Print Post Approved PP255003/00299
Vol.26 No.23 | June 21, 2012 | $6.95 INC GST
The publication for the personal investment professional
www.moneymanagement.com.au
FOFA CONCESSIONS FADING: Page 12 | OVER-50s’ BUDGET CHALLENGE: Page 25
Antisocial media policy advice By Benjamin Levy THE deepening use of social media for member communication is pushing super funds closer to transgressing the legal frameworks set in place to govern general and personal advice to members, industry consultants have warned. Some consultants have suggested that super funds which lack an Australian financial services licence (AFSL) are not being careful enough in how they word messages to clients, and may be close to communicating in such a way that would constitute personal advice under existing legal frameworks. They have also warned that online communications are largely untested under existing Australian Securities and Investments Commission (ASIC) and Australian Prudential Regulation Authority (APRA) rules, and super funds may not have the same compliance frameworks in place to govern what they say in social
Russell Mason media as they do for other communication. Deloitte superannuation practice national leader Russell Mason warned that suggestions or communications by the super fund to a member, if worded in a certain way, could constitute advice.
“We put out written material and printed material that goes through legal review and peer review – as it should – but I think there is the potential for that not to occur with some of the social media [platforms],” Mason said. Funds have to make sure that how they use social media doesn’t breach their APRA or ASIC licences, he said. Super funds also have to be careful in the way they word a suggestion to a member so that it can be considered general advice and not personal advice, Mason said. HLB Mann Judd senior manager for superannuation Neil Howard said there were a lot of grey areas in social media. “A lot of super funds are still doing their homework on what the ramifications are for social media. I don’t think anyone knows, to be perfectly honest,” he said. Howard agreed that super funds need to investigate the ramifications of making certain suggestions on social media.
NGS Super manager of marketing and strategy Lisa Samuels said anyone responsible for posting on NGS social media must have the training to distinguish between factual information, general, and personal advice. NGS has an AFSL. NGS Super has a comprehensive social media policy, including an authorisation process for employees seeking to represent the fund on an online platform. NGS hasn’t had someone post personal financial information on its social media sites, but in such a situation it would respond with a general comment without disclosing personal information and try to contact the member in another way, Samuels said. Disclaimers should also be put in place to make it clear to the member what kind of information they’re giving and what the employee is authorised to give, she said. Their social media policy was put in place for transparency and risk management reasons, she added.
Key FOFA ‘concession’ in question ESG can keep By Mike Taylor
THE Federal Opposition has signaled it remains to be convinced about either introducing or supporting legislation which would restrict the use of the terms ‘financial planner’ or ‘financial adviser’. While the Minister for Financial Services and Superannuation, Bill Shorten, undertook to legislate to restrict use of the terms as part of the negotiations to secure the passage of the Future of Financial Advice (FOFA) bills, the Opposition spokesman on financial services, Senator Mathias Cormann, has warned the financial services industry that such a move is not a fait accompli.
The Financial Planning Association (FPA) has listed “agreement to table legislation to enshrine in law the term ‘financial planner’” as one of the key concessions won as part of the FOFA negotiations. However, Cormann has told Money Management he is yet to be convinced of the need for such a course of action. “We are yet to be persuaded that increasing regulation along those lines is warranted,” he said. Further, the Opposition spokesman pointed out that legislating to enshrine the terms ‘financial planner’ and ‘financial adviser’ would sit at odds with the status of other designations common in the financial services industry.
“Bear in mind that the term ‘accountant’ is not currently enshrined in legislation,” Cormann said. However, he made clear that his reluctance to endorse the Government’s undertaking on legislatively enshrining the term ‘financial planner’ in no way diminished his support for the financial planning industry becoming a profession. However, he said his view was that professionalism in the financial services industry would be better pursued via the setting of higher educational standards objectively and independently administered by educational institutions. Continued on page 3
clients loyal By Tim Stewart PAYING close attention to investor concerns about sustainability can help planners retain clients in a low-return environment, says Ethinvest principal Trevor Thomas. Ethical clients tend to be more “sticky”, he said – particularly when times are tough. “That’s not why we go into it, but that’s one of the benefits. Our value proposition isn’t ‘we will get you a better return than anyone else’ – it’s ‘we’ll make sure your money’s doing what you want it to do’,” said Thomas. He added that Ethinvest had retained all of its clients over the
past five years, despite the volatility experienced in the market over the period. Duncan Paterson, chief executive of environmental, social and governance (ESG) research house CAER, pointed out planners have had a regulatory obligation to discuss ESG issues with their clients since 2003. Australian Securities and Investments Commission (ASIC) Regulatory Guide 175 states that, as a matter of good practice, “providing entities should seek to ascertain whether ESG considerations are important to the client and, if they Continued on page 3