Implementek - Corporate Identity by Razor Communications

Brand Guide Index

Signature

Identity Signatures

Logotype

Logo

Additional text

Definition of logo and logotype

Application The Implementek signatures should always be used in their entirety. The relationship between the logo and logotype should never be shifted or adjusted. The logotype is set with specific letterspacing and the logotype letterforms are customized for the Implementek brand. Always use approved artwork when reproducing the Implementek identity. Never manually key in the name in conjunction with the logo.

Primary Signature

Secondary Signature

Primary and secondary signature

Signature

Clear Space and Minimum Size

Definition of clear space

40mm

15mm

30mm

15mm

Minimum size on both signatures

Signature

Corporate Colors

PANTONE 361 C C: 70 | M: 00 | Y: 100 | K: 00 R: 80 | G: 184 | B: 72 Hex: 50B848 Web: 66CC33

PANTONE Cool Gray 11C C: 00 | M: 00 | Y: 00 | K: 70 R: 109 | G: 110 | B: 113 Hex: 6D6E71 Web: 666666

PANTONE 426 C C: 50 | M: 50 | Y: 50 | K: 100 R: 0 | G: 0 | B: 0 Hex: 000000 Web: 000000

Pantone, CMYK, RGB, Hex, Web

Signature

Color Configurations

Color on white

Color on black

Grayscale on white

Grayscale on black

On colored background

Signature Incorrect Uses

INTERNET CONSULTING GROUP

IMPLEMENTEK

Incorrect typeface

Incorrect arrangement of logo and logotype

Incorrect proportions

Incorrect color specification

Incorrect use of low resolution artwork

Incorrect use in a shape

Signature Typography

abc

Myriad Pro Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

abc

Myriad Pro Light Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

abc

Myriad Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

abc

Myriad Pro Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

abc

Myriad Pro Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

abc

Myriad Pro Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

Primary typeface

abc

Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

abc

Arial Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

abc

Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

abc

Arial Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

abc

Arial Black abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

abc

Arial Black Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

Secondary typeface

Stationery

40mm 40mm 10mm Size 90 mm x 50 mm Paper Smooth White

10mm 5mm

Name Surname

Name Surname Myriad Pro Bold 9 pt

Title

Title Myriad Pro Regular 7 pt PFM Myriad Pro Bold 7 pt Data Myriad Pro Regular 7 pt

5mm

Implementek d.o.o. Njegoševa 8, Zemun 11000 Beograd Srbija

align

Business Cards

P: +381 11 2101 091 F: +381 11 3755 969 M:+381 63 333 555 name.surname@implementek.com www.implementek.com

align centar 80mm Size 390 mm x 50 mm Paper Smooth White Company details Myriad Pro Bold 9 pt PFM Myriad Pro Bold 9 pt

10mm

Implementek d.o.o. Njegoševa 8, Zemun, 11000 Beograd, Srbija

25mm

P: +381 11 2101 091 F: +381 11 3755 969 M:+381 63 333 555 name.surname@implementek.com www.implementek.com

Folders

align

Size 220 mm x 110 mm

15mm

Paper Smooth White Data Myriad Pro Regular 9 pt

60mm

15mm 7.5mm

Njegoševa 8, Zemun 11000 Beograd Srbija

align

Envelopes

15mm

60mm

15mm

Paper Neenah Classic Crest pressure-sensitive label stock, Recycled Bright White Recipient’s details Myriad Pro Regular 9 pt Implementek Details Myriad Pro Regular 7 pt

Recipient’s Name Recipient’s Title Company or Organization Njegoševa 18, Zemun 11000 Beograd Srbija

15mm

Mailing Labels

Implementek d.o.o. Njegoševa 8, Zemun, 11000 Beograd, Srbija

Size 152 mm x 102 mm

7.5mm 7.5mm

align

60mm 15mm Size 210 mm x 297 mm Paper Smooth White

15mm 15mm

Company details Myriad Pro Regular 7 pt PFM Myriad Pro Bold 7 pt

15mm

Implementek d.o.o. Njegoševa 8, Zemun 11000 Beograd Srbija P: +381 11 2101 091 F: +381 11 3755 969 M:+381 63 333 555 name.surname@implementek.com www.implementek.com

15mm Memorandum Date August 7, 2002 To Name Surname From Name Surname Re Subject

Memorandum, Date, To, From, Re Myriad Pro Bold 11 pt

Dear Name Surname,

Date, Name Surname, Subject Myriad Pro Regular 11 pt

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad sent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Text box Myriad Pro Regular 11 pt

Sincerely yours, Name Surname Title Department

15mm

Letterhead

60mm 15mm Size 210 mm x 297 mm Paper Smooth White Company details Myriad Pro Regular 7 pt

15mm

15mm 15mm

P: +381 11 2101 091 F: +381 11 3755 969 M:+381 63 333 555 name.surname@implementek.com www.implementek.com

15mm Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad sent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Text box Myriad Pro Regular 11 pt

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad sent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat possim assum.

Sincerely yours, Name Surname Title Department

15mm

Letterhead Short

60mm 15mm Size 210 mm x 297 mm Paper Smooth White

15mm 15mm

Company details Myriad Pro Regular 7 pt PFM Myriad Pro Bold 7 pt

15mm

Implementek d.o.o. Njegoševa 8, Zemun 11000 Beograd Srbija P: +381 11 2101 091 F: +381 11 3755 969 M:+381 63 333 555 name.surname@implementek.com www.implementek.com

15mm Memorandum Date August 7, 2002 To Name Surname From Name Surname Re Subject

Memorandum, Date, To, From, Re Myriad Pro Bold 11 pt

Dear Name Surname,

Date, Name Surname, Subject Myriad Pro Regular 11 pt

Text box Myriad Pro Regular 11 pt

Sincerely yours, Name Surname Title Department

15mm

Fax

align to page centar 15mm Size 210 mm x 297 mm Paper Smooth White

Talbe Cell H 5.5 mm Myriad Pro Regular 9 pt

15mm

15mm 7.5mm

Date: August 7, 2002 Invoice: # 100

INVOICE

15mm Implementek d.o.o. Njegoševa 8, Zemun 11000 Beograd Srbija

Company details Myriad Pro Regular 7 pt PFM Myriad Pro Bold 7 pt

60 mm

P: +381 11 2101 091 F: +381 11 3755 969 M:+381 63 333 555 name.surname@implementek.com www.implementek.com

Name Company Name Street Address City, ST ZIP Code P: Phone Customer ID: ABC12345

22.5mm Salesperson

Client

Job

Delivery Date

Payment Terms

Due Date

Qty

Item #

Description

Unit Price

Discount

Line Total

15mm

Total Discount Subtotal Sales Tax Total

Invoice

Size Folded 156 mm x 114 mm

15mm

Size Folded 156 mm x 114 mm Paper Smooth White Body Myriad Pro Regular 10 pt

15mm Dear Name Surname, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Luis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, ve tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat possim assum.

Sincerely yours, Name Surname Title

15mm

Notecard

60mm Size 165 mm x 121 mm Flap 156 mm x 40 mm

15mm

Implementek d.o.o. Njegoševa 8, Zemun, 11000 Beograd, Srbija

15mm

Paper Smooth White Recipient’s details Myriad Pro Regular 9 pt Implementek Details Myriad Pro Regular 7 pt Recipient’s Name Recipient’s Title Company or Organization Njegoševa 18, Zemun 11000 Beograd Srbija

15mm

Notecard Envelope

7.5mm

200px 44px Body Arial Regular 18 px Name Surname Arial Regular 18 px

Dear Name Surname,

Title Arial Regular 18 px

PFM Arial Bold 18 px

Sincerely yours,

Data Arial Regular 18 px

22px 22px 22px

Name Surname

Name Surname Title P: +381 11 2101 091 F: +381 11 3755 969 M:+381 63 333 555 name.surname@implementek.com www.implementek.com

44px

Email Stationary

Signage

Lawn

Exterior

Interior

Giveaways

align centar to lable 60mm Size 116 mm x 116 mm Title Myriad Pro Bold 9 pt Subtitle Myriad Pro Regular 9 pt Date Myriad Pro Regular 7 pt

5mm 5mm

Title Subtitle 03.06.2009.

CD/DVD Lable

align centar to case 50mm Front Size 120 mm x 120 mm Paper Smooth White Title Myriad Pro Bold 9 pt Subtitle Myriad Pro Regular 9 pt Date Myriad Pro Regular 7 pt

a a

Implementek d.o.o. Njegoševa 8, Zemun, 11000 Beograd, Srbija P: +381 11 2101 091 F: +381 11 3755 969 M:+381 63 333 555 name.surname@implementek.com www.implementek.com

Back

Implementek d.o.o. Njegoševa 8, Zemun, 11000 Beograd, Srbija P: +381 11 2101 091 F: +381 11 3755 969 M:+381 63 333 555 name.surname@implementek.com www.implementek.com

CD Case

align centar

align centar to case 50mm

5mm

02.06.2009.

Size 129.5 mm x 184 mm Spine 14 mm x 184 mm Paper Smooth White Company details Myriad Pro Regular 7 pt PFM Myriad Pro Bold 7 pt Title Myriad Pro Regular 9 pt

Date Myriad Pro Regular 9 pt

10mm align

Implementek d.o.o. Njegoševa 8, Zemun, 11000 Beograd, Srbija

20mm

P: +381 11 2101 091 F: +381 11 3755 969 M:+381 63 333 555 name.surname@implementek.com www.implementek.com

DVD Case

Title Subtitle

Subtitle Myriad Pro Bold 9 pt

Shirts

Pen

Mug

2009