Print Post Approved PP255003/00299
Vol.25 No.18 | May 19, 2011 | $6.95 INC GST
The publication for the personal investment professional
www.moneymanagement.com.au
FEDERAL BUDGET ROUND-UP: Page 6 | ALTERNATIVE INVESTMENTS: Page 14
Macquarie tops platform rankings By Mike Taylor MACQUARIE Wrap has finally broken through to take out the top position on the Wealth Insights Platform Service Level Report Rankings, with Colonial FirstWrap rated second. Despite running second with respect to platforms, Colonial FirstWrap was ranked first with respect to the Wealth Insights Fund Manager Service Level report for the fourth year in succession – something Colonial First State (CFS) chief executive Brian Bissaker attributed to the company’s ongoing investment. Importantly, the Wealth Insights research was carried out before CFS announced key changes to FirstWrap earlier this year, including fee structures among the lowest in the industry. Commenting on the findings, Wealth Insights managing director Vanessa McMahon said the research had been conducted among 870 financial planners in April. Last year’s top ranked platform in the
Wealth Insights Platform Service Level Report Rankings: 1 – Macquarie Wrap 2 – Colonial FirstWrap 3 – Pursuit Fund Manager Service Level Report Rankings: 1 – Colonial First State 2 – Perpetual 3 – MLC service level survey, IOOF’s Pursuit platform, was ranked third this year – with McMahon describing the rankings as being very close. “Macquarie Wrap, Colonial FirstWrap and Pursuit are a dominant top three, and Colonial was only just pipped at the post,” she said. In the Fund Manager Service Level Report, Colonial FirstWrap was followed by Perpetual and MLC. Bissaker said that while he would have liked to have seen Colonial FirstWrap emerge at the top of the rankings with
Entertainment expenses in the spotlight By Caroline Munro
THE happy days of all-expensespaid trips and free tickets to the country’s top events will end should certain Future of Financial Advice (FOFA) reforms relating to soft dollar benefits be legislated. Treasury has proposed a ban on soft dollar benefits that involve entertainment or gifts valued over $300. The alternative remuneration registers of some of the country’s biggest financial services groups revealed that the cost of entertaining individuals most often exceeded that threshold, with some packages to sporting events costing nearly $4,000. MLC’s register revealed that overall the value of event packages and tickets for its guests to the Australian Open in January 2010 neared $370,000. MLC also spent nearly $110,000 on packages and tickets for the last Melbourne Cup. OnePath spent over $61,000 on tickets for advisers to the U2 concert last November. On its 2010 register, IOOF spent nearly $16,000 on tickets to the Caulfield Race Day. These companies are not alone
when it comes to significant expenditure on entertainment, but their spending does raise the question: what is appropriate? “The FOFA package brings into stark focus the intent of these activities and events, and whether they in fact distort advice outcomes,” said Association of Financial Advisers chief executive Richard Klipin. “There’s clearly a place right across the Australian business community for relationship management with a marketing focus – the question is what is reasonable?” Klipin said the $300 ceiling per person per event was not unreasonable. Mark Rantall, chief executive of the Financial Planning Association (FPA), said his association, along with the Financial Services Council (FSC), had long advocated for the threshold as part of its joint Industry Code of Practice on Alternative Forms of Remuneration. However, Rantall doubted that advice was actually being influenced by advisers attending events. This viewpoint was supported by Klipin. Continued on page 3
Brian Bissaker respect to both planner service levels and fund manager service levels, he was satisfied that it was a leader in the field. He said that, importantly, he believed Colonial FirstWrap had been highly ranked by advisers with respect to service level satisfaction – something that represented an important measure to the company.
McMahon said the importance of the survey was that it had been a part of the Australian financial services industry for the past 20 years and, for some companies, had become a part of their internal performance measures. She said that a key mistake for some platform providers was to only survey among their own planners – something that gave rise to the risk of skewing results. Macquarie’s head of insurance and platforms, Justin Delaney, said he was delighted with Macquarie Wrap topping the Service Level Report rankings in circumstances where it had been among the top-ranked platforms for five years in a row. “We have a strong service level proposition across a wide range of attributes and I think this outcome reflects that,” he said. Delaney said Macquarie was constantly seeking to maintain Macquarie Wrap’s position, including running its own service level satisfaction research and acting upon the feedback provided by advisers. “That means we are continuing to invest where it’s needed,” he said.
FOFA debate hurting investor sentiment By Milana Pokrajac THE unbalanced discussion about the proposed Future of Financial Advice (FOFA) reforms could be a large contributor to poor investor sentiment, which keeps pushing the managed fund sector inflows further down. According to Australian Unity head of investments David Bryant, both the Government and the industry have failed to acknowledge the good components of the financial services sector during the FOFA discussions. The Government announced the reforms in April last year, promising increased transparency in hopes to oust the bad apples and prevent events such as the collapse of Storm Financial and Westpoint Group from happening again. Bryant argued that Australia already had a good superannuation system, a strong regulatory environment and a well functioning funds management industry, and that FOFA needed to be seen as a way to improve
the system. “A lot of the noise around FOFA, MySuper and other things – while they are very good public debates to have about managed investments, advice and superannuation – I think what a lot of the people hear is that there is something wrong with the system,” Bryant said. “At the moment, FOFA is simply contributing to poor sentiment because it is being heard as ‘there are problems to fix’ rather than ‘there are improvements to make’,” he added. Plan for Life figures revealed the December 2010 net inflows for managed funds amounted to only $152 million, which is in stark contrast to almost $1.2 billion in the previous quarter or $20 billion from the June quarter 2007, before the global financial crisis (GFC) hit the markets. While the researcher is still in the process of analysing the numbers from the March 2011 quarter, AXA’s general manager for platforms, Steve Burgess, said the company had seen a “sluggish and slow” first
David Bryant quarter of the year, even though there appeared to have been a slight recovery in the second half of 2010. However, Burgess said he didn’t believe the FOFA talks had an effect on largely disengaged investors as yet. “It’s putting a burden on planners and dealer groups, but from the client perspective, I think they are really not engaged in that debate or that argument as we speak right now,” Burgess said. The Association of Financial Advisers chief, Richard Klipin, said the declining net flows should be of concern to all members of the Continued on page 3