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Vol.25 No.30 | August 11, 2011 | $6.95 INC GST
The publication for the personal investment professional
www.moneymanagement.com.au
FPA LABELS CHOICE SWITCH CAMPAIGN HYPOCRITICAL: Page 4 | TIME FOR APRA TO BE ACCOUNTABLE: Page 13
Government’s ISN favouritism draws criticism By Mike Taylor THE Federal Government needs to start treating the Industry Super Network (ISN) and other elements of Industry Fund Services as what they really are – elements of a vertically integrated financial services conglomerate, according to the chief executive of the Financial Planning Association, Mark Rantall. Rantall has told Money Management he has been disturbed by the ability of the ISN to pass itself off as a “consumer champion” when, in reality, it was the lobbying arm of what amounted to a vertically integrated conglomerate containing a bank, a funds management arm, a financial planning arm and superannuation products. He claimed the multifaceted nature of the ISN and other groupings falling under the
Mathias Cormann Industry Funds Services umbrella meant they were being double-counted as stakeholders providing input into key Government policy decisions. Rantall’s comments follow on from statements he made late last month claiming the Industry Super Network was mounting an
attack on financial planners as part of a broader strategy to gain dominance of the financial planning market. His concerns about the amount of influence exerted by the ISN were reflected in comments by the Shadow Assistant Treasurer and Opposition spokesman on Financial Services, Senator Mathias Cormann, who said the Assistant Treasurer and Minister for Financial Services, Bill Shorten, had allowed the Future of Financial Advice (FOFA) legislative agenda to be hijacked by the ISN. Discussing the original bipartisan recommendations of the Ripoll Inquiry, Cormann said: “Bill Shorten and the Gillard Labor Government allowed the agenda to be hijacked and in effect delayed by the ISN and the union movement”.
Heckles rising over Investment Trends report
“Let me be very clear here upfront. Industry super funds play an important role as part of the overall superannuation industry. They have a particular business model, focusing on a particular value proposition, which meets the needs of many Australians. However, the key here is that changes to the financial services and superannuation policy framework should be competitively neutral. They should not be designed to impose the industry super fund business model on the whole industry, or to help provide a competitive advantage for one segment of the market against another,” he said. “For somebody who says he is committed to removing conflicts from the financial advice industry, Bill Shorten seems particularly unaware of the need to manage the conflicted situation
he finds himself in when making policy judgements in relation to financial services and superannuation policy issues,” Cormann said. “The ISN was not able to convince Bernie Ripoll and his inquiry that there should be a mandatory yearly or biennial opt-in, or a ban of commissions on risk insurance – inside or outside super.” The chief executive of the Financial Services Council, John Brogden, also questioned the credentials of consumer group Choice, often aligned with the ISN, in terms of its stakeholder influence in the FOFA debate referring to its commercial involvement in the so-called ‘Big Bank Switch’. He said the Choice involvement meant the group had a number of key questions to answer, particularly with respect to commissions and conflicts of interest.
By Benjamin Levy
Value of scoped advice outweighs price
INDUSTRY platform providers have come out swinging against a recent Investment Trends report suggesting they are not delivering on their direct share platform offerings. Investment Trends’ recent Planner Direct Equities report found that while 61 per cent of advisers used platforms for their direct share exposure, only 16 per cent of users found the offering to be “very good”. New gaps in the platform offerings are emerging in share research, timelines of data and pricing, according to the report. But platform providers such as BT Financial Group bristled at the suggestion, saying they had spent a vast amount of money over the past three years improving the trading ability of their direct share offering. BT Wrap users have access to bulk trading capabilities and same day trading abilities, lowering costs and saving time for advisers, said head of BT Wrap Chris Freeman. Freeman also rejected suggestions they didn’t have enough research available for advisers. Tailor-made watch-lists of certain stocks can be made for advisers, as well as email alerts on ASX related news, he said. “We’ve got better market and company information,” he said. Share research was widely available for advisers from other areas as well,
LEADERS of some of the industry’s largest dealer groups have attempted to map an approach to pricing scoped advice, but key cost differences have emerged between the groups. The issue arose in a panel discussion on scoped advice at the Financial Services Council’s (FSC) annual conference last week. AMP director of financial planning advice and services Steve Helmich told the audience that cost would not be an issue for consumers when they were shown the value of advice. Helmich gave an example of an AMP Horizon’s Academy practice that charged $150 for scoped advice on budgets and cash flow, $440 for a single simple piece of scoped advice, and $660 for a more complex single piece of scoped advice. Speaking to Money Management, Helmich emphasised that the cost of scoped advice would be set as per the terms of engagement with the client. A recent Investment Trends report suggested that consumers wouldn’t pay more than $270 for scoped advice provided by a super fund. Scoped advice should only be costed through discussions with consumers to determine what was a fair and reasonable fee for each particular piece of advice, according to MLC general
Chris Freeman Freeman said. “Research is like a commodity, you can get that anywhere,” he said. Online broking companies such as Bell Direct offer research and trading abilities for just $15, while Westpac Broking and Commonwealth Online Securities also offer research at a low cost. Many dealer groups also provide their own research in partnership with different brokers. Macquarie Adviser Services’ head of insurance and platforms Justin Delaney insisted that interest in direct shares was growing thanks to the rich capability they provide. “The role of the platform has been pure administration, providing custodial services, reporting and access to trading. I think the level of functionality provided Continued on page 3
Steve Helmich manager Greg Miller. If scoped advice was broken down into a single advice strategy each time, it would help drive down the cost of that advice, he said. The cost of the advice should rise or fall according to how complicated the advice was, he said. In the FSC discussion, Miller said scoped advice should be seen as an introduction to holistic financial advice. However, ANZ Wealth general manager of advice and distribution Paul Barrett said research showed a customer wouldn’t pay more than $300 for scoped advice, and dealer groups should find ways to make Continued on page 3