KOREA STYLE IN DER WELT by REBORN GRAPHY

Korea Style in der Welt

Summary of Cultural Events

The event is organized by the Ministry of Foreign Affairs of the Republic of Korea to celebrate the 50th anniversary of Koreaâ&#x20AC;&#x2122;s diplomatic relations with the Swiss Confederation and the Republic of Austria. It will feature genuine Korean-style fashion shows and cultural events. Designer Lie Sang Bong who has been promoting Korean-style fashion to the world with his hangeul-themed works will present the fashion shows. The cultural events will include b-boy performances (popping), fusion gugak (traditional Korean music), and traditional pansori that express both the past traditions and modernity of Korea. 3

Cultural Events Dates & Locations: 19:00, June 5 (Wed), 2013, Crown Plaza Hotel, Zurich, Switzerland 19:00, June 10 (Mon), 2013, Weltmuseum, Vienna, Austria Event Composition: Lie Sang Bong fashion shows, cultural performances, and reception

Program

Contents

Kang Eunil & HaegumPlus

1. Mori Sanjo is acclaimed as the epitome of musicality amongst the different genres of Korean traditional music. The virtuoso techniques of performers aptly oscillate between tension and relaxation. Subtle and delicate, yet broad and powerful, vibrato and bowing techniques complement each other. Impromptu performance with exciting rhythms takes the beauty of sanjo to a new height. 2. Milyang An impromptu, based on Milyang Arirang, together with its crisp and rhythmical Gyeongsang-do folk melody and free jazz, impresses many in a sophisticated way. 3. Hey Ya! “Hey Ya!” is a remake of the Korean folk song “Ongheya”. This new piece features Western touches in rhythm and sounds modern, but follows the Korean folk music style. Even someone who has never heard “Ongheya” before can easily catch the original melody.

Park Aeri

1. Simcheongga ‘Sim Bongsa Regains His Eyesight’ from the pansori Simcheongga

Poppin Hyunjoon

1. Original Hip-hop A robot session and dance performance comprising of popping and b-boying to the beat of original hip-hop 2. Fusion Performance The content follows on the opening performance of Lie Sang Bong’s fashion show. A fusion show accompanied by classical music or Arirang.

Lie Sang Bong

1. Hangeul For the 2007 S/S Zen and 2006 F/W Moonlight Shadow collections, Korea’s cultural heritage hangeul was turned into patterns. In Moonlight Shadow, handwritten letters from Lie’s acquaintances were overlaid on contemporary yet Baroque-style silhouettes. Hangeul was also written on the silhouettes - boldly expressing resolute brushstrokes, smudgy ink, and circular forms - while at the same time highlighting the beauty of negative spaces. 2. Traditional Windows Lie Sang Bong’s 2013 F/W collection was inspired by vintage window frames from Korean traditional houses. Graphic lines that emerged from the examination of the structures and patterns of the window frames are also reflected in the volumes of dresses and coats. The sensuality of the cuts and the inner strength of women is referenced by the structural elements created by the interplay of textures, tailoring and patterns. 3. Dancheong Lie Sang Bong’s inspiration for 2012 S/S collection comes from traditional, Korean architecture elements known as “Dancheong”, which is the art of decorative colors painted on wooden buildings and artifacts for the purpose of style. The collection is about connecting the past, present and future together by going beyond time and spaces with the theme.

LIE SANG BONG “One good thing about being a fashion designer is that you can live in different ages,” states Lie Sang Bong, one of Korea’s most preeminent designers. With a growing presence in Europe, the US, the Middle East, and Russia, Lie’s diverse influences range from the imperial love affair of Napoleon and Josephine, Korean poetry and calligraphy, Cubism, Bauhaus design to 1930s film noir heroines. After presenting his bold first collection, “The Reincarnation” in 1993 at Seoul Fashion Week, Lie quickly caught the eyes of Korea’s most notable fashionistas. Just a few years later the mayor of Seoul voted him the “Best Designer of the Year,” acknowledging the perpetual creativity and growing commercial success that set him above his peers. “The Lost Memoir,” his 2002 debut in Paris, successfully launched his signature designs on the Paris market. He has been based in Paris ever since. Lie’s ready-to-wear collections for women show the perfect pairing of architectural silhouettes with the feminine form. Splashes of rich reds and violets are among the energetic colors that define his vivid palette. His mastery of voluminous and geometric shapes, and his exquisite use of pleats bring to life a unique vision. His marriage of elegant French fashion with exquisite Oriental sensibilities generates pieces with an unmistakable visual personality that he cultivates in the most natural way. With his dramatic and poetic designs, it is not surprising that Lie came from a theatrical background.

Lie’s reputation is at an all-time high, and he holds the status as one of the most influential people in South Korea. Not only has he dressed one of the country’s First Ladies, he has also collaborated with top Korean companies such as Samsung, LG, KT & G, and Kuemho to create a “Lie Sang Bong” limited edition mobile phone, as well as computer designs, cigarettes, home décor, and interior designs. Known around the world as the “Korean McQueen,” he has been featured in numerous publications including Le Figaro, Telegraph, the New York Times, Vogue, Vanity Fair, Oyster, Standard, and W Magazine. Lie has dressed worldrenowned celebrities including Beyoncé, Rihanna, Lady Gaga, Peaches, Lindsay Lohan, and Juliette Binoche. As an artist he has participated in numerous solo and group exhibitions in museums and galleries in Korea, the US, Europe, and the UK to promote fashion as an art form. Yet, Lie believes fashion should not focus on artistry to the point of becoming un-wearable. His fashion is defined by the lifestyle and culture of the people who wear it.

Fashion Shows 2011 to present Concept Korea presentation & exhibition, New York, USA 2002 to present Prêt-à-porter Collection, Paris, France 1994 to present SFAA (Seoul Fashion Artist Association) Collection, Seoul, Korea

Profile

2012 London Olympic fashion show “Korea Shining Bright”, V&A Museum, London, UK 2011 Selected for “Fifty Bags That Changed The World”, Design Museum, UK 2011 Launch of Dancheong editions for Chivas Regal whiskey bottles 2011 Costume design for Yu-Na Kim and other skaters for the 2011 World Figure Skating Championship 2011 “Premium Korea”, Harrods department store, London, UK 2008 The 80th anniversary of Mickey Mouse exhibition, Paris, France 2008 “A1GP Korea Team” launch show, Seoul, Korea

1. Hangeul For the 2007 S/S Zen and 2006 F/W Moonlight Shadow collections, Koreaâ&#x20AC;&#x2122;s cultural heritage hangeul was turned into patterns. In Moonlight Shadow, hand-written letters from Lieâ&#x20AC;&#x2122;s acquaintances were overlaid on contemporary yet Baroque-style silhouettes. Hangeul was also written on the silhouettes - boldly expressing resolute brushstrokes, smudgy ink, and circular forms - while at the same time highlighting the beauty of negative spaces.

2. Traditional Windows Lie Sang Bongâ&#x20AC;&#x2122;s 2013 F/W collection was inspired by vintage window frames from Korean traditional houses. Graphic lines that emerged from the examination of the structures and patterns of the window frames are also reflected in the volumes of dresses and coats. The sensuality of the cuts and the inner strength of women is referenced by the structural elements created by the interplay of textures, tailoring and patterns.

3. Dancheong Lie Sang Bong’s inspiration for 2012 S/S collection comes from traditional, Korean architecture elements known as “Dancheong”, which is the art of decorative colors painted on wooden buildings and artifacts for the purpose of style. The collection is about connecting the past, present and future together by going beyond time and spaces with the theme.

KANG EUNIL Kang Eunil is one of the most distinctive Haegum artists in Korea and is highly praised for her ability to combine traditional music with various genres. She is a musical pioneer who has established her reputation by her use of the Haegum to create “crossover music.” Ms. Kang has performed both domestically and internationally with world-renowned artists and groups, such as Bobby McFerrin, Luciano Pavarotti, Quincy Jones, Pat Metheny, New York Philharmonic Orchestra, NHK Orchestra, Turkey National Orchestra, KBS Korean Traditional Music Orchestra, Yoshida Brothers, and Salta Cello. Representing Korea, she also actively takes part in ‘The World String Festival’ in Japan. Having made tremendous contributions to the popularization and globalization of Haegum, she has opened a whole new context for this versatile instrument. It is not surprising that she has received several prominent recognitions for her work: KBS Korean Traditional Music Grand Prix, Korean National Assembly Culture and Media Grand Prix, 2005 Korean Culture and Art Committee Award, 2006 Ministry of Culture and Tourism Artist Award, and 2009 Korean Christian Culture and Arts Grand Prix. Profile National Korean Traditional Music High School School of Music, Hangyang University ( B.A. & M.A.) Member of KBS Korean Music Orchestra Gyeonggi Province Korean Music Orchestra: First in Haegum Currently Professor at Seoul Institute of the Arts, Haegum Soloist

KANG EUNIL & HAEGUMPLUS Kang Eunil & HaegumPlus will perform several genres with Haegum and other Oriental and Western instruments. The music promotes communication beyond time and space. It is also a retrospective of Korean traditional music’s past, creating the present toward the future. Her Korean New Music group attempts to reach a balance between Korean traditional music and the modern age. Kang Eunil & HaegumPlus, Yoshida Brothers of Japan and 12 Ladies Music Chambers of China are the most distinguished groups representing Asia with their own indigenous instruments. Kang Eunil & HaegumPlus use Korean traditional music as their text and express pure crossover music spanning from Asia to the West. Kang’s music displays the Haegum’s potential and place in the global context. The Haegum originally has a slow and rough tone. However, Kang Eunil translates the tradition into a new music full of beautiful melodies and great temperance. Her music approaches us as a lyric poem. Her strong and gracious bowing will make her fans happy with renewed appreciation of Korean music’s potential and give foreigners, who are unfamiliar with Korean music, an opportunity to share in a universal musical experience. Performers Haegum: Kang Eunil Piano & Synthesizer: Chae Jihye Piri & Taepyungso & Saenghwang: Kim Jihyun Gayageum: Ma Jeji Contra Bass: Go Geomjae

PARK AERI

Currently a member of National Changgeuk Company of Korea Mastered the pansori ‘Chunhyangga’, an Important Intangible Cultural Asset Lead roles in pansoris such as Chunhyang, Cheong, etc. Sung ‘Onara’ in the Original Sound Track for MBC Drama Dae Jang Geum Title role in Mongyeon in Edinburgh Festival (2008) Winner of Gugak Performer Award, Korea Broadcasting Awards (2010) President’s Award (Grand Prix) for Master Singer, Namdo Minyo Competition (2005) Golden Award in the pansori category, Dong-A Gugak Concours (1996) Honorary Citizen & Ambassador for Tangshan, Hebei, China

POPPIN HYUNJOON Korean champion in the b-boy popping category Performed at London Olympics (2012) Lead role in B-Boy KOREA Released album ‘One & Only’ (2007 ) Lead role in dance musical Freeze Lead role in Leinenlos Winner of TBS program Asian Ace ( March and September, 2012) Lead role in Chinese film Kung Fu Hip-hop Professor at Seoul Hoseo Art Occupational Training College Director of Poppin Hyunjoon Art Company

In celebration of the 50th anniversary of the establishment of diplomatic relations between the Republic of Korea and the Republic of Austria In celebration of the 50th anniversary of the establishment of diplomatic relations between the Republic of Korea and the Swiss Confederation

ORGANIZED BY MINISTRY OF FOREIGN AFFAIRS OF THE REPUBLIC OF KORE A EMBASSY OF THE REPUBLIC OF KORE A TO SWITZERL AND EMBASSY OF THE REPUBLIC OF KORE A TO AUSTRIA PUBLISHED BY LIE SANG BONG INC.. W W W.LIESANGBONG.COM PRINTED BY SAMSUNG MOONHWA PRINTING CO., SEOUL, KORE A DESIGNED BY REBORN GR APHY W W W.RBGR APHY.COM