MAKING IT DIGITAL RAY ADRIAN C. MACALALAG, M.ENG.
OUTLINE
ONLINE JOURNALISM
4.16 Billion
NUMBER OF ACTIVE INTERNET USERS (2000 – 2017), BILLIONS
How Online Journalism became a thing
“THE DIGITAL WORLD IS WHAT YOU MAKE OF IT IN THE END.”
PRINT VS. ONLINE
Key Considerations
Use of Language
Human Resources
Equipment
Scheduling
Material Distribution
Economic Aspects
Archiving and Storage
ONLINE CONTENT “EITHER WRITE SOMETHING WORTH READING OR DO WRITING SOMETHING WORTH WRITING.”
What is a Project Brief?
Parts of a Project Brief
Objectives
Target Audience
Mandatories
Visuals
Expected Outcome
Call to Action
WRITING ONLINE
Catch that reader’s eyes; stop their scrolls.
WRITING ONLINE
Make it more personal.
WRITING ONLINE
The longer it is, the more boring it gets.
WRITING ONLINE
Get straight to the point.
WRITING ONLINE
Recycle with caution.
“JOURNALISM IS LIKE THE OCEAN. IT COULD NOT BE DRAINED.”
E-NEWSLETTERS
What is an E-Newsletter?
The Production Process
“DESIGN IS HOW YOU MAKE YOUR FIRST IMPRESSION.”
PAGE LAYOUT DESIGN
TIPS ON PAGE DESIGN
Make everything simple.
TIPS ON PAGE DESIGN
Attempt to innovate.
TIPS ON PAGE DESIGN
Crazy ideas are useful.
TIPS ON PAGE DESIGN
Design is like playing a game.
TIPS ON PAGE DESIGN
Take some data out of the article.
Mandatories in Design
“COMPUTERS ARE TO DESIGN AS MICROWAVES ARE FOR COOKING.”
DESIGN TOOLS
Computer Software DESKTOP PUBLISHING
PHOTOGRAPH EDITING
GRAPHICS DESIGNING
WARNING!
Final Output should be in the form of PDF
“THE FUTURE OF ADVERTISING IS THE INTERNET.”
ONLINE PLATFORMS
WWW.PRESSREADER.COM
WWW.PRESSREADER.COM
WWW.SCRIBD.COM
WWW.SCRIBD.COM
WWW.ISSUU.COM
WWW.ISSUU.COM
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