Motorway Business Park - Burpengary | Ray White Commercial | Northern Corridor Group

R AY W H I T E C O M M E R C I A L NORTHERN CORRIDOR GROUP

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Thank you Thank you for the opportunity to work with you to create a successful sale of Motorway Business Park. It is an outstanding property and we have the highest confidence you will receive premium results.

The market is primarily being driven by owner occupier requirements, both through organic regional growth and repositioning of national companies to capitalise on the ongoing population expansion that should see North Moreton buck national trends of softening residential growth. Developers maintain some interest, but are generally seeking to tie up lots in an attempt to secure pre-commitment, rather than the spec-build frenzy we witnessed in ’06-’08.

• R eady-made list of owner-occupier requirements (currently

Motorway Business Park is well positioned to capitalise on this growth, if the barriers to entry for owner-occupiers can be removed. We have developed a “Building Process Roadmap” that has been serving to guide businesses through the D&C process and has proven very successful for both Corporate Park East (CPE) and Stockland’s Aura Business Park (Aura) in Caloundra.

• P roven market research to allow developers and businesses to

Our extensive work on the approval, design, construction and marketing process of nearby Corporate Park East (CPE) over recent years has provided us with the following assets that will be directly transferable to your property:

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86), many of which can not be accommodated by CPE due to location and profile specifics

• D etailed understanding of the development approval and

construction process

• E xtensive consultant, contractor, finance and builder contacts

to assist both owner-occupiers and developers alike make confident, proactive decisions

Interest for tenanted finished product remains extremely robust, but requires comprehensive local insights and supporting market evidence to overcome the increasing risk aversion of passive investors. Our extensive investment into ongoing market research provides this confidence, as is evident by our string of recent transactions in North Lakes and Corporate Park ($31m sold or currently under contract).

While this does not result in direct land sales, it gives developers the confidence to proceed with speculative development to address this investor demand and vacant stock shortfall identified by our research. This can create a pattern of repeat land purchases by developers & builders confident in the uptake of stock to be constructed.

Our recent acquisition of the Ray White Pine Rivers office to form the Northern Corridor Group arms you with an integrated team across three offices that provides extensive coverage from North Brisbane to Noosa.

You will see that we have practical knowledge of how to engage with a greater range of prospects than our competitors. This increased interest translates into a premium result at an enhanced rate of sale than what we believe others could achieve.

We take personal responsibility for creating this agent-driven marketing. We engage with your prospects, and by keeping

CHRIS MASSIE

COMMERCIAL PRINCIPLE NORTHERN CORRIDOR GROUP

you completely informed throughout the process, you are in a position to make strong decisions on how best to move forward with each lot.

While others wait, we hunt. This has been the mantra adopted across our three offices to ensure we are providing service beyond the standard “sign and internet” that has become the norm in the industry. Active engagement with businesses across our area to ask the question “what does your ideal building look like?” has resulted in the previously mentioned requirement database, which includes those with an immediate need most likely to have interest in Motorway Business Park.

Your timing of construction for the second half of 2019 should prove fruitful and we are excited to meet and discuss the specific strategies in more detail.

ASHLEY REES

DEVELOPMENT MANAGER NORTHERN CORRIDOR GROUP

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Ray White Confidence Ray White Commercial North Corridor Group boasts a proven track record, delivering premium results through pro-active, agent-driven marketing and ongoing user-engagement processes. Our unique approach generates continued momentum, ensuring a consistent rate of sale and maximised pricing over the life of your project.

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Contents

W H O W IL L B E WO RKI NG WI TH YO U

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O UR CO NNECTI ON S

O UR ST R AT EGY

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P ROJECT M ARKET IN G EXA MPL E

H OW W E WO R K W I TH YO U

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RE S ULTS D RI VE N TOOL KIT

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CO N N EC T IV IT Y & ACCE S S I BI LI TY

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E S TABLI S HI NG A B RA N D CON N EC T ION

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YO UR R AY W H IT E TE AM

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BRAND S TRATEGY

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AG EN T- D R IV EN EN GAG E M E NT

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WHE RE TO F RO M H ERE

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R AY W H IT E SA L ES PRO CE S S

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Who will be working with you RAY WHITE COMMERCIAL NORTHERN CORRIDOR GROUP PROJECT TEAM LEAD AGENTS

PA R T O F T H E R AY W H I T E G R O U P • Australasia’s largest real estate group

CHRIS MASSIE 0412 490 840

COMMERCIAL PRINCIPLE

ASHLEY REES 0411 707 410

SALES & LEASING EXECUTIVE

AARON CANAVAN 0447 744 948

SALES & LEASING EXECUTIVE

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• 47 Commercial offices • Annual turnover exceeding $40 billion • Australia’s most “Google-ed” real estate company • Over 12,000 property professionals

Over 1,000 offices across 11 countries

Our Strategy AN INTEGRATED AND PRO-ACTIVE APPROACH Our strategy is cohesive, tailored to maximise the price of the asset (taking into account crucial on-the-ground knowledge, varying market dynamics and value upside of the development) which is something only the combination of Ray White national and local businesses can offer. Being able to offer expert advice in the regional market will be essential in driving the most competition and producing the highest price.

COMMITMENT & ACCOUNTABILITY While our reach is second to none, we believe our fundamental difference is in how energetically we engage in creating a result for you. We intend to devote ourselves to being in front of your likely buyers, rather than waiting for their response to marketing. We take personal responsibility for creating this agent-driven marketing, and keeping you completely informed throughout the process so that you are in a position to make a strong decision on how best to move forward. Transparency and personal accountability are central to how we work.

OUR FOCUS • Agent driven engagement

• Speed of sale

• Cohesive teamwork

• Reducing obstacles to sale

• O ur drive is to understand the purpose and the need that drives the people who occupy these spaces

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How we work with you

UNRIVALED LOCAL KNOWLEDGE Buyers look to local experts to understand the local market, nuances of the location and town planning matters.

Depth of understanding of all relevant details for your property, as well as passion for its potential, helps to convert buyer interest into action.

Investors who want to invest in the Northern Corridor may also be looking at other locations. Our knowledge and enthusiasm for the local property market gives us the ability to frequently outnegotiate others.

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ACCESS TO NATIONAL / INTERNATIONAL NETWORKS With a network of 47 strategically located Commercial Businesses across Australia, NZ & Asia, we have the connections to access a wide range of buyers and have multilingual staff who can help us connect effectively with prospects.

While many of our competitors have more people in their network, we ‘punch above our weight’ as evidenced by having achieved two of the largest commercial sales to occur in Australia last year.

PERSONAL ACCOUNTABILITY The successful sale of your property is important to us. It is not a business that sells your property; it is the people who connect with people.

You will not find that the work on your property has been delegated to a junior, as we pride ourselves in delivering the kind of knowledge and enthusiasm only an experienced agent can.

We see ourselves as still building a reputation rather than relying on one; this means you, and your property, matter to us.

How we work with you (continued)

TRACK RECORD OF RECENT SALES

DEPTH OF EXPERIENCE

CLIENT FOCUS

You have the benefit of working with people doing the business ‘now’. We know current active buyers who are likely to have interest in your property.

Sophisticated buyers expect high standards of information and insights.

We understand that your experience matters more than our own.

Knowledge of Local and State Government requirements are well known to us, so the due diligence processes buyers need to go through are as timely and robust as possible, bringing greater certainty to the negotiation process.

We know the confidence you have that the result achieved is the absolute best available in the current market is what will give you peace of mind moving forward. We know quality communication matters as much as actions do.

We are also accustomed to creating comprehensive Information Memorandums, as well as targeted marketing.

Once appointed, we will develop with you a communication plan that is tailored to your preferences, as our experience suggests this is the best way to ensure you have a great experience working with us.

Additionally, you have the comfort of knowing that working knowledge of all requirements is up-to-date.

We deploy a cohesive approach to the market by bringing together local and national resources ensuring you have the very best of both world’s working for you.

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Connectivity & Accessibility The Motorway Business Park is perfectly positioned with close proximity to existing and emerging business precincts and population heartlands. The site will offer unrivalled connectivity and accessibility to a wide variety of industrial operations on the North Side.

STRENGTH OF LOCATION

The development boasts an enviable, centralised location with the locality and accessibility required to increase operational capacity in support of the unprecedented growth in the region. Surrounded by burgeoning local industry and adjacent to the Bruce Highway, Motorway Business Park will form a central hub of thriving commercial operation.

• 25km to Brisbane Airport

BRUCE HIGHWAY 0 km

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BRISBANE AIRPORT 2 5 km

BRISBANE CBD 3 0 km

• Immediate Bruce Highway access & exposure • 30km to Birsbane CBD • 30km to Port of Brisbane

PORT OF BRISBANE 3 0 km

A central hub of thriving industrial operation, adjacent to the Bruce Highway and surrounded by burgeoning local industry.

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Your Ray White Team

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CHRIS MASSIE

ASHLEY REES

MICHAEL SHADFORTH

As the Senior Sales Executive for the Moreton Bay region, Chris manages a team of 8 leasing and sales agents and support staff from North Brisbane to Beerwah. Chris Massie is a renowned and respected sales and leasing agent, known as an authority on commercial and industrial properties across the Moreton Bay region. He has an innate ability to educate his clients, both buyers and sellers, throughout the sales process in commercial real estate. He joined Ray White Commercial after working in the special projects division for a national earth moving company. Chris has established himself as a dominant presence in the Moreton Bay Region over the last ten years.

His unmatched stock knowledge and ‘boots on the ground’ work ethic is reflected in his team’s attitude towards doing the little things well.

Prior to joining Northern Corridor Group, Ashley Rees worked for a national civil and development company, project managing a number of commercial developments.

He specialized in project marketing, as well as design and construct packages, for a seven-year tenure with Caboolture Commercial successfully completing design and construct solutions for companies such as Shell Oils, China National Petroleum, Australia Post, IGA and Truckline. He has a thorough understanding of town planning and construction costs. Ashley understands the intricacies of development and investment funding and has established an extensive nationwide network of developers, financiers and investors. He specializes in start-tofinish project marketing, with a particular focus on user driven development.

Managing Director, Michael, brings more than twenty years of successful sales and innovative marketing experience from a broad range of industries to the team. His expertise and proven history provides Ray White Commercial clients with the strategic advantage in tailoring investors and tenants to projects so that all parties’ needs are addressed. He represents the next generation of the well-known and iconic Shadforth family, which has a long history and wealth of experience in development, project management, consulting and contracting throughout Australia. Over his career, he has established a number of manufacturing and produce orientated businesses with many of his innovative practices still in use on a national level today. Michael is an active member of the Sunshine Coast Community, elected President of the Combined Chambers Alliance Sunshine Coast and President of the Caloundra Chamber of Commerce.

Ray White Team

Agent-Driven Engagement WHAT WE UNDERTAKE TO DO In addition to the management of the extensive marketing activities, property inspections and formal reporting outlined in this submission, we undertake the following as part of our fee:

A A R O N C A N AVA N Aaron joined our Commercial Northern Corridor Group team as a Leasing Associate in 2014, following a career as a golfer & full time member of the PGA, playing professional tournaments & coaching the game for nearly 3 years.

Aaron quickly became an integral part of our sales & leasing team & has a true passion for the Moreton Bay market, having lived in the area most of his life. He understands what it takes to achieve success & prides himself on the ability to understand people & listen to their needs.

In Financial Year 2016/2017 Aaron received his first Premier Agent award which he has maintained each year since.

• I n addition to the management of the extensive marketing activities, property inspections and formal reporting outlined in this submission, we undertake the following as part of our fee: • P rompt and professional servicing of all enquiry and ongoing follow-up of that enquiry as appropriate.

• Recording

of all information so that you are in an informed position. ¬ Creating a communication plan with you so that you have the email, calls, text messages and / or reports that meet your needs.

• Inspections.

• P ro-actively sourced meetings with a wide range of parties capable of purchasing your property.

• T argeted calls to database and likely interested parties.

• M eetings and follow-up as required to assist buyers to see the property in its best light.

• N egotiation with all prospective purchasers to ensure the highest possible price with the most favourable terms are achieved for you.

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Ray White Sales Processes

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PRODUCT

PRICE

MARKET

A thorough review of the product is completed including analysis of the size, positioning and how it compares to the competition.

A review of product pricing is completed. In some instances a valuation is undertaken to ensure proposed pricing is accurate.

Review current market factors that may influence sales rate. Look into how other projects are positioned or advertising above the line in the market.

Ray White Sales Processes

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CUSTOMER

ADVERTISING

CHANNELS

Determine who the target market is (owner occupiers, investors, self managed super fund owners, developers). Determine the appropriate market acceptance from owner occupiers versus investors.

Based on the target customer, a review is undertaken to select the promotional channels that will drive enquiry e.g. online, press, radio, outdoor. Timing is also considered.

What channels will be required e.g. internal/external agents, retail shopfronts, interstate and international agent network.

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Our Connections UNIQUE VALUE ADD

RAY WHITE NORTHERN CORRIDOR GROUP

• Access to major financial institutions • Diverse and established database channels • Well engaged email database of 16,500 with 35-42% open rate • Target marketing specifically to industry – retail, industrial and commercial • Consistency of marketing – frequent market reviews / reporting

FINANCIAL PA R T N E R S

LOCAL AGENTS

INDUSTRIAL BUSINESSES

ONLINE & DATABASE

• Monthly market updates with transaction details • North Coast Corridor connection • Solution for SMSF (owner occupier) shed & land packages

NORTHERN CORRIDOR GROUP CONNECTION Ray White Commercial Northern Corridor Group has strategically established a dominant presence of experienced industrial agents across Moreton Bay and the southern Sunshine Coast, as well as alliances with key inner-city agents and tenant representatives of national logistics companies expected to be looking north in the near future.

ACCOUNTANTS

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The Project....

A connected, innovative and integrated commercial business park, empowering industrial operation to support exponential population and infrastructure growth in the centre of emerging regional powerhouse

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Project Marketing Example

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Pre-Launch

Pre-Launch

(NOT IN MARKET)

(IN MARKET)

• M arketing material preparation being

KEY MESSAGE – COMING SOON – REGISTER

• R esearch

• PR

completed by Marx Design

With a connected network and an unrivaled local knowledge, together with our work in the business community, Ray White

has developed a respected reputation in

the Northern Corridor. We offer a unique understanding of both the developer and end-user markets, which empowers our strength of negotiation.

IDENTIFYING BUYER MARKETS • O wner occupiers

• S elf managed super funds • D evelopers

• S tate based national firms

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• P roject launch strategy • B rand development

• P R & digital communications • C ollateral brochures • S tage releases

TO RECEIVE PRICING

• Social – story lead and capture

• Landing page – catch and release • Realcommercial.com.au – display • Offsite and onsite signage

• P hotography and video

KEY MESSAGE – BUY NOW PRIOR TO PUBLIC

• S ignage

• Ray White Customer Database release

• R enders and illustrations

RELEASE

• Ray White commercial offices and agent network release

• External agent release and event onsite • T elemarketing – agent and customer database

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Launch

Ongoing Engagement

Review

(IN MARKET)

(IN MARKET)

(IN MARKET)

KEY MESSAGE – ON SALE NOW

• S trong advertising across both customer segments

• E DM – monthly communication to customers and local agents

• R ealcommercial.com.au • P ublic relations

• S ocial media marketing

• T elemarketing – agent database • O ffsite & onsite signage

• Create positive development story to attract owner occupiers

• Developers (local and interstate) looking for strong returns and ability to attract quality tenants

KEY MESSAGE – NEW RELEASE, % SOLD

KEY MESSAGE – COMING SOON – REGISTER

• Ongoing processes and negotiations

TO RECEIVE PRICING

• Continual pipeline engagement

• R eview and refine marketing strategy

ONGOING SET COMMUNICATION PIECES:

• Identify successful processes

• Online updates with key messages

• I dentify barriers to sales and provide

after ‘X’ number of sales

• E DM – monthly communication to customers and local agents • C ontinued advertising and public relations • Social media

solutions • Re-define target market • Adjust marketing strategy and messaging • C reate strategy for next phase of development

• Telemarketing – agent database • Offsite and onsite signage

• D rive local acceptance and encourage locals into the area

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Results Driven Tool Kit Tactical Resources • Database – email marketing • Press advertising • Online portals

• Letterbox drops • Signage

• Potential mobile signage • Branding

• Brochures

• Digital assets

• Market reports

• Shed & land packages

• P resentation to town planners, valuers, designers

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Establishing a Brand Connection COMPREHENSIVE CREATIVE STRATEGY

CREATIVE SERVICES

Together with our creative brand partners, we take care of your design needs from start to finish. From initial strategic direction, through to brand development, signage, websites and the roll out of marketing collateral, we deliver original and effective communication, achieving results that can be measured.

• BRAND STRATEGY & POSITIONING

We take the time to understand your business – who you are; who you want to be; and how you want to be perceived. We also arm ourselves with valuable research on your industry, target audience and competitors. These fundamental observations, statistics and discoveries empower us with a solid strategic framework on which to evolve your brand.

• BRAND MESSAGING

As your creative brand partners, we are with you every step of the way. With a thorough understanding of your brand personality, target audience and objectives, we create an inspiring design aesthetic that not only looks fantastic, but is on-point with your strategic brand objectives and sets you apart from your competitors.

• PRESS ADVERTISING

• CONCEPT DEVELOPMENT • BRAND NAMING • BRAND IDENTITY / LOGO DESIGN • COPYWRITING • BROCHURE / FLYER DESIGN • REPORTS • STATIONERY • SIGNAGE • WEBSITES • EMAIL MARKETING • VIDEO PRODUCTION • SOCIAL MEDIA MARKETING

> CREATIVE PARTNERSHIP FOR BRAND DEVELOPMENT, GRAPHIC DESIGN & DIGITAL MARKETING

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Brand Strategy HOW WE AIM TO ACHIEVE RESULTS • Ensure a lengthy pre launch ‘Coming Soon’ advertising to cut-through in a busy market • Strong online and social focus

• Targeted owner occupier focus front and centre to our approach

PR

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• Strong outdoor focus – signage

Ongoing Engagement Model

• Ensure strong display area campaign

REVIEW RE

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• Constantly reviewing the process and market feedback

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• Responsible press advertising spend

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Pro-active Partnership...

Through continual pipeline engagement, Ray White develops strong partnerships with industrial developers and investors, ensuring a consistent rate of sale for long term success and ongoing viability.

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Where to from here...

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FURTHER DISCUSSION ON TIMING & STRATEGY

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AGREEMENT OF BRAND POSITIONING & POINT OF DIFFERENCE

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APPROVAL OF MARKETING, ADVERTISING & SALES TACTICS

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CONTRACT PREP & INTERNAL RAY WHITE ADMINISTRATION

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LAUNCH