Money Management (July 28, 2011)

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Print Post Approved PP255003/00299

Vol.25 No.28 | July 28, 2011 | $6.95 INC GST

The publication for the personal investment professional

www.moneymanagement.com.au

APRA PLEADS THE FIFTH ON MTAA: Page 5 | ISN HURTING COMPETITION, SAYS FPA: Page 11

ClearView and AMP share the honours

Mixed year for mid-tier sector TOP 100 By Milana Pokrajac

By Mike Taylor CLEARVIEW and AMP Financial Planning have taken out Money Management’s 2011 Dealer Group of the Year Awards. ClearView was named the non-aligned Dealer Group of the Year, while AMP Financial Planning (AMPFP) was named the Institutional Dealer Group of the Year. Mo n e y Ma n a g e m e n t d e t e r m i n e d t h e winners by utilising the market-leading Top 1 0 0 D e a l e r G r o u p s d a t a c o m p i l e d by research house DEXX&R and then applying a formula based on planner numbers, funds under advice, planner growth and retention, and the ratio of FUA per planner – with each factor carrying a different weighting. In a year dominated by the major institutional players, AMPFP emerged as a narrow winner from Commonwealth Financial Planning, with AMPFP’s recruitment and retention methodology and its Horizons Academy

emerging as a key differentiator. ClearView, the company that grew out of MMC Contrarian’s acquisition of Bupa Australia’s insurance and wealth management businesses, was adjudged the winner of the non-aligned Dealer Group of the Year category based on the positive data it managed to record across all the major criteria. ClearV iew managing director Simon Swanson said he believed the win was attributable in large part to the advantages that flowed from the distribution networks afforded by the group’s strategic partnerships. He believed its success was also owed to its structure as a life, wealth management and financial planning company. “It is also undeniable that we have been assisted by an effective practice management system, and that is something we believe will be

MID-TIER dealer groups have turned in a mixed performance over the last 12 months as some grew faster than the more e s t a b l i s h e d p l ay e r s i n t h e market, while others have lost on a number of fronts, according to the 2011 Money Management Dealer Group of the Year survey. The sur vey found that midlevel players in the mar ket, such as Sentry Financial Group a n d A o n H ew i t t F i n a n c i a l Advice, added more advisers to their ranks than Commonwealth F inancial Planning and AMP Financial Planning. Seven out of the 10 dealer groups featured on the fastest growing list (see page 17) are medium-sized dealer groups

w h o , j u d g i n g by t h e g r o w t h rates, had shown positive sentiment ahead of the upcoming Future of Financial Advice reforms. One of those is Synchron (sixth), which hired 32 advisers over the past year, despite its directors expressing concerns that the introduction of proposals such as the opt-in requirement and risk commissions ban within super would come at the expense of the advice industry and its clients. On the other hand, mid-tier player AAA Financial Intelligence found itself third on the list of fastest shrinking dealer groups, losing 83 advisers. Also on the list are institutionally owned Genesys Wealth Advisers, Hillross Financial Services, Securitor Financial Group and Macquarie Equities, with all but Securitor experiencing a big Continued on page 3

Continued on page 3

Planning industry critical of ISN findings By Chris Kennedy RESEARCH used by the Industry Super Network (ISN) to support its advocacy of opt-in requirements has been panned by sections of the financial planning industry. The Rice Warner study compares the cost of simple advice provided by Industry Funds Financial Planning (IFFP) to the cost of the same advice if it were provided within a retail super fund, using retail products and charging under an assetbased remuneration model, with the IFFP considerably cheaper in each of the five case studies assessed. Financial Planning Association (FPA) chief executive Mark Rantall said he was concerned the data was being used out of context by the ISN to suit its own purposes. “The use of that research is

totally unrealistic, it’s not comparing apples with apples,” he said. “Why the ISN would seek to attack advice based on this research or for any other reason is completely beyond us, and we don’t think it’s in the public’s best interests going forward.” The study does not account for quality of advice or include any full holistic financial planning examples, but rather is a purely costbased comparison of superannuation product and advice costs. “The ISN has sought to manipulate data to further their position around opt-in, which is totally inappropriate. It can be done for no other reason than for a scare campaign to the Australian public about financial planners, with a view to ensuring people go and see an industry superannuation fund,” Rantall said. ISN chief executive David Whiteley told Money Management he was confident in the

David Whiteley research, which he said simply highlights the difference between someone paying for advice on a genuine fee-for-service basis versus what would happen if they were paying an ongoing assetbased fee. Opt-in will ensure that those clients who are paying ongoing fees but not receiving any service will be prompted to make a deci-

sion, otherwise through inertia they will continue to pay for that service, he said. Rantall said the research seemed to take the end result then attempted to retrofit the data to suit the end purpose. Responding to suggestions that IFFP may have provided examples that suited the end result of the study, ISN strategy manager Robbie Campo said Rice Warner established the criteria for the examples, then asked IFFP to provide examples based on those criteria. Rantall said that some of the assumptions are totally inappropriate and would not happen in the real world. The FPA is supportive of limited advice, but a person’s full financial situation needs to be taken into account, he said. In one of the case studies a client’s negative gearing obligations are not taken into account,

but Campo said that the income/tax deductions are incidental to the advice provided and gearing strategies would need to be separately charged in both the IFFP and retail outcomes, meaning it was appropriate for Rice Warner to scope the assumptions the way they did. Boutique Financial Planning Principals Group president Claude Santucci described the study as a farce. “They’re saying that if you pay an up front fee that’s cheaper than ongoing fees. Well of course it is but to suggest that one is equivalent to the other is spreadsheet stupidity,” he said. Both Rantall and Santucci said the ISN should be able to promote the benefits of industry super funds without attacking other parts of the industry. For a more detailed analysis of the research, turn to page 13.


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