaWorld

Typefaces

abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Acumin Pro Extra Condensed Bold/ Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ

[01]

abcdefghijklmnopqrstuvwxyz

[02]

0123456789

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abcdefghijklmnopqrstuvwxyz

[04]

ABCDEFGHIJKLMNOPQRSTUVWXYZ

[03]

0123456789

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Feiyan Gu / Selected Works

Behind the windows

New SeaWorld

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[07]

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Feiyan Gu / Selected Works

Behind the windows

New SeaWorld

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[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

New SeaWorld [01]

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[07]

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Feiyan Gu / Selected Works

Behind the windows

New SeaWorld [01]

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[07]

098 / 099

Feiyan Gu / Selected Works

Behind the windows

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Measuring My Life >>The book records the hesitation in my daily life.

Measuring My Life [01]

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[05] [06]

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[07]

Behind the windows Feiyan Gu / Selected Works 098 / 099

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Course

Type Exeriments Instructor

Christopher Morlan Project

Journal

Objective

>> Recording my daily routines mentally and physically. This will then be the fuel for my writing and designing of a book. The book should reflect a central theme about daily observations.

Approach

>> Difficulty in choosing is one of my characteristics. The most important feature of the book is to reflect the time I hesitate about one thing through the graphics and measurements. The whole book is bound in a zigzag way. This binding also reflects the twists and turns in my heart and psychological process of hesitation.

Semester

Spring 2019 Category

Typography

07

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Deliverable

Book

07

Measuring My Life [01]

[02]

[03]

[04]

[05]

[06]

[07]

100 / 101

Feiyan Gu / Selected Works

Behind the windows

Measuring My Life [01]

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[04]

[05]

[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

Measuring My Life [01]

[02]

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[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

Measuring My Life

[01]

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[04]

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[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

Measuring My Life [01]

[02]

[03]

[04]

[05]

[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

Measuring My Life [01]

[02]

[03]

[04]

[05]

[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

Measuring My Life [01]

[02]

[03]

[04]

[05]

[06]

[07]

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Feiyan Gu / Selected Works

Behind the windows

Measuring My Life [01]

[02]

[03]

[04]

[05]

[06]

[07]

Behind the windows

Father

Bing Gu Mother

Shuxian Zhou

To Family

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Feiyan Gu / Selected Works

>> Thank you for supporting me, believing in me, and putting up with me working on school all the time.

To Instructors

>> Thanks for teaching the principles of design, and always pushing me to do better.

You made me the designer I am today.

Instructors

Mary Scott Hunter Wimmer John Nettleton Andrew Loesel Christopher Morlan Jeremy Stout

;

Thank You >>I appreciate everything you have done for me.

Behind the windows

Title

>> Behind the Window Designer

>> Feiyan Gu Instructor

>> Mary Scott

School

118 / 119

Feiyan Gu / Selected Works

>> Academy of Art University 79 New Montgomery Street San Francisco, CA 94105 Program

>> School of Graphic Design and Digital Media Copyright Š 2019 Feiyan Gu

>> All rights reserved. No part of the book may be reproduced or transmitted in any form or any means, electronic, mechanical, including a photocopy or any storage and retrieval system, without prior written permission.

Typography

>> Aileron / Breve Display Photography

>> Unsplash.com Printing and Binding

>> Blurb.com

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