Money Management (September 8, 2011)

Page 1

Print Post Approved PP255003/00299

Vol.25 No.34 | September 8, 2011 | $6.95 INC GST

The publication for the personal investment professional

www.moneymanagement.com.au

RISK COMPANY OF THE YEAR: Page 15 | GOOD AS GOLD: Page 22

Opt-in removal key to FOFA support By Mike Taylor THE Federal Government would be likely to garner grudging (but majority) financial planning industry support for its Future of Financial Advice (FOFA) legislation if it were to drop the two-year ‘opt-in’ requirement. That is the key finding of a Money Management survey conducted in the immediate wake of Assistant Treasurer Bill Shorten releasing the first FOFA legislation. As well, the survey found that even some of the flexibility negotiated by the Financial Planning Association around the manner in which opt-in can be managed by individual planners has failed to win too many fans. The survey found 56 per cent of respondents believed the flexibility around optin would make the exercise easier or less costly, whereas 35 per cent believed that while it might make life easier, there would be no diminution in costs. Ten per cent of respondents believed the more flexible approach would make handling opt-in both easier and less costly. With the Government having conceded

If the two-year opt-in were removed from the Government’s FOFA package, would you regard the legislation as delivering broadly sensible reforms? 32%

RICE Warner will present a submission explaining how it arrived at the contentious $11 per client cost of opt-in that was quoted by Financial Services Minister Bill Shorten when announcing opt-in requirements in draft Future of Financial Advice (FOFA) legislation. The financial planning industry has raised questions around the validity of the research, which was commissioned and paid for by the Industry Super Network (ISN), which has been vocal in its support of opt-in requirements throughout the FOFA consultation process. “It is clear there is some confusion about this topic, so we thought we would provide a public analysis to clear up all the misinformation,” Rice Warner managing director Michael Rice said. The research is thorough, and looks at the cost of opt-in in isolation rather than the full costs of the FOFA reforms, and the submission will detail how Rice Warner determined the costs per client, he said. “We took into account all systems development work, and we have held discussions with a few of the major platforms. We amortised these over a

$100 per client

3% Yes No

$50 per client

5%

$11 per client 8%

$75 per client $20 per client

68%

18%

66%

Source: Money Management

ground by allowing a continuation of commissions on individually-advised risk commissions inside superannuation, survey respondents were asked whether – if the two-year opt-in were removed – they would regard the legislation as delivering broadly sensible reforms. In answer to the question, 68 per cent agreed that removal of the two-year opt-in would leave a broadly sensible package for the industry. However, what also became clear from

Rice Warner to justify $11 cost of opt-in By Chris Kennedy

The Government has accepted an assessment that the two-year opt-in will cost around $11 per client. What do you believe it will cost?

reasonable period and also assumed a significant portion of these would be passed on to dealer groups,” he said. One of the contentious issues is that the research ignored all dealer groups outside the top 100 largest groups when arriving at its figure of a total cost to the industry of $46 million initially, and $22 million per annum ongoing. This is because smaller advice firms tend to use in-house systems that can be easily enhanced, or use external providers who would provide necessary IT enhancements at a modest cost, the report stated. “Furthermore, the majority of the funds under advice across the industry relate to the top 100 dealer groups… For these reasons, small dealer groups (outside the top 100) have been ignored,” the report stated. Financial Planning Association chief executive Mark Rantall described this as “an amazing assumption”, and said to remove the last portion of the industry would tilt any of the results that come from that research. “We would reject that $11 per client is a reasonable figure for opt-in; even Continued on page 3

the survey was that the Government’s use of Rice Warner research suggesting the two-year opt-in would cost an average of around $11 per client was well wide of the mark, with 66 per cent of respondents believing it would cost closer to $100 a client and a further 18 per cent believing it would cost $50 per client. Only 8 per cent of respondents were prepared to agree with the Rice Warner figure, which resulted from research commissioned by the Industry Super

Network. The survey also revealed the degree to which Shorten had been wise to move away from its original position of imposing a total ban on risk commissions inside superannuation, with 60 per cent of respondents saying they believed the concession had made the overall FOFA package more palatable. The Money Management survey found that while a majority of planners believed they might be able to live with the FOFA legislation – minus the two-year opt-in – many held ongoing concerns about other elements of the legislation, particularly the approach to platform rebates and asset-based fees. In a week during which the Commonwealth Bank revealed it was moving to acquire Count Financial, many survey respondents expressed concern that the FOFA legislation would serve to increase the power and influence of the banks and the industry funds, while doing nothing more than reducing the number of independent dealer groups operating in the industry.

Taking the technology path By Milana Pokrajac EMBRACING new technology and maintaining consistency after a major rebrand were the two deciding factors which carried OnePath across the line this year in the Money Management/Dexx&r Adviser Choice Risk Company of the Year Awards. Apart from winning the top spot, OnePath also took out gold in two product categories and silver in one. The risk insurance market has become more competitive over the past 12 months due to the steady demand which has seen life companies try harder in terms of product innovation and their response to adviser feedback. Technology was a big part of OnePath’s product development over the past year, as the company launched a number of new online features for its OneCare product, and enhanced the existing ones such as electronic underwriting and online and phone claims processing. The company’s head of

Gerard Kerr product marketing and reinsurance, Gerard Kerr, said product enhancement on the technology front was a result of a natural progression into the online world, as well as adviser demand. He said the proposed Future of Financial Advice changes would force advisers to be more involved in their clients’ affairs, which has created a socalled ‘need for speed’. “If you can remove inefficiencies from your business

with your customers still getting that quality service – that’s obviously going to take you down the [technology] path,” Kerr said. “Reforms are possibly helping support that, and we’re obviously still waiting for some of the fine detail to come through,” he added. The company had also gone through one of the most challenging rebrands in the life industry to date – ditching the well established ING Australia brand and introducing OnePath to consumers after being taken over by ANZ. “ING Australia was a very strong brand, so it added challenge to it,” Kerr said, adding the company had planned carefully and tasked itself with keeping the momentum going in the business. OnePath had a core group of people focused on the activity around the rebrand, engaging different parts of the company only when necessary. The company separated the two activities, which gave Continued on page 3


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