Money Management (21 July, 2011)

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Vol.25 No.27 | July 21, 2011 | $6.95 INC GST

The publication for the personal investment professional

www.moneymanagement.com.au

FIDUCIARY DUTY GOOD FOR ADVISERS Page 4 | UNDERINSURANCE THREATENS RETIREES: Page 18

Instos may welcome C and D clients By Chris Kennedy LOWER value clients who may lose access to advice in a fee-for-service environment stand to be picked up by large institutions that have the scale to service them. There has been a substantial increase in the number of so-called ‘C and D’ clients for sale, in many cases in order to raise capital, according to Forte Asset Solutions director Stephen Prendeville. The buyers of these books are firms that are either relatively new to the industry looking to get established, or large institutions such as MLC and AXA that are looking to attract talent and help new firms starting up within the business, he said. The practice is a positive result for clients who may previously have been treated as legacy clients with no proactive service, but would now be likely to receive much more pro-active advice, Prendeville said. Principal of consultancy firm Hunts’

Group, Anthony Hunt, said that many retail clients who are just sitting on an adviser’s book are the ones that will not be worth servicing in the new environment. “It hinges on where you make that cutoff, where you say ‘is this one worth bothering about?’” he said. Firms in that situation can look to offload such trail books to groups that are buying them up, such as MLC groups Garvan and Apogee, which have the scale to service them more effectively and also use them as client bases for new advisers, according to Hunt. The other option is to improve the practice’s business model to make it more economical to retain those clients, he said. Clients that can’t be on-sold will simply be lost if there is no rational business argument for retaining them, given the limited revenue stream they generate, Hunt said. MLC’s general manager of advice solutions, Greg Miller, said that MLC had been buying and selling client books for around

Stephen Prendeville two years through its Connect For Growth program, where often the sellers were firms that were looking to release capital in the business or were unable to service certain clients for reasons including geography. The move to fees has been a key

Unleashing investors’ inner beasts By Angela Welsh

THE competition between businesses analysing the risk tolerance and financial attitudes of clients is heating up, with newcomers starting to enter the market. F inametrica, one of the first movers in the market, is now facing competition from a new company Innergi, which believes planners can provide better advice by engaging with their clients’ ‘money personality’. Innergi’s aim is to gauge clients’ preferences, fears, values and goals in order to reduce potential stressors and increase commitment to investment strategies. It does this using a Money Personality tool – a 40-question psychometric test which determines a person’s financial approach, before representing them as one of four animals: Owl, Dolphin, Monkey or Labrador. The profiling system is the work of Innergi’s founders, Robert Skinner and Matthew Linner t. While the Money Personality tool was finalised just three months ago, Linnert said the concept has been used in principle for quite some time. Super funds have been first to take up the Money Personality tool, with interested dealer groups set to follow. “Where we sit in the market is

Paul Resnik towards the pointy end of innovative product. So we are looking for the early adopters and leaders in the industry,” Linnert said. “At this point in time we have reasonable usage in terms of a light version that we have, and it’s still early days in terms of full integration into planning practices,” he said. Linnert said it was important that advisers receive the right training around the Money Personality tool, as the approach involves dealing with clients’ emotions. FinaMetrica offers a different system for understanding investors’ financial attitudes, in this case, focusing on one

particular area: risk tolerance. Co-founder Paul Resnik said his viewpoint was that clients may see risk as an opportunity, a thrill, an uncertainty or a danger – and that when planners become aware of these attitudes, they can have a more informed conversation with their clients. After answering 25 questions about financial preferences and actions they would take in certain scenarios, and investors are given a score for how averse or accepting they are of risk. A Financial Risk Profile follows, outlining details such as attitude to high and low risk investment decisions, market fluctuations, property loans and interest rates. Resnik said demand for the product had grown over 25 per cent over the last year. “We now have 3,000 advisers in 15 countries using the system,” Resnik said. He added that more than 400,000 risk profiles had been completed since 1999. Resnik said FinaMetrica’s clients are typically “high-end financial advisers and a few private banks – people who care about the long-term value of their client relationships, and making sure the client understands what they have taken on when they decide on a particular portfolio.”

driver of a lot of the movement, he added. The buyers were often newer firms looking to get established, as well as graduates from MLC’s adviser scholarship and business school, he said. Miller said MLC was not currently buying client books externally, with the sales contained within MLC’s network of dealer groups. However, he added the group would always look at opportunities if they came up. Association of Financial Advisers chief executive Richard Klipin said the shift to fee-for-service would lead to advisers and practices that specialise in servicing C and D clients, with a growth opportunity presented to those that are prepared to move into this less crowded section of the market. However, the losers will be the eight in 10 Australians who currently do not receive advice, as the Future of Financial Advice reforms will mean those consumers will be priced out of a closely connected advice relationship, Klipin said.

Boutiques reluctant to hire By Milana Pokrajac THERE seems to be a sizeable gap between boutique dealer groups and major institutions in terms of financial planner recruitment this year, as the two sectors face different challenges ahead of the introduction of the upcoming regulatory changes. While banks and major institutions seem to be hiring in bulk, experts claim non-bank a l i g n e d d e a l e r g r o u p s a re a p p r o a c h i n g recruitment with a certain degree of caution. Ejobs Recruitment Specialists managing director Trevor Punnett, who mostly recruits for boutique dealer groups, said employer demand for financial planners and paraplanners had been dropping since the first mention of the Future of Financial Advice (FOFA) reforms, while back-office roles were most likely to be on the up. This may be due to the fact that most dealer groups have not yet determined how costly the shift in their business and remuneration models will be, as well as the implementation of the proposed ‘opt-in’ requirement, Punnett said. “In the past two years, [boutiques] have battened down the hatches. They’ve really been mindful of costs and haven’t been in expansion mode, because there has been the Continued on page 3


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