RAY WHITE COMMERCIAL
2018 AUCTION GUIDE Ray White Commercial North Coast Central
COMMERCIAL AUCTION WEEK Ray White Commercial North Coast Central understand that creating competition amongst buyers will put you in the strongest position to negotiate the best result available for your asset in the market today. You have an opportunity to take advantage of a unique marketing campaign that will expose your property across Australia and New Zealand. A wide range of properties will be featured during the Ray White Commercial Auction Week, attracting a diverse group of purchasers with all auctions streamed live to engage local, interstate, and offshore bidders alike. Capitalise on a heavily discounted advertising period designed to give you a greater reach to attract potential buyers. Amongst a comprehensive marketing package including press, traditional and digital is a feature in our national liftout in the Australian Financial Review. These packages have been devised to maximise enquiry and complement the agent driven marketing through our highly engaged client base. Contact one of our team to discuss a customised package to suit your needs. Kind regards,
Chris Massie 0412 490 840 chris.massie@raywhite.com
Michael Shadforth 0488 981 076 michael.shadforth@raywhite.com
KEY BENEFITS OF A AUCTION • Auction signals to the market an owner’s genuine intent to sell; this encourages maximum participation. Auction manages interest in a way that captures the energy of the market and drives buyers to act. • Ensures the optimum pricing strategy so your property will not be overpriced or undersold. • Active participation from a broad group of buyers, as a result of a three-stage process. While it is usually preferable to create a sale under the hammer, on occasions, a sale prior or post-auction is more desirable. This three stage process widens the buyer pool and maintains your flexibility in how you choose to negotiate with interested parties. • Auction enables you to control the environment more than you can in either the Tender or EOI process. In particular, the controlled environment of the auction room, and cohesive sales strategy with the Auctioneer and your agents working together tightly, creates a superior outcome.
• I t is a welcome method of sale for Asian purchasers, as well as being a very familiar process for experienced purchasers. •E ncourages buyers looking at off-market opportunities to switch focus to this asset because of the certainty of a genuine sales proposition and sense of urgency created. • Transparent process encourages participation of the broadest interest including sophisticated buyers who are frequently reluctant to participate in processes which lack this level of transparency. •U ses the pressure of a deadline to spur action, and enhances the element of competition like no other method of sale. • The Auction program will be supported by both our agent-driven processes and the tailored marketing campaign outlined in this submission to ensure the very best results for you.
COMMERCIAL AUCTION RESULTS The Ray White Commercial network has a firm history of success in the auction arena keeping clearance rates elevated, 2017 calendar sales rates were recorded at 90.80% across the total 239 auctions called. Retail and Industrial assets have been the stand out asset class which has transacted with Retail in strong demand given its 95.74% success rate followed by Industrial at 93.51% while Office assets were not far off representing 90.48%. The type of property assets put to market has continued the trend seen over the last few years with Retail and Industrial assets dominating the auction rooms with their average sale price this period representing $2.231million and $953,140 respectively. These asset classes have usually been actively pursued by local investors and owner occupiers taking advantage of the low interest rate environment and capitalising on falling yields and rising rents Marketing budgets have been showing upward momentum over the past couple of years as vendors see the value in both digital and print advertising to create competition and market awareness, Development site campaigns the most costly averaging $13,837 followed by Retail ($8,803), Office ($4,990) and Industrial ($4,485).
Ray White 4Q 2017 Auction Results
Ray White 4Q 2017 Auction Results, Sold by
Sold 90%
Post Auction 7.41% Prior Auction 18.52%
Under Hammer 74.07% Passed in 10%
$110.432 million, 60 Auctions
2017 CALENDAR YEAR
54 SOLD Auctions
2017 CALENDAR YEAR
60 auctions
239 auctions
6 passed in
22 passed in
90.00% SELLING RATE
90.80% SELLING RATE
40 SOLD under the hammer
160 SOLD under the hammer
10 SOLD prior to auction
35 SOLD prior to auction
4 SOLD post auction
22 SOLD post auction
Source: Ray White Group
COMMERCIAL AUCTION RESULTS Ray White 2017 Calandar Year Auction Results
Ray White 2017 Calendar Year Sold By Under Hammer 73.73%
Sold 90.79%
Prior Auction 16.13%
Passed in 9.21%
$426.795 million, 239 Auctions
Post Auction 10.14%
217 SOLD Auctions
A strong weighting to Retail and Industrial assets this period again emphasises the demand for smaller, low yielding investments and these highly sought assets resulting in a high clearance rate as well as strong prior to auction sales rate. With economic conditions continuing to be favourable we expect continued demand for these types of lower (sub $3million) assets during 2018, while many larger value assets are also seeking auction as a successful selling method due to the highly competitive environment many commercial markets are currently in for high quality properties. Source: Ray White Group
Ray White Commercial 2018 Dates and Locations
Ray White 4Q 2017 Total No. Auction, by Asset Type 30
48 Commercial Offices 3 location 1 week
25 20 15 10
Brisbane Friday 5 October Gold Coast Thursday 4 October
5 0
Development
Industrial
Office Sold
Not Sold
Retail
Hotel/Leisure
AUCTION PACKAGE & INCLUSIONS
FROM ONLY $2953
AUCTION FEE INCLUDES
WHITEOUT PACKAGES
• Auctioneer
The following packages are a guide only and can be tailored with other inclusions, such as brochures, local publications or additional digital components.
• Venue Hire • Professional Property Presentation Video • Live Online Auction Access
BASE AUCTION PACKAGE
AFR INSERT Your property can appear in Ray White Commercial’s exclusive lift out in the Australian Financial Review. This lift out is a flyer inserted in the AFR during the Whiteout period, and is only available for properties taking part in our national Auction week.
Auction fees
$768
Portfolio magazine
$550
AFR insert
$1085
Investor Newsletter
$0
Document Preparation
$550
Total package price*
$2953
BRONZE
A full page ad in Portfolio Magazine, a quarterly publication featuring commercial real estate news and key listings from our offices around Australia and in New Zealand
$2953
Professional Photography: 5 ground images
$170
Total package price*
$3123
$2953
90 day Elite Listing - Real Commercial
$2,772
Professional Photography: 5 ground images & 2 aerial images Signboard Installed 1800 x 1200 Information Memorandum (8pg) Booklet x 50 professionaly designed, printed and mailed
GOLD
The Investment eDM goes out every fortnight to an exclusive database of international investors so you can reach even more prospective buyers. This database is updated monthly and includes between 20,000 - 30,000 contacts. Your property must be at least 80% tenanted to be included.
FEE
Base Auction package +
Total package price*
INVESTOR LETTER
FEE
Base Auction package +
SILVER
PORTFOLIO MAGAZINE
MIN SPEND
$300 $229.90 $265 $6,519.90
FEE
Base Auction package +
$2953
90 day Elite PLUS Listing - Real Commercial
$3,460
Professional Photography: 5 ground images & 3 aerial images Signboard Installed 1800 x 1200 Information Memorandum (8pg) Booklet x 100 professionaly designed, printed and mailed Total package price*
$330 $229.90 $425 $7,397.90
* Pricing is based on Zone 1 for CRE and Tier 1 standard rates for Real Commercial. You may be eligible for a further discount if your asset it in a different Zone/Tier. ** If 2 bundles are selected, Commercial Real Estate require 2 x 6 week listings. This will be automatically upgraded by CRE and is combined into a 12 week listing. ^ An additional 10% discount off print rates is available if you choose a CRE Digital Package over $1800 ex GST. Note: The above rates include GST and management fees. Rates are subject to change, please refer to your marketing quote for final rates.
REAL ESTATE BUNDLES
Commercial Real Estate offers discounted press ads in the Australian Financial Review, Sydney Morning Herald and the Age when booked alongside a Platinum listing and one of the four Fairfax digital display products.
ONLINE
DIGITAL DISPLAY
Platinum listing on commercialrealestate.com.au
2 x print ads in either AFR, SMH or Age
$1800 minimum digital display campaign
FINANCIAL REVIEW
LISTING
DIGITAL DISPLAY
DISCOUNT
OPTION 1.
2 X PRINT ADS
6 WEEK PLATINUM
N/A
30% OFF PRINT
OPTION 2.
2 X PRINT ADS
6 WEEK PLATINUM
$1,800 CAMPAIGN
40% OFF PRINT
For the digital Display Cost Per Click
Cost per click advertising allows you to lock in a guaranteed number of clicks for your dollar, ensuring you know how many people will interact with your ad and take action, right from the start. The display banners appear on all devices: desktop, tablet and mobile.
Package 1: $2,079 – 514 clicks Package 2: $3,458.40 – 1,198 clicks Package 3: $3,813.41 – 1,598 clicks Package 4: $5,769.23 – 1,998 clicks
AFR.com
This option includes a Half Page display ad running throughout the AFR.com website (commercial real estate section) on desktop only.
Package 1: $2,079 – 11,500 impressions Package 2: $3,880.80 – 30,000 impressions
SMH App (Tablet)
This option includes an MREC and Leaderboard display ad running in the Business Day section of the smh.com.au only.
Package 1: $2,079 – 36,000 impressions
Audience Extension
Audience Extension re-targets visitors within your target audiences to commercialrealestate.com.au. Target audiences include the broader Commercial Real Estate audience, as well as investors, C-Suite, business decision makers and users with similar behaviors to these audiences.
Package 1: $5,775 – 250,000 impressions
REQUIREMENTS • Must book minimum two insertions of the same size, same section, & same insertion day • Discounts apply to one publication per bundle • If ad size is a 1/4 page or higher, a minimum 13-week listing is required • Minimum $1800 (ex GST) digital component is required for the Platinum + Digital Bundle • All items must be added separately to the marketing quote.
WHITEOUT RATE CARD
SAVE UP TO 50%*
BRISBANE COURIER MAIL - DISTRIBUTED FRIDAY AD SIZE
COMMERCIAL REAL ESTATE Properties must have a Platinum listing on Commercial Real Estate to access the AFR, SMH and The Age Whiteout rates. • Positioned in the top section of the search results (above Elite Placement, Priority Placement and Standard listings) for maximum exposure
CASUAL RATE RAY
RAY WHITE RATE
WHITEOUT RATE
Full Page
$25,698.66
$17,475.40
$12,849.32
Half Page
$12,849.33
$8,737.70
$6,424.66
Quarter Page
$6,424.66
$4,368.85
$3,212.33
Eighth Page
$3,212.33
$2,184.43
$1,606.16
SYDNEY MORNING HERALD - DISTRIBUTED SATURDAY AD SIZE
CASUAL RATE RAY
RAY WHITE RATE
WHITEOUT RATE
Full Page
$31,183.15
$15,100.80
$10,570.56**
• The biggest, boldest design ensuring increased listing views and enquiries
Half Page
$15,591.58
$7,550.40
$5,285.28**
Quarter Page
$7,795.79
$3,775.20
$2,642.64**
• Platinum listings will also appear as a digital advertisement in the real estate and business sections of Fairfax news websites (including afr.com.au, smh.com. au & theage.com.au)
Eighth Page
$3,897.89
$1,887.60
$1,321.32**
• Displays unlimited property images • Enhanced agency branding on the Search Results and Property Details page, including display and rotation for conjunctional agents • Rotated on a regular basis ensuring older listings don’t get hidden away * The discount offered varies per publication. The above rates include GST and management fees. Rates are subject to change, please refer to your marketing quote for final rates. ** To access these rates you must book in a minimum of a 6 week Platinum listing on CommercialRealEstate.com.au.
THE AGE - DISTRIBUTED SATURDAY AD SIZE
CASUAL RATE RAY
RAY WHITE RATE
WHITEOUT RATE
Full Page
$31,183.15
$15,100.80
$10,570.56**
Half Page
$15,591.58
$7,550.40
$5,285.28**
Quarter Page
$7,795.79
$3,775.20
$2,642.64**
Eighth Page
$3,897.89
$1,887.60
$1,321.32**
AUSTRALIAN FINANCIAL REVIEW - DISTRIBUTED WEDNESDAY AD SIZE
CASUAL RATE RAY
RAY WHITE RATE
WHITEOUT RATE
Full Page
$27,319.93
$19,123.95
$16,197.99**
Half Page
$14,378.91
$10,065.24
$8,525.26**
Quarter Page
$7,189.46
$5,032.62
$4,262.63**
Eighth Page
$4,108.26
$2,875.78
$2,435.79**
THE AUSTRALIAN - DISTRIBUTED THURSDAY AD SIZE
CASUAL RATE RAY
RAY WHITE RATE
WHITEOUT RATE
Half Page
$8,709.00
$8,536.89
$4,268.44
Quarter Page
$4,366.00
$4,268.44
$2,134.22
Eighth Page
$2,219.00
$1,067.11
$711.41
OUR TEAM AUCTION IN CONFIDENCE Ray White Commercial North Coast Central positions itself as a leading real estate and property management agency offering unparalleled market knowledge and auction expertise in South East Queensland.
MICHAEL SHADFORTH COMMERCIAL PRINCIPAL 0488 981 076 michael.shadforth@raywhite.com
CHRIS MASSIE DIRECTOR 0412 490 840 chris.massie@raywhite.com
With a competitive team of sales agents, property managers, marketing experts, public relations and administration professionals all working towards the shared goal of providing expertise in market intelligence and excellent auction results.
ASHLEY REES SENIOR COMMERCIAL PROPERTY ANALYST 0411 707 410 ashley.rees@raywhite.com
Our sales and leasing agents are motived, focused and willing to go the extra mile to achieve exceptional results and be the best in the industry. They are all experts in their respective areas and can provide you with up to date market reports so that you have a solid understanding of where your property sits in a ever changing market.
JORDAN HAYES SALES & LEASING EXECUTIVE 0417 999 331 jordan.hayes@raywhite.com
Speak to one of our friendly team today about the advantages of taking your property to auction and the marketing strategy that will work for you.
RAY WHITE COMMERCIAL NORTH COAST CENTRAL Sunshine Coast 1/172 Brisbane Road, Mooloolaba Q 4557 Morayfield 3/125 Morayfield Road, Morayfield Q 4506 T 1300 25 50 75 F 07 5430 3799 E commercialncc.qld@raywhite.com PO Box 840, Mooloolaba Q 4557 Raywhitecommercialnorthcoastcentral.com.au Facebook.com/rwcncc Twitter.com/rwcncc Instagram.com/rwcncc
JASON WRIGHT COMMERCIAL ASSET INVESTMENT SUPPORT MANAGER 0451 497 368 jason.wright@raywhite.com
EMILY PENDLETON SALES & LEASING EXECUTIVE 0402 435 446 emily.pendleton@raywhite.com
AARON CANAVAN SALES & LEASING EXECUTIVE 0447 744 948 aaron.canavan@raywhite.com
BLAKE PRIMROSE SALES & LEASING EXECUTIVE 423 555 043 blake.primrose@raywhite.com
WARWICK PETERS SENIOR BUSINESS BROKER 0412 234 231 warwick.peters@raywhite.com